Aptamil UK Reviews 

1,033
TrustScore 4 out of 5

4.2

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Evaluating 41 reviews, reviewers had a great experience with this company. Parents mention that the quality formula helps their little ones sleep peacefully every evening, feels satisfying, and successfully supports healthy daily development. Customers also appreciate the very helpful customer support team when needing assistance with small feeding ratios and careline questions. Some reviewers were not happy with customer service, describing unhelpful responses, poor communication, and a complete lack of proper assistance. A few other people also felt that sudden product availability problems, damaged packaging, and difficult online subscription experiences caused significant frustration. Reviewers noted some feedback regarding product specifications and quality standards.

What people talk about most

Product

Reviewers mention mixed feedback about the product, with parents expressing frustration over stock shortages... See more

Quality

People report ambiguous experiences with quality, reflecting a stark divide among consumers. While many... See more

Customer service

Clients share negative opinions on customer service, highlighting frustration with poor communication and... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Aptamil toddler milk has truly become a little lifesaver in our daily routine. It gives me so much peace of mind knowing that my daughter gets important vitamins with every sip and is well supported i... See more

Company replied

Rated 4 out of 5 stars

So we had issues. We started off from cows&gate, through cows&gate comfort and ended up switch to aptamil comfort. Going through cows &gate and c&g comfort baby got constipated, we went from mid... See more

Company replied

Rated 4 out of 5 stars

Pls am concerned about the conformation going on about Aptamil 1from birth… doe my date exp is 05-02-2027 . So I don’t know if it’s safe or not

Company replied

Rated 5 out of 5 stars

I was having some trouble working out a small ratio of formula to what was shown on the tubs! Blanka I Took the time on the online chat to explain it all to me & made sure I understood everything!... See more


Company details

  1. Food Manufacturer
  2. Baby Store

Written by the company

💙Baby feeding experts 💙50 Years of breastmilk research 💙UK's Number 1 Follow On Milk 💙Free, personalised support from experts 7 days a week


Contact info

4.2

Great

TrustScore 4 out of 5

1K reviews

5-star
4-star
3-star
2-star
1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.2

All reviews

(1,033)

38 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

I would give 0 (zero) stars if I could

I would give 0 (zero) stars if I could. I accessed the site and tried to order, didn't work without sharing baby's DOB, which they say they need to provide personalused advice, which I didn't want to opt in for, so I see this as an invasion of privacy. Note: considering the delivery fee, it is more expensive than Amazon. Then they use DPD as couriers, and based on many experiences, DPD couriers can't find an address or are not on time. Then, I tried to start a subscription, but they offer it mostly for powder items, which one buys quite rare anyway, and not for ready made formula, which should be made available for subscription as well as parents run out of it very quickly. I tried to contact Customer service and the site took me to Facebook, which I don't want to use. Overall, the site and services look as if they were made by a woke incompetent idiot.

28 August 2026
Unprompted review
Aptamil UK logo

Reply from Aptamil UK

Hi,

We’re sorry to hear that you’ve had a frustrating experience with our website and service. We appreciate you taking the time to share your feedback.

We’d like to understand more about the issues you’ve experienced, including the information requested during your order, subscription options and your experience when trying to contact our Customer Care team. We’ve sent you a request for further information via Trustpilot so that we can contact you directly.

We hope to hear from you soon and have the opportunity to address your concerns.

The Aptamil Team

Rated 1 out of 5 stars

Very disappointing customer service and…

Very disappointing customer service and poor communication

I placed two orders on Friday, but I received no update from the company about the delay. I only found out today, after contacting them myself, that one of the products was unavailable and therefore my orders had not been shipped.

They offered to cancel the order containing the unavailable item, but this means I would then have to wait for the refund and place a new order for the remaining available item — meaning I would also have to wait several more days for delivery.

What I find particularly disappointing is that the company did not contact me proactively to explain the issue. I had to chase them myself several days later to find out what was happening.

I understand that products can occasionally become unavailable, but in this situation I expected much better communication and some effort to offer a reasonable solution to the customer. Instead, I am left either waiting even longer or cancelling and reordering, with no real assistance from the company.

Unfortunately, this experience has been very frustrating and has left me disappointed with both the communication and the customer service.

26 August 2026
Unprompted review
Aptamil UK logo

Reply from Aptamil UK

Hi Maryam,

We’re sorry to hear that you’ve been disappointed with your experience and appreciate you taking the time to share your feedback.

We understand your frustration regarding the availability of one of the products in your order and the inconvenience that cancelling and placing a new order could cause, particularly when this may mean waiting longer for delivery of the remaining item.

We’re currently looking into this, including the communication around the delay and the options provided to you, so we can better understand what went wrong and ensure this is reviewed by the relevant team.

We aim to have this resolved as soon as possible.

The Aptamil Team

Rated 2 out of 5 stars

What is this new packaging

We have used aptamil from the start. It has been an amazing 7 months, all of a sudden the packaging has changed and the new design doesn’t close once opened.

25 August 2026
Unprompted review
Aptamil UK logo

Reply from Aptamil UK

Hi Amy-Leigh,

We’re really sorry to hear about your experience with the new packaging and appreciate you bringing this to our attention. 💙 We’d really like to look into this for you and understand what’s happened.

We’ve requested your details via Trustpilot so that a member of our team can get in touch and investigate this further for you.

The Aptamil Team

Rated 2 out of 5 stars

My son has been drinking Aptamil…

My son has been drinking Aptamil Toddler Milk 4 (2–3 Years) (not a flavored product) for a long time, and we have been unable to find this product in any supermarket or pharmacy in Norwich for more than 7 weeks.
As a parent, it is extremely frustrating when a trusted product suddenly disappears from the shelves without any clear communication. I contacted Aptamil Customer Care expecting an explanation or at least an update on when the product would be available again. Unfortunately, the representative could not tell me why the product was unavailable, whether it had been discontinued, or when it would return to stock.
Parents rely on consistency when it comes to their children's nutrition. The lack of information and transparency has left customers searching multiple stores and spending unnecessary time trying to find answers.
If there is a supply issue, product change, or discontinuation, Aptamil should communicate this clearly to customers and ensure its customer service team is properly informed. At the moment, neither the product availability nor the customer support experience meets the standards I would expect from a leading baby and toddler nutrition brand.
Very disappointing experience.

6 July 2026
Unprompted review
Aptamil UK logo

Reply from Aptamil UK

Hi,

We're sorry to hear about your experience and understand how frustrating it can be when a product your child enjoys is no longer available, particularly when it's part of their daily routine.

Our Aptamil Toddler Milk 4 (2–3 Years) has recently been updated, and the previous formulation has now been replaced with a new added vanilla version. We appreciate that changes like this can be disappointing, especially if your child preferred the original product.

We're also sorry to hear you were left feeling without the information you needed when you contacted our Customer Care team. We understand how important clear communication is, particularly when changes are made to products parents trust, and we'll ensure your feedback is shared with the relevant teams.

If you'd like to discuss the product change further or have any questions about the updated formulation, please provide your contact details we have requested through Trust Pilot and we will be happy to help.

The Aptamil Team

Rated 5 out of 5 stars

After my boy was operated @10days old…

After my boy was operated @10days old for duodenal junction obstruction with several weeks of not breastfeeding, malnutrition was just the other thing awaiting us but the pediatrician prescribed Aptamil 1 and guess what his improvement form the situation was tremendous.
Thank u Aptamil.

29 May 2026
Unprompted review
Aptamil UK logo

Reply from Aptamil UK

Thank you so much for sharing your experience with us 💙 We’re so pleased to hear your little boy is doing well and that Aptamil was able to support him during such a difficult time. Wishing him continued strength and recovery, and thank you again for your kind words.

The Aptamil Team

Rated 4 out of 5 stars

A daily lifesaver

Aptamil toddler milk has truly become a little lifesaver in our daily routine. It gives me so much peace of mind knowing that my daughter gets important vitamins with every sip and is well supported in her development. She genuinely looks forward to her milk every evening, drinks it happily, feels full and content – and then falls asleep much more calmly and peacefully. For us, it simply means a wonderful sense of reassurance and relaxed evenings. We are wholeheartedly satisfied and wouldn’t want to be without it.

16 June 2026
Unprompted review
Aptamil UK logo

Reply from Aptamil UK

Thank you so much for taking the time to share this lovely feedback💙 We’re so pleased to hear Aptamil Toddler Milk has become such a comforting part of your evening routine and is helping give you reassurance and peace of mind. It’s wonderful to know your little one enjoys her milk so much and is settling happily at bedtime. Thank you again for your support and for choosing Aptamil as part of your family’s journey

The Aptamil Team

Rated 1 out of 5 stars

Found two bugs and one small broken…

Found two bugs and one small broken blue color plastic particles in the container

26 May 2026
Unprompted review
Aptamil UK logo

Reply from Aptamil UK

Hi,

We’re very sorry to hear this and understand your concern. Product quality and safety are extremely important to us.

We have reached out to you via Trustpilot to request some further information so that we can investigate this matter thoroughly with our Quality team as a priority.

Team Aptamil

Rated 1 out of 5 stars

Avoid! Website glitch keeps charging us - customer support is a joke

DO NOT ORDER DIRECTLY THROUGH APTAMIL. Their customer service is an absolute joke, which is terrifying considering their consumer base consists of exhausted new parents.

Our son no longer needs formula, so we tried to cancel our subscription. However, our online account dashboard clearly states we have "no active subscriptions." Despite this, Aptamil is continuously charging our card and dispatching unwanted orders.

Customer support has been worse than useless:
- They completely ignored screenshots proving the subscription doesn't show on our dashboard and just kept repeating automated scripts telling us to cancel online.
- They ignore their own 24-hour response window, taking days to reply.
- Their final "help" was telling us to "contact the platform" with zero context or explanation.

No empathy, zero interest in solving a clear system glitch, and they are essentially forcing unauthorized charges on us. If you are a parent, save your sanity and buy elsewhere.

24 May 2026
Unprompted review
Aptamil UK logo

Reply from Aptamil UK

Hi,

We’re very sorry to read about your recent experience and appreciate you taking the time to share your feedback. We understand how concerning this situation must be, particularly when you have been trying to manage your subscription and seek support.

We have contacted you through Trustpilot to request some additional information so that we can investigate this further with the relevant team and assist you as quickly as possible.

Please accept our apologies for the frustration and inconvenience caused.

Team Aptamil

Rated 1 out of 5 stars

I'd avoid using aptamils online…

I'd avoid using aptamils online subscription service, I've had no end of issues and customer service have been disgraceful. My subscription stopped showing so I reached out as I need to change it before being charged. Due to poor response I was charged and still no resolution for the subscription not showing. I just keep getting the same unhelpful information as if nobody is actually reading the issue before responding. As such I've had to go through the bank to try and stop further money being taken which I won't know if it's work until too late. I've never contacted such an unhelpful incompetent customer service team!

Update - aptamil has since provided vouchers as compensation for the poor service I experienced whether this was due to the public complaint I am unsure but I'm just glad to have a resolution and my subscription cancelled which is what started the need for help.

25 May 2026
Unprompted review
Aptamil UK logo

Reply from Aptamil UK

Hi,

We’re really sorry to hear about your experience and completely understand your frustration. This is certainly not the level of service we aim to provide.

We can confirm that we have requested further information from you via Trustpilot so that we can investigate this matter further with the relevant team and work towards a resolution as quickly as possible.

Thank you for bringing this to our attention, and we apologise again for the inconvenience caused.

Team Aptamil

Rated 1 out of 5 stars

Aptamil milk could cuase eczema …

We did feed our baby Aptamil Advance from his birthday until almost eight months. Until someone advices us to change the milk as themselves also had similar issues with their baby.
This milk causes the baby to develop Eczema all over his body specifically on his chin and head makes him very restless during his sleep. He scratches his face and head while he is asleep.
The baby suffered a lot and did visit Gp over ten times and tried different types of until eczema creams but nothing helped. Finally when we got advice from family friends that did go through the same issues and recommended us to change milk to goat milk, the baby did start to show changes within few days. We are happy with the change we got. I recommend parents with similar issues to try to change milk for their baby.

17 May 2026
Unprompted review
Aptamil UK logo

Reply from Aptamil UK

Hi,

Thank you for taking the time to share your experience. We're so sorry to hear about the difficulties your baby went through, we completely understand how distressing this must have been for your family.

Eczema in babies can have many causes, and we would always encourage parents to continue working closely with their GP or health visitor to identify the root cause and find the best solution for their little one's individual needs.

We're glad to hear your baby is doing better now, and we appreciate you sharing your feedback with us.

The Aptamil Team

Rated 5 out of 5 stars

Is very good for my baby

Is very good for my baby

3 March 2026
Unprompted review
Aptamil UK logo

Reply from Aptamil UK

Hi there,

Thank you so much for your lovely review! We’re so happy to hear that our product works well for your little one, that really means a lot to us 💙

Thanks again for taking the time to share your experience!

Rated 1 out of 5 stars

Aptamil caused anaphylactic shock.

The baby was refusing to take Aptamil , I just tasted 2 spoons of milk directly from the Aptamil liquid containing bottle. I developed anaphylactic shock, taken to A&E immediately. Life saving injections were given within 20 minutes. This product needs to be proper testing before sending to the market.

28 March 2026
Unprompted review
Aptamil UK logo

Reply from Aptamil UK

Hi there,

We’re very sorry to read about your experience, and we’re glad you received urgent medical care quickly.

We want to reassure you that all Aptamil products go through strict safety and quality checks before being released to market, in line with UK and EU regulations. However, we take any report like this very seriously, and it’s important that our specialist team looks into this with you directly.

So we can understand what may have happened and support you further, please contact our Customer Care team as soon as possible or share your details with us privately.

We’re here to help and would like to investigate this urgently.

Team Aptamil

Rated 2 out of 5 stars

Delay in receiving a pending subscription order

I am still yet to receive a subscription order of 3 units of Aptamil 1200g after a week of payment, which is so disappointing. Customer team takes ages to respond and I'm still yet to receive a definite response concerning the order in question.

12 March 2026
Unprompted review
Aptamil UK logo

Reply from Aptamil UK

Hi there, we’re really sorry to hear about the delay with your order and the difficulty in getting a clear update, we completely understand how frustrating this must be.

So we can look into this for you as quickly as possible, could you please contact us and provide us your order details (including your full name and order number)? We’ll make sure this is followed up with the relevant team.

Best wishes,
Team Aptamil 💙

Rated 1 out of 5 stars

Aptaclub delivered a crushed, badly packaged parcel

I’m extremely disappointed with the condition our aptaclub parcel was delivered in. The box arrived completely crushed, split open at the top, and barely holding together with tape. It looked like it had been dropped, crushed, or otherwise mishandled multiple times during transit.

This is a product for infants, where hygiene and proper handling really matter. Receiving it in packaging that has clearly been badly damaged raises serious concerns about how the parcel was treated and whether the contents are still safe to use. The bottles were held together in a wrapper which said 'transit packaging - remove before sale' which is concerning too. It looks like it was hastily put together by DPD rather than packaged properly by Aptamil.

Frankly, my dog food subscription arrives in a better condition. I will not be ordering from aptaclub again.

11 March 2026
Unprompted review
Aptamil UK logo

Reply from Aptamil UK

Hi Jonathan, we’re really sorry to read about the condition your parcel arrived in and understand why this would be concerning, especially when it contains products for your little one. This is certainly not the experience we want for our parents, and we appreciate you bringing it to our attention.

Although deliveries are handled by our courier partners, parcels should still arrive securely packaged and in good condition, so we’d really like to look into this further for you. The transit packaging you mentioned is used to keep the products secure during shipping, however the parcel itself should not arrive damaged as you’ve described.

If you’re happy to, please contact our Aptaclub Careline team so we can gather a few more details. You can reach them here:
https://www.aptaclub.co.uk/contact-aptaclub.html

Your feedback is really important to us and will help us improve the service for our parents.
Team Aptamil 💙

Rated 1 out of 5 stars

Why is aptamil halfway the box???like…

Why is aptamil halfway the box???like why wudnt you people make it full😩😩😩😩

12 March 2026
Unprompted review
Aptamil UK logo

Reply from Aptamil UK

Hi there, thanks for your review. We understand it can be surprising when the powder doesn’t appear to fill the whole pack.

We need to leave a space between the powder and the foil seal so that the air inside the pack can be replaced with a safe packaging gas, which helps maintain the quality of the formula. The additional space between the foil seal and the plastic lid also serves an important hygiene purpose.

Because of this, the pack can sometimes give the impression of being underfilled, and the powder may also become compacted during transit, which can make the level look lower.

Our formulas are sold by weight, not by volume, and every unit is automatically weighed before it leaves the factory to ensure it contains the correct amount. We also allow a small amount of space to account for natural variations in powder particle size.

Team Aptamil 💙

Rated 5 out of 5 stars

Such good quality!

Such good quality!

4 March 2026
Unprompted review
Aptamil UK logo

Reply from Aptamil UK

Thank you so much for your 5-star review and for your kind words! We’re really pleased to hear that you’re happy with the quality of our products.

Your feedback means a lot to us, and we truly appreciate you taking the time to share your experience.

Best wishes,
The Aptamil Team 💙

Rated 1 out of 5 stars

I have been used aptamil for 1 year,my…

I have been used aptamil for 1 year,my baby shows vomiting ,discomfort after last bag.and I want to know which all the batches recalled.mine is new bottle also.

28 February 2026
Unprompted review
Aptamil UK logo

Reply from Aptamil UK

Thank you for sharing this with us 💙

We’re sorry to hear your little one has experienced vomiting and discomfort, we understand how worrying that can feel.

Please do get in touch with us directly so we can look into this properly and support you. You can also check whether your batch is affected by visiting our latest product information page here:
https://www.aptaclub.co.uk/products/important-product-information-aptamil-infant-milk-january-2026.html

If you’re concerned about your baby’s symptoms, we’d always recommend seeking advice from your GP or healthcare professional.

We’re here to help 💙
The Aptamil Team

Rated 5 out of 5 stars

I have used Aptamil for my daughter…

I have used Aptamil for my daughter from birth the anti reflux formula, and it worked really well for her. I was happy with the product

24 April 2025
Unprompted review
Aptamil UK logo

Reply from Aptamil UK

Thank you so much for taking the time to share this 💙

We’re really pleased to hear that Aptamil Anti-Reflux worked well for your daughter and supported her from birth. It means a lot to know you felt happy with the product.

If you ever need anything or have any questions, we’re always here to help.

The Aptamil Team 💙

Rated 5 out of 5 stars

​Reliable & High Quality

​"Reliable, high-quality, and my baby loved it. We’ve used Aptamil from day one and have never had an issue. It’s easy to prepare and clearly formulated with care. It’s the only brand we trust!"

9 February 2026
Unprompted review
Aptamil UK logo

Reply from Aptamil UK

Hi there, thank you so much for your lovely feedback, we’re truly grateful for your trust in Aptamil and so pleased to hear it’s been a positive experience for you and your little one. It means a lot 💙

Rated 5 out of 5 stars

Overall a great experience with Aptamil.

Spoke to the careline they were very helpful. Overall a great experience with Aptamil.

17 January 2026
Unprompted review
Aptamil UK logo

Reply from Aptamil UK

Hi there, thank you so much for taking the time to share this, we’re really pleased to hear that you had a positive experience and that our Careline team were able to support you. Your feedback truly means a lot to us 💙

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look