Rough Guides Reviews 

392
TrustScore 5 out of 5

4.8

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Evaluating 110 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff and guides for their exceptional knowledge, helpfulness, and pleasant demeanor, ensuring a smooth and enjoyable journey. Many people highlight the meticulous planning and seamless execution of services, from transport to accommodation, which allowed them to fully enjoy their holidays. The overall user experience is frequently described as excellent, with many appreciating the personalized itineraries and the care taken to meet their specific preferences. Reviewers often mention feeling well looked after and safe throughout their trips, contributing to memorable and stress-free adventures.

What people talk about most

Staff

Consumers consistently report positive experiences with staff, highlighting their professionalism, knowledge,... See more

Service

Clients share positive opinions on service, with many reviewers highlighting the excellent organization and... See more

Holidays

Reviewers highlight positive aspects of holidays, consistently praising the excellent organization and... See more

Location

People report positive experiences with location, with many reviewers highlighting excellent accommodations... See more

User experience

Customers consistently note positive experiences with user experience, often describing their trips as... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Rough Guides put us in touch with a local tour company in Sri Lanka, Resfeber, through its planning portal, to provide a short tour for 7 people. Every aspect ran very smoothly and we had a wonderful... See more

Rated 5 out of 5 stars

I would like to sincerely thank your Ms. Camila and her team for planning such a wonderful and unforgettable private trip to Bolivia for me. Though the weather was colder than that I expected, every p... See more

Rated 5 out of 5 stars

We booked our Galápagos trip with Rough Guides and were in the very safe hands of Jef initially and then Benjamin in Quito nothing was too much trouble and our itinerary ticked all the boxes, from lan... See more

Company replied

Rated 5 out of 5 stars

Response and support were quick and consistent through planning, paying, travel prep, during the trip and even after we were home. Connection to a local expert was fast and then they handled all of my... See more

Company replied


Company details

  1. Tour Agency

Written by the company

Tailor-made trips by local experts to bring you off the beaten path, effortlessly


Contact info

4.8

Excellent

TrustScore 5 out of 5

392 reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 100% of negative reviews

Typically takes over 1 month to reply

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.8

All reviews

(392)

107 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Wonderful Brazilian Adventure

Rough Guides matched us with a local tour company who arranged a spectacular two week adventure in Brazil. We stayed at excellent hotels, were provided wonderful tour guides and drivers and the itinerary was perfect. I cannot say enough positive things about our experience and trip.

26 June 2026
Unprompted review
Rated 5 out of 5 stars

Our Holiday in Peru

The experience we had in Peru was outstanding. From the outset the organisation of the trip by Rough Guide was perfect and we did not have to worry about any aspect of the holiday. Maria Jose and her team in Peru were responsible for this organisation which went according to plan. One of the aspects of the holiday we enjoyed was the structure of the trips to various sites in which different agents were used so we met a variety of people through the course of the holiday. Each trip had an experienced and informative guide.
This was the first time we used Rough Guides and were rewarded with a excellent holiday that we will always remember.

18 May 2026
Unprompted review
Rated 5 out of 5 stars

Private trip to Bolivia in June 2026

I would like to sincerely thank your Ms. Camila and her team for planning such a wonderful and unforgettable private trip to Bolivia for me. Though the weather was colder than that I expected, every part of the journey was thoughtfully arranged, and I truly appreciated how smoothly everything went from start to finish. Your care, attention to detail, and support made me feel completely at ease, allowing me to fully enjoy the beauty and unique experiences of Bolivia. It was such a special trip, and I will always remember it fondly. Thank you again for all your hard work and dedication and I am truly grateful for everything you have done to make this journey so memorable.

4 July 2026
Unprompted review
Rated 5 out of 5 stars

Ireland road trip

Rachel listened carefully to our requirements and planned a fantastic holiday for us and our dog touring around Ireland.

10 June 2026
Unprompted review
Rated 5 out of 5 stars

Outstanding personalized tour of Morocco

We're thrilled to be able to add our voice to the enthusiastic reviews of Rough Guides and Tilila Travel for tailor-made tours of Morocco. From our first interchange with Mohammed at Tilila Travel, we were impressed with his understanding of what we wanted and the way that he accommodated that into an itinerary that really felt tailored to our needs. He also was willing to tweak it as we went along to make it even closer to what we wanted. His welcome call at the beginning and meeting with us at the end made it feel personal indeed.
Yassin was our excellent and knowledgeable guide and companion who drove us on our 13-day trip that began in Casablanca and went up to Rabat and Tangier and down through Tetuan and Chefchouen, on to Meknes and Fes, and finally to Ouzoud Falls and Marrakech. He made sure that our local guides in each place took us to what we wanted to see and that they explained to us what most interested us. He was responsive to our requests for spontaneous experiences along the way and proudly showed us the fine details of his country. A veritable pleasure.
The local guides were well-chosen experts and we particularly enjoyed the ones who led us through Tangiers, Chefchouen and Fes, both because of their knowledge along with their sharing of their experiences growing up in the neighborhoods we were discovering.
We had two great cooking classes, stays in excellent hotels, and wonderful meals in restaurants often recommended by Yassin, Mohammed, or the guides.
A note to Spanish speakers: Even though Yassin and the guides spoke an excellent English, for an extra feel of authenticity we opted to communicate in Spanish with Yassin and the guides in Tangier and Fes, and others in Tetuan and Meknes. It added a sense of the Spanish influence on Morocco...
We would highly recommend both Rough Guides and Tilila Travel to anyone who wants to delve into the culture and history of Morocco with attention to their personal interests.
Memories to be cherished.

27 May 2026
Unprompted review
Rated 5 out of 5 stars

Chile, Equador & Peru

We recently completed a 5 week tour of Equador, Peru and Chile. As there were 6 of us in our group (and 2 other friends who joined us for the last leg) the logistics were complicated but handled superbly by Maria (Majo) from the Quito office. Nothing was ever too much trouble for Majo and she honestly seemed to work around the clock! Our local guides were amazing ( thank you Danny and Luis) and when my husband needed medical care in Santiago Solly went above and beyond the call of duty. Thank you everyone involved for making this trip memorable and enjoyable.

12 June 2026
Unprompted review
Rated 5 out of 5 stars

Ecuador Review

We recently completed a wonderful trip through Ecuador, including Quito, Cotopaxi, the Amazon, and the Galápagos Islands, and I cannot say enough good things about Jose and his team.

From the very beginning, Jose was a pleasure to work with. Planning a trip like this can be challenging when you have never been to the destination before. There are countless emails, phone calls, questions, and decisions that need to be made before you finally commit to an itinerary. Throughout the entire process, Jose was knowledgeable, responsive, and incredibly patient. His communication was outstanding.

Once we arrived in Ecuador, the service exceeded our expectations. Jose checked in with us regularly, often sending text messages to make sure everything was going smoothly and to see if we needed anything. He was always available to answer questions and provide assistance. It was reassuring to know that someone was looking out for us every step of the way.

Everything was exactly as promised. The accommodations were excellent and in great locations. Every transfer was seamless and professionally handled. The guides we worked with throughout the trip were knowledgeable, friendly, accommodating, and clearly passionate about their country. The overall flow of the itinerary was very well thought out, allowing us to experience a tremendous amount without ever feeling rushed.

A special mention goes to Napo Wildlife Center, which was absolutely terrific and one of the highlights of the trip. We also loved our time in Cotopaxi, Quito, and throughout the rest of Ecuador. Every destination offered something unique and memorable.

If I were to suggest one thing to future travelers, it would be this: if your schedule allows, try to spend two or three days on Isabela Island in the Galápagos. While all of the excursions we took were excellent, well-organized, and offered incredible wildlife encounters, Isabela provides a more relaxed atmosphere and some truly outstanding wildlife experiences. The rest of the Galápagos is amazing, but if you can fit Isabela into your itinerary, I believe it is well worth the extra time.

Overall, Jose is a true professional, and I highly recommend both him and his company. We had an amazing experience from start to finish. Great trip, great company, great guides, and an outstanding experience working with Jose.

4 June 2026
Unprompted review
Rated 5 out of 5 stars

RoughGuides simplified our trip

We used RoughGuides to plan the land-portion of our trip in Romania. We discussed our goals and interests and then agreed on the trip plan, the types of hotels we like, etc. After that, Corina took care of everything. Once we arrived in Bucharest, we were contacted via WhatsApp by Alin, who was our guide and driver for the entire trip. He did a great job driving and explaining things, suggesting restaurants, etc. It was our first time using RoughGuides, and we'd be happy to use them again.

Also, we had just finished a cruise where we were often on excursions with 38 of our new best friends - so it was a real joy to be just the three of us (me, my husband, and our guide) in a small car!

25 May 2026
Unprompted review
Rated 5 out of 5 stars

We were well looked after on our 12 day…

We were well looked after on our 12 day trip in Mexico in particular the attention provided by Jose . So much that we would refer him to our friends and come again to Mexico .

12 May 2026
Unprompted review
Rough Guides logo

Reply from Rough Guides

Hi custome,r

Thank you for your kind review! We're delighted to hear that you were so well looked after during your 12-day trip to Mexico.

It's especially wonderful to hear your praise for Jose. Providing attentive, personal service is exactly what we strive for and we're happy to read that he helped make your experience so memorable that you would recommend him to your friends. Remember that your friends get to benefit from a special discount when you share your code with them :)

Thank you for choosing Rough Guides. We would love to help you plan another adventure in Mexico or beyond in the future.

Franziska
Head of Travel

Rated 5 out of 5 stars

Rough Guides review

This was our first experience with a guided trip. We were very pleased with Rough Guides . All the people involved were friendly, attentive and well organised.
Alvaro at the beginning worked really hard to tailor the trip to our needs . He patiently listened to what we wanted and adapted the trip as the planning evolved. The tour guides (at Palenque, Calakmul, Uxmal)were all exceptional. We thoroughly enjoyed our days out with them.
When there was a hiccup on the last day with one of the taxi companies not turning up and then protesters closing the route to the airport, Benjamin efficiently sorted it all out and organised a refund for us for the missed transfer.
Thank you very much!

26 April 2026
Unprompted review
Rough Guides logo

Reply from Rough Guides

Hi Liz,

Thank you so much for your wonderful review! We're delighted to hear that your first guided trip was such a positive experience.

Great to see Alvaro was able to tailor the plan alongside your trip changes. We'll also be sure to pass on your kind words to the guides in Palenque, Calakmul, and Uxmal, who clearly helped make your time in Mexico so memorable.

We're also pleased that Benjamin was able to step in quickly when the unexpected transport issues arose on your final day. Travel doesn't always go exactly to plan, so having a team that can respond efficiently makes all the difference and is one of our guarantees - every trip includes a 24/7 emergency number for exactly those reasons.

Thank you again for trusting us with your trip. We hope this is the first of many guided adventures with us!

Franziska
Head of Travel

Rated 5 out of 5 stars

This was an unforgettable experience in Peru.

This was an unforgettable experience in Peru run by consummate professionals. Our trip with Rough Guides was the most professional well run tour operation we have ever been on. Our initial expectations were typical of our trips to SA. Everyone is late, everything is behind schedule and sometimes you just don't get all of the itinerary completed because the guides and tour operators operated by a different clock. Everything from the time we were picked up at the airport to our departure was ON TIME! Our guides were at our hotel exactly when they said they were going to be. They were all friendly, spoke English well, were informative, just absolute pleasures to work with. Our booking process was just as smooth. We worked with Jeferson to set up our trip. Told him what we wanted to see and do, what our expectations were(culture, sightseeing, nature and history, skip the shopping) and he provided exactly what we asked for. Once we were in Peru, Jose and Ronnie assisted us through text messages, phone calls and WhatsApp guiding us through the whole trip, even through a few vagaries which always turned out in the end to be perfectly fine. Now, there was a downside to this extreme punctuality and organization. There was no room for us to not be ready to go when it was time to go. This is no fault but I hope this helps a future traveler. We frequently were picked up before our hotel began serving breakfast and did not get a good breakfast to start the day. The hotels would provide a "box meal" and no fault of Rough Guides but these box meals were hardly substantive enough to provide you with the energy to do the walking and exploring that we did. Because we did and saw a lot in a short period of time we typically stayed in a different hotel each night. This made our evenings hectic. We had to find dinner in a new town, get cleaned and packed up to be ready to go at 4:30-6:30 the following morning. I wouldn't call this a fault, just something to prepare for. This trip was booked to celebrate our 24th wedding anniversary and neither of us would hesitate to book again with Rough Guides and we will probably go back with Rough Guides on a slower paced trip in the future now that we have seen the highlights of Peru. Peru has so much more to offer than just the highlights too! We had a different guide each day of our trip with Ronnie and Jose informing us the day before who our guide was and when they would pick us up from our hotel. Every guide we had was punctual, friendly, informative and we even had a guide we had some deep philosophical discussions with whose native language is Quechuan and also spoke Spanish and English! What an immersion! Very much looking forward to our next trip with Rough Guides!

27 February 2026
Unprompted review
Rough Guides logo

Reply from Rough Guides

Hi Nick,

Thank you so much for this thoughtful and detailed review! We're absolutely delighted to hear that your anniversary trip to Peru was such a memorable experience.

It was wonderful to read your comments about the professionalism and punctuality of the entire team. Jeferson will be thrilled to know that he was able to create an itinerary that matched your interests so closely and we'll be sure to pass along your kind words to Jose and Ronnie as well. It's great to hear that their support throughout the trip helped everything run smoothly.

We're especially pleased that the guides made such a strong impression. From sharing Peru's history and culture to engaging in deep conversations along the way, those personal connections are often what make a trip truly unforgettable.

We also appreciate you sharing practical insights about the pace of the itinerary. Seeing a lot in a relatively short time can make for early starts and busy days, and your comments will certainly help future travelers prepare.

Thank you for trusting us to celebrate such a special occasion. We're honored to have been part of your 24th wedding anniversary and would be delighted to help you with your 25th anniversary trip as well, to Peru or anywhere else.

Franziska
Head of Travel

Rated 5 out of 5 stars

Taken care of every step of the way

Taken care of every step of the way- be it the original planning, the booking or indeed the guides and tours provided nothing was left to chance and made our trip easy, reassuring, fun and interesting. Thank you Jefferson for making this all happen and to our guides too.

29 April 2026
Unprompted review
Rough Guides logo

Reply from Rough Guides

Hi Richard,

Thank you so much for your kind review! We're delighted to hear that you felt well looked after every step of the way, from the initial planning and booking process through to the guides and tours during your trip.

It's especially wonderful to hear that Jefferson helped make the experience easy, reassuring, fun and interesting. We'll be sure to pass along your thanks to him and the guides who helped bring your journey to life.

Thank you for trusting us and we hope to help you plan another memorable adventure soon!

Franziska
Head of Travel

Rated 5 out of 5 stars

Malta and Sicily

We had a great time on our trip to Malta and Sicily. The boat ride to the Blue Lagoon and Gozo and the tour of the ruins of the Valley of the Temple were highlights.

27 April 2026
Unprompted review
Rough Guides logo

Reply from Rough Guides

Hi Matt,

Thank you for your lovely review! We're so pleased to hear that you had a great time exploring Malta and Sicily.

The Blue Lagoon and Gozo are truly special and we're delighted that the boat trip was one of the highlights of your journey. It's also wonderful to hear that you enjoyed visiting the impressive ruins of the Valley of the Temples and discovering the rich history of the region.

Thank you for choosing Rough Guides for your adventure. We hope to help you plan another unforgettable trip in the future.

Franziska
Head of Travel

Rated 5 out of 5 stars

I’ve now used Rough Guides twice first…

I’ve now used Rough Guides twice first for Oman and now for LATAM and both trips have been exceptional from start to finish.

Our recent LATAM itinerary was incredibly well organised despite involving multiple countries, flights, transfers, tours, and moving parts. Everything felt seamless. We were consistently checked in ahead of flights, boarding passes were shared proactively, and communication throughout the trip was excellent. Jeferson was always available when needed and incredibly responsive and helpful throughout.

Some standout moments included the food tour in Lima, which was honestly one of the highlights of the trip and such a brilliant way to experience a city. Iguazu Falls and Machu Picchu were absolutely awe-inspiring, visiting both a natural wonder of the world and one of the world’s great historical wonders in the same trip felt truly magical.

We did have one minor hiccup with the train to Machu Picchu, but it was handled quickly and professionally. A hotel was arranged immediately, logistics were reorganised smoothly, and everything was resolved with minimal stress on our side. That level of calm problem-solving really stood out.

Overall, the trip was energising, exciting, and beautifully executed. I wouldn’t hesitate to recommend Rough Guides, and I’m already planning my next trip with them, Sri Lanka next!

Thank you again to Jeferson and the wider team for such a memorable experience. ✨🙌🏾🙏🏾

4 May 2026
Unprompted review
Rough Guides logo

Reply from Rough Guides

Hi Keji,

Thank you so much for this fantastic review and for choosing Rough Guides not once, but twice!

We're thrilled to hear that both your Oman and LATAM adventures exceeded expectations. Planning a multi-country trip across Latin America involves a lot of moving parts, so it's especially rewarding to know that everything felt seamless and well organized from start to finish. We'll be sure to share your kind words with Jeferson, who will be delighted to hear how much you appreciated his support, responsiveness and proactive communication throughout the journey.

It sounds like you experienced some truly unforgettable highlights. The Lima food tour, Iguazu Falls, and Machu Picchu are all extraordinary in their own way and we're so happythey made such a lasting impression.

Thank you again for your recommendation and trust in our team. We can't wait to help you plan your next adventure in Sri Lanka!

Franziska
Head of Travel

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look