Subdial Reviews 

2,358
TrustScore 5 out of 5

4.9

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Considering 409 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently highlight the extremely helpful staff members and describe the overall buying and selling process as smooth, straightforward, and professional from start to finish. Consumers also appreciate the secure online platform, fair cash proposals, and exceptional packaging that ensures valuable items arrive in pristine condition. Buyers note that the extensive selection of luxury timepieces makes finding specific models remarkably easy. However, some people mentioned occasional challenges, noting that a small number of transactions involved a very poor experience or receiving an item that differed from the initial description.

What people talk about most

Service

Customers consistently note positive experiences with service, highlighting a simple, transparent, and... See more

Staff

Customers consistently report satisfaction with the staff, highlighting that team members are extremely... See more

Product

Users describe positive interactions with product, expressing deep satisfaction with the quality and... See more

User experience

Reviewers highlight positive aspects of user experience, describing the overall process as smooth,... See more

Price

Reviewers mention positive feedback about price, consistently noting that the offers provided are fair,... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Really superb experience of trading in and looking to boost from their fantastic watch collection. Wanted to drop off in person but need not have worried for next time via insured courier. Felt... See more

Rated 5 out of 5 stars

Well, ready to be disappointed dealing for the first time with a social media driven platform. How wrong can you be! Subdial have acted totally professionally from start to completion, I will go out o... See more

Rated 5 out of 5 stars

There are lots of organisations who offer similar sounding services, but Subdial offer a superior service. The website is clear and the staff are very helpful (thank you Alex). The Farringdon venue is... See more

Rated 5 out of 5 stars

Why use anyone else than Subdial. They’re always very straightforward and easy to deal with. Always on hand to help with any issues. Excellent online service. Wouldn’t hesitate to recommend Subdial if... See more


Company details

  1. Watch Store
  2. Online Marketplace

Written by the company

Subdial is a home for watch enthusiasts to discover, manage and trade watches. We're turning the traditional dealer model on its head: our network-powered trading model allows users to take control of the collecting journey by accessing a global network of watches that aren't on the public markets.


Contact info

4.9

Excellent

TrustScore 5 out of 5

2K reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 50% of negative reviews

Typically replies within 1 month

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.9

All reviews

(2,358)

378 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Another great deal with Subdial

This is my third transaction with Subdial and all have been very positive. The people I have engaged with have all been incredibly professional and friendly. In my thirty years of watch collecting I would say that Subdial have been far and away the best dealer that I have sold/bought from. Highly recommended.

September 4, 2026
Rated 5 out of 5 stars

Sundial made me the most generous…

Subdial made me the most generous offer.
Sent me a label and packaging for my item.
Arranged collection of my watch.
Received my watch, processed within 25 hrs and paid me the agreed amount.
Nearly always you expect the company to try and haggle you out of some money for some nonsense they try to find at the last minute.
But not these guys, they paid me the agreed amount first time.
Really can’t fault the service.
And you can WhatsApp them if you have questions etc

September 4, 2026
Rated 5 out of 5 stars

Subdial are exceptional.

I couldn’t be happier with my experience purchasing from Subdial. From start to finish, the service was absolutely exceptional. Communication was prompt, professional, and reassuring throughout the entire process, making the purchase feel seamless and enjoyable.

When my watch arrived yesterday, I was genuinely impressed by the presentation. The packaging was immaculate, incredibly secure, and clearly showed the care and attention that Subdial puts into every order. Opening the parcel felt like a luxury experience in itself.

Most importantly, the watch was exactly as described and exceeded my expectations. It arrived in fantastic condition and looked even better in person than in the photos.

If you're considering buying a watch from Subdial, I would wholeheartedly recommend them. Outstanding service, first-class packaging, and a truly premium buying experience. I’ll certainly be returning for future purchases.

September 3, 2026
Unprompted review
Rated 5 out of 5 stars

A+++ CUSTOMER SERVICE!

Absolute pleasure dealing with subdial as usual who always make every experience unreal. Karl was great from start to finish always answering all my questions and helping get the best trade and a big thank you to Chrissy for the help on the phone when it came time to shipping. Your whole team never disappoints on customer service which is why we will always be repeat buyers! Thank you!!!!

September 3, 2026
Rated 5 out of 5 stars

Exceptional Service from Start to Finish

Thanks to Subdial for your simple and stress free Service of selling my Rolex Watch.

From the initial phone call and contact, the whole process from courier collection, advertisement, selling and payment was first class.

Subdial kept in contact regularly via email and wattsapp, and any questions I had were professionally dealt with immediately.

5 Stars isn’t enough

Thanks Subdial

September 2, 2026
Unprompted review
Rated 5 out of 5 stars

Seamless Trade-in Process

Process for trading my watch in against another watch was straightforward, and very well communicated at every stage. Drop-off and Pick-up worked very well, and everyone was very friendly and exceptionally knowledgeable.

August 20, 2026
Rated 5 out of 5 stars

Subdial experience

Alice,Cassidy, Karl and the team were very helpful and easy to deal with.
Always pleasant, sociable and enjoyable to sell and buy with Subdial. Great selection of watches as well. Clubhouse is also a lovely, safe environment.

August 28, 2026
Rated 5 out of 5 stars

Fantastic first experience with Sundial…

Fantastic first experience with Sundial - brilliant communication throughout. The whole sale process from my end was very easy to navigate and entirely transparent from start to finish. My sale/payment was quickly and efficiently processed and ultimately the Sundial platform provided a very user-friendly experience. Would definitely deal with again.

August 27, 2026
Unprompted review
Rated 5 out of 5 stars

Superb Subdial

Well, ready to be disappointed dealing for the first time with a social media driven platform. How wrong can you be! Subdial have acted totally professionally from start to completion, I will go out of my way to do more business with Subdial in the future. Honest and accurate valuation, straightforward transaction and prompt payment. Well done Subdial x

August 27, 2026

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look