H&M Reviews 

19,577
TrustScore 1.5 out of 5

1.5

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Review summary

Created with AI, based on recent reviews

Looking at 746 reviews, most reviewers were let down by their experience overall. Consumers frequently report unhelpful customer support teams, severely delayed and unreliable deliveries, and packages arriving with missing or damaged items inside. Shoppers also struggle with strict return policies, unexpected additional charges, and inconsistent clothing sizing when purchasing products. Many individuals expressed deep dissatisfaction regarding the overall quality control and the lack of proper communication from the company. Some reviewers were happy with the wide selection of stylish clothing options available and found the friendly in-store staff very accommodating. A few other people also felt that certain orders arrived quickly and successfully experienced smooth return processes at local stores.

What people talk about most

Product

People report ambiguous experiences with product, noting both appealing styles and significant quality... See more

Customer service

Users describe negative interactions with customer service, noting that support agents are often unhelpful,... See more

Order

Reviewers mention negative feedback about order, citing extensive delivery delays, missing items, and... See more

Delivery service

Customers consistently note negative experiences with delivery service, highlighting severe delays and... See more

Return policy

Reviewers highlight negative aspects of return policy, expressing frustration over unexpected return fees and... See more

Reviews shaping this summary

Rated 2 out of 5 stars

Really disappointed with H&M’s customer service. I mailed my return out yesterday, so it hasn’t even been received or processed yet. I originally chose store credit because I thought it would be... See more

Rated 1 out of 5 stars

Absolutely atrocious service. Made a large purchase which I needed urgently for a funeral. Paid £5.99 for next day, the shambles they are, the order hasn't even left the warehouse yet! They nee... See more

Rated 1 out of 5 stars

Terrible customer service! Lost delivery by Evri which had to chase up and surprisingly they were very helpful! H&M kept moving the date I had to allow for delivery, customer service on phone were u... See more

Rated 1 out of 5 stars

I wouldn't give it a star but couldn't leave blank. Return service awful in Bullring, Birmingham. 1 till open, queues huge and all they want to do is get you to self-service checkout. Staff not int... See more


Company details

  1. Clothing Store
  2. Fashion Accessories Store
  3. Home Goods Store
  4. Men's Clothing Store
  5. Women's Clothing Store
  6. Youth Clothing Store

Written by the company

H&M offers fashion and quality at the best price in a sustainable way for women, men, teenagers and children. The range includes everything from sparkling gala outfits and exclusive designer collaborations to everyday basics and high-performance yoga wear to help fashion fans across the world dress their personal style.


Contact info

1.5

Bad

TrustScore 1.5 out of 5

20K reviews

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1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Hasn’t replied to negative reviews

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1.5

All reviews

(19,577)

2,139 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

Very poor customer service

I contacted their customer service again today regarding an order that has gone missing. I contacted them last week on 27th and then miraculously had an email saying it had been ‘collected from the parcel shop’, which is impossible as I live on a UK Island and we do not have a Evri parcel shop here- so that was obviously a lie.
I contacted Evri who said that H&M were the only ones who could request information as they were the sender. I have asked H&M to do this twice but they just want me to keep waiting. I have been waiting - as this is the second time I have contacted them and 11 days since I placed the order. They state orders will arrive within 2-3 days!
Absolute rubbish! I can see why they have got such a bad score.

6 September 2026
Unprompted review
Rated 1 out of 5 stars

The worst retail shop in the UK

The worst retail shop in the UK. Never again!!! I ordered an item for a next day delivery and I am still waiting. H&M and EVRI are one of a kind. Stay away from them.

3 September 2026
Unprompted review
Rated 1 out of 5 stars

Will give zero star for rating .

Will give zero star for rating .

Experienced Horrible customer service in H&M store , in Saint David’s centre in Cardiff.
The manager Ceri and Georgia rudely refused to speak or care/help with an issue.
Popped in the store a few weeks ago, didn’t have my glasses on me, had never used the self checkout machine before, requested for help to show me how to pay and use the machine. They simply ignored and after long wait, a girl showed up uninterested to help and simply said pay by machine. I somehow managed to pay for a jacket by asking another customer but I didn’t get the receipt from the machine / lost it.
When after a few weeks, decided to use the jacket as the weather got a bit colder,I noticed the security tag was left on the bottom of the jacket. So took it to the store to ask for help , had all the details of the date I purchased it on my banking app.
The manager refused to help so I called the customer services.

The client services advised to ask the managers to check the footage but they refused and simply didn’t bother. For the third time, was let down with their poor service.

As much as My money is wasted and I won’t be able to wear the jacket, I had the worst experience in the store. Will never go back shopping in H &M .

4 September 2026
Unprompted review
Rated 5 out of 5 stars

Good quality and fit

Really good quality with sizing that is appropriate with measurements. I’m already considering my next order! Great customer service, would recommend buying from them!

23 August 2026
Unprompted review
Rated 1 out of 5 stars

Zero stars for store in Yeovil…

Zero stars for store in Yeovil Somerset. They have different prices on the tags, different when paying for the same thing! I noticed that at home! Customer service not helpful at all. Wrote to go back to the store but I live far away and can't go there back and forth! Give me my money back scammers!!!

3 September 2026
Unprompted review
Rated 1 out of 5 stars

Order was not delivered to me

Order was not delivered to me. Asked customer service to cancel or change collection to store as its been 4 days with no updates. The lady on the other side supposedly went to check it up for me. Came back with false information. She first stated that their working with evri to help me recieve my parcel. But my parcel wasnt even sent with evri but hived. Then she said it was out for delivery when on the hive website the last update was on the 2nd and it said delivery cancelled. Horrible service and straight up lies

4 September 2026
Unprompted review
Rated 1 out of 5 stars

Disgusting service and never shopping…

Disgusting service and never shopping with H&M again, Extremely disappointing delivery service

I am extremely disappointed with H&M’s delivery service. My order was already over a day late, and then I was given a delivery time of 02/09/2026 between 4:30pm and 5:30pm. I waited at home until 8pm, but my delivery still did not arrive.

This was particularly frustrating because I had purchased gifts for a baby shower that I had to attend that same day. Because H&M failed to deliver my order as promised, I had to attend the baby shower without any of the gifts I had purchased, which was incredibly embarrassing and disappointing.

For such a large and well-established company like H&M, I honestly cannot understand why they continue to use Evri when their delivery service is so unreliable. The whole experience has been stressful and completely unacceptable.

H&M needs to take responsibility for the courier services they choose to use because, as a customer, I paid H&M and my experience is ultimately with H&M. I expected much better from such a well-known company. Very disappointed and disgusted with the service.

3 September 2026
Unprompted review
Rated 1 out of 5 stars

Received terrible customer service at…

Received terrible customer service at your King's Lynn store. I will never set foot in any of your stores again. I tried to exchange a top without a receipt, I did have proof of purchase via my bank app which they wouldn't accept. Item was still their current stock available in the store.

30 May 2026
Unprompted review
Rated 4 out of 5 stars

Cannot fault the customer services…

Cannot fault the customer services regarding online purchases. Reasonably priced products for what they are. Only criticism is the amount of stock online and you have to be quick and also the stock checkers are incredibly inaccurate.

17 July 2026
Unprompted review
Rated 1 out of 5 stars

Liars and thieves

The worst service out there. They take about 100 years just to reply to a return, then they lie and say it’s not in resaleable condition, even though the item was never used. Unfortunately for them I will be making a legal issue for my refund. They’re a bunch of thieves. They also charge for paper bags in their stores. Never buying from H&M ever again, nor will I make any purchases for my daughter. I will also spread word not to buy from companies like this

2 September 2026
Unprompted review
Rated 1 out of 5 stars

Items missing from delivery

Ordered 5 items. Was sent 3. No evidence of tampering with the parcel, so clearly a problem in their packing warehouse. Contacted them with photos of parcel showing items received. They refuse to believe that the items were missing. I have an account with them and have ordered numerous items over years. Always paid for what I kept on time, always returns packaged correctly/on time. Have been made to feel like a liar. I don't see why I should pay for items I've not received. I will never purchase anything from them online again, and would advise others not to risk it either.

1 September 2026
Unprompted review
Rated 1 out of 5 stars

WORST SERVICE

I was with my friend in H&M in galeria Krakowska and we bought 2 shirts and we had to pay 220 zloty. So we gave 300 zloty and we only Got 12 back.
So we said it to the staff and they said that they would go out and check the kameras and it would Take 5 minutes.
We then waited and we saw the manager who went out to check the kameras come back out with her stuff, and then she left the store, and NEVER came back!
We then waited 40 minutes! And they said that they could not find out what went wrong so they just have me 100 zloty and then said good bye.

SO BAD SERVICE!
WORST STORE IN THE GALERIA!!

1 September 2026
Unprompted review
Rated 2 out of 5 stars

Be careful when shopping with H&M

Be careful when shopping with H&M. They’ve been really sneaky with their online orders lately.

I bought a few items online, and when I tried to return them, I was told they were final sale. There was absolutely no indication that they were final sale when I purchased them.

After a lot of back and forth, H&M finally acknowledged that it was a bug on their end and allowed me to return the items. I sent everything back, and they even charged me around $10 for the shipping.

Despite the numerous emails back and forth regarding the return shipping fee, which I should not have been charged in the first place as the return was due to an issue on your end, I still have not received a refund. I have also sent several follow-up emails and have not received any response.

Just be careful and keep screenshots and records of everything when ordering from them online.

7 July 2026
Unprompted review

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