Fantastic first class service. It was a pleasure to deal with Leah over the phone when placing the order. She ensured the item would arrive in plenty of time for my daughters birthday. The order was f... See more
Company replied
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Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
I had my watch repaired via C W Sellors and the service was excellent. Leah communicated with me every step of the way from initial enquiry, receipt of the watch, sending to manufacture, quote for th... See more
Company replied
After eventually finding a jade ring I really liked it was sold out! I emailed C W Sellors and they immediately replied back saying they could make me one & just to let them know my finger size. I rec... See more
Company replied
Chrissy in the Matlock branch of CW Sellors was so friendly and helpful on a recent visit there and brought my silver necklace back to it's former glory after I'd unfortunately managed to tarnish it a... See more
Company replied
Company details
Written by the company
Welcome to C W Sellors Jewellers. We are an independent family run jewellers, established in 1979. As one of the UK's premier jewellers we specialise in producing handmade fine diamond and British gemstone jewellery. Discover the most sought after luxury and branded jewellery and watches, shop in store and online with free UK delivery. With over 45 years of experience our dedicated team of highly trained watch specialists, are on hand to offer expert advice, working closely with our suppliers to offer you the finest selection of highly sought after fine jewellery and luxury watches.
Contact info
King Street, DE6 1EA, Ashbourne, United Kingdom
- 01335 216 004
- sales@cwsellors.com
- cwsellors.co.uk
3.8
Great
10K reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 79% of negative reviews
Typically replies within 2 weeks
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I don’t usually leave reviews but I…
I don’t usually leave reviews but I have always had exemplary customer service which feels personal too..thank you Leah and Harriet!
23 July 2026
Unprompted review
Friendly and efficient customer service…
Friendly and efficient customer service provided to provide the desired product
23 June 2026
Unprompted review
Reply from C W Sellors Jewellers
Thank you so much for your wonderful review! Reviews like yours have us doing a little happy dance around the office (don't worry, no jewellery was harmed in the making of this celebration!). We really appreciate you taking the time to share your experience and hope to welcome you back again soon.
Friendly service in the Bakewell store
Friendly service in the Bakewell store. Online ordering was good and a great price for the Georg Jensen jewellery
1 July 2026
Unprompted review
Reply from C W Sellors Jewellers
Thank you for your kind 5-star feedback. We’re really pleased everything met your expectations. We truly value your support and hope to welcome you back again in the future.
Excellent online communication &…
Excellent online communication & friendly service...plus a lovely Signet Ring!
14 July 2026
Unprompted review
Reply from C W Sellors Jewellers
Thank you for your fantastic review! We think beautiful jewellery is pretty special, but hearing that we've helped create a wonderful experience is something we treasure even more. We really appreciate your support!
Fast delivery, item as described
Fast delivery, great product range. Only thing that could be improved is the box used for delivery. They're a gift and I am going to need to buy a slightly nicer box to present them in.
10 July 2026
Unprompted review
Reply from C W Sellors Jewellers
We really appreciate you taking the time to leave a review. While we’re glad you were partially happy with your experience, we’re sorry that it didn’t fully meet expectations. We are a newly relaunched business and actively working on improvements across the board, and feedback like yours is very important in helping us move forward. Thank you again for your support.
The lady listening to my needs was so…
The lady listening to my needs was so attentive and fully understood by listening . She was excellent and went beyond what would be expected. Many, many thanks 🙏
11 July 2026
Unprompted review
Reply from C W Sellors Jewellers
Thank you so much for your wonderful review!
We’re really grateful you took the time to visit our store—it means a lot to us to have your support, especially as a local independent business. We’re so pleased you had a great experience, and your kind words truly mean a lot to the whole team.
We hope to welcome you back again soon!
Customer service is fantastic
Customer service is fantastic, absolutely first class. Ordered watch and they said 3-4 weeks delivery. I needed it for my partners birthday and it was delivered within 7 days, a day before with special delivery. I would definitely use them again. Leah also needs a special mention too.
30 June 2026
Unprompted review
Reply from C W Sellors Jewellers
Thank you so much for your fantastic review! Knowing we've helped make a special occasion even more memorable is exactly why we love what we do. Thank you for taking the time to share your experience, it really does brighten our day (and yes, we all read the reviews!).
Great service
Great communication from the company, instant replies when there was a need. The jewellery is of an amazing standard and looks amazing. Would recommend the company to anyone wanting unique fine jewellery.
9 July 2026
Unprompted review
Reply from C W Sellors Jewellers
We really appreciate your 5-star review, thank you! It’s fantastic to hear you’re pleased with your experience. Our team is working hard to deliver great service, and feedback like this really motivates us.
C W Sellors understand the value of customer service
I had my watch repaired via C W Sellors and the service was excellent. Leah communicated with me every step of the way from initial enquiry, receipt of the watch, sending to manufacture, quote for the job and then return to me on competition.
I would definitely use them again for service or purchase...they obviously understand the value of customer service and what time pieces mean to their owners. Thanks
26 June 2026
Unprompted review
Reply from C W Sellors Jewellers
Thank you for leaving us a glowing review! You gave us five stars, so we'd like to send five back your way for being such a wonderful customer. We hope you enjoy your watch for many years to come!
The turquose inlay band ring was…
The turquose inlay band ring was flawlessy made. A million stars for the workmanship and customer service.
1 July 2026
Unprompted review
Reply from C W Sellors Jewellers
Thank you so much for your wonderful review. We’re so glad you’re happy with your purchase and experience with us. Your support means a lot, especially during this new chapter for the business. I have passed your comment along to the Workshop team. They will be so pleased with your compliment!
Chrissy in the Matlock branch of CW…
Chrissy in the Matlock branch of CW Sellors was so friendly and helpful on a recent visit there and brought my silver necklace back to it's former glory after I'd unfortunately managed to tarnish it a bit. Very grateful for her help.
15 June 2026
Unprompted review
Reply from C W Sellors Jewellers
Thank you for your kind words! You've managed to put just as much of a shine on our day as we hope we did on yours. It was a pleasure helping you, and we truly appreciate you taking the time to leave us such a lovely review.
Sally
Hi, My Daughter was over the Moon with the gift I sent her.
I was very pleased with all the staff I dealt with during this transaction,very competent and well mannered.
Just one word of advice please do not put an invoice in with gift as you did on this occasion.
Best regards,
Dave.
4 July 2026
Unprompted review
Reply from C W Sellors Jewellers
We really appreciate you taking the time to leave a review. While we’re glad you were partially happy with your experience, we’re sorry that it didn’t fully meet expectations. We are a newly relaunched business and actively working on improvements across the board, and feedback like yours is very important in helping us move forward. Thank you again for your support.
A New Beginning.
I had a truly awful experience with this company towards the end of last year. However, I recently received a message from the new CEO apologising for this and explaining that the company was under new management and they were striving to return to the values upon which they were built. I felt it was worth giving them another try and it certainly seems they've managed to turn things around. They were super-responsive to messages (Leah in particular was amazingly helpful) and my order arrived in 2 days! I'm very impressed and will definitely be ordering again in future. Well done new team.
1 July 2026
Unprompted review
Reply from C W Sellors Jewellers
Thank you so much for your wonderful review! Reviews like yours have us doing a little happy dance around the office (don't worry, no jewellery was harmed in the making of this celebration!). We really appreciate you taking the time to share your experience and hope to welcome you back again soon.
Clare was very helpful and listened to…
Clare was very helpful and listened to my wishes and was very knowledgeable. She made my experience very pleasant and has kept me as a continued customer. I would highly recommend the bakewell branch.
1 July 2026
Unprompted review
Reply from C W Sellors Jewellers
Thank you so much for your kind words! Reviews like yours are the closest thing we have to a treasure chest—they're always a joy to discover. We really appreciate your support and hope to see you again soon.
Fantastic first class service
Fantastic first class service. It was a pleasure to deal with Leah over the phone when placing the order. She ensured the item would arrive in plenty of time for my daughters birthday. The order was followed up and tracked by the vendor. I was given forward notice of the couriers arrival and the item incredibly well packaged for transit by Daisy who hand packed it. A wonderful service and competitive price. Buy with complete confidence.
30 June 2026
Unprompted review
Reply from C W Sellors Jewellers
Thank you so much for your lovely review!
We’re really pleased to hear you had a great experience in store, and we’ll be sure to pass your kind comments on to Leah and Daisy, they’ll be delighted to hear this. Our team works hard to provide a personal and welcoming service, so it’s great to know that came across.
We truly appreciate you choosing to shop with us and support a local independent business. We hope to see you again soon!
After eventually finding a jade ring I…
After eventually finding a jade ring I really liked it was sold out! I emailed C W Sellors and they immediately replied back saying they could make me one & just to let them know my finger size. I received my ring within 2 weeks. Really impressed with the communication and delivery, would highly recommend and will definitely buy again from them. Thank you
21 May 2026
Unprompted review
Reply from C W Sellors Jewellers
Thank you so much for your kind words and 5-star review. We’re really pleased to hear you had a great experience. It means a lot to the team, especially as we continue to grow under new ownership. We hope to see you again soon!
C W Sellors, 1st Class Customer Service
I popped into C W Sellors, Bakewell, Derbyshire, while on holiday in April this year. I had been looking for some Blue John jewellery for some time. I was looked after by Samantha, during our conversation she picked up what my preferred style was and helped me to select a ring and a pair of earrings. They both had to be made for me and were delivered safely and securely to my home in Northamptonshire a few weeks later. Samantha, Peter & Helen provided a level of customer service that was second to none, I was kept informed throughout the whole process and am now the proud owner of two high quality pieces of jewellery that I’ll treasure for ever…and may add a bracelet in the future❤️
22 April 2026
Unprompted review
Reply from C W Sellors Jewellers
Thank you so much for your lovely review!
We’re really pleased to hear you had a great experience in store, and we’ll be sure to pass your kind comments on to the Bakewell Team, they’ll be delighted to hear this. Our team works hard to provide a personal and welcoming service, so it’s great to know that came across.
We truly appreciate you choosing to shop with us and support a local independent business. We hope to see you again soon!
Back to normal service - in a good way
The last time I did a review of CW Sellors, it was not happy reading nor was it happy writing. However, credit where credit is due.
The company had evidently been through administration and was in distress. I am delighted to be able to offer a positive review here due to:
1. The new CEO facing up to some challenges in Q4 2025 and Q1 2026 and addressing them head on with a very frank and open email about 1 month ago.
2. I did actually speak time to speak to the CEO (Antony) to express my own experience and to hear from him. He was both apologetic and understanding.
3. I was promised that in the new instance of the company - under new ownership and management - that things would be back to their former glory.
4. This was indeed the case.
My transaction last week was not only well priced, but the service was back to normal, i.e., excellent.
I would happily recommend the 'new' CW Sellors on the basis of my recent experience. I hope and expect them to keep the standards high in future. Good effort - keep it up!
12 June 2026
Unprompted review
Reply from C W Sellors Jewellers
Thank you for taking the time to leave your review Simon, and for sharing your recent experience with CW Sellors and our CEO.
We genuinely appreciate your honesty, both in your previous feedback and in recognising the improvements you have seen. While we regret that we did not meet your expectations in the past, we are grateful for the opportunity to listen, learn and make positive changes.
Your comments regarding Antony's communication and willingness to engage directly are particularly valued. Transparency, accountability and customer service are at the heart of our renewed focus, and it is encouraging to hear that this was reflected in your experience.
Most importantly, we are delighted that your recent transaction delivered the level of service you have come to expect from CW Sellors. Restoring confidence and consistently providing excellent service remains our priority, and feedback such as yours reassures us that we are moving in the right direction.
Thank you again for your recommendation and your continued support. We look forward to serving you again in the future.
Kind regards,
The CW Sellors Team
Outstanding customer service experience
This company stepped in to help resolve an issue with a third party sellor 🙂 They went above and beyond to resolve this issue and have turned a potential disappointing experience into a really great one. Thank you especially to Harriet for picking up the problem and taking full responsibility of the issues.
1 June 2026
Unprompted review
Reply from C W Sellors Jewellers
Thank you for taking the time to leave such a lovely review. We’re delighted you’re happy with your experience and really appreciate your support. It’s great to receive positive feedback as we continue improving and building the business.
Beautiful necklace
Beautiful necklace, very stylish. Wife extremely pleased.
20 May 2026
Unprompted review
Reply from C W Sellors Jewellers
Thank you so much for your kind words and 5-star review. We’re really pleased to hear your wife likes her new piece and had a great experience. It means a lot to the team, especially as we continue to grow under new ownership. We hope to see you again soon!
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