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LV= Reviews 

86,998
•
TrustScore 4.5 out of 5

4.5

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Review summary

Created with AI, based on recent reviews

Considering 5,277 reviews, reviewers overwhelmingly had a great experience with this company. Consumers often praise the supportive staff and efficient handling of their insurance needs. Customers frequently appreciate competitive prices and the straightforward online process used for setting up new policies without major stress. People also mention that the website is user-friendly, allowing users to easily navigate questions and secure great quotes quickly. However, some customers also noted unexpected issues with steep price increases upon receiving their policy renewals. A few other people also felt that customer support and communication channels could be frustrating and confusing when trying to resolve specific policy questions.

What people talk about most

Price

Customers consistently note positive experiences with price, often highlighting reasonable premiums,... See more

Service

Reviewers highlight positive aspects of service, noting care, support, efficiency, and effectiveness from the... See more

User experience

People report positive experiences with user experience, highlighting that everything worked seamlessly and... See more

Customer service

Users describe ambiguous interactions with customer service, as many reviewers highlight compassionate... See more

Reviews shaping this summary

Rated 4 out of 5 stars

I have used LV for many years and been happy when they have dealt with several claims and their competitive fee. My only criticism recently is the location of the claim department has move to where En... See more

Company replied

Rated 4 out of 5 stars

Overall the LV experience is very good. My case was complex but I felt that the cancellation of my renewal was done too quickly. This meant I had to start the insurance process from scratch. All en... See more

Company replied

Rated 4 out of 5 stars

I would have given 5 stars except that the claims engineer miss filled his report which lead to an unintended delay of 5 days and nearly caused me a problem with the purchase of a replacement vehicle.... See more

Company replied

Rated 5 out of 5 stars

Reasonable price from a company who have proved themselves trustworthy. They processed my no-fault claim really well so I feel a loyalty in return. Process to change car was easy, although I ended up... See more

Company replied


Company details

  1. Insurance Agency

Written by the company

LV= General Insurance, part of the Allianz Group, help over 4.5 million customers to look after the things they love such as cars, homes and pets. LV= Life and Pensions help support over a million customers and members to protect futures, families and finances through products such as life insurance and retirement solutions. 💚


Contact info

4.5

Excellent

TrustScore 4.5 out of 5

87K reviews

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4.5

All reviews

(86,998)

4,972 reviews in the last 12 months

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Rated 5 out of 5 stars

Car insurance

The process of insuring my car with your company was easy and straight forward. The rates were more competitive than another companies.

5 November 2026
Rated 1 out of 5 stars

Learn some compassion

We have adopted rescue dog and been told there is nothing wrong with him. The day we got them as a responsible people we have signed up for insurance and made first available appointment with vets to get him vaccinated and checked up. Unfortunately 11 days into insurance it was determined by vet that he has a hernia that is affecting his behaviour as he is in pain. So without hesitation we have agreed for a surgery. I have phoned up insurance and asked if the surgery will be covered and lady on a phone confirmed that it will. After the surgery we have submitted our claim and got it declined due to the technicality of 14 days after taking a policy his condition had been classed as pre existing. The vet had tried to talk to insurance in person on our behalf as most insurances would still cover it, or cover it in part. However, this provider had refused. I understand there are rules, but you need to get some humanity and compassion skills. We did not got a dog and waited 16 months to get him insured to take him to vets. We got him and insured him the very first day we rescued him. So of course to our disappointment we have replaced this insurance with more compassionate provider that understands life. You should be ashamed of your decision. Just because you have rules, you would have preferred dog to suffer extra 3 days to pay the bill. Would have you paid the bill, you would have increased our premium regardless and we would have stayed being your customers. You did not retained us as a customer, but hope this will bring some light into your minds…

5 November 2026
Unprompted review
Rated 4 out of 5 stars

Clear website

Clear website
No hidden costs

27 October 2026
LV= logo

Reply from LV=

Thanks for your feedback, glad to hear the website was easy to use!

Rated 5 out of 5 stars

Good deal

Being able to speak with someone that works with the company is very helpful. The most important part is the price which was lowered as requested as the new price was extortionate.

5 November 2026
LV= logo

Reply from LV=

Thanks for taking the time to feed this back, we're so pleased we could help :)

Rated 1 out of 5 stars

Poor customer service

I was quoted online a price through a third party within the allotted time period, I tried to accept the offer and the website crashed. I then had to come directly to you as I needed to set up the policy for the following day. The quote I got was for a much higher excess so I phoned customer services, who was really unhelpful and then cut the call off which I find not only rude but exceptionally poor customer service.
Don’t offer prices if you aren’t willing to honour them.

Update

Having received a reply below, I have just emailed as you requested only for my email to bounce back, you can’t even get your complaints process right!! Shocking!!!

5 November 2026
LV= logo

Reply from LV=

Hi, thanks for bringing this to our attention. If you would like to contact us so we can investigate, please emailLVGICares@lv.co.uk and we'll look into it.

Rated 1 out of 5 stars

Elderly person - no response from LV

My 87 year old mother has a home insurance policy with Emergency Care insurance.
Called on 4/11/26 as her upstairs toilet will not flush. Dangerous at night for a frail person to descend the stairs t use the loo. Waited ages on the phone to get put through to Emergency Care- now over 24 hours and not a hard anything from LV - no engineer appointment- silly Whatsapp which also does not deliver any out come. Am going to ask for a refund on the insurance.

4 November 2026
Unprompted review
LV= logo

Reply from LV=

Hi, Sue thanks for getting in touch. We’re really sorry to hear about this and would like to look into it for you. Please send an email to LVGICares@lv.co.uk, and we'll get the right team in touch with you.

Rated 5 out of 5 stars

A Job well done by all involved 👍

Every thing was explained clearly from the very beginning from LV and the repair garage Gemini I would definitely recommend them both And the price was good too, Thanks to everyone on a job well done 👍.

2 November 2026
LV= logo

Reply from LV=

It's always nice to hear lovely feedback like this, Leonard, your comments made us smile.

Rated 5 out of 5 stars

I was able to do it all online

I was able to do it all online. Very easy to use. All policy details received immediately. Well please.,

3 November 2026
LV= logo

Reply from LV=

It's always nice to hear lovely feedback like this Mr Dieter Haywood, glad to hear you found our website easy to use. ^Lisa

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