I have a subscription for Magnesium with Ethical Nutrition but suddenly realised I did not have sufficient for a month's holiday! I left a phone message and an email asking if they could send 3 more a... See more
Company replied
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Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
Placing orders and delivery is easy. Use the subscription service which saves money but also sends your supplements when you need them.. Products are great, no bulking agents or rubbish added mean... See more
I was looking to switch from fish sourced omega 3 to a cleaner more sustainable source of omega 3. I’m glad I found ethical nutrition, no nasties and I feel a lot better that I’m still getting my omeg... See more
Company replied
One of the few places that does clean iron bisglycinate, even some other brands that claim to still have at least one binder in it like magnesium stearate. I can’t tolerate traditional binders/fillers... See more
Company replied
Company details
- Vitamin and Supplements Store
- Fitness and Nutrition Service
- Health and Beauty Shop
- Health Consultant
- Health Food Store
- Herb Shop
Written by the company
We’ve rewritten the rule-book and crafted superior, vegan-friendly supplements for a fair price. Our formulations are perfectly balanced with higher doses of the nutrients you need more of. Pure, hypoallergenic, well-absorbed, UK made, zero plastic and planet friendly!
Feel amazing with clean supplements that protect your health and planet.
Written by the company
- Grounded in science, powered by nature
- Our passion for science and natural health is embedded in our soul. We believe food is medicine. We lean on science and blend this with our expertise in nutritional supplement development to produce the finest formulations. The difference between Ethical Nutrition and the rest is that we're a natural health company that cares about you.
- Expertly formulated
- Mark our head of nutrition at Ethical Nutrition has studied nutrition to MSc level and has over 10 years' experience in food supplement science. We know the ins and outs of ingredients, drug interactions and all things supplements. We're also passionate about food - if you don't need a supplement in favour of dietary changes we'll tell you!
- Superior supplements for a fair price
- We take less profit meaning you get the best vitamins for a fair price. You might be wondering, why is this more expensive than multivitamins I see in the supermarket? It's no huge secret. We use better, more expensive ingredients and packaging. If you'd like to talk to us about them and how we charge less than most companies just drop us an email or give us a call.
- Pushing the boundaries of purity
- What’s not in a supplement is just as important. Our supplements are formulated with the most sensitive digestive systems in mind. Specialist manufacturing methods allow us to blend beautifully balanced formulations without all the nasties.
- Protect your planet whilst protecting your health
- We’re so proud to be the first UK plastic-free supplement company! Not only are we plastic free but our packaging and products are all UK made, saving valuable transport miles and carbon emissions.
Free UK delivery on orders over £40
Free delivery over £40
Order before 12pm and we'll despatch your free delivery order on the same day.
Contact info
Ethical Nutrition, Unit 1 Bordesley Hall Farm Barns Storrage Lane, Alvechurch, B48 7ES, Birmingham, United Kingdom
- 01789 636774
- hello@ethical-nutrition.com
- ethical-nutrition.com
4.9
Excellent
3K reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 100% of negative reviews
Typically replies within 24 hours
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
I trust Ethical Nutrition to deliver on all fronts!
I can trust Ethical Nutrition to arrange prompt delivery of my supplements - products not hanging around on their journey to me.
19 June 2026
You can feel the difference.
I found that I had more vitamin and minerals than I needed. I paused my order until I did not have a surplus. It was a simple task and easy to reverse.
I actually feel the difference taking my vitamins, some thing I had never experienced before.
19 June 2026
The Ethical Nutrition products are of…
The Ethical Nutrition products are of excellent quality. The packaging is practical, making the products easy to store and use. The service is also very efficient—we received our order quickly, and everything arrived exactly as expected with no mistakes. Highly recommended!
19 June 2026
An ethical company as well as ethical…
An ethical company as well as ethical products.
Highly recommended.
19 June 2026
Item delivered in good time and in…
Item delivered in good time and in excellent condition. Thank you
15 June 2026
Reply from Ethical Nutrition
Thank you for taking the time to leave us a review, we really appreciate it. We're really glad to know that you're happy with our ordering service.
- Emma
Trusted safe medicines
Trusted safe medicines. Excellent communication and ease of ordering/ changing order. Very highly considered and would definitely recommend x
11 May 2026
Reply from Ethical Nutrition
Thank you so much for this wonderful and thoughtful review!
We are happy to hear that you feel confident using our products, and that our communication and flexible ordering system have made managing your routine so easy. 😊
- Emma
Reply from Ethical Nutrition
Thank you for leaving us a great review for our Magnesium Glycinate.
Magnesium is known for being the body's natural "relaxer" and while the magnesium physically relaxes your muscles and lowers stress hormones, the glycine is thought to work by preparing your brain for deep, quiet rest.
- Emma
Reply from Ethical Nutrition
Thank you for another great review, Sylvia! It really makes a difference to our company 😊
- Emma
Great company
Great products (I buy Magnesium Taurate and Vit D with K2) that I've been using for a while now. Efficient service - always delivered quickly.
15 June 2026
Reply from Ethical Nutrition
Thank you so much for being a loyal customer and for taking the time to leave such a lovely review!
You have put together a fantastic supplement combination. Magnesium Taurate and Vitamin D3 with K2 can work as a team to support your cardiovascular health, bones, and overall wellbeing.
Thank you for your continued support!
- Emma
Reply from Ethical Nutrition
Thank you so much for your great review!
We are pleased that appreciate our glass bottles! As an ethically-driven company, lowering our environmental footprint is at the very heart of what we do. Opting for recyclable glass instead of single-use plastic is just one of the ways we try to look after the planet while looking after your health.
Thank you for choosing Ethical Nutrition
- Emma
Reply from Ethical Nutrition
Thank you so much for this great feedback!
We're glad to hear that you are happy with both our supplements and customer service.
Thank you for choosing Ethical Nutrition
- Emma
Prompt service and delivery
Prompt service and delivery. Like the fact there are no hidden nasties in my purchases. A genuine company who has its customers health at its heart. Not profits for the shareholders. What's not to like.
11 June 2026
Reply from Ethical Nutrition
Hi Diane, thank you so much for taking the time to leave us a great review! Thank you also for placing your trust in our supplements 😊
- Emma
Products are quality with no additional…
Products are quality with no additional bulking agents. I order on repeat albeit I would like an option customise how often as 75 days is a sweet spot for me rather than the defaults provided - in any case the web app lets you pause and unpause so I can control when I get the regular shipments. The service has been good also and this was tested when the post office shipped my order to the wrong place and there was a delay in receiving it - the communication and remedy was a great customer outcome.
10 June 2026
Reply from Ethical Nutrition
Thank you so much for taking the time to share your review. So pleased we were able to get your order sorted for you after the mishap with Royal Mail.
We also really appreciate your note about the subscription flexibility. It sounds as though you've mastered the pause/unpause feature perfectly to suit your needs.
Thank you for being a loyal customer and for trusting Ethical Nutrition.
- Emma
My repeat order turned up undamaged and…
My repeat order turned up undamaged and on time.
10 June 2026
Reply from Ethical Nutrition
Thank you for sharing such positive feedback about your experience and for leaving us a great review 😊
- Emma
Good ethical company
Good ethical company, always happy to to help with any questions and keep me informed of delivery details.
16 April 2026
Reply from Ethical Nutrition
We're always happy to help 😊Thank you for taking the time to leave us a wonderful review and for trusting Ethical Nutrition.
- Emma
All good
All good, as usual, thanks. Very pleased with responsiveness when help needed to make some changes to order. Great, all much appreciated.
25 April 2026
Reply from Ethical Nutrition
Thank you for leaving us a great review! We are glad to hear that the process of making changes to your order went smoothly, we're always happy to help 😊
- Emma
Excellent customer service
Excellent customer service, great products and wonderful to have a company that has a clean formulation policy with their products.
As a nervous customer having had some bad experiences with nutrition supplements in the past, I was sceptical about reaching out to Ethical Nutrition for help and advice as most companies either ignore your concerns or basically tell you a pack of lies. Ellie, Mark and team behind Ethical Nutrition have restore my faith in natural supplements again. Ellie has shown great support, helping me with the benefits of their products and answering any of my queries which may have seemed like silly and inconsequential questions but Ellie continued to show great empathy and support throughout this process of helping me choose which products would be suitable for me so I would highly recommend Ethical Nutrition for their products and any questions/queries or concerns you have for your health and well-being.
22 June 2026
Unprompted review
Reply from Ethical Nutrition
Thank you so much George, for sharing your review with us.
We completely understand why you were skeptical; the wellness industry can sometimes feel overwhelming and confusing. This is exactly why we founded Ethical Nutrition on a strict clean formulation policy and absolute transparency. No question is ever "silly" or "inconsequential" when it comes to your health and well-being!
I’ve passed your lovely words along to Ellie and Mark.
Knowing that Ellie was able to provide the empathy and support you deserved, and that we've helped restore your faith in natural supplements, is the highest compliment we could ever receive.
Thank you for trusting Ethical Nutrition
- Emma
Very Good Vitamin B12 Capsules
My partner and I have been taking your Vitamin B12 capsules for quite a
while now and we both feel they are doing us good. Thank you!
6 June 2026
Reply from Ethical Nutrition
Thank you so much for the wonderful review, Linda!
So happy to hear that our B12 is making a positive difference for both you and your partner.
Thank you for your continued support 😊
- Emma
Good Quality, good service.. like the supplements from ethical…
I like the supplements from ethical nutrition, they work for me !
The prices are great for such a competitive market.
The customer service is second to none, thank you, that's so important when it comes to nutrition, also in general.
Kim
4 June 2026
Reply from Ethical Nutrition
Thank you so much for taking the time to leave such a great review, Kim!
Hearing that our supplements are working well for you is exactly why we do what we do! Thank you also for your lovely comments about our customer service, it has made our day 😊
Thank you for choosing Ethical Nutrition.
- Emma
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