Firmoo Reviews 

6,885
•
TrustScore 4 out of 5

4.1

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Review summary

Created with AI, based on recent reviews

Considering 528 reviews, reviewers had a great experience with this company. Customers frequently praise the very affordable prices and incredible value for money when choosing from a wide variety of stylish frames and correct prescription lenses. People also deeply appreciate the remarkably helpful support team, beautiful packaging, and surprisingly fast shipping times for their multiple everyday orders. However, some reviewers were not happy with the flimsy quality of certain frames that felt too fragile and broke easily during casual use. A few other people also felt that customer service was unhelpful and frustrating when dealing with complicated returns or replacement parts.

What people talk about most

Product

Customers consistently note positive experiences with product, praising the affordable prices, lightweight... See more

Quality

Reviewers mention positive feedback about quality, noting that the glasses are sturdy, fashionable, and... See more

Order

Clients share ambiguous opinions on order experiences, as while many reviewers praise quick delivery and... See more

Price

Reviewers highlight positive aspects of price, noting that customers find the frames very affordable, budget... See more

Customer service

Consumers find customer service to be positive, frequently highlighting excellent support and quick responses... See more

Reviews shaping this summary

Rated 4 out of 5 stars

I ordered a pair of glasses with magnetic sunglasses to fit on top . The website was easy to use with frames on your own photo to see how they suited . The glasses are excellent for the money and ju... See more

Company replied

Rated 5 out of 5 stars

I bought some prescription glasses from firmoo. When they arrived they were perfect however they didn't suit me at all. I contacted customer service on Saturday morning requesting a refund as per thei... See more

Rated 5 out of 5 stars

wow, what a amazing company. Such a great service and very understanding when I had a issue and had missed small print. Will continue to use and will spread the word :) customer service and products a... See more

Rated 5 out of 5 stars

My glasses arrived today and I am more than delighted 😊! I picked one pair with magnetic sunglasses and another pair I got free of charge. I simply love them! I usually paid over £200 for my glasses... See more


Company details

  1. Glasses Store
  2. also in
  3. Sunglasses Store

Written by the company

Firmoo is your one-stop optical destination for customized eyewear services and professional prescription advice. Founded in 2009 by a group of opticians and designers on the belief that eyewear should be trendy, not spendy, we grew from the desire to give everyone around the world the convenience of receiving professional eyecare at an affordable price.


Contact info

4.1

Great

TrustScore 4 out of 5

7K reviews

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No recent history of asking for reviews

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4.1

All reviews

(6,885)

1,067 reviews in the last 12 months

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Rated 5 out of 5 stars

Fantastic quality and top-notch…

Fantastic quality and top-notch varifocals!
I honestly couldn't be happier with my order from Firmoo. The value for money is amazing without compromising on quality at all—the frames feel sturdy and well-made, and the lenses are crystal clear.
Getting varifocals online felt really risky, but my prescription is absolutely spot-on. Delivery was surprisingly fast, too! I'm completely sold and will definitely be using Firmoo for all my glasses from now on. Highly recommend!

4 November 2026
Unprompted review
Rated 5 out of 5 stars

Satisfied customer

I am very thankful to be able to have been helped with my purchase. The glasses I purchased are so pretty. But unfortunately didn’t meet my expectations. I was contacted sooner than 24hours with a solution and I’m happy with the options I have. Thank you very much!

3 November 2026
Unprompted review
Rated 5 out of 5 stars

Really really impressed

Really really impressed, ordered two prescription pairs with blue light blocking, when they arrived the blue light blocker was abit too much for day time driving, emailed customer service and Madhu sorted it out quick and prompt, gave me a coupon code to order some new & even explained what would be best seen as though I didn’t get on with the blue light blocking! Very good customer service. The glasses fit perfect too just re ordered with a diff coating.

31 October 2026
Unprompted review
Rated 5 out of 5 stars

I ordered a pair prior to this pair

I ordered a pair prior to this pair. They were a bit larger and heavier than I anticipated. Be sure to read the entire description and the sizing to make sure you get the right size. I missed something somewhere. However, Firmoo made it right with their return policy and I got a different pair that I really like. Shipping is a bit long, but not unexpected. Package was in perfect condition.

30 October 2026
Unprompted review
Rated 1 out of 5 stars

Poor custuomer service & wildly expensive shipping fees for returns

Sharing my experience of trying to return glasses from Canada. I have ordered from ‘firmoo.ca’ multiple times but I've never had to do a return, so I didn’t know I would have to ship the glasses to the US. Their website’s information on returns didn’t specify that. The refund would have been $149CAD.

My problem is not with the individual customer service rep I spoke with (if I was talking to a real human; I don't know if they just use GenAI bots/generated replies like a lot of companies), but with the company's policies and how they instruct reps to respond. Despite my frustrations, I was polite and professional because it's not that person's fault.

I started the return process and they said I could pick the courier to control shipping expenses. Canada Post was the most affordable/accessible ($24CAD) and they use the Zonos app to prepay duties. I checked the Canada Post website and called the local post office to confirm this was mandatory.

I started the Zonos form. There were a lot of questions I couldn't find answers for on Firmoo’s website or FDA websites. I emailed these questions to Firmoo and requested they send the info so I could complete the return.

In my email requesting the info, I said: 'I understand that the process of registering the package through Zonos is due to the FDA/US, and not Firmoo's choice; however, I found it extremely tedious and frustrating. I was unaware it would be this extensive, or that I would have to return the glasses to the US.'

A couple hours later, I sent a second email saying I wanted to abandon the refund, but once I received their response to my questions, I continued pursuing this because I wanted to see how they would handle things.

They claimed they couldn’t provide me with the answers, and didn’t say why. Their only suggestion was to try a different courier. They apologized and acknowledged how frustrating this must have been, but didn’t suggest an actual solution.

I was extremely frustrated at this point and explained that:

-This process didn't make sense to me. I was told I could pick the courier, but they won’t provide the necessary info for Canada Post.

-Their only solution was to use a different courier that didn't ask as many questions. I checked 3 other couriers, and all of them were more expensive (cheapest 3 were $27CAD-$61CAD; most of the other options were hundreds), and still required additional info due to de minimis suspension making the process more difficult. Since they didn't explain what info they could/couldn’t provide, I had no way of knowing if this would happen again.

-I tried to complete the fed ex form (the cheapest starting at $27CAD), but the estimated duties would be $53CAD to be paid by Tony He, who I was returning the package to. I wasn't comfortable with that. I had no way to ensure they wouldn't charge the duties fees to me, making the total cost $80CAD (their refund page only said I was responsible for shipping; I don't know if that includes duties).

-I requested a full refund without returning the glasses, and expressed that I felt I had tried my best to find reasonable options to return this package.

Their response to my email was more empty apologies. They informed me they would not complete the full refund without the glasses being returned. They also said: 'However, as a gesture of goodwill, we’d like to offer you a free frame coupon that you can use toward a new order on our website.'

I found this hilarious. I'm impressed by their commitment to provide completely out of touch and unhelpful customer service. Why would I ever give them more money when 1) shipping fees to return are almost as much as I paid for the glasses and 2) their response to issues have 'womp womp, sounds frustrating, sorry, here's a coupon'.

Overall, this was bizarre and suspicious. I would have been more understanding if they actually provided a valid reason, and an adequate alternative. IMO, they need to:

-Update the refund page so customers know where returns are sent to.

-Include info regarding the de minimis suspension since it just changed last year. While not legally necessary, I think an ethical company would provide this info as it greatly impacts shipping fees, and the time needed to complete returns.

-Include a list of couriers they’ll allow customers to use, what info they are unwilling to provide and why (I don’t know if other couriers use Zonos/ask for similar info).

If they had handled this differently, I likely would have ordered from them again and continued recommending them. Now, I'm going out of my way to dissuade others and warn of potential issues. I don't know if others will think they handled this poorly, but it left me feeling like they're a dishonest and suspicious company. I wanted to share this review so people could make more informed choices.

23 October 2026
Unprompted review
Firmoo logo

Reply from Firmoo

Hi Madi,

Thank you for taking the time to share your detailed feedback. We're sorry to hear that your return experience was frustrating and that the process did not meet your expectations.

We understand your concerns regarding the return shipping costs, customs and duty requirements, courier options, and the information available on our website. We appreciate you bringing these points to our attention, as your feedback helps us better understand the challenges customers may encounter when arranging international returns.

Regarding your specific case, we would be happy to look into the details further and clarify any outstanding questions. However, we have been unable to locate your order with the information currently available. If you still need assistance, please contact our support team with your order number or the email address used for the purchase.

You can reach us at service@firmoo.ca or through the live chat available on our website:
https://www.firmoo.ca/

Thank you again for sharing your experience.

Kind regards,
The Firmoo Customer Service Team

Rated 5 out of 5 stars

Above and beyond

Above and beyond, they have the best customer support team, they are quick and accurate on helping resolve any issues or questions and find a solution. Their team is made up of kind and compassionate people and their glasses are wonderful quality, highly recommend!

29 October 2026
Unprompted review
Rated 5 out of 5 stars

GREAT Company

GREAT Company! I ordered the wrong frames and they gave me a coupon to order another pair. SUPER Customer Service!!!

27 October 2026
Unprompted review
Rated 1 out of 5 stars

Disappointing experience

Unfortunately they did not provide the correct prescription lenses and then tried to avoid full responsibility for their faulty products. I understand that they are not properly regulated in the UK as opticians and they do not refund in full, even when it is their mistake. They are cheap yes, but the quality is lacking. Will avoid in future. Very disappointed.

26 October 2026
Unprompted review
Firmoo logo

Reply from Firmoo

Hello Jane,

We’re sincerely sorry to hear about your disappointing experience. We understand your frustration regarding the prescription lenses and your concerns about the refund process. We take your feedback seriously and would like to look into your case.

Unfortunately, we haven’t been able to locate your order with the information currently available. Could you please provide your order number or the email address used when placing your order? This will help us review the details of your purchase and the resolution offered.

If you’re dissatisfied with your glasses, you can also review our return and exchange policy and submit a request according to the applicable terms:
https://www.firmoo.co.uk/help-p-213.shtml

For further assistance, please contact us at service@firmoo.co.uk or through the Live Chat on our website:
https://www.firmoo.co.uk/

Thank you for bringing this to our attention. We hope to have the opportunity to review your case and provide appropriate assistance.

Kind regards,
Firmoo Customer Support Team

Rated 5 out of 5 stars

The glasses are even better than I…

The glasses are even better than I expected!

Both the quality and comfort exceeded my expectations. The titanium frames are very well made, the hinges feel strong and sturdy, and I especially like the comfortable nose pads.

The progressive lenses work perfectly, and the reading glasses look fantastic!

The delivery went well, too. There was a small issue with my phone number because I had forgotten the country code, but customer service actually called me to sort it out. Excellent service!

Great quality, stylish glasses and fantastic value for money. Highly recommended! 😎

22 October 2026
Unprompted review
Rated 5 out of 5 stars

Great glasses for a good price

Great glasses for a good price. Way less expensive than other places and the glasses are lightweight and hold up. I wore one pair nonstop for 2 years and they held up. I would definitely recommend and have done so to friends and family! The customer service is really good too.

18 October 2026
Unprompted review
Rated 1 out of 5 stars

I've previously ordered from firmoo…

I've previously ordered from firmoo before and was extremely satisfied with the quality and price of my glasses. However I recently ordered two new pairs of glasses and I have no idea what's happened but both pairs were basically made of the thinnest possible aluminium, they're honestly so flimsy i feel like they could blow away in a light breeze. I'd love to know the reason for this massive decrease in quality.

23 October 2026
Unprompted review
Firmoo logo

Reply from Firmoo

Hello Tom,

Thank you for sharing your feedback. We’re sorry to hear that the quality of your recent glasses has not met your expectations, especially since you were previously satisfied with our products. We understand your concerns about the frames feeling too flimsy, and we’d like to look into this further.

Unfortunately, we haven’t been able to locate your recent orders with the information currently available. Could you please provide your order number or the email address used when placing your orders? This will help us review your purchases and better understand your concerns.

If you’re not satisfied with your glasses, you can also apply for a return or exchange within 60 days of receiving them. Please refer to our return and exchange guide for instructions:
https://www.firmoo.co.uk/help-p-158.shtml

For further assistance, you can contact us at service@firmoo.co.uk or through the Live Chat on our website:
https://www.firmoo.co.uk/

Thank you for bringing this to our attention. We look forward to reviewing your concerns and assisting you further.

Kind regards,
Firmoo Customer Support Team

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