Schoolbooks.ie is a great example of a bespoke online retailer using efficient automated ordering and delivery and tools to the point that humans are out of the loop so when it goes wrong don’t expect any response from the customer service. If you make a mistake and order the wrong thing, the wrong quantity or ship to the wrong delivery address don’t expect to be able to correct anything by contacting customer service. Emails are not answered promptly, WhatsApp appears to be nothing more than a sympathetic, apologetic bot and the phone rings until even the computer gets fed up, tells you they are really busy and hangs up on you.

Their catch-all customer service solution is, “use the refund and return” option.

Schoolbooks will be my last option in future.