Zingtoothpaste Reviews 

463
TrustScore 4.5 out of 5

4.6

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Considering 397 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the pleasant and varied flavours, the effective cleaning action, and how smooth their overall daily brushing routine feels. People also widely appreciate the incredibly helpful customer service team and the thoughtful absence of harsh chemical ingredients in the products. Some reviewers were not happy with the complete lack of noticeable whitening effects or any real improvements in tooth sensitivity. A few other people additionally felt that their mouths did not feel properly clean or experienced increased discomfort and physical soreness after using the toothpaste.

What people talk about most

Product

Users describe positive interactions with product, noting that it successfully reduces tooth sensitivity and... See more

Quality

Reviewers mention positive feedback about quality, noting that the toothpaste effectively reduces stains and... See more

Customer service

Consumers find customer service to be positive and helpful. Reviewers frequently highlight the speed and... See more

Order

Customers had positive experiences with order, noting that the ordering process is consistently... See more

User experience

Clients share positive opinions on user experience, noting that brushing becomes a much more pleasant... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Switched to Zing after a hygienist appointment where I had sore gums and paid extra to make sure a tea stain was removed only for it to come back three days later. Zing made the stain disappear and I’... See more

Rated 5 out of 5 stars

Bought Zing after usual sensitivity toothpaste keeps fetching out different whitening and enamel toothpastes,each one getting more expensive. So thought would give Zing a try, have tried lemon and app... See more

Rated 5 out of 5 stars

Finally, relief from sensitivity! ​After suffering from tooth pain, my dentist suggested moving away from harsh chemicals in standard toothpaste, I found out I was allergic to Sodium Laurate. I foun... See more

Rated 5 out of 5 stars

Wonderful product. I have a blood disorder which causes oral bleeding, painful blisters and mouth ulcers. I've noticed straight away how soothing and effective this toothpaste is after just a couple... See more


Company details

  1. Beauty Product Supplier
  2. Cosmetics Industry
  3. Cosmetics Store

Written by the company

ZING. | Enamel Whitening Toothpaste Protein for your teeth. Fast whitening. Repairs enamel. Stops sensitivity. It's toothpaste, but magic. Made in the UK. Cruelty-free. Vegan-friendly. 🇬🇧 🌱


Contact info

4.6

Excellent

TrustScore 4.5 out of 5

463 reviews

5-star
4-star
3-star
2-star
1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 64% of negative reviews

Typically replies within 48 hours

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.6

All reviews

(463)

396 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Excellent product!


My teeth feel super clean since I started using Zing. I love that it's not harsh and doesn't froth as much as other toothpastes. My mouth, teeth and gums are not sensitive any more and since I started using Zing the last few times I have visited the dentist, he has said: "Everything's fine, see you in six months". Yes, it's not as cheap as other toothpastes but I don't mind paying more, knowing that it works. Thank you!

4 September 2026
Unprompted review
Rated 5 out of 5 stars

Everyone comments how white my teeth are…

Everyone comments how white my teeth look. My sons have also greatly improved, this toothpaste really makes a difference to enamel and all round toothcare. Fluoride free is important. Highly recommended, been using a year now. It's not cheap but worth it...

1 September 2026
Unprompted review
Rated 5 out of 5 stars

Fantastic product

Fantastic product. Repurchased multiple times, and got my friend onto it.
Clean, fresh teeth - any light staining was removed. Very happy.

1 September 2026
Unprompted review
Rated 2 out of 5 stars

I tried this toothpaste for the past 3…

I tried this toothpaste for the past 3 weeks now and I’m disappointed.

I bought the original mint flavour. I find it leaves my mouth feeling like I need to brush my teeth again with a second toothpaste.

I haven’t seen any different in the whitening or plaque removing aspect.

Especially for the price of £12 I am very disappointed.

10 August 2026
Unprompted review
Zingtoothpaste logo

Reply from Zingtoothpaste

Hi Katherine,

Thanks so much for your feedback, I wanted to get in touch and provide some reassurance especially as expectations can differ from person to person, and after all, every mouth is different!

For very severe staining, some see improvements in 8 weeks, however for mild staining it could take 12+ weeks to see a difference assuming you're brushing 2x a day with good technique and an electric toothbrush. It's also advisable to avoid rinsing with water after brushing, as this will wash away the toothpaste and prevent the active ingredients from working. That being said, as I say, every mouth is different, and a lot can also depend various other factors (e.g. diet, drinks, genetics, medical history, age etc.) However, rest assured that the toothpaste will still be working to strengthen and remineralise enamel for as long as you're using it.

I do hope that provides some reassurance, and please do let me know if there's anything else I can do for you - we're a small family business, so it's really important to us for you to have the best possible experience! 

Thank you so much! xx

Rated 5 out of 5 stars

Incredible results

Switched to Zing after a hygienist appointment where I had sore gums and paid extra to make sure a tea stain was removed only for it to come back three days later. Zing made the stain disappear and I’ve not had any staining issues since. Also just went back to the hygienist for a check up and was told practically all my inflammation has gone so I’m definitely sticking with this brand!

25 August 2026
Unprompted review
Rated 5 out of 5 stars

Genuinely impressed

Genuinely impressed. Teeth clean, white and feeling less sensitive. Brilliant minty taste - makes other mint toothpastes taste like synthetic sugar! Super customer service too.

12 August 2026
Unprompted review
Rated 5 out of 5 stars

Zing Toothpaste experience

Excellent service and very swift delivery. Zing toothpaste is a great product with some amazing flavours that doesn’t feel like toothpaste to use. They have whitened my teeth and they taste really good. It’s easy to forget it’s toothpaste. Highly recommend the company and the products. I have already bought more!

25 July 2026
Unprompted review
Rated 5 out of 5 stars

I really like this toothpaste

I really like this toothpaste! Especially like the peach flavour. It’s really helped with my burning mouth and sensitive teeth. Have just bought again. Returning customer! Don’t think I could go back to regular toothpaste now

28 August 2026
Unprompted review
Rated 5 out of 5 stars

I bought this for my composite bonding

I’ve been using this product a few months now and I originally bought this for my composite bonding teeth, not only do they look brand new, the mint one is so fresh and lovely. I honestly do not buy toothpaste anywhere else. I accidentally bought the wrong flavoured toothpaste, got in touch with Lucy at customer service and she has been so so helpful. Amazing product and amazing team. Thankyou - will recommend to everyone xx

28 August 2026
Unprompted review
Rated 5 out of 5 stars

Found out about this product from a…

Found out about this product from a friend! What a find, great flavour, great stain removal very happy I’ve been introduced to it.
My grandson has autism and he especially loves the kiwi and apple, brushing his teeth is no longer a battle.
Thank you for this product Zing its perfect for all the family.

28 August 2026
Unprompted review
Rated 5 out of 5 stars

I wasn’t too sure about this toothpaste…

I wasn’t too sure about this toothpaste but was fed up with the other more mainstream brands that just seem to have more and more additives.
So I bought a tube to try and so far I have been very impressed. Leaves my teeth clean, fresh breath and no harmful chemicals. Okay it costs a bit more but really you have to look after yourself and this does just that. Would I recommend, most certainly.

27 August 2026
Unprompted review
Rated 1 out of 5 stars

Didn't impress me at all

I really wanted to like Zing. But I'm honestly struggling to find anything to praise. It hasn't improved sensitivity, my teeth aren't any whiter, my dentist and hygienist haven't noted any benefits and it doesn't leave my mouth feeling fresh and clean (in fact on many occasions I've stopped to wonder if I actually cleaned my teeth because my mouth felt so stale). One star for not testing on animals.

27 August 2026
Unprompted review
Zingtoothpaste logo

Reply from Zingtoothpaste

Hi Bev,

Thanks so much for your feedback, I wanted to get in touch and provide some reassurance especially as expectations can differ from person to person, and after all, every mouth is different!

For very severe staining, some see improvements in 8 weeks, however for mild staining it could take 12+ weeks to see a difference assuming you're brushing 2x a day with good technique and an electric toothbrush. It's also advisable to avoid rinsing with water after brushing, as this will wash away the toothpaste and prevent the active ingredients from working. That being said, as I say, every mouth is different, and a lot can also depend various other factors (e.g. diet, drinks, genetics, medical history, age etc.) However, rest assured that the toothpaste will still be working to strengthen and remineralise enamel for as long as you're using it.

I do hope that provides some reassurance, and please do let me know if there's anything else I can do for you - we're a small family business, so it's really important to us for you to have the best possible experience! 

Thank you so much! xx

Rated 2 out of 5 stars

I really wanted to love this toothpaste…

I really wanted to love this toothpaste so I'm gutted. For some reason as soon as the toothpaste touches my teeth they hurt like crazy and it's unbearable. I tried switching up with any other toothpaste and I never have the same problem. In addition, my teeth and mouth really do not feel clean and my partner have sadly said the same. I have bought the strawberry and cream and kiwi and apple.

26 August 2026
Unprompted review
Rated 5 out of 5 stars

Genuinely a fantastic product

To be honest I was totally influenced to purchase this via social media and I did have doubts about its effectiveness. However it is genuinely a fantastic product. It really does whiten teeth and I saw a difference very quickly. I am now on my third tube and I don't think I could ever use any other toothpaste again! I really do recommend everyone giving this a go, you will be so impressed!

25 August 2026
Unprompted review
Rated 5 out of 5 stars

Great quality and great flavours!

I first purchased the mint flavour to try the product as I was unsure about a toothpaste that wasn't mint flavour, but, once I'd used it for a couple of weeks I took the plunge and ordered the set of 4 flavours! I've not been disappointed, the mint is quite subtle and does not feel like it's taking the skin off my mouth when I use it! The other flavours are lovely and make a refreshing change from mint but still leave your mouth refreshed and clean. I love that there is no SLS in it and no titanium dioxide so once you get used to no foaming at the mouth when brushing your teeth(there is a small amount of lather created) you can rest assured your doing the best for your mouth and gum health. I would highly recommend it as it does what is expected from a toothpaste and is gentle on your gums whilst giving the protection you want from a toothpaste. The only downside is that my daughter tried it and liked it so much that she has walked off with the Apple and Kiwi flavour! A definite repeat purchase in my household now!

25 August 2026
Unprompted review
Rated 5 out of 5 stars

Really clean teeth!

Bought Zing after usual sensitivity toothpaste keeps fetching out different whitening and enamel toothpastes,each one getting more expensive. So thought would give Zing a try, have tried lemon and apple one, both taste amazing, teeth feel really clean and has reduced staining on teeth. Seem a lot cleaner, will see what dentist says in October when I go for check up. Would highly recommend.

25 August 2026
Unprompted review
Rated 3 out of 5 stars

I really really wanted to love this…

I really really wanted to love this toothpaste. The original mint flavour is fantastic. The ingredients of this product are gentle with no harmful chemicals. I originally used Colgate selective for sensitive teeth and I had massively high hopes for Zing. Unfortunately after 5 weeks of use, sensitivity has majorly returned and I feel that I need to give up and return to Colgate sensitive. I tried to stick it out as long as I could but the sensitivity returning is having an impact. I see some other reviewers saying their sensitivity disappeared. I see some saying their teeth became whiter. I can’t say I noticed any change to the colour of my teeth, if anything perhaps slightly more yellowed in some parts (using old and new pics for reference). I am gutted!!

25 August 2026
Unprompted review

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look