When a great platform no longer fits
As a long-term customer, I would like to share some concerns regarding the transition from MailerLite Classic to the new MailerLite platform.
We have been using MailerLite since the early days of our business, and it has played a significant role in our growth. MailerLite supported us when we were just getting started, and helped us scale our newsletters to the point where we doubled our revenue. We certainly did not get here without MailerLite, and for that we are genuinely grateful.
That said, since the introduction of the “new” MailerLite, our experience has become less positive. While it is no longer new and has been around for quite some time now, we are still using MailerLite Classic for several very straightforward reasons.
First, the pricing difference is difficult to justify. We are currently paying €23 per month (billed annually, €280 per year) on MailerLite Classic. The new MailerLite would cost us €43 per month (billed annually, €516 per year), while our number of subscribers and e-mails remain exactly the same. Paying nearly double for our current use case simply does not feel reasonable.
Second, PayPal has never been an available payment option for the new MailerLite. We waited for over a year in the hope that this would change, but eventually stopped checking. Although we now have access to a credit card, this issue contributed to the overall feeling that the transition was not fully thought through for existing customers.
Finally, continuing on MailerLite Classic increasingly feels like standing on a sinking boat — one that could be discontinued at any moment. Especially as MailerLite has not received any bugfixes ever since. At the same time, the new MailerLite effectively forces us to look for alternative platforms, simply because the pricing and transition conditions do not align with our needs.
As you may recognize, this is not about paying €20 more or less. This is about building a business on an unpredictable infrastructure. I would not like to imagine having 100.000+ subscribers and suddenly having to pay double the price on that scale. We truly value MailerLite and would prefer to stay, but the current situation makes that increasingly difficult.
Although major decissions have already been made by MailerLite, I hope you take this feedback into consideration. Especially for long-term customers who helped build the platform, and who would still like to continue to scale up their lists.
20 January 2026
Unprompted review