HelloFresh Sverige Reviews 

24,168
TrustScore 4 out of 5

3.9

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Rated 4 out of 5 stars

Easy, tasty recepies. We're eating better because of hello fresh. Good vegetarian options. The only minus, which is a big one, are the giant shrimps as an environmental problem. I would wish for other... See more

Company replied

Rated 5 out of 5 stars

Honestly this is a great idea. I love HelloFresh and the meals i get to choose. But one feedback i have is its expensive compared to normal purchases directly from the shop. We also get only small qua... See more

Company replied

Rated 5 out of 5 stars

Delicious, nutritious meals that appeal to everyone in our family. We love the variation in recipes that have saved us from being stuck in the same pattern of repeated boring half-fabricated meals as... See more

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Rated 4 out of 5 stars

Tasty meals and we have fun learning new recipes. Would like to have more variety in choices for vegetarians as some weeks the food can be very similar and become repetitive. Sometimes the fresh veggi... See more

Company replied

Company details

  1. Online Food Ordering Service
  2. Food Products Supplier

Written by the company

Du kan välja dina favoriter från vår veckomeny av spännande recept. Välj själv hur många maträtter du önskar och för hur många personer. Vi levererar din matkasse med färska ingredienser till din dörr, varje vecka, så du kan njuta av maten utan att känna någon stress. Vi har maträtter som lämpar sig till den som älskar kött eller för den som föredrar vegetarisk mat. Du kan även helt fritt komponera din egen matkasse genom att välja bland de unika recepten vi erbjuder varje vecka. Ingen bindningstid, du kan när som helst pausa din prenumeration.


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3.9

Great

TrustScore 4 out of 5

24K reviews

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3.9

All reviews

(24,168)

2,204 reviews in the last 12 months

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Rated 1 out of 5 stars

HelloStress

Almost ridiculously bad experience with this logistical nightmare of a company.

First delivery arrived with almost half the produce missing.

Second time, the delivery guy called the intercom and we opened the door, but he didn’t come up. Instead, he called my cellphone twice, hanging up immediately both times, after which I got a message stating that the delivery couldn’t be completed. What an absolute joke.

My wife and I have since renamed them “HelloStress”, because instead of making our lives easier, they’ve managed to add nothing but unnecessary stress.

8 July 2026
Unprompted review
HelloFresh Sverige logo

Reply from HelloFresh Sverige

Hello Simon!

Thank you for your review. I am responding on behalf of HelloFresh’s Customer Service team.

We are sorry to hear that your recent experience with our service did not meet your expectations. We understand how frustrating this can be, and we truly want the opportunity to make things right. Our team will contact you directly to follow up and see how we can better assist you.

Kind regards,
Sasha from HelloFresh

Rated 5 out of 5 stars

Perfect Walt alternative

Efficient way to cook yourself and save time and money

18 June 2026
HelloFresh Sverige logo

Reply from HelloFresh Sverige

Hello!

Thank you for the awesome feedback! 😍 We are so glad to be your partner in the kitchen and help you cook efficiently while saving time and money. Thank you for cooking with us!

Kind regards,
Sasha from HelloFresh

Rated 4 out of 5 stars

Easy, good but don't like giant shrimp

Easy, tasty recepies. We're eating better because of hello fresh. Good vegetarian options. The only minus, which is a big one, are the giant shrimps as an environmental problem. I would wish for other shrimp as options.

23 May 2026
Unprompted review
HelloFresh Sverige logo

Reply from HelloFresh Sverige

Hi Emma!

Thank you so much for taking the time to share your review! We are thrilled to hear that you find our recipes easy and tasty, and that we’re helping you eat better and enjoy our vegetarian options.

We completely understand and share your concern regarding the environmental impact of seafood. Sustainability is very important to us. All of our seafood is responsibly sourced, and we strictly follow local and international seafood guides to ensure we meet high environmental standards.

With that said, we take your feedback about the giant shrimps seriously and will absolutely share your request for alternative shrimp options with our sourcing and culinary teams.

Thank you for helping us do better!

Best regards,
Marijana from HelloFresh

Rated 5 out of 5 stars

Very easy food delivery service

Very easy service to get food with recipes delivered home.

If there are issues the customer service is also fast to reply.

17 September 2025
HelloFresh Sverige logo

Reply from HelloFresh Sverige

Hi Matthias,

Thank you so much for the kind words! We are thrilled to hear that you enjoy the convenience of getting our recipes and fresh ingredients delivered straight to your door. Our team always strives to provide quick support whenever it's needed, so we’re very happy to know you've had a great experience with our customer service as well. Thank you for choosing HelloFresh!

Best regards,
Ivana from HelloFresh

Rated 1 out of 5 stars

Not worth it, really boring food, horrible service.,

I tried the service again after a few years. The last time it felt too limited and the food was boring. This time they immediately messed it up by keeping my old account active alongside the new one, so I couldn’t log in to the account I wanted.
After spending over an hour on customer support — where I was hung up on twice without any reply — the issue remained unresolved. They canceled the double subscription but refused to remove the duplicate account. They told me I had to handle it myself via a GDPR request, which would delete both accounts and my pending order.
They clearly don’t know what they’re doing. I still haven’t received any confirmation emails. Because of this, I have now canceled my subscription for the last time. I will delete everything once I receive my package.
The food itself is not worth it. It’s very average, with cheap meat and fish. Most of it is pork, even the burgers. Really disappointing.

16 April 2026
Unprompted review
HelloFresh Sverige logo

Reply from HelloFresh Sverige

Hi Hans!

Thank you for sharing your feedback. We are truly sorry to hear that your recent experience with our service and customer support team did not meet your expectations. We understand how frustrating it is to deal with technical issues. Regarding your concerns about the menu, we aim to offer a wide variety of proteins and recipes (over 75 every week), and it’s disappointing to hear that our current selection didn't hit the mark for you. We would really like the opportunity to look into this further and make things right. Our team will contact you directly to follow up on your case and see how we can better assist you.

Best regards,
Ivana HelloFresh

Rated 5 out of 5 stars

Healthy and tasty

On time, friendly and professional delivery.
Great mix of healthy and delicious recipes.
Good value for money in the end too!

8 September 2025
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Reply from HelloFresh Sverige

Hi Lionel!

Thank you so much for the wonderful feedback! We’re thrilled to hear that you’re enjoying both the recipes and the delivery service. It’s great to have you with us!

Best regards,
Ivana from HelloFresh

Rated 5 out of 5 stars

They are very fresh and convenient

They are very fresh and convenient. Food are tasty and with time it goes faster and faster to prep and cook. Without HelloFresh we eat unhealthy and throw away lots of ingredients that gets old. Price wise it is always the same as shopping in the supermarket.

15 February 2026
Unprompted review
HelloFresh Sverige logo

Reply from HelloFresh Sverige

Hi JW!

Thank you so much for your review! It truly warms our hearts to know we’re helping you save time and cut down on food waste while keeping your dinners healthy and delicious. We’re so glad you’re finding great value with us compared to the supermarket. Happy cooking! 💚

Best regards,
Marijana from HelloFresh

Rated 5 out of 5 stars

Hello fresh is really good.

Hello fresh is really good if you lost inspiration and wants to try new dishesa

22 January 2026
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Reply from HelloFresh Sverige

Hi Annica!

Thank you for your feedback! We’re so glad to hear that HelloFresh inspires you to try new recipes. Making cooking easier and more exciting is exactly what we aim for! 💚

Best regards,
Marijana from HelloFresh

Rated 3 out of 5 stars

The box you get is similar to what you…

The box you get is similar to what you buy in the super market.
Everything comes in backs portioned to cook a specific dish. However you still need to chop, fry and cook.
I felt a bit guilty with the environment when I saw too much carton arriving.
I’ll give it a second try.

28 January 2026
HelloFresh Sverige logo

Reply from HelloFresh Sverige

Hi Cristian!

Thank you for sharing your feedback and for giving HelloFresh a try. You’re absolutely right that our meals are delivered with pre-portioned ingredients, but the cooking itself is still done at home — chopping, frying, and preparing the dishes are all part of the experience. We also understand your concerns regarding packaging and the environmental impact. Reducing waste and improving the sustainability of our packaging is something we continuously work on, and feedback like yours is important in helping us do better. We really appreciate you giving us a second try and hope your next delivery will be a better experience.

Kind regards,
Marijana from HelloFresh

Rated 5 out of 5 stars

Cooking made fast n easy

Great step by step instructions easy to follow always perfect result

31 January 2026
Unprompted review
HelloFresh Sverige logo

Reply from HelloFresh Sverige

Hi,

Thank you for sharing your feedback! We’re thrilled to hear that our step-by-step instructions are easy to follow and that you consistently get perfect results. It’s wonderful to know that our meals make cooking enjoyable for you!💚

Best regards,
Marijana from HelloFresh

Rated 5 out of 5 stars

I have been using Hello Fresh for just…

I have been using Hello Fresh for just a week, but it has already changed my life, I cannot describe how convenient this is! The portions are quite generous too, I might become a member for life

7 January 2026
HelloFresh Sverige logo

Reply from HelloFresh Sverige

Hi Eliza!

Thank you so much for your wonderful feedback! It’s truly rewarding to hear how HelloFresh has already changed your life, and that you’re enjoying the convenience and generous portions. We’re so happy to have you with us! 💚

Kind regards,
Marijana from HelloFresh

Rated 2 out of 5 stars

Had Hello fresh for two weeks - problems for both deliveries

Had Hello fresh for two weeks, and with both of my deliveries there was issues. With the first delivery my app stated that it had been delivered at 12, but it had not. I then called customer service which said that was a mistake and that it was coming. They furthermore guaranteed that I would receive an sms when the delivery arrived. Hours went and the delivery never came. I then reached out once more, where they told that the delivery was delayed but that I could rest assured that they would text me when they arrived. I never received any text but by accident went down to check and found the box delivered. For the second time the app said that the delivery had happened at 12, which it had not. I waited some more and went to look at the app during the day, and then discovered that the delivery had failed. Called customer service who said that the delivery had been there but could not get a hold on me. I had not received any messages what so ever. The nice person from customer service said I could get my delivery the day after, but after waiting from 9-16 one day, I was not going to do that a second time, so I requested a refund and cancelled my subscription.
The customer service team was very professional and nice during the process, but with the long and uncertain delivery time I believe it was not worth it.

17 January 2026
Unprompted review
HelloFresh Sverige logo

Reply from HelloFresh Sverige

Hi Josephine!

Thank you for your review. We’re sorry to hear that your recent experience did not meet your expectations. We understand how frustrating this can be, and we truly want the opportunity to make things right. Our team will contact you directly to follow up and see how we can assist you better.

Best regards,
Marijana from HelloFresh

Rated 1 out of 5 stars

Repeated Failures, Missed Deadlines & an Unauthorized Charge of 799 SEK



What started as a failed first delivery has now turned into one of the most frustrating customer experiences I’ve had with a subscription service.

I placed my first HelloFresh order last Wednesday for delivery on 14 January, as clearly shown in the app. I planned my day around it, left work early, and waited at home. Only 24 hours before delivery, I was informed that the delivery window would be 17:15–18:00, which is already very late for a dinner meal kit.

The delivery never arrived. There was no proactive communication, no delay notification, and no updated ETA. When I contacted customer support after 7 PM, I was told the order was still “probably” several hours away, with 24 stops before mine, and might even arrive the next day. I had no choice but to arrange dinner myself in snowy conditions.

I requested cancellation of my subscription on 14 January due to this failure.

After leaving an honest review, HelloFresh contacted me and offered a free box as compensation. I accepted this offer. However, I later learned (only on a call this Monday) that HelloFresh’s box-filling cutoff is Sunday at 11:59 PM. This information was never communicated earlier.

This is critical, because I had already emailed support on Friday explaining that I was unable to place the free box due to a system issue and asking for manual help. If support had responded in time or had been transparent, they should have clearly stated that I would not receive a box that week. Instead, I received no response, and the cutoff passed silently—once again leaving me without meals.

To make matters worse, on Sunday at 23:59, HelloFresh deducted 799 SEK from my account without my consent, after I had already requested cancellation, and without any confirmed order or delivered service.

To summarize:
• First box never arrived
• No proactive communication about delays
• Compensation offer could not be fulfilled due to lack of response
• A known cutoff (Sunday 11:59 PM) was not communicated
• Customer support stopped responding
• 799 SEK charged without authorization after cancellation

This is no longer a one-off issue but a pattern of poor communication, missed responsibility, and unacceptable billing practices. I have had to escalate this through my bank.

HelloFresh promotes convenience and reliability. My experience delivered the opposite.

I would strongly caution anyone considering this service to think twice.

14 January 2026
HelloFresh Sverige logo

Reply from HelloFresh Sverige

Hi Nidhi.

Thank you for your review. We’re sorry to hear about your recent experience. We understand how frustrating this can be, and we truly want the opportunity to make things right. Our team will contact you directly to follow up and see how we can assist you further.

Kind regards,
Ivana from HelloFresh

Rated 5 out of 5 stars

Very good and smart concept for people…

Very good and smart concept for people who wants to try new food or learn how to cook

6 January 2026
Unprompted review
HelloFresh Sverige logo

Reply from HelloFresh Sverige

Hi Jones!

Thank you so much for your kind words! We’re really happy to hear that you enjoy the concept and find it helpful for discovering new dishes and learning how to cook. We appreciate you taking the time to share your experience! 💚

Med vänlig hälsning,
Ivana från HelloFresh

Rated 5 out of 5 stars

Really good food at a great price

Really good food at a great price

6 January 2026
Unprompted review
HelloFresh Sverige logo

Reply from HelloFresh Sverige

Hi Victor!

We’re really happy that you’re satisfied with our meal boxes. Thank you for your rating! We appreciate it.💚

Kind regards,
Marijana från HelloFresh

Rated 5 out of 5 stars

I love Hello Fresh

I love Hello Fresh. All my family feel exited about meals from Hello Fresh. We celebrate dinner and are very satisfied.

17 December 2025
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Reply from HelloFresh Sverige

Hi Anita,

Thank you so much for your wonderful review! Knowing our meals bring satisfaction and joy to your table truly means a lot to us. 💚

Kind regards,
Dora from HelloFresh

Rated 3 out of 5 stars

Room for improvement

I will write in english. There are many good things about HelloFresh - Varied recipes, I can easily hop over weeks where I don't need it by indicating it in the app, and customer service was excellent when there was a delivery issue.
The food and recipes are ok. I am an avid cook and am only doing this because I need to take some mental load off at the moment. The flavours are so heavily homogenised to the Swedish palate. This means that all dishes are incredibly sweet. I check the sugar content, and some dishes have 20g of sugar in them! That is not responsible and healthy nutrition. All Asian dishes start with the same, super sweet Asian sauce. Asian food is not homogenous! Sweden has lots of cultures represented, especially in the cities where subscription would be highest. It would be nice if there were more authentic options for people of different backgrounds on offer. I guess it is for cost saving reasons, but HelloFresh used to be about fresh ingredient only, no processed food. Some of the sauces and herb mixes that come with the recipes taste highly processed. The brun sauce with the meatballs was inedible (so sweet!) so we had to go without. In the past you would have assembled the sauce yourself and could have adjusted the sugar content and flavours

6 October 2025
HelloFresh Sverige logo

Reply from HelloFresh Sverige

Hi Nora!

Thank you for taking the time to share your feedback. We really appreciate you highlighting both what you enjoy about HelloFresh and the areas where you feel we can improve. We’re glad to hear that you value the variety of recipes, the flexibility of the app, and your positive experience with our customer service. We truly appreciate your honest input regarding flavors, sugar content, as well as our sauces and spice mixes. Our recipes are developed to suit a broad range of tastes, but we understand that they may not be the perfect fit for everyone. We are continuously working to improve our menu selection, nutritional balance, and ingredient quality, and feedback like yours plays an important role in that process. Thank you again for sharing your experience.

Kind regards,
Ivana from HelloFresh

Rated 5 out of 5 stars

Easy to cook and very tasteful

27 November 2025
Unprompted review
HelloFresh Sverige logo

Reply from HelloFresh Sverige

Hi Renata!

How great to hear that you like our recipes and that everything works so well. Thank you for your feedback. 😊

Kind regards,
Sasha from HelloFresh

Rated 1 out of 5 stars

The box was just left outside the…

The box was just left outside the apartment door at night, without any notification so the fish got spoiled….

12 November 2025
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Reply from HelloFresh Sverige

Hi Lorenz! I’m very sorry to hear that your box was left outside without any notification and that the fish got spoiled, that’s definitely not the experience we want you to have. Please contact us at social.hellofresh@hellofresh.se, and we’ll be happy to help you further and make this right.
Kind regards,
Ivana from HelloFresh

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