KIKO Milano Reviews 

2,057
TrustScore 2 out of 5

2.0

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Rated 1 out of 5 stars

Zero stars regarding Broadway in Bradford store. Really bad customer service. I went in as I've never used this brand before. Got called "love" so walked out unprofessional staff member went... See more

Company replied

Rated 1 out of 5 stars

Terrible experience! I visited the KIKO store in Nottingham yesterday because I wanted to be shade matched for one of their foundations. I know the store closes at 6:00 p.m., but I arrived ar... See more

Company replied

Rated 5 out of 5 stars

A gorgeous girl named Angelina from the Kiko Milano store near Duomo, Italy was soooo so so helpful and nice!!! She was patient and very good guiding me to the products U was looking for. Afterwards s... See more

Company replied

Rated 1 out of 5 stars

I bought two Everlasting Kajal pencils last week. I am so disappointed with them both,they smudged and actually wore off very quickly,in two to three hours. Considering the price I will not be buying... See more

Company replied

Company details

  1. Cosmetics Store
  2. Beauty Product Supplier
  3. Beauty Supply Store

Written by the company

KIKO MILANO was founded in 1997 in Milan and since then has revolutionized how cosmetics are sold globally. We believe your life is better in colour. KIKO MILANO identifies the beauty trends of the moment and makes them accessible to all. We understand the power of make-up and love that it can ignite a spark and make you feel fabulous. We want everyone to be able to create the right look for every situation, with style but without losing their individuality. At KIKO MILANO, we would like you to experiment and choose the look that truly represents you. We strive to offer an incredible variety of products, textures and colours, delivering a multi-sensorial experience through innovative technology, always at an affordable price. Based in Italy and true to our DNA, KIKO MILANO combines trustworthy quality, creativity and stunning aesthetics.


Contact info

2.0

Poor

TrustScore 2 out of 5

2K reviews

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No recent history of asking for reviews

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Replied to 15% of negative reviews

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2.0

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(2,057)

421 reviews in the last 12 months

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Rated 5 out of 5 stars

A gorgeous girl named Angelina from the…

A gorgeous girl named Angelina from the Kiko Milano store near Duomo, Italy was soooo so so helpful and nice!!! She was patient and very good guiding me to the products U was looking for. Afterwards she also helped me try multiple things without rushing me. Very distressing, and probably the best experience I have had in a make up store in Milan in my life!! Would recommend her <3

21 July 2026
Unprompted review
KIKO Milano logo

Reply from KIKO Milano

Dear Eshal,

thank you so much for sharing your wonderful experience with us! We are delighted to hear that Angelina welcomed you with kindness, patience and professionalism, helping you find the right products and making your visit so enjoyable.

Your lovely feedback will be shared with her and the store team. We hope to welcome you back soon for another special KIKO experience in Milan!

KIKO Milano

Rated 1 out of 5 stars

Zero stars regarding Broadway in Bradford store. Really bad customer service.

Zero stars regarding Broadway in Bradford store. Really bad customer service.

I went in as I've never used this brand before. Got called "love" so walked out unprofessional staff member went back in as I was just looking at mascara. Another shop assistant stated "would you like help" I stated no then it was "I can help " what part did she not understand about the word no.

I've bought a lot of different brands of mascara before I was just looking at the prices and kinds compared to other brands.

I've just looked on Google the staff can't even get the times correct on a Sunday it states 9am to 7pm when the Broadway is only open 11 to 5 due to Sunday Trading Laws. Not the same time for all of the week.

Reply back it's not feedback but a formal complaint that I've sent through via email to the company about as these unprofessional staff shouldn't be working at the place at all.

20 July 2026
Unprompted review
KIKO Milano logo

Reply from KIKO Milano

Dear Customer,

We are very sorry to hear about your experience at our Broadway Bradford store. We understand how uncomfortable it can feel when you would simply like to browse independently, and the approach you described does not reflect the welcoming and respectful service we aim to provide.

Thank you also for bringing the incorrect Sunday opening hours to our attention. We will share your feedback with the relevant team so that both the information displayed online and your in-store experience can be reviewed.

We would appreciate the opportunity to look into this further. Please provide any additional details through the Trustpilot contact form, including the date and approximate time of your visit, so that we can follow up with the store team.

We hope we will have the chance to regain your trust and offer you a much more positive experience in the future.

KIKO Milano

Rated 1 out of 5 stars

Terrible experience!

Terrible experience!

I visited the KIKO store in Nottingham yesterday because I wanted to be shade matched for one of their foundations. I know the store closes at 6:00 p.m., but I arrived around 5:20 p.m., which I felt was more than enough time.

Unfortunately, one of the store assistants told me they couldn’t help with a shade match because they needed to start cleaning before closing. I was quite surprised, so I simply said “okay” and left.

I then went into Boots, where a member of staff took the time to help me find the right shade. As a result, I purchased a NARS foundation instead.

It’s disappointing because I had gone into KIKO intending to buy one of your foundations, but due to the lack of customer service, I ended up taking my business elsewhere. I hope this is something that can be improved so other customers don’t have the same experience.

17 July 2026
Unprompted review
KIKO Milano logo

Reply from KIKO Milano

Dear Choyo,

We’re very sorry to hear about your experience at our Nottingham store. We understand how disappointing it must have been to visit us specifically for a shade-matching consultation and to leave without receiving the assistance you expected, despite arriving before closing time.

The service you described does not reflect the level of care and attention we aim to provide to our customers. We have sent you a request for further information via Trustpilot and would be grateful if you could share any additional details, so that we can look into what happened with the relevant team.

Thank you for bringing this to our attention. We sincerely hope to have the opportunity to regain your trust and offer you a better experience in the future.

KIKO Milano

Rated 5 out of 5 stars

Fabulous Staff (Nottingham store)

Fabulous Staff (Nottingham store). Helpful, knowledgeable, told me of all the offers available and helped me get the best deal. No pressure to buy more than I wanted, or products I didn't want or wasn't likely to use. A very happy experience, and good quality cosmetics at a very good price. I will be back.

13 July 2026
Unprompted review
KIKO Milano logo

Reply from KIKO Milano

Dear Helen,

thank you very much for sharing your wonderful experience at our Nottingham store. We are delighted to hear that our team was helpful, knowledgeable and attentive, taking the time to recommend the right products without making you feel pressured.

We truly appreciate your kind words about our products and service, and we look forward to welcoming you back soon.

KIKO Milano

Rated 5 out of 5 stars

Great attractive website excellent quality products

Easy website to use with a variety of products to choose from. Videos and plenty of information about make up, skin care etc.

16 July 2026
Unprompted review
KIKO Milano logo

Reply from KIKO Milano

Hello Chrissy,

Thank you so much for your lovely review! We’re delighted to hear that you found our website easy to use and appreciated the wide variety of products, videos and information available.

We hope you continue to enjoy discovering our make-up and skincare products, and we look forward to welcoming you back online soon!

Rated 2 out of 5 stars

Such an unbelievable non existent…

Such an unbelievable non existent customer service terrible bad managed company ..
A great product terrible cs bad follow up,

1 July 2026
Unprompted review
KIKO Milano logo

Reply from KIKO Milano

Hello Sia,

We’re very sorry to hear about your experience with our Customer Service. While we’re pleased that you appreciated the product, the lack of support and follow-up you describe does not reflect the level of service we aim to provide.

We would like to understand what happened and look into your case more carefully. Please reply to the information request you will receive through Trustpilot with any relevant details, so that our team can review the situation and provide you with the necessary support.

We hope to have the opportunity to address your concerns and regain your trust.

Rated 2 out of 5 stars

Great products terrible staff

Great products, terrible staff attitude at Covent Garde, London, UK shop. I know it's hot, I sympathise as I used to work in shops at one time too. BUT. I buy makeup very rarely, and at an older age am not interested in all the trends, I just want a product. I went in asking where the mascaras were. Aggressive staff member asked me angrily "which one, we have lots of mascaras here, we have (and rattled them all off fast)". I finally made my choice - swapping it at the till for a much cheaper one on sale she had conveniently not mentioned to me. The till person then fairly agressively pushed extras on me. I get it, you're busy, you're overheated, you don't have time for the annoying older person, your manager is pressuring you to make sales. BUT - the end result is I don't want to shop at Kiko any more. You do the maths!

11 July 2026
Unprompted review
KIKO Milano logo

Reply from KIKO Milano

Dear Margaret, thank you for sharing your experience with us.

We are sincerely sorry to hear that, despite appreciating our products, your visit to our Covent Garden store was affected by the attitude and approach of our staff. We understand how uncomfortable and disappointing it must have been to feel rushed, judged or pressured while simply looking for the right product.

The experience you described does not reflect the welcoming, respectful and personalised service we aim to provide to every customer. Your feedback has been shared with the relevant team so that the matter can be reviewed carefully and addressed with the store.

Thank you for bringing this to our attention. We hope to have the opportunity to regain your trust and offer you a much more positive experience in the future.

KIKO Milano

Rated 1 out of 5 stars

KIKO Milano's order fulfillment and customer service are extremely disappointing.

Orders can remain stuck in "Preparation" for weeks with no meaningful updates. When you contact customer service, all you receive is a generic response repeating what's already visible in your account: "Your order is in preparation." They cannot provide any additional information, estimated shipping date, or explain the delay.

If a company cannot ship an order within a reasonable timeframe, customers deserve transparency. In many countries, consumer protection laws require businesses to provide clear information about delays and offer customers the option to cancel an order that cannot be fulfilled promptly.

Blaming seasonal sales is not a valid excuse. KIKO Milano is a large international retailer. If a summer sale overwhelms your fulfillment process to the point that orders sit unshipped for weeks, it's time to rethink your logistics.

The most frustrating part is customer service. It feels like their only purpose is to repeat the order status that's already available online. If customers take the time to contact support, it's because something unusual has happened and they need someone who can investigate and escalate the issue, not simply copy and paste the information they already know.

Update 7/19/2026: There have still been no updates from Kiko. My order has been in preparation for almost a month. The last email I received from customer service, a week ago, stated: “We will make sure to get back to you as soon as we have a response to share.”

I’m not sure how they define “soon,” but based on their previous updates, it could mean almost anything. I also asked them to cancel my order in accordance with FTC rules, but that request was completely ignored.

I find it ironic that they respond on this site asking for additional details when all it would take is a quick review of their fulfillment system to identify orders that have been stuck in “preparation” and have not been addressed within one or two business days.

10 July 2026
Unprompted review
KIKO Milano logo

Reply from KIKO Milano

Hi,

thank you for sharing your experience with us.

We are sorry to read that your order has remained in preparation for several weeks and that you have not received a clear update or the support expected after contacting our Customer Care. We understand how frustrating it can be not to receive specific information about the status and expected delivery of your order.

We would like to look into this further. Please share your order number and Customer Care case reference through Trustpilot’s information request, so that our team can identify your request and review the situation.

Thank you for bringing this matter to our attention. Your feedback will also be shared with the relevant teams to help us improve the clarity and quality of the support provided.

KIKO Milano

Rated 1 out of 5 stars

Terrible!!

Terrible!!!
I didn’t receive my order because FedEx delivered to the wrong address but customer service don’t care about it . I contacted them lots of times. I lost my money .
I don’t recommend KIKI MILANO .

8 July 2026
Unprompted review
KIKO Milano logo

Reply from KIKO Milano

Hi,

thank you for sharing your experience with us.

We are sorry to read that your order was delivered to the wrong address and that you have not yet received the support expected after contacting our Customer Care. We understand how frustrating this situation must be.

Your case has been taken in charge by our teams and is currently being followed up. Our Customer Care will contact you shortly to provide the necessary support and the relevant updates regarding your order.

Thank you for bringing this matter to our attention. We hope to clarify the situation as soon as possible and provide you with an appropriate solution.

KIKO Milano

Rated 1 out of 5 stars

Two Dry Lip Markers & Gaslit In-Store

Bought a KIKO Lip Marker in store, and it was dry with no colour transfer. Went back the next day and it was exchanged for a replacement. Four days later, the replacement had exactly the same fault.

When I raised it a second time in-store, staff tested it on a tissue and claimed it worked, but almost no product came through compared to the tester beside it. A long phone call followed between staff and a manager, conducted in Portuguese, which I don't speak, so I couldn't follow what was being discussed or agreed.

I was then told no refund or further exchange was possible, and asked to enter my details for a "formal complaint" that turned out to be a case closed as resolved, with an email stating the product had been tested and contained product. (Emailed in Portuguese so I couldn't translate it until I got home). It hadn't, and I never agreed the matter was resolved.

Disappointing product quality and a customer service process that didn't reflect what actually took place. To make things worse, there's no way to contact customer service through the website, and my account now appears to be blocked from leaving a review on any of the products I purchased that day.

I was lied to and gas-lit by the in-store manager.

2 July 2026
Unprompted review
KIKO Milano logo

Reply from KIKO Milano

Hi,

thank you for sharing your experience with us.

We are sorry to read about the difficulties you experienced with the product purchased in store and with the subsequent handling of your request. Every customer should feel listened to, clearly informed and properly supported, and we regret that this was not your experience.

We would like to look into this further and better understand what happened. Could you please share more details through Trustpilot’s information request, including the store visited, the date of purchase, the complaint/case reference and any purchase details available?

This will allow our Customer Care team to review your case and provide the most appropriate support.

Thank you again for bringing this matter to our attention. Your feedback will be shared with the relevant teams to help us improve both our in-store service and Customer Care process.

KIKO Milano

Rated 1 out of 5 stars

So excited to enter a kiko store for…

So excited to enter a kiko store for the first time. I picked up some lipsticks to personalize. I picked up the first one after using the tester to confirm the color shade that best matched my skin and then picked up the boxed lipstick in the row above the tester. After the staff member personalized the first lipstick container I realized that it was not the tester color shade that I selected and she advised me that they fill in the rows with random lipsticks and it is my responsibility to check that the tester lipstick matches the lipsticks that are stacked in the same row. I asked if she could correct it since it was a mistake and she and her supervisor said no - we engraved it- you buy it. I bought the lipsticks and left feeling that the product I just purchased was definitely not a lipstick color that I would ever wear and it felt like the business did not value customer service because they could have recognized the error on product placement and kindly corrected it in order to foster a positive customer satisfaction relationship . Instead I paid for a product that will never be worn and I will never return to the store.

3 July 2026
Unprompted review
KIKO Milano logo

Reply from KIKO Milano

Hi Jul,

thank you for sharing your experience with us. We’re truly sorry to hear that your first visit to our store did not meet your expectations.

We understand how disappointing it must have been to realise that the lipstick shade purchased was not the one you intended to buy, especially after taking the time to test and personalise the product in store.

We would like to look into this further and support you in the best possible way. Could you please share more details with us through Trustpilot’s information request, including the store visited, date of purchase and any purchase reference available?

This will help our Customer Care team review what happened and contact you directly.

Thank you again for your feedback, which is very important to help us improve our in-store experience.

KIKO Milano

Rated 1 out of 5 stars

I am extremely disappointed with this…

I am extremely disappointed with this company.

I received my order damaged, and for over a month I have been trying to resolve the issue. During this time, I have repeatedly provided everything requested, including photos of the damaged product, the packaging, proof of purchase, payment information, and the order confirmation.

Despite all of this, I continue to receive the same generic responses stating that my email address does not match the order, without anyone explaining which email address is actually associated with it or what information is supposedly missing.

Instead of reviewing my case, customer service keeps sending automated replies, leaving my issue completely unresolved.

I am attaching photos of the damaged product so others can see what I received.

I expected much better customer service from this company. Unfortunately, this has been one of the most frustrating customer support experiences I have had.

5 June 2026
Unprompted review
KIKO Milano logo

Reply from KIKO Milano

Hi Sandra, thank you for sharing your experience.

We are sincerely sorry to read that your order arrived damaged and that you did not receive a clear and timely resolution despite your previous exchanges with our Customer Care.

We fully understand your disappointment and the frustration caused by receiving repeated responses without a clear update on your case. This is not the level of service we aim to provide.

Your request has now been taken in charge by our teams and is currently being reviewed with priority. You will receive a direct update from our Customer Care with the information related to your case.

Thank you for bringing this situation to our attention. We apologize again for the inconvenience and hope to clarify the situation as quickly as possible and provide you with the necessary support.
KIKO MILANO

Rated 5 out of 5 stars

I bought a green mascara for me and an…

I bought a green mascara for me and an electric blue for my friend. They were both amazing! My friends blue eyes really popped against her mascara and she wouldn't stop raving about how much she loved it! The green for my green eyes looks great. Easy application, strong colours, no clumping.
I also love the Kind red lipstick. It really brings my eye colour out. Love it! I tried the other colours in the Kind range, but they were a waste of money, as the colours were a wash out. Not strong dense colours, so not for me. Please make a deep copper in your Kind range.
More Companies need to use natural ingredients and I understand that Kiko keep trying which is great. No more chemicals on your skin!

30 June 2026
Unprompted review
KIKO Milano logo

Reply from KIKO Milano

Thank you so much for your wonderful feedback.

We are delighted to hear that you are enjoying our products and that the mascaras met your expectations, especially in terms of colour, application and performance.

Offering high-quality beauty products that meet our customers’ needs and expectations is very important to us. We also truly appreciate your suggestion regarding a deep copper shade in the Kind range, and we will gladly share your feedback with our teams.

Keep following us for the latest news from the KIKO MILANO world. We hope to welcome you again soon, online or in one of our stores.
KIKO MILANO

Rated 1 out of 5 stars

Payed express post Wednesday

Payed express post Wednesday. Order created 230am Thursday. Saturday $300 dollar order still hasn't arrived 2 suburbes over! Don't pay for express

27 June 2026
Unprompted review
KIKO Milano logo

Reply from KIKO Milano

Hi, thank you for sharing your feedback with us.

We are sorry to hear that your order has not arrived within the expected express delivery timeframe. We understand how disappointing this can be, especially after choosing and paying for an express shipping option.

To allow our team to check the status of your order and provide the most appropriate support, we invite you to visit the Help Center on our website and contact our Customer Care team through the dedicated channel, sharing your order details.

Thank you for bringing this to our attention. We hope to clarify the situation as quickly as possible and provide you with the assistance needed.

Rated 1 out of 5 stars

I bought two Everlasting Kajal pencils…

I bought two Everlasting Kajal pencils last week. I am so disappointed with them both,they smudged and actually wore off very quickly,in two to three hours. Considering the price I will not be buying anymore Kiko products as also unhappy with the waterproof eyeshadow sticks. When I first started using these the silkiness and staying power was amazing. The formula has changed massively and they dry out in the stick very quickly. The shop assistant told me the formulas have changed due to new guidelines. This has definitely affected the products. No more Kiko for me sorry.

16 June 2026
Unprompted review
KIKO Milano logo

Reply from KIKO Milano

Hi, thank you for sharing your feedback with us.

We are sorry to hear that your experience with the Everlasting Kajal pencils and our waterproof eyeshadow sticks did not meet your expectations. We understand how disappointing this can be, especially when you have previously enjoyed these products and noticed a difference in their performance.

Your opinion is very important to us and helps us monitor the quality of our products and the experience we offer to our customers. We will share your feedback internally with the relevant team for further consideration.

For the most appropriate support, we invite you to visit one of our KIKO MILANO stores with the products and proof of purchase, where our team will be happy to assist you directly. For any further assistance, you can also visit the Help Center on our website.

Thank you again for bringing this to our attention.

Rated 5 out of 5 stars

Beth at Newcastle was amazing she knew…

Beth at Newcastle was amazing she knew exactly what she was taking about. She is the best make up expert. Thank you so much for taking your time with you. You’re amazing, beautiful we look amazing.

13 June 2026
Unprompted review
KIKO Milano logo

Reply from KIKO Milano

Hi Lisa, thank you so much for your wonderful feedback.

We are delighted to hear that Beth made your visit to our Newcastle store such a positive experience. Creating a welcoming environment and offering helpful, personalized beauty advice is at the heart of what we do.

We hope to welcome you again soon in one of our stores.

Rated 1 out of 5 stars

Very disappointing experience at KIKO Westfield stratford

Very disappointing experience at KIKO Milano Westfield Stratford on 10 June 2026.

I visited the store between approximately 8:00 PM and 8:24 PM and had one of the worst customer service experiences I have ever received at KIKO.

I travelled all the way from South London specifically to shop at this store because I have always loved KIKO products and usually have a positive experience. Unfortunately, this visit was completely different.

I was looking for an eyebrow tint and spent some time searching the store looking confused, but no one approached me to offer assistance. When I finally asked for help and showed a staff member the exact product and shade I was looking for, she appeared completely uninterested and made very little effort to help. She handed me a completely different product without properly checking and walked away before I could ask any questions.

Another staff member appeared to encourage her to assist me, but she returned briefly, asked if I needed help in a rushed manner, and then disappeared again. The lack of interest, effort, and professionalism was very frustrating.

The only positive part of my visit was the staff member at the till, who was polite, friendly, and genuinely helpful. She assisted me in checking another product I wanted, although it was unfortunately out of stock.

When I got home and opened my purchase, I discovered that the product I had been given was not the eyebrow tint I had asked for and is something I do not use. As a result, I spent money on the wrong product due to poor advice from a member of staff.

I also spent time and money travelling from South London to Stratford specifically to visit this store, making the experience even more disappointing.

I have been a loyal KIKO customer for years and have always found previous staff members friendly, knowledgeable, and helpful. I hope management takes this feedback seriously and improves staff training, because customer service like this damages the reputation of an otherwise great brand.

10 June 2026
Unprompted review
KIKO Milano logo

Reply from KIKO Milano

Hi Hanna, thank you for taking the time to share your experience in such detail.

We are truly sorry to read about your visit to our KIKO MILANO Westfield Stratford store. We understand how disappointing this must have been, especially after travelling specifically to visit us and as a loyal customer who has usually had positive experiences with KIKO MILANO.

The level of service you described is not the standard we want to offer. Every customer should feel welcomed, listened to and properly supported during their visit, particularly when looking for advice on a specific product or shade. We also appreciate you highlighting the positive support received at the till, and we will make sure your feedback is shared with the relevant team.

As you also mentioned receiving a product different from the one you were looking for, we kindly invite you to visit our Help Center and contact our Customer Care team through the dedicated channel, sharing the details of your visit and purchase. This will allow us to look into what happened and provide you with the most appropriate support.

Thank you again for bringing this to our attention. Your feedback is very important to us and helps us improve the experience we offer in our stores. We sincerely hope to have the opportunity to restore your confidence in KIKO MILANO.

Rated 1 out of 5 stars

I was at Kiko covent garden london…

I was at Kiko covent garden london today and one of the staff was extremely rude, hostile and displayed clear discrimatory behaviour. It was a very unpleasant experience.

6 June 2026
Unprompted review
KIKO Milano logo

Reply from KIKO Milano

Hi Nadira, thank you for taking the time to share your experience.

We are truly sorry to read about your visit to our Covent Garden store. This is not the level of service we want our customers to receive, and every customer should feel welcomed, respected, listened to and supported during their visit.

We take your feedback very seriously and would like to better understand what happened, so we can look into it with the relevant team. Please contact our Customer Care team through the Help Center on our website and share any additional details about your visit, so we can investigate this further.

Thank you for bringing this to our attention. We sincerely hope to have the opportunity to restore your confidence in KIKO MILANO.

Rated 1 out of 5 stars

Loyalty rewards...not likely!

Been a loyal customer of theirs for years. Was in Greece recently and the staff were rude when it came to paying and wouldn't scan my loyalty card or even give me an online receipt. I contacted Kiko's so called customer service to try to get the points I should have recieved and they lied stating there was NOTHING they could do. That's absolute rubbish they can always give you owed points as a good will gesture so please don't believe them. Very disappointing as most staff are great. I've visited stores in Spain, Italy and UK and not had a problem until now with my recent trip to Greece. Shame to have some unpleasant people let the team down and the Customer Service was shocking. The guy I spoke to is very condescending, doesn't listen and gives false information, insincere apologies and does nothing to sort things out

12 May 2026
Unprompted review

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