I FEEL BEAUTIFUL Reviews 

357
•
TrustScore 5 out of 5

4.9

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Evaluating 104 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the exceptionally fast international shipping and incredibly secure packaging that guarantees delicate cosmetic products always arrive in pristine condition. Consumers note that orders are processed rapidly, and people really appreciate having easy access to wonderful indie makeup brands without dealing with expensive customs fees or tariffs. However, some people mentioned hoping for an even wider selection of different cosmetic brands to be added in the future. Shoppers consistently appreciate the responsive communication and truly affordable pricing, making this store a reliable favorite destination for beauty enthusiasts.

What people talk about most

Product

Reviewers mention positive feedback about product satisfaction, expressing delight over the incredible... See more

Delivery service

Consumers find delivery service to be positive, highlighting that everything arrives quickly and with great... See more

Quality

People report positive experiences with quality, highlighting that the palettes are stunning and the items... See more

Order

Clients share positive opinions on order, consistently expressing deep satisfaction with the remarkably fast... See more

Price

Reviewers highlight positive aspects of price, noting that products are offered at very fair retail costs... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Amazing service. Really well packaged item. They always use one of those mini air bed type packages, so my pallets always arrive perfectly. And my packaged arrived super quick on international deliver... See more

Rated 5 out of 5 stars

Everything arrived quickly and packaged very carefully. The palettes themselves are absolutely stunning, incredible quality. The thank you note included for supporting a small Canadian business was re... See more

Rated 5 out of 5 stars

Second time I’ve ordered. Shipping speed has been great, my package flies here and I really appreciate the level of care they put into packing the order. Not only looks nice how it’s prepared but it’s... See more

Rated 5 out of 5 stars

I just love this store and the indie brands they offer at my fingertips. I can get my hands on these brands in Canada with no worries about additional duties and taxes, which is great. Everything ship... See more


Company details

  1. Cosmetics Store
  2. also in
  3. Cosmetics Industry

Written by the company

We are an indie makeup shop from Canada, based in Squamish, British Columbia. We carry indie cosmetics brands from the US, Europe, and Asia under one Canadian roof, focused on the kind of specificity mass beauty rarely makes room for: multichrome and holochrome eyeshadow palettes, duochrome lipsticks, themed collaborations, limited runs, and colour stories built for the customers who want them rather than for the broadest possible audience. Indie brands are not owned by major cosmetics holding companies and are not answerable to shareholders optimizing for mass sales. That commercial freedom changes what they can make. The result is a category built around creative range and technical specialization rather than volume, and a community of artists, formulators, and small teams whose work we want to bring to Canadian shoppers. We started I FEEL BEAUTIFUL because buying these brands directly is hard for Canadian customers: expensive international shipping, long delivery timeframes, and high, unpredictable customs and brokerage fees on top of the order. Bringing them together under one Canadian roof means orders arrive faster, at each brand's own pricing, with no duty or brokerage surprises for Canadian buyers. Our catalogue is curated by Dasha, our co-founder, who personally vets every brand and product we bring in. Orders ship from Squamish, BC in 1-2 business days. Canadian orders ship duty-free with no hidden customs or brokerage fees. We offer Sezzle and Shop Pay Installments at checkout for buyers who prefer to split payment, and Route protection on shipments in transit.


Contact info

4.9

Excellent

TrustScore 5 out of 5

357 reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.9

All reviews

(357)

104 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

A plus, plus, plus company

All communication, care in packaging and great delivery service. I would highly recommend you use their site to feel happy and secure that you are dealing with such a standup company!

August 31, 2026
Rated 5 out of 5 stars

Delivery speed and packaging

The package was shipped out the same day I ordered. The packaging was very protective and the item arrived without damage. Shipping took about a week.

October 22, 2026
Rated 5 out of 5 stars

Completely Satisfied

Great service and selection. My order was promptly shipped and arrived in top shape given the care taken in packing to protect the contents. Would order again and would recommend to Canadians looking for indie cosmetics at a fair price.

October 22, 2026
Rated 5 out of 5 stars

10/10 no notes

Everything arrived quickly and packaged very carefully. The palettes themselves are absolutely stunning, incredible quality. The thank you note included for supporting a small Canadian business was really thoughtful. I hope to order again in the near future, and would love to see more brands eventually offered.

October 19, 2026
Rated 5 out of 5 stars

I am so so happy with my purchase!

I am so so happy with my purchase!! Everything arrived in great condition, quickly and with reasonable shipping cost. Loved the product also. Only note is when shopping my cart clears out really quickly which is a little frustrating but overall great! :) thank you

October 13, 2026
Rated 5 out of 5 stars

Amazing service

Amazing service. Really well packaged item. They always use one of those mini air bed type packages, so my pallets always arrive perfectly. And my packaged arrived super quick on international delivery. It took 3 days to get from Canada to the UK. Unbelievably good service.

October 9, 2026
Rated 5 out of 5 stars

Amazing as always!

Super carefully packaged with quality wrapping, and was shipped out very quickly! Always love my experience with this store and will continue to purchase all of my indie makeup wants from them:)

October 8, 2026
Rated 5 out of 5 stars

I have no notes

I have no notes, it came super fast, packaged very safely, and BEAUTIFUL product. My coworker put me onto this company because she buys from them all the time. When I make it through my 2 pallets I may have to splurge and buy more and will def be repurchasing again through this site. Thank you!!

October 6, 2026
Rated 5 out of 5 stars

I saved up for this beautiful Ocean…

I saved up for this beautiful Ocean Jewel makeup palette, and I just have to say that the packaging was so incredibly secure. And that made me so happy because it's always a little nerve-wracking ordering expensive makeup online, not knowing if it will arrive damaged or not. And there was no way that was happening with how well packaged it was. I’m so impressed!

October 6, 2026
Rated 5 out of 5 stars

Couldn't have asked for anything better…

I loved every step of buying through here! They had the Opal Abyss palette and some of the unearthly lipstick shades that were out of stock or impossible to get from any other place, everything came so neatly packaged and protected so nothing came cracked or broken (not even the eyeshadow!), and shipping was relatively quick considering I'm on the other side of the country.
Im genuinely very happy with everything and would consider highly buying drom here again or recommending it to my friends!!

September 4, 2026
Rated 5 out of 5 stars

Amazing and beautiful products

Amazing and beautiful products, I am so pleased with intentional care put into the delivery and packaging of the makeup to the makeup it’s self!

September 4, 2026
Rated 5 out of 5 stars

Amazing!

It was amazing ! I had first reached out via Instagram about the Gloom and Gleam collection and you responded right away ! The package got to me quicker than I thoughtit would, and was so well packed together. I appreciated the extra bubble wrap and care that came with protecting the palette and reat of the collection.

September 4, 2026
Rated 5 out of 5 stars

I really appreciate a Canadian retailer…

I really appreciate a Canadian retailer of indi make up brands. It allows us access to some beautiful products that would cost a lot more. Thank you so much for doing that. I really appreciate how the products I purchased were packed up, very secure so nothing was damaged in transit.

September 4, 2026

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look