Haier UK Reviews 

1,885
TrustScore 2.5 out of 5

2.6

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Review summary

Created with AI, based on recent reviews

Evaluating 496 reviews, most reviewers were unhappy with their experience overall. Many people found customer service unhelpful and difficult to reach, often encountering dismissive responses or being ignored. Reviewers frequently faced long waits for repairs, wrong parts, and cases closed without resolution. Products often failed prematurely, sometimes within months or a few years of purchase. Some people were dissatisfied with delivery, citing delays, damaged items, or unhelpful drivers not completing services. Conversely, a small portion of people felt satisfied with purchases, praising product quality, design, and functionality. These customers also highlighted efficient delivery, noting promptness and good communication.

What people talk about most

Product

Consumers find product experiences to be ambiguous, with many expressing satisfaction with their purchases,... See more

Delivery service

Users describe ambiguous interactions with delivery service, with some customers praising the regular... See more

Service

Reviewers highlight negative aspects of service, with many expressing significant dissatisfaction with repair... See more

Customer service

People report negative experiences with customer service, often citing difficulties in reaching a human... See more

Quality

Customers consistently note ambiguous experiences with quality, with many praising products like ovens,... See more

Reviews shaping this summary

Rated 3 out of 5 stars

When I finally spoke to the right person (the third one) she was really helpful (5 stars at least to her), but the process of getting there was painful. I first tried the online form, but it wouldn't... See more

Company replied

Rated 2 out of 5 stars

Rather disappointed our Haier Fridge freezer is failing to get properly cold any more.. its only 6 years old .. Not exactly a long life considering the Hotpoint we had before was over 20 a... See more

Company replied

Rated 2 out of 5 stars

Appliance is good as expected, but delivery is another story. One delivery driver turned up 10 days after purchase. Delivery to room of choice and remove all packaging turned out to be delivery just... See more

Company replied

Rated 1 out of 5 stars

Tried to get advice on how to change a water filter on an American style fridge freezer. Customer service consists of a bot that tells you to look at the manual. Well, thanks for that! Had to register... See more

Company replied


Company details

  1. Appliance Store
  2. Electronics Store

Written by the company

Haier is the world's leading major home appliance brand, delivering premium, innovative and connected products designed to make everyday life easier. Driven by its customer-first "Zero Distance" philosophy, Haier develops appliances based on real consumer needs, combining cutting-edge technology with exceptional quality and reliability. Since launching in the UK in 2007, Haier has built a strong reputation for award-winning products and industry-leading customer service.


Contact info

2.6

Poor

TrustScore 2.5 out of 5

2K reviews

5-star
4-star
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1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 99% of negative reviews

Typically replies within 48 hours

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2.6

All reviews

(1,885)

506 reviews in the last 12 months

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Rated 1 out of 5 stars

They gave me a telephone number to…

They gave me a telephone number to call and it turned out to be Hoover who were rubbish.
All I wanted was information on an integrated refrigerator which I wanted to purchase.
Today with AI and a serious lack of customer care, and no one seems to know anything about the products they is so frustrating and irritating.

July 21, 2026
Unprompted review
Haier UK logo

Reply from Haier UK

Good morning, LIAM BROPHY

Thank you for taking the time to share your feedback.

We are sorry to hear that you were disappointed with your experience when trying to obtain information about our integrated refrigerator.

We understand how important it is to receive clear and helpful product information when considering a purchase, and we apologise that you did not receive the level of assistance you expected.

We would like the opportunity to review your experience further and assist with any outstanding queries. Please could you email your full name, contact details, and a copy of your review to social.media@hoovercandy.com. Once received, we will look into this and advise you further.

Kind regards,

Fiona
The Haier Team

Rated 1 out of 5 stars

In this heatwave do not buy Haier products!

In this heatwave, my freezer has been broken down for nearly four weeks. Haier say they are waiting for a part but have no idea when it will be in. I asked to speak to a manager only to be told that there are no managers!!

I still have a freezer that is not working and I still have no idea when it will be fixed. The freezer is just 10 months old.

DO NOT BUY HAIER PRODUCTS!

July 21, 2026
Unprompted review
Haier UK logo

Reply from Haier UK

Good morning, Tina Brown

Thank you for taking the time to share your feedback.

We are sorry to hear about the ongoing issues you have experienced with your freezer and understand how frustrating it must be to be without a working appliance, particularly during periods of hot weather.

We would like the opportunity to review your case further and provide an update on the repair progress.

Please could you email your full name, address details, and a copy of your review to social.media@hoovercandy.com. Once received, we will investigate the matter and advise you on the next steps.

Kind regards,

Fiona
The Haier Team.

Rated 1 out of 5 stars

Corrosion & flaking paint on Haier HSW59F18EIPT_SS American Fridge/Freezer

Wouldn't it be nice for a company a company to actually stand by it's products, especially when they are still in warranty.

Shocked to find bubbling paint and corrosion under the drip tray and front face of my 23 month old Haier American Fridge/Freezer making it look like it a car wheel arch made by British Leyland in the 80's.

Reported to Haier CS as it is still under the 2 year warranty and they were incredibly quick to reply only to say it's cosmetic and not interested in resolving, unbelievable!

Despite using warm water and a microfibre cloth to wipe it after every use be warned, this still will not be tolerated by shoddy paintwork and you'll be sweeping up flakes of paint as I was this afternoon.

Having spent £1000's with Haier on the full compliment of kitchen appliances and a product that fails due to poor preparation and finishing is not the way to support you customers - very very poor.

Update 23/07; Thanks for your reply Raeesa and I have done as you asked on the 20th but no reply or acknowledgement that my email has been received - this just amplifies the situation rather than moving to a resolution.

July 20, 2026
Unprompted review
Haier UK logo

Reply from Haier UK

Good Afternoon Ian,

Thank you for taking the time to share your feedback.

We are very sorry to learn of your disappointment and appreciate how frustrating it must be to experience this issue with your appliance, particularly while it is still within the manufacturer's warranty.

We understand your concerns regarding the corrosion and paint deterioration you have described. Customer satisfaction is important to us, and we regret that your experience has left you feeling disappointed.

If you would be kind enough to send us your name and address details to social.media@hoovercandy.com we will look into this matter further and be in touch.

Kind regards,

Raeesa
The Haier Team

Rated 1 out of 5 stars

On June 23

On June 23, 2026, I purchased a blender that included a separate cup. I have used this cup approximately four times. Yesterday, while preparing a smoothie, the ring surrounding the blade attachment detached, causing the blade component to become lodged within the cup. I was able to remove it.

Since then, I have made repeated attempts to contact customer service to report this issue and inquire about a repair or replacement. This process has proven to be exceptionally challenging. I have tried reaching out via phone, email, and WhatsApp, but each attempt has resulted in an automated response system that collects information only to then indicate an error. This experience has been highly frustrating. Had I been aware of the significant difficulty in reaching a human representative, I would not have proceeded with the purchase of this blender.

July 17, 2026
Unprompted review
Haier UK logo

Reply from Haier UK

Good Morning Summer,

We're sorry to hear about your experience and appreciate you taking the time to share your feedback.

We understand how disappointing this must have been, both with the issue you've experienced with your blender and the difficulty you've had trying to contact us. This is not the level of service we aim to provide.

We'd like the opportunity to investigate this for you and help resolve the issue. Please email us at socialmedia@haier-europe.com with your full name, address, and a copy of your Trustpilot review, and a member of our team will be happy to assist you further.

Kind regards,
Lauryn
Haier Team

Rated 5 out of 5 stars

Customer service was absolutely…

Customer service was absolutely outstanding. We love our fridge freezer. Thank you.

July 15, 2026
Unprompted review
Haier UK logo

Reply from Haier UK

Good afternoon, Lesley Woodley

Thank you for taking the time to leave your review.

We are delighted to hear that you are so pleased with your fridge freezer and that you received outstanding customer service.

Your kind feedback is greatly appreciated, and we hope you continue to enjoy your appliance for many years to come.

Kind regards,

Fiona
The Haier Team

Rated 1 out of 5 stars

Bought a washer dryer

Bought a washer dryer. Booked delivery date. And my order was cancelled on the day of delivery.
Exceptionally poor by Haier, coupled with a poor excuses.
Read all reviews and take note. Not a good company

July 17, 2026
Unprompted review
Haier UK logo

Reply from Haier UK

Good Afternoon,

We’re very sorry to hear about your experience with the delivery and sincerely apologise for the frustration this has caused. This is certainly not the level of service we aim to provide. Please could you email your name, address, and your review to social.media@hoovercandy.com and we can advise further.

Kind Regards,

Alina
Haier Hoover Candy Team

Rated 1 out of 5 stars

Avoid all Haier uk products

When you have a problem with you Haier washing machine, you need it sorted quickly, as the washing builds up.
So to wait 1 week to get a engineer is not to long but then to be told that they need a part a drum bearing after 15 months is bad enough and to be told not to use the machine is very bad, then to be told you have to wait a further week to be booked in for the engineer to come back with the part is wrong.
To put the icing on the cake they book the appointment for 6.44am and say is a could take 3 to 4 hours so all day appointment.
And on the morning to cancel stating the engineer is sick, and have to wait another week for an appointment is beyond a joke all the time trying to deal with there customer service department getting past the Botts. To talk to a real person, and they offer you a £10 good will gesture
Is unbelievable.
Avoid all Haier products even with a five-year warranty they are not worth the stress.
Washing bearing are a major part and the Machine should be replaced but there warranty is to repair is what they tell me totally disgraceful.

July 17, 2026
Unprompted review
Haier UK logo

Reply from Haier UK

Good Afternoon Brian,

I am very sorry to hear how frustrating this experience has been for you. I understand how disruptive it is to be without a washing machine, especially when repairs are delayed and appointments are changed at short notice. I appreciate how disappointing this must have been.

We would like the opportunity to look into your case in more detail and review what has happened. Please could you email your name, address, and your review to social.media@hoovercandy.com and we can advise further.


Kind Regards,

Alina
Haier Team

Rated 5 out of 5 stars

Fabulous customer service

Fabulous customer service. Regular comms regarding delivery date & time, through to prompt and efficient customer service, regarding all enquiries.

I couldn’t ask for better from a supplier. Plus the product exceeded my expectations, so I will browse Haier’s other products by choice, when looking for any new appliances in the future.

July 6, 2026
Unprompted review
Haier UK logo

Reply from Haier UK

Good Afternoon Chris,

Thank you for your review! We are very glad to hear you are happy with your new appliance and service you have received during the order and delivery process. We do appreciate you taking the time to leave a review.

Kind Regards,

Alina
Haier Team

Rated 5 out of 5 stars

Amazing service and product amazing new…

Amazing service and product amazing new fridge freezer loads more space and looks amazing 10/10

June 29, 2026
Unprompted review
Haier UK logo

Reply from Haier UK

Good morning, John Graham
Thank you for taking the time to leave such a fantastic review.

We are delighted to hear that you are so pleased with your new fridge freezer and that you are enjoying the extra storage space as well as its appearance.

It's wonderful to know that you received amazing service and that your experience was worthy of a 10/10 rating.

Thank you for choosing Haier, and we hope you continue to enjoy your new appliance.

Kind regards,

Fiona
The Haier Team.

Rated 5 out of 5 stars

Great Applainces

I have the oven and combi series 6 and I absolutely love using both! I use the oven and microwave setting on the combi which has completely removed the need of my air fryer. The oven is fantastic and I look forward to making the most out of all the settings available

June 30, 2026
Unprompted review
Haier UK logo

Reply from Haier UK

Good afternoon, Hannah

Thank you for taking the time to leave such a fantastic review.

We are delighted to hear that you are enjoying your Haier Series 6 oven and combi appliance. It is great to know that the different cooking functions have been so useful and that your combi has become a great alternative to your air fryer.

We hope you continue to explore and enjoy all the features and settings your appliances have to offer.

Thank you for choosing Haier.

Kind regards,

Fiona
The Haier Team.

Rated 5 out of 5 stars

Product is a good price and delivery…

Product is a good price and delivery was great and prompt

July 10, 2026
Unprompted review
Haier UK logo

Reply from Haier UK

Good afternoon, Tony Oneill

Thank you for taking the time to leave your review.

We are delighted to hear that you found your product to be good value for money and that your delivery was prompt and hassle-free.

Thank you for choosing Haier. We appreciate your feedback and hope you continue to enjoy your purchase.

Kind regards,

Fiona
The Haier Team.

Rated 5 out of 5 stars

Great experience

Great experience. Easy to use website. Easy to order online. Receive a link once order is processed so you can pick a date for delivery which is suitable for you. Would highly recommend.

July 7, 2026
Unprompted review
Haier UK logo

Reply from Haier UK

Good afternoon, Emma

Thank you for taking the time to leave such a wonderful review.

We are delighted to hear that you found our website easy to use and that the ordering process was straightforward. It is also great to know that selecting a convenient delivery date made your experience even better.

Thank you for your recommendation and for choosing Haier.

Kind regards,

Fiona
The Haier Team.

Rated 1 out of 5 stars

i have booked for the installation and…

i have booked for the installation and the integrated washing machine.
but they have delviered it only without installing and said in their system the installtion is not booked

July 16, 2026
Unprompted review
Haier UK logo

Reply from Haier UK

Good afternoon, ahmer aziz

Thank you for taking the time to leave your review.

We are sorry to hear about the issues you experienced with your delivery and installation.

As your order was placed through our online store, please contact support.ecommerce@haier-europe.com, and our eCommerce Support Team will be able to investigate this for you and assist you further.

Kind regards,

Fiona
The Haier Team.

Rated 1 out of 5 stars

I purchased a 1.5-horsepower Haier…

I purchased a 1.5-horsepower Haier inverter air conditioner in April 2025, and it was installed by a Haier technician. I used the unit for two months—July and August. When I started using it again at the beginning of the summer of 2026, the unit would run but failed to cool the room. Since the unit was under warranty, I contacted the company; they sent a technician four days later. Upon inspection, the technician informed me that there was a Freon leak. When I asked for the cause, he explained that the original installer had not properly secured the valve. I asked for a solution, but he said he did not have Freon with him and would send another technician to recharge the system. Four days later, a second technician arrived and began the work but then stopped, stating that the problem was more serious and the outdoor unit needed to be replaced—a process that would take a long time. It is worth noting that this air conditioner serves the room of an elderly woman suffering from cancer.

July 15, 2026
Unprompted review
Haier UK logo

Reply from Haier UK

Good morning, Ramy Snak,

Thank you for taking the time to share your feedback. We are very sorry to hear about your experience and appreciate how concerning this must be, particularly given the circumstances you have described.

As your appliance is an HVAC (air conditioning) product, please contact our dedicated team via https://haierhvac.eu, who will be able to assist you further and provide you with an update on your case.

Kind regards,
Fiona
The Haier Team.

Rated 5 out of 5 stars

Great service Haier

We have been searching for a new washer with a shallow depth and performance to match
We have decided to go for a Haier due to all of the positive reviews so l will report back when we have had time to see how it performs
There washer boasts plenty of programmes to use although we probably only use a couple but we wanted a washer that defiantly has a stand alone spin programme so many washers don’t offer this function
Let’s see how this washer performs only time will tell

The delivery service was spot on very polite and we were we kept upto date all the way loads of emails and we got an hour delivery slot on the day of delivery

Customer service is very good l did contact them and they answered within 24 hours thank you

July 5, 2026
Unprompted review
Haier UK logo

Reply from Haier UK

Good Afternoon Brian,

Thank you for taking the time to share your feedback.

We're delighted to hear that you've had a positive experience with both our customer service and delivery process, and that you found a model that meets your requirements. We hope your new Haier washer lives up to your expectations and continues to perform well for years to come.

If you ever need any assistance or have any questions about your appliance, please don't hesitate to get in touch, we're always happy to help.

Kind regards,
Lauryn
Haier Europe Team

Rated 1 out of 5 stars

I purchased a washing machine which…

I purchased a washing machine which developed two faults within a week and after a lot of messing about with customer services they are going to replace with different model but hey did I have to jump through hoops doubt I will deal with haeir again

July 15, 2026
Unprompted review
Haier UK logo

Reply from Haier UK

Good Afternoon Ken,
We're sorry to hear about your experience and appreciate you taking the time to share your feedback.

We understand how frustrating it must have been to experience faults with your new washing machine and the effort involved in getting the issue resolved. This is not the level of service we aim to provide.

We'd like the opportunity to discuss your experience further. Please email us at socialmedia@haier-europe.com with your full name, address, and a copy of your Trustpilot review, and a member of our team will be happy to look into this for you.

Kind regards,
Lauryn
Haier Europe Team

Rated 5 out of 5 stars

We already have a Haier appliance and…

We already have a Haier appliance and are delighted with the brand.

We were looking to replace an ageing washing machine and looked on the Haier website and found one we think would fit our needs. From ordering to delivery Haier were ahead of the game ordered on the website with a bonus discount being offered at the time it was just the right place, right time. The washing machine we purchased has exceeded our expectation. It leaves the clothes well spun and smelling fresh,

A 5* star service from a 5* star company!

We are already looking to purchase a small appliance from their website in the next few weeks. Hopefully with another cheecky wee discount!

The delivery agent Product Care were on the ball arranged the delivery date and the usual wide 7am - 7pm slots which narrowed down to 13.30pm - 15.30pm on the day. Arrived at 13.40pm a great pair of characters lifted it into the house, removed all the packaging and it was taken away with them, Fabulous service!

June 30, 2026
Unprompted review
Haier UK logo

Reply from Haier UK

Good morning, G Gray

Thank you for taking the time to leave such a fantastic review.

We are delighted to hear that you have had such a positive experience from ordering through to delivery, and that your new Haier washing machine has exceeded your expectations.

It is wonderful to know that you are pleased with the washing performance and the freshness of your clothes, and we really appreciate your kind comments about our delivery partners and the service provided.

Thank you for choosing Haier and for your continued trust in our brand. We hope you continue to enjoy your appliance, and we look forward to welcoming you back for any future purchases.

Kind regards,
Fiona
The Haier Team

Rated 5 out of 5 stars

Fantastic all round experience

Fantastic all round experience. Easy to order. Really quick turn around and delivery even up here in the north of Scotland. Amazing prices and first class goods. Absolutely first class, 3 bladed stick with a glass, yes glass bowl, so superior to my current model.

July 14, 2026
Unprompted review
Haier UK logo

Reply from Haier UK

Good morning, Maureen Macdonald


Thank you for taking the time to leave such a fantastic review.

We are delighted to hear that you found the ordering process easy, your delivery arrived quickly, even in the north of Scotland, and that you are so pleased with the quality and value of your new appliance.

It's wonderful to know that the three-blade stick blender with its glass bowl has exceeded your expectations. We really appreciate your kind comments and thank you for choosing Hoover.

Kind regards,

Fiona
The Haier Team

Rated 1 out of 5 stars

You'll struggle to talk to a human.

Tried to get advice on how to change a water filter on an American style fridge freezer. Customer service consists of a bot that tells you to look at the manual. Well, thanks for that! Had to register my query as a complaint just to get through to a human. Sadly the human had no more idea even where to find the water filter than I did. To say these appliances cost upwards of £800, would you not expect a tiny bit more of their customer interface or help desk staff training?

July 12, 2026
Unprompted review
Haier UK logo

Reply from Haier UK

Good Morning Linda,

We're very sorry to hear that you've been disappointed with your experience.

This is not the level of service we aim to provide, and we appreciate you taking the time to share your feedback. We'd like the opportunity to look into your experience and discuss this further with you.

Please email us at socialmedia@haier-europe.com with your full name, address, and a copy of your Trustpilot review, and a member of our team will be happy to investigate and assist you further.

Kind regards,
Lauryn
Haier Europe Team

Rated 1 out of 5 stars

Shocking customer service: £127 offered for water damage & a "coke can" repair!

I am extremely disappointed with Haier's ongoing refusal of a claim for property damage caused by their defective appliance. A leak from our brand-new fridge freezer caused significant water damage to our newly fitted kitchen units.

To make matters worse, while the first engineer acknowledged a known manufacturing fault, the second engineer sent under warranty literally attempted to fix the second brand-new appliance using a coke can ring pull from his van!

We had to undertake hours of DIY labour to replace a bowed end panel ourselves. Despite this, Haier has offered a derisory, unexplained £127.66 "in full and final settlement" under a "not new for old" policy (completely ignoring that the kitchen and appliances were brand new and installed at the same time).

They have ignored our formal complaint and attempt to pressure us with 14-day deadlines to accept their insult of an offer. Absolute shambles of a company.

July 14, 2026
Unprompted review
Haier UK logo

Reply from Haier UK

Good morning, Ruth

Thank you for taking the time to share your feedback. We are sorry to hear about your experience and understand your concerns regarding the water damage, the repair process, and the outcome of your complaint.

We would like the opportunity to review your case further and look into the points you have raised.

Please could you email your full name, address details, and a copy of your review to social.media@hoovercandy.com. Once received, we will review the details and advise you on the next steps.

Kind regards,

Fiona
The Haier Team.

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