Gudrun Sjödén Reviews 

Shocking customer service. I ordered two weeks ago three items from the sale. I had acknowledgement that they had my order but two weeks after that still nothing about it being sent so I rang them. The girl on the end of the phone seemed absolutely clueless said there was an issue with My order and she’d have to discuss it with somebody else and would call me back. needless to say she never did. My emails were completely ignored in the end as I paid by PayPal I reported non-receipt of goods to them and they refunded me immediately. The money was back in my bank account within minutes. I sent a further email to GS informing them that I have had a refund from PayPal and they could regard My my order as cancelled. Two or three hours later I get an email from him saying my package has been dispatched. What a coincidence? Firstly I’m not sure. I even believe them but if it does turn up, I shall refuse the parcel at the door and it can go back to them.
It used to be an excellent company and I cannot believe how bad it has become. I will never order from them again.

I discovered Gudrun Sjoden about 6-8 years ago and, as an art professor, I fell in love with their styles and fabrics. I have no problem with this company's service-I used to be a prolific buyer, and I have never had a bad experience. That said, their style— the very reason I loved them, has tanked. I went from being a dedicated buyer, to—this past year—no longer buying at all.

Many of their newer styles appear clownish. For length, many depend on wearing underskirts. The full-skirted, longer dresses that older ladies like myself would favor are few and far between. If they're full, they are often too short. It used to be that, when the new catalogues came out, I didn't know what to buy first—there were so many great choices. Now, I throw the catalogues out- there's nothing I want.

Another problem is the fabric is literally sheer in some dresses. Gudrun, what woman over 60 wants to wear see-through clothes?

Also… the few really popular styles they have run, have run out early and are never replaced— for example, the Judit dress.

Speaking of running out… the turtlenecks that we rely on to turn summer dresses into winter dresses— how long are you going to advertise 15 colors and only 1 shirt left in the lot? I'm writing all this because I have loved Gudrun and fear it will go out of business without correction.

What to do:
1. More generous fit dresses. Many of us don't want fitted waists and we love the flowy look.
2. And make those dresses longer. A generous fit over the hips that's only 39" long is just too short— and I am not a tall person, I'm only 5'1" but for those full skirts to show to advantage, we need the length.
3. Bring back the full range of turtleneck colors.
4. Cardigans should be full to accommodate full dresses.
5. Get rid of the fabric and cuts that are clownish. We don't want our hips to be emphasized.

I know I don't speak for everyone, but I am pretty sure that, as I am an average customer, I speak for many. I'm an art professor whose wardrobe, until now, has been almost exclusively from Gudrun Sjoden. If you've lost me, you've already lost a lot of people.

They advertised made in the U.S.A. Thats why i purchased it. Then i get an email saying its being shipped from Hong Kong. They advertised that i would get the product in 4-7 days of placing the order which is an out and out lie since its coming from Hong Kong. Why are they still allowed to sell here in the U.S.

As a new customer, I bought five dresses last week, but no one mentioned that the fabric could bleed colour so badly.
When I hand-washed them separately, the colour came out heavily. Luckily, I did not wash them with other clothes, especially light or white items, otherwise the damage could have been much worse.
For a dress that costs nearly 900 SEK and is very thin, almost transparent, I expected much better fabric quality and proper colour treatment. Colour bleeding and shrinking are basic issues that should be handled before production.
Very disappointing quality for this price, and it makes me question the brand’s quality control.

I would love to know what has happened to the quality of their clothes. I can’t find any history about it online. I have only good experience with the staff, and everything I bought in the past. I also bought a dress today, but it is only for casual wear in the garden, not for anything else. I used to love their designs.
We were wondering if there are problems with the deliveries or the manufacturers, it seems that the fabrics and the designs have deteriorated, unfortunately. It is missed.

What a shambles now. After years of being a regular customer I had a terrible experience in January when I bought 4 items in the sale and only one arrived. Only when I queried the late delivery of the missing items weeks later was I told they were out of stock and my order had been cancelled.
So order cancelled, but no notification and no automatic refund. After multiple emails I finally got my money back, but with the website not even showing orders I couldn't even tell if I'd received the correct amount back!
Stupidly I thought I would give them another chance, so when I got the email announcing the Summer sale today I ordered a couple of things. The website was clearly struggling to cope with traffic, navigation taking an age, and when I got to payment it crashed.
So I now have a pending payment on Paypal for almost £150. No order confirmation email from GS. No option to check on the website as it doesn't show orders. I am not prepared to re-order and potentially be charged twice and spend weeks trying to get my money back again. So I'll miss out on the items I wanted as no doubt they'll be sold out by the time the pending payment is cancelled.
What on earth has happened to what was once such a lovely, quality, ethical company?

I have just located this information from Companies House, unable to copy & paste or share it, sorry.
But it is saying “Termination”, Thorntons Law LLP in January 2026.
It makes me think they may have gone into liquidation in the UK? I’ve sent many emails & more & there’s just a wall of silence. I’m waiting to see if my bank will refund my April Payment, but think I’ll lose the payment made on the 5/3/26 for the order in advance from the August, Autumn/Winter collection.
I now have cancer, along with many other chronic illnesses & needless to say I really need this grief like a hole in the head. I hope some of you fare better than me.

Extremely poor service. Non-delivery of item. Non-response from customer service despite numerous emails and calls.

I like most of the designs. It took me a bit to learn the sizes. Quality is not top notch. Received a sweater which had an enormous hole on the chest. Fixed it rather than deal with returns. Can't believe they actually shipped such an item out to the customer

I don't understand all these negative reviews. I have bought clothes from Gudren Sjoden for years and have had nothing but good clothes and good experiences. Lively colours and lovely designs on dresses and knitwear. Still a fan

My wife ordered 3 items and paid for 2 of them
1 A long cardigan 129€
2 and 3 And two tops
She was to be charged for the top (2) that was in stock and the long cardigan (3).
She was informed that the other top ((3) was out of stock and would be sent in April. On the 8th of May it has still not arrived.
In late April we noticed that she had been charged twice for the long cardigan (1) .
She sent proof of the double payment and waited a week or so for a reply which asked her to provide proof of double payment again .
She resent the proof and Gudrun Sjöden GS) said they would credit her for the 129€ less the price of the top which she is still waiting for.
She protested that this was unfair and was told that the GS finance department insisted on this deduction.
This is not Customer Service and anyone who deals with this company , Gudrun Sjöden , should be aware that they are not a company which is interested in customers.

I had been a customer of Gudrun Sjoden for years. Loved the bright colours and quirky designs. Never had a problem - until now.
Bought, amongst other items, a long sleeved t-shirt. Now at around £50 I would consider this more luxury brand than say Primarni. One wash showed that the quality of Gudrun Sjoden has gone downhill dramatically. Washed as instructed, the seams twisted dramatically, now it just looks weird. I contacted customer services and spoke with someone called Victoria. She said to email in with photos and I would be refunded. I did as instructed. She stated she didn't see a problem with the item. I think she needs to go to SpecSavers! Last communication I was offered 25% refund. No thanks. If Gudrun Sjoden treats loyal customers like this I will take my money elsewhere.
I recommend you do the same.

*Following response on here from GS - talk about platitudes! Saying a lot without resolution - not acceptable. I did have a response from someone called Cecilia Lundqvist who has since vanished without sorting anything. This level of customer service won't save you!

If I could give this company no stars, I would. Their website is fresh, pretty, seductive but behind that lies what I believe to be a badly run operation at best and a scam at worst.

Appalling customer service. I have now waited six weeks for my order and have just found out it's still in Sweden. I'm not convinced it will ever arrive.

I've never heard anything from them, no apologies, nothing and it's been up to me to try and find out what on earth is happening. On those occasions, I've been told a date it will arrive - and it never has.
I even had to resubmit my order and payment as the time limit had expired.
*********************************************************
UPDATE
Now, having returned two of the items, I have been waiting ……..and waiting …….and waiting for my refund.

Again, no apologies or updates until I got in touch with them. They’ve had my return for two weeks now and say they are experiencing unexpected delays. I don’t believe any of that of course as it seems to be the norm. Apparently, there is nothing they can do to get things done.

This is not a company I’d touch with a bargepole ever again.

I have noticed the Gudrun Sjödén designs are increasingly unflattering. I have even wondered if they are TRYING to make women look ridiculous. I have a number of their attractive dresses from the past and I fear that those are the last flattering designs. I am 5'1" and 110lbs, so it should not be difficult for these dresses to flatter me. Instead, I look like I'm wearing a potato sack and they aren't comfortable; scratchy, tight at the knees, and weirdly shaped. I love the full skirted dresses, high waist, 45" length, of which Gudrun now stocks very few.

What's going on with the bad reviews? I was 18 when I was bought my first Gudrun Sjödén dress, I am now 60.
In 42 years, I've had one problem with sizing and one with wear, which was more recent.
The fabric, often hand woven, is organic.
The dyes are eco friendly, not poison.
The designs are beautiful and most last for years and years.

There are Gudrun Sjödén feedback statistics elsewhere that are more honest about this company overall and they are 4*+. I guess you only see complaints on Trustpilot rather than the whole picture.
The reviews on here are just not reflecting the whole.
I do not and never have worked for GS and know no-one who does. I live in Wales, not London. I'm leaving honest, general feedback about the standard of the whole rather than the odd piece that has a mistake.
The prices reflect care for the planet, for our grandchildren. If you don't care, see Shein, Primark etc etc
I'm writing this because I am passionate about stopping pollution, the 'throwaway' mindset and mainly, my grandchildren and theirs.
I will not be rewarded for this review unless someone thinks about the damage that cotton, dyes, slave labour and capitalistic mindsets will cause to your grandchildren and the planet.

My experience has been very good. Despite recent disappointment for others having issues I am very happy. I ordered a product a week ago. Despite the intervening Holiday period the parcel arrived today, exactly a week later. It is exactly as I hoped, well made and a perfect fit. Delivery time was as advised.

My wife had an awful experience as three of your staff on Tuesday at your Stockholm branch were walking around behind her making her feel unwanted and profiled. Just because someone isn't blond doesn't mean you can be unkind. I'm very glad she didn't spend money at your store today.

They chose UPS to deliver the parcel a company that has a poor review rate for customer service. UPS left my parcel at someone else's house, the delivery photo was clearly not of my property. I rang Gudrun Sjoden, and was told that they would have to raise an investigation with UPS before they would do anything with my order. So they are happy to keep my money without having delivered the goods, and make me wait while the poor quality courier they chose investigates - to find what I wonder? That I am lying?

Does anyone know what's gone wrong at GS? I've been buying from them for years and they're my favourite shop but in the last year they've got worse in so many ways. They seem to be climbing out of it now but can anyone tell me the story behind this crisis? What happened at Gudrun Sjoden?

CHEAP LOOKING TAT

AVOID. The brand is finished