FitFlop Reviews 

70,334
TrustScore 4 out of 5

4.2

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Evaluating 12,555 reviews, reviewers had a great experience with this company. Customers frequently highlight the exceptional comfort and support provided by the footwear, often noting relief from foot pain and conditions like plantar fasciitis. Many praise the high quality and durability of the products, appreciating their stylish designs and long-lasting nature. The delivery service is consistently described as quick and efficient, with items arriving as expected. However, some customers noted delays in receiving orders or issues with tracking. A few reviewers found the return process slow or encountered difficulties with labels. Additionally, some mentioned specific product issues like stiff soles, rubbing straps, or items breaking prematurely.

What people talk about most

Product

Reviewers mention positive feedback about product, with many expressing satisfaction with the comfort and... See more

Quality

Users describe positive interactions with quality, often highlighting the comfort and support provided by the... See more

Delivery service

Customers generally report satisfaction with the delivery service, often highlighting fast delivery times and... See more

Order

Clients share ambiguous opinions on order experiences, with some reviewers finding the order process swift... See more

Return policy

Consumers find the return policy to be ambiguous, with some reviewers reporting easy and simple return... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Well made and seriously good soles, I would have given 5 stars if the fabric straps were somehow a bit softer as they rub on the toes. As i'm getting used to it, things are improving so it could just... See more

Company replied

Rated 4 out of 5 stars

Very comfortable for my foot! Plantar fasciitis causes sharp heel pain, especially during my first steps in the morning. FitFlop helped mine walking abilities faster without pain!!

Company replied

Rated 4 out of 5 stars

Recently purchased a few pairs of sandals. Very comfortable but the sizing varies depending on the style so I had to return a pair. The returns process itself is straightforward but the actual refund... See more

Company replied

Rated 4 out of 5 stars

Bought lovely pair of jeweled sandals they are so comfortable unfortunately one of the jewels has fell off after only Wearing 6 times

Company replied


Company details

  1. Shoe Store

About FitFlop

Written by the company

About FitFlop

At FitFlop, we are proudly different from typical footwear brands. We are scientists and we are engineers, with a passion for creating beautiful, smart products that help our wearers feel energised every day.

We continually set ourselves apart from the pack, bringing our scientific expertise to life through anatomically-designed footwear that is made to move in. We study human movement; exploring each dynamic element of our anatomy to develop smart technology that ensures perfect balance and enduring comfort. Something simply 'practical' is not enough for us – we go far beyond that – creating intelligent, desirable and sophisticated footwear that works with the body, not against it. And in our quest to deliver uncompromising comfort in every step, we know there’s always more to learn – so that we can keep pushing forward how our footwear helps your energy flow.

Just ask our community of wearers, spanning motivations and generations, men and women who live intentionally – always looking for ways to help optimise their everyday. .

Team FitFlop

Selected FitFlop products have been granted the APMA* Seal of Acceptance, for footwear found to promote good foot health. *American Podiatric Medical Association SHOP NEW IN SHOP WOMEN'S SHOP MEN'S Got a question? Get in touch

UK Customers
✉: info.uk@fitflop.com
✆: 0800 8560148


EU Customers
✉: info.eu@fitflop.com
✆: +44 207 751 3694


US Customers
✉: info.us@fitflop.com
✆: 877-861-1988


CA Customers
✉: info.ca@fitflop.com
✆: 877-861-1988

Contact info

4.2

Great

TrustScore 4 out of 5

70K reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.2

All reviews

(70,334)

12,968 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

My go to flip-flops

My go to flip-flops! I have them in several colours. They last years, have good nonslip soles and support my arches (for a flipflop), so I can walk all day in them.

11 June 2026
FitFlop logo

Reply from FitFlop

We're so pleased to hear that our flip-flops are your go-to and that you enjoy them in multiple colors! It's wonderful that they provide arch support and allow you to walk all day comfortably. Kind Regards FitFlop.

Rated 1 out of 5 stars

What is going on?

I have been trying to return an item now for 10 days. I have reached out to try and chat, it’s been closed every time I try. I called and was put in line with 23 other callers. I have also emailed with no response yet. I am a constant buyer of fitflop, but am starting to rethink that with this difficulty I am having.

15 July 2026
FitFlop logo

Reply from FitFlop

We are truly sorry to hear about the significant difficulties you've experienced trying to return your item and reach our customer service. We understand your frustration, especially as a loyal customer. We are actively working to improve our service. Kind Regards FitFlop. Kind Regards FitFlop.

Rated 1 out of 5 stars

Very poor customer service

I ordered sandals on 4th of July, when they arrived they were faulty. Returned for a refund as instructed, tracking shows they were received on the 13th of July. I have received no confirmation from Fitflop that my refund is being processed, their online chat is never available and I have had no response to email. Not good enough customer service.

4 July 2026
Unprompted review
Rated 5 out of 5 stars

Delivery was quick.

Delivery was quick.
I have had several Flip-flops they are so comfortable.

15 July 2026
FitFlop logo

Reply from FitFlop

We're so pleased to hear that your delivery was quick! It's wonderful that you find our flip-flops so comfortable and have enjoyed several pairs. Kind Regards FitFlop.

Rated 5 out of 5 stars

Comfy shoes

Comfy shoes, fast delivery and just great service 😘

15 July 2026
FitFlop logo

Reply from FitFlop

We're so pleased to hear you received comfy shoes, fast delivery, and experienced great service! Thank you for your wonderful feedback. Kind Regards FitFlop.

Rated 1 out of 5 stars

Do not use this company I am still…

Do not use this company I am still waiting for a refund on an order they cancelled. No response no updates. Order placed 26.06.2026 they cancelled it on 15.07.2026 promised a priority refund still no money over £100 absolutely disgusting. When you phone you have to wait an hour to speak to someone who cannot do anything I will be reporting this company.

15 July 2026
Unprompted review
FitFlop logo

Reply from FitFlop

We are truly sorry to hear about your incredibly frustrating experience with the cancelled order and the significant delay in receiving your refund. We understand your disappointment with the lack of updates and the difficulties you've faced trying to reach our customer service team. We are actively investigating these issues to improve our service. Kind Regards FitFlop.

Rated 1 out of 5 stars

Customer service wait time is…

Customer service wait time is unacceptable waiting each time over 2 hrs

15 July 2026
FitFlop logo

Reply from FitFlop

We sincerely apologize for the extended wait times you've experienced. We are actively working to improve our response efficiency for all customers. Kind Regards FitFlop.

Rated 5 out of 5 stars

I HAVE BEEN BUYING FROM FIT FLOP FOR…

I HAVE BEEN BUYING FROM FIT FLOP FOR YEARS
I LOVE THEIR PRODUCTS AND THEY LAST FOR AGES

26 March 2026
FitFlop logo

Reply from FitFlop

We're so happy to hear that you've been a loyal customer for years and love our products! Your positive feedback means a lot to us. Kind Regards FitFlop.

Rated 1 out of 5 stars

Really bad customer service

Really bad customer service. No reply to any emails, the returns portal was not working. The chat never works: it tells me to try again during business hours, but I've always messaged during business hours...

23 July 2026
Unprompted review
FitFlop logo

Reply from FitFlop

We are truly sorry to hear about your frustrating experience with our customer service. We understand your disappointment regarding the lack of email responses, the non-functional returns portal, and the issues you've encountered with our chat feature. We are actively working to improve our communication channels and service accessibility. Kind Regards FitFlop.

Rated 1 out of 5 stars

At the moment very disappointed with…

At the moment very disappointed with customer service. I've returned a pair of shoes more than two weeks ago no refund yet. But worse on a second pair my return request did not include a QR code. I've called multiple times no answer and emailed 5 times, also no response. This will stop me ordering in the future.

15 July 2026
FitFlop logo

Reply from FitFlop

We are truly sorry to hear about the significant difficulties you've experienced with your recent returns and the lack of response from our customer service team. We understand your frustration with the delayed refund and the issues with your return request. Kind Regards FitFlop.

Rated 4 out of 5 stars

It took a while for the shoes to…

It took a while for the shoes to arrive, but I'm very happy with them

15 July 2026
FitFlop logo

Reply from FitFlop

We're happy to hear that despite the slight delay in receiving your shoes, you are very happy with them! We appreciate your patience and positive feedback. Kind Regards FitFlop.

Rated 1 out of 5 stars

Really bad customer service

Really bad customer service - the returns portal was not working properly and I had to spend one hour waiting on the phone for my turn for customer service. It has now been nearly two weeks since dpd confirmed that they have delivered the shoes back to fitfllop but no refund. No reply to any emails either…,

15 July 2026
FitFlop logo

Reply from FitFlop

We are truly sorry to hear about the difficulties you experienced with our returns portal and the long wait time you endured trying to reach customer service. We understand your frustration with the delay in your refund and the lack of response to your emails. Kind Regards FitFlop.

Rated 1 out of 5 stars

I have not recieved my delivery and…

I have not recieved my delivery and despite sending emails over past 10 days have yet to receive a response. Trying to get through via phone is impossible as usually in a queue of beyond 50 each time I call. Extremely disappointing.

13 July 2026
FitFlop logo

Reply from FitFlop

We are truly sorry to hear about the difficulties you've experienced with your delivery and the lack of response to your emails over the past 10 days. We understand your frustration with the impossible phone queues. Kind Regards FitFlop.

Rated 5 out of 5 stars

I love the Fit Flop shoes

I love the Fit Flop shoes; I now own several pairs. Thank you for making cute and comfortable all day wear shoes.

6 July 2026
FitFlop logo

Reply from FitFlop

We're so happy to hear you love our shoes and now own several pairs! It's wonderful that you find them cute and comfortable for all-day wear. Kind Regards FitFlop.

Rated 1 out of 5 stars

Super late delivery, customer service MIA

Super late delivery on order. Not able to make a return on their portal with order number given. Have been trying to contact customer service through phone and email and no response.

15 July 2026
FitFlop logo

Reply from FitFlop

We are truly sorry to hear about the super late delivery of your order and the difficulties you've faced with our return portal. We understand your frustration with the lack of response from our customer service team. Kind Regards FitFlop.

Rated 5 out of 5 stars

I got what I wanted even though one…

I got what I wanted even though one item was out of stock. Nice if it was removed if not available.

15 July 2026
FitFlop logo

Reply from FitFlop

We're glad you received most of what you wanted! We appreciate your feedback regarding the out-of-stock item and will work to improve our inventory updates. Kind Regards FitFlop.

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look