I now always go to a comparison site to get the best price I can around renewal time. Loyal customers are penalised by Direct Line compared to new business. Last year I saved around 40% - the renewal... See more
Company replied
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Review summary
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Reviews shaping this summary
The process was quite easy but the reward for renewing doesn’t reflect the year on year increase in the overall cost. Having never claimed myself why do we get penalised for those who have?
Company replied
Fast acting, considerate & clear on explaining. Help was always available & reasured that due to being no fault of my own, the repairs needed were covered by the other party & this does not affect m... See more
Company replied
When I had to make a claim I was upset and needed support. Direct Line were magnificent. So long as they retain capable staff to help customers through moments of truth they will retain my business, e... See more
Company replied
Company details
- Insurance Company
- Auto Insurance Agency
- Home Insurance Agency
- Pet Insurance Company
- Travel Insurance Company
Written by the company
Direct Line has been insuring cars for 40 years. From small beginnings, we’re now one of the UK’s biggest insurers, with more than 10 million customers. We offer a range of products, including home, pet, and business insurance, that you can get online, on our app, or over the phone. For many years, we prided ourselves on only dealing directly with customers, but as insurance has evolved, so have we, and you can now buy some of our policies on Price Comparison Websites. We always put our customers first, that’s why we make it easy to manage your insurance online so you can spend more time on the things that matter.
Direct Line
Written by the company
- Direct Line began an insurance revolution. We started from scratch in the UK in April 1985 with a single product – car insurance, and just one way for our customers to buy – over the telephone. It was a revolutionary time as out went the middlemen, the forms and the jargon. In came speed, simplicity and a common‐sense human touch. And today we’re still revolutionising insurance. We have over ten million customers and a broad range of products and services over the phone and on the Internet.
Contact info
United Kingdom
- www.directline.com
4.3
Excellent
34K reviews
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I called Direct Line to chat about what…
I called Direct Line to chat about what I had found on the self style portal to ensure that I had fully understood some parts of the policy. The person I spoke to was patient and made sure that I was satisfied with the intended purchase. Well done that person.
27 August 2026
Unprompted review
I was eventually happy but Direct Line…
I was eventually happy but Direct Line taking the payment was a problem I could have done without, I had to contact my bank to find out if they knew about the payment and they said they did and the problem was Direct Lines end I paid direct in the end
29 August 2026
The site was easy to manage with no…
The site was easy to manage with no extra bits to attend to
3 September 2026
Efficient Service
The lady I spoke to resolved our problem very well and efficiently. Also, unlike some companies, it was easy to get to talk to a person.
3 September 2026
Car Insurance renewal
I always choose Direct Line.
Good information sharing.
Quick communication that's easy to comprehend.
6 September 2026
The service provided wasn't up to…
The service provided wasn't up to standard, from being allocated a person to call to the workmanship of its tradesmen. I certainly wouldn't recommend using Direct Line.
6 September 2026
Unprompted review
Easy renewal over many years with…
Easy renewal over many years with almost no difference in price.
5 September 2026
I disputed the original quote for my…
I disputed the original quote for my car insurance and after 2 calls a lower price was agreed and confirmed in writing.You then charged me the original price.Afer another call a credit was agreed on 28/8. 9 days later I am still waiting for the credit to my account.I am not happy
5 September 2026
Speed and efficiency in getting me back…
Speed and efficiency in getting me back on the road . No daunting questions . Everything was explained to me . Great advice and updated daily on progress. 10-10
5 August 2026
Unprompted review
Easy to understand
2 September 2026
Price changed
The initial price I was quoted was unacceptable inky £12 difference from last year and no claims. After speaking to Direct line a small sum was removed from the total.
If you have loyal customers give them a better deal and you will retain them.
5 September 2026
Easy to sign up through website.
2 September 2026
Very happy customer!
I've just taken out a policy with direct line with all the added extras so I have complete peace of mind and the price was a huge £500 cheaper than my renewal price with my previous insurer, and I wasn't getting so many perks with my previous insurer either. Needless to say I signed up. I have since needed to call the customer services number to amend my direct debit and I was able to get through and make the necessary change with ease. I would certainly recommend.
2 September 2026
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