ROUGH. Reviews 

47
TrustScore 4 out of 5

3.8

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Company details

  1. Clothing Store
  2. Custom T-Shirt Store
  3. Men's Clothing Store
  4. Printed Clothing Store
  5. Streetwear Store
  6. T-Shirt Store

Written by the company

ANCHORED IN MEMORY, ROOTED IN THE STREET. THROUGH THE FORWARD MOTION OF YOUTH, OF ASSIMILATING AND UPHOLDING INVIOLABLE VALUES, AND OF GROUNDING ONESELF IN THE HUMAN EXPERIENCE. ON METROPOLITAN BLOCKS, UPTOWN COURTS AND DOWNTOWN CORES. AMONG FLASHBACKS OF A CHILDHOOD IN PASTORAL GREECE, WITH THE SUN, THE SEA AND THE ARID HILLS ALWAYS IN PLAY. AMID THE PERMANENT ENERGY AND COMMUNAL REVERB OF CITIES WORLDWIDE. ROUGH.’S AESTHETIC IS DEFINED BY A CALIBRATION OF CLASSIC, CLEAN LINES AND A MODERN VERNACULAR. IT IS FUELED BY LOOKING THROUGH A NOSTALGIC LENS, YET ITS SIGHTS ARE SET ON THE PRESENT (AND FUTURE) HORIZON. IT SPEAKS NOT THROUGH LOUD AND SUPERFICIAL GIMMICKS BUT THROUGH QUIET AND EMOTIONAL APPEALS. IT SEEKS TO MOVE THE NEEDLE, AND TO COMMENT ON THE HOMOGENIZED STATE OF COMMERCIALIZED ENTERPRISE: IT IS A STANDALONE VISION, AUTONOMOUS IN SPIRIT AND UNIFIED IN ITS AIM FOR SOCIAL COEXISTENCE. PERCEPTION. PRESENTATION. MORALS. MEMORIES. THE LESSONS OF FAMILY. THE SUPPORT OF FRIENDS. ALL OF IT COMES TOGETHER TO CREATE SOMETHING INDIVIDUAL YET UNIVERSAL, AND IN THIS, A DISTINCT DESIGN LANGUAGE EMERGES. IT HOLDS THREADS OF THE MEDITERRANEAN, AND AN ATMOSPHERE PROPELLED BY YOUTHFULNESS AND LIFE AS IT TRANSPIRES. THERE’S JOY, MAYBE SOME ANGST, CONFIDENCE, AWARENESS, AND OPENNESS–THE WIDE-EYED WONDER OF EXPERIENCE, FELT AND SEEN IN CLOTH AND CUT. BORN IN 2016. FOUNDED BY STELIOS THEODORIDIS.


Contact info

3.8

Great

TrustScore 4 out of 5

47 reviews

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3.8

All reviews

(47)

46 reviews in the last 12 months

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Rated 1 out of 5 stars

I am having a hard time with this…

I am having a hard time with this company. I ordered three items from their website on 08/11/25, with order number R2518831. The order was delivered to me after a few days via DHL, I wasn’t informed of any duty/custom fee which I paid to the tune of £210. Bear in the mind the total order for the goods was £590.

After trying on the cloths I didn’t like them so I informed the company I would be returning them, they gave me all the steps on how to return them which I followed. I used DHL to post the items on 22/11/25. This cost me around £47. I was told delivery would be made after 3 days. After 5 days no confirmation of delivery was made so I raised a dispute with DHL, I was told the goods had been intercepted by customs as not having the relevant paper work, this back and forth correspondence with DHL took almost a month to sort out. Whilst experiencing all these delays I kept emailing ROUGH about everything going on. Infact they never say anything relevant, sometimes it takes a few days to get a reply.

When i eventually got back the goods from DHL this was 22/12/25. I decided to pause for the festive period to pass before posting. On 02/01/26 I used parcelforce to send the return, I was told this would take 4 working days to get delivered. There was so many delay along the way but I got confirmation from parceforce with proof of delivery on 26/01/26. I have emailed ROUGH repeatedly to confirm this delivery all I get is that my message will be sent to a relevant department. I am disappointed and heartbroken with everything I have gone through. If they won’t accept the return at least send the goods back to me. Please help!!!

PS- I have raised this issue here before where someone from the company asked me to email support but it never got anywhere.

November 8, 2025
Unprompted review
ROUGH. logo

Reply from ROUGH.

Thank you for taking the time to describe your experience.

We understand that the situation with customs, shipping and the return process has been frustrating. At the same time we would like to clarify an important point regarding import duties and customs charges.

For orders shipped outside the EU, import duties and taxes are determined by the destination country and must be paid by the recipient. These charges are not set or collected by us and unfortunately cannot be predicted in advance. This is clearly communicated in our shipping terms on the website.

As stated in our terms under Customs, Duties & Taxes:

“Orders with a destination country outside the EU may be subject to import duties and additional fees regulated by the local customs office. In case of any additional fees incurred, they must be paid for the package to be released. ROUGH. is not responsible for any fees and cannot predict what duties you might be subject to.”

Regarding your return, we understand the delays you experienced during this period. Around that time we were also going through a warehouse relocation which unfortunately caused slower processing in some cases.

If the return has already been delivered to our warehouse it will be processed accordingly. Should anything still require clarification, please contact our support team again with your order number so we can review the case directly.

Thank you for your feedback.

ROUGH.

Rated 1 out of 5 stars

No Refund for returned clothing.

No Refund for returned clothing.
While I liked most of the clothes, the treatment of customers, who are not only buying is terrible.

I awaiting a refund for clothing around 250 Euros.
Im getting no response from the support other than "I will forward the request internally", what that means is up to you to decide.

The arrival of the return was already confirmed a month ago.

February 4, 2026
Unprompted review
ROUGH. logo

Reply from ROUGH.

Thank you for your feedback.

We have reviewed the case and can confirm that your return has already been processed and the refund has been issued. The amount was refunded via the original payment method used for the order.

Depending on the payment provider it may take a few days until the amount appears on your account. If you are still unable to see the refund, please contact our support team with your order number so we can check the transaction with you.

ROUGH.

Rated 2 out of 5 stars

Was disappointed that I got charged a…

Was disappointed that I got charged a large tariff. Wasn’t warn that there would be an $80 tariff.

December 15, 2025
ROUGH. logo

Reply from ROUGH.

Thank you for sharing your feedback.

We understand that unexpected import charges can be frustrating. However, we would like to clarify that customs duties and import taxes for orders shipped outside the EU are clearly communicated prior to purchase and are regulated by the local customs authorities of the destination country.

As stated on our website under Customs, Duties & Taxes:

“Orders with a destination country outside the EU may be subject to import duties and additional fees regulated by the local customs office. In case of any additional fees incurred, they must be paid for the package to be released. ROUGH. is not responsible for any fees and cannot predict what duties you might be subject to.”

These charges are not set or collected by us and unfortunately cannot be calculated in advance, as they depend entirely on local regulations and customs assessments.

We appreciate your understanding and thank you for taking the time to leave your review.

ROUGH.

Rated 1 out of 5 stars

What has happened to the quality of…

What has happened to the quality of your products? 280 GSM, are you joking?

I bought a T-shirt a number of years ago and I can see the difference in quality today, this is not 280 GSM… reducing quality and keeping prices high, this is a joke… I love your designs but your quality is shocking, if you’re reading this you’re not getting what you’re paying for, and the designs are not the same in real life.

December 22, 2025
ROUGH. logo

Reply from ROUGH.

Thank you for taking the time to share your feedback.

We are genuinely sorry to read that your recent experience did not meet your expectations, especially as a returning customer.
We take comments regarding quality extremely seriously, as fabric weight, construction and finish are core elements of our brand.

To clarify: our 280 GSM specification refers to the raw fabric weight prior to washing and finishing. Depending on garment treatment, dyeing and washing processes, the perceived hand feel can differ from earlier releases.
That said, we fully understand that perception matters just as much as specification, and if a product does not feel right to you, then we have not met our own standard.

Regarding designs, we strive to represent every product as accurately as possible through detailed imagery and descriptions. Still, lighting, screens and styling can influence how a piece appears online versus in real life, this is something we continuously work to improve.

We would genuinely appreciate the opportunity to review your case in detail and make things right.
Please reach out to our customer service team with your order number so we can assist you personally.

Thank you again for your honesty. Feedback like this helps us refine, improve and stay accountable.

Team ROUGH.

Rated 5 out of 5 stars

Überragend

Unique style, superb quality, and excellent service throughout. The best German streetwear brand on the market.

December 1, 2025
Unprompted review
ROUGH. logo

Reply from ROUGH.

Hello John,

thank you very much for your kind words and for taking the time to share your experience. We truly appreciate your feedback on our style, quality, and service.

Your support means a lot to us and motivates us to continue pushing our standards forward.

ROUGH.

Rated 5 out of 5 stars

Exceptionally unique brand

Shopping here regularly since 4 years, quality standards were always exceptionally high compared to other brands, super fast shipping and great customer service 🖤 Can only recommend!!

December 2, 2025
Unprompted review
ROUGH. logo

Reply from ROUGH.

Hello Werner,

thank you very much for your long term support and for sharing such kind words. It means a lot to us that you have been with ROUGH. for so long and continue to appreciate our quality.

Your recommendation and trust truly motivate our entire team.

ROUGH.

Rated 5 out of 5 stars

Half a decade of Rough

I’ve been a loyal customer of Rough since 2020, and the brand has never let me down. They consistently release new, high-quality collections while remaining completely grounded and true to their roots. Rough has become a defining part of my everyday wardrobe — few brands manage to combine comfort, design, and reliability this well. What really stands out is the extremely fast shipping; even on this year’s Black Friday my order arrived in no time. For me, Rough remains one of the most dependable and authentic clothing brands out there.

December 1, 2025
Unprompted review
ROUGH. logo

Reply from ROUGH.

Hello Florian,

thank you for taking the time to write such a thoughtful and detailed review. Your loyalty since 2020 and the trust you place in ROUGH. mean more to us than words can express.

We are grateful that our approach to design, quality, and reliability has become part of your everyday wardrobe. Hearing that even during Black Friday our shipping met your expectations is especially encouraging.

Thank you for being part of the ROUGH. journey.

ROUGH.

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