Vitality Reviews 

68,226
TrustScore 4.5 out of 5

4.5

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Review summary

Created with AI, based on recent reviews

Evaluating 11,585 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the team for being extremely polite, professional, knowledgeable, and genuinely kind during stressful medical situations. Consumers also note that phone lines connect quickly, and staff members take time to explain policies clearly. However, some people mentioned experiencing long phone wait times and difficulties when trying to reach the right department. A few reviewers also felt frustrated by strict coverage thresholds and complex procedural requirements during the claims process. Others noted that differing levels of competence among agents or strict rules sometimes created confusion and added stress.

What people talk about most

Staff

Reviewers mention positive feedback about staff, highlighting that team members are consistently kind,... See more

Customer service

Reviewers highlight positive aspects of customer service, describing advisors as very informative, helpful,... See more

Service

Users describe positive interactions with service, highlighting professional and efficient support teams.... See more

Claim

Consumers find claim experiences to be mixed, as many reviewers highlight professional and helpful support... See more

Response time

Customers consistently note positive experiences with response time, often highlighting quick call answers... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Such a nice change to speak to someone who is from England ! Very helpful & couldn’t do enough for me. Polite , clear & extremely professional. We chatted about my operation being on his 30th Birthd... See more

Company replied

Rated 5 out of 5 stars

Joseph was so helpful, and a delight to speak to. He answered all my questions, and reassured me on the things I wanted more clarification on. He kept a sunny personality through the call, and wen... See more

Company replied

Rated 5 out of 5 stars

The lady I spoke last Monday to was extremely pleasant. She put me at my ease, even though I was phoning about a suspected cancer. If it hadn't been for the circumstances, I would almost say that I en... See more

Company replied

Rated 5 out of 5 stars

Simon was cheerful, knowledgable, and personable. He helped me quickly, and I felt completely at ease with some of the confusion surrounding my care plan. He answered the phone quickly - in fact the w... See more

Company replied


Company details

  1. Health Insurance Agency
  2. Life Insurance Agency
  3. Physician Referral Service
  4. Wellness Program

Written by the company

Our health and life insurance does all the great things you’d expect to keep you protected. But we also take it a step further. What makes our cover better is how you can actually use it from day one to look after your long-term health. All so you can stay at your best and be covered at the same time.

Written by the company

See why we're great

We reward people for everyday healthy habits.

We reward people for everyday healthy habits.

Get top-rated cover

Vitality’s health insurance and life insurance is 5 Star Defaqto rated.

Improve your health

Get all the tools you need to stay at your best, so you can enjoy good health for longer.

Save and earn rewards

Vitality members who keep moving save £332 a year on average with rewards*.


Check our cover

Qualifying plans, terms and conditions apply.


* Platinum Vitality status members saved on average £332 a year in 2023. Gold members saved on average £253. Silver members saved £192. Bronze members saved £184. Vitality analysis, 2024.


Contact info

4.5

Excellent

TrustScore 4.5 out of 5

68K reviews

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Asks customers to review

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4.5

All reviews

(68,226)

10,712 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Life insurance help

The service I received from a particular staff member who was incredibly helpful and made it so much easier for me.

16 August 2026
Vitality logo

Reply from Vitality

We're so pleased to hear that a member of our team was incredibly helpful and made your experience so much easier. Thank you for your kind feedback! - Enya

Rated 1 out of 5 stars

Promised a call back on two occasions…

Promised a call back on two occasions Thursday morning last and this morning Saturday 5 September

5 September 2026
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Reply from Vitality

We appreciate you sharing your experience. We are concerned to hear about the missed callbacks and we will make sure this is looked into for you. Your details have been passed over to our Care Team who will contact you directly to discuss this. - Enya

Rated 5 out of 5 stars

Helpful, supportive, and friendly advice

Helpful and friendly advice, the process felt supportive.

30 July 2026
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Reply from Vitality

We're so happy to hear that you found our advice helpful and friendly, and that the process felt supportive for you. Thank you for sharing your positive feedback! - Enya

Rated 5 out of 5 stars

I decided to take out life insurance…

I decided to take out life insurance over the phone which was sorted by Carla. She was fantastic at explaining everything, went through all the questionnaires/ processes and was very patient. It was very easy and so nice to speak to an actual person rather than a machine!! Excellent customer service which definitely made a difference- highly recommend her, thank you!

5 September 2026
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Reply from Vitality

We're so pleased to hear about your positive experience with our team member! It's wonderful that they were able to explain everything clearly and patiently. We truly appreciate your feedback! - Enya

Rated 5 out of 5 stars

Excellent person at Vitality Health

Had a very helpful and knowledgeable person who was able to answer all my questions.

29 August 2026
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Reply from Vitality

We're so pleased to hear that you had such a positive experience and that our team member was able to answer all your questions. Thank you for sharing your feedback! - Enya

Rated 5 out of 5 stars

Very clear policy that fits what I…

Very clear policy that fits what I need. Listened to my questions and answered them all clearly. Great value premiums with incentives that make it even better value

5 September 2026
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Reply from Vitality

We're so pleased to hear that our policy fits your needs and that all your questions were clearly answered. It's wonderful to know you found great value in our premiums and incentives. - Enya

Rated 5 out of 5 stars

The agent was fantastic

The agent was fantastic! She was very empathetic and understanding of my issue. She offered advice and guidance and I really felt that she cared!

3 September 2026
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Reply from Vitality

Thank you for sharing your positive experience with us. We're so pleased to hear that our colleague was empathetic, understanding, and provided helpful advice and guidance. - Enya

Rated 5 out of 5 stars

Great customer service

Great customer service. Andy was a very good communicator, listened and was very supportive and helpful during the call

4 September 2026
Vitality logo

Reply from Vitality

Thank you for sharing your positive experience with us. We are so pleased to hear that our team member was a very good communicator, listened, and was supportive and helpful during the call. - Enya

Rated 5 out of 5 stars

Responsive and friendly customer…

Responsive and friendly customer support. Knowledgeable and reassuring

5 September 2026
Vitality logo

Reply from Vitality

We're so pleased to hear that you had such a positive experience with our team. It's wonderful to know that you found them to be knowledgeable and reassuring. Thank you for sharing your kind words! - Enya

Rated 5 out of 5 stars

Good Service

The people I spoke to were very helpful, polite and professional.

5 September 2026
Vitality logo

Reply from Vitality

Thank you for taking the time to share your positive experience with us. We're so pleased to hear that you found our team to be helpful, polite, and professional. - Enya

Rated 5 out of 5 stars

Chris was so patient and was very…

Chris was so patient and was very helpful with getting a policy set up for us.

4 September 2026
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Reply from Vitality

We're delighted to hear that our team member was patient and very helpful in getting your policy set up. Thank you for sharing your positive experience with us! - Enya

Rated 1 out of 5 stars

If you can get other options do

If you can get other options do, the company will find all the ways to say sorry we can't cover this case

5 September 2026
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Reply from Vitality

We're sorry to hear about your experience and appreciate you sharing your feedback. We apologise for the inconvenience caused to you with our cover options. Your details have been passed over to our Care Team who will be in touch to discuss this further. - Enya

Rated 5 out of 5 stars

Jack was really helpful in sorting out…

Jack was really helpful in sorting out a potential problem & phoned back when he said he would with the solution

4 September 2026
Vitality logo

Reply from Vitality

We're so pleased to hear that our team member was helpful in resolving a potential problem and followed up as promised with a solution. - Enya

Rated 5 out of 5 stars

I forgot her name but she was really…

I forgot her name but she was really good polite and specific and very helpful thank you :)

4 September 2026
Vitality logo

Reply from Vitality

We're so pleased to hear that our team member was really helpful and polite. Thank you for sharing your positive experience with us! - Enya

Rated 5 out of 5 stars

Very helpful and Friendly.

Very helpful and Friendly.

4 September 2026
Vitality logo

Reply from Vitality

Thank you for your kind words. We are so glad to hear you found our team to be both friendly and helpful. We appreciate your feedback! - Enya

Rated 5 out of 5 stars

Amazing customer service and excellent policy and perks.

Lesley was so helpful over the phone, was extremely friendly, gave me a quote based off the information I gave her then tailored that perfectly to my personal needs, budget and wishes.
She explained everything to me thoroughly and answered every question I had leaving me extremely happy.

I was insured elsewhere prior to the phone call, but Vitality has a much more comprehensive cover than my previous insurance provider.

I’m very happy with my life insurance policy, the benefits that comes along with being insured by Vitality, but also the customer service was outstanding.

Will be recommending Vitality to anyone I know who is looking for life insurance.

1 September 2026
Vitality logo

Reply from Vitality

We are so happy to hear about your positive experience with our team. It's wonderful to know that our colleague was able to assist you effectively and tailor a policy to your needs. We're delighted you're happy with your life insurance and the benefits. Thank you for recommending us! - Enya

Rated 5 out of 5 stars

Brilliant Millie/Milly

The representative called Millie/Milly was very welcoming, friendly and professional. She took time to clarify my details, explain the process and update the relevant details. In addition, Millie/Milly communicated well and was efficient in sending the required documents. Thank you for your help, Millie/Milly!

4 September 2026
Vitality logo

Reply from Vitality

This is wonderful to hear! We're so pleased that you had such a positive experience and that our representative was welcoming, friendly, and professional. It's great that they took the time to clarify details and explain the process so well. - Enya

Rated 5 out of 5 stars

Agents listen to your requirements

The agents listen to your requirements.
They give suggestions and follow through in helping you come to the best solution.
They take away the stress of handling appointments .

4 September 2026
Vitality logo

Reply from Vitality

We're so pleased to hear that our agents listened to your requirements and helped you find the best solution. It's wonderful that we could take away the stress of handling appointments! - Enya

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