Unfortunately the installation was buggy on two iPhones 13 and 15 and I had to switch instantly to other eSIM provider. This worked well! Today good technical mature process to install sim and eSIM a... See more
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really great support team. I lost access to my email that I registered the SIM card with - ended up reordering a new one with an accessible email address (you will need one to activate your physical S... See more
Company replied
I’ve just landed in Japan and honestly couldn’t be more impressed with this eSIM! The setup was unbelievably quick and easy, I was connected within minutes with zero hassle. The internet speed ha... See more
Company replied
Mobal was the best eSim for our Japan trip. Unlike most tourist eSIMs, they give you a real Japanese phone number — essential for restaurant reservations that only accept local numbers. The coverag... See more
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Company details
Written by the company
Mobal is an award-winning UK/Japan-based SIM provider whose mission is to make life in Japan easier for foreign nationals, known for reliable service, and friendly English support. What makes Mobal different is that it's 100% owned by a charity, which is dedicated to building schools and feeding children in Malawi, Africa. That means that all the profits Mobal makes go straight to making the world a better place!
Contact info
The Winding House, Walkers Rise, Rugeley Road, Hednesford, Staffordshire, WS12 0QU, Staffordshire, United Kingdom
- support@mobal.com
- www.mobal.com
3.9
Great
947 reviews
No recent history of asking for reviews
This company hasn't invited customers recently, so reviews may not be representative
Replied to 84% of negative reviews
Typically replies within 1 week
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Seamless connection with zero stress!
I’ve just landed in Japan and honestly couldn’t be more impressed with this eSIM! The setup was unbelievably quick and easy, I was connected within minutes with zero hassle.
The internet speed has been amazing from the start, super fast and reliable, and everything worked instantly without a single issue. After a long journey, it was such a relief not having to deal with swapping SIM cards or searching for WiFi.
This has made travelling so much smoother and stress-free. I’d 100% recommend this to anyone heading abroad, it’s an absolute game changer!
28 April 2026
Unprompted review
Reply from Mobal
Thank you for your kind words! Your feedback is greatly appreciated and we are delighted to hear that our service helped you to have a stress-free trip! We hope to hear from you again in the future!
Disappointing
I contacted customer support about an issue with my SIM card and it took several days to get a reply.
When the response finally arrived, it felt like a template rather than someone actually reading what I wrote.
The message didn’t address my specific question and seemed AI‑generated. I expected faster and more personalised support
20 April 2026
Unprompted review
Reply from Mobal
Thank you for taking the time to share your feedback. Our team always strives to respond to all enquiries as soon as possible, especially technical inquiries that could prevent customers from enjoying their time in Japan, and I’m sorry that, on this occasion, we fell short of that standard.
We do use set templates for common enquiries to ensure consistency and accuracy across our responses, and AI tools are sometimes used to support a neutral and professional tone. However, I appreciate your feedback regarding the lack of personality, and we will certainly take this on board.
To allow me to look into this further for you, please email care@mobal.com and ask to speak to the Customer Relations Manager, Ben. I’ll then be happy to review your case in more detail and ensure your feedback is shared appropriately.
Beware Mobal is difficult to
Product was difficult to install, support took hours and days to help. Once the 10 GB data was used the slow data would not even enable me to navigate with Google Maps.
Uninstalling the eSIM caused severe issues with going back to original eSIM.
I will NEVER recommend Mobal. Horrible experience.
24 April 2026
Unprompted review
Is MOBAl a SCAM ? Not working on three different phone's
It did work last year, no issue's. However, this year, it's NOT working at all. "Voice & Data" does NOT work on two different phone's, eSIM does NOT work on the 3rd phone, even after numerous exchanges with MOBAL Support: I provided all screenshot's, they haven't found anything wrong, and they can't help me further. I wan't my money back !
19 April 2026
Unprompted review
Reply from Mobal
Hello M.K - We appreciate you taking the time to leave your review and we're sorry to hear that you have been experiencing issues using the service this time around!
Unfortunately due to the alias used I haven't managed to find your account. So that we can look into what is happening and see if we can find a solution for you could you please email care@mobal.com and our team will take another look into this for you and of course look into your refund request.
I was never able to use what I purchased
I was never able to use what I purchased
26 March 2026
Unprompted review
Reply from Mobal
We’re very sorry to hear that you were unable to use your service as expected. This is not the experience we aim to provide.
If you still require any assistance or would like us to look into what happened, please contact us at support@mobal.com
and our team will be happy to help you further.
Thank you,
Mobal
Absolute utter garbage.
Absolute utter garbage.
I purchased one of their pocket wifi services, simply because I didn't want to bother with a SIM card, and they promised 100GB a month of "high speed internet". It was anything but high speed. Just imagine having to wait 10-15 seconds for a literal Instagram message to send. I felt lucky whenever I got 1% of the speed they promised.
Never in my life will I ever even consider purchasing anything from this scam of a company.
11 April 2026
Unprompted review
Reply from Mobal
Thank you for sharing your feedback, and we’re very sorry to hear about the experience you had.
Mobile data performance can vary depending on network coverage and local conditions, and this can sometimes affect speeds even when using a high-speed allowance. That said, we understand how frustrating this must have been, especially when expectations were not met.
We sincerely apologise for any inconvenience caused. If you would like us to look into this further or help troubleshoot your device and connection, please contact us at support@mobal.com
and our team will be happy to assist.
Thank you!
Mobal
We had taken 2 of their sims
We had taken 2 of their sims . We were based in kashiwa si and then in edogawa. Their service is horrible , most of time i did not get internet and their call rates are much high considering their poor service . I opted for this , for the calling feature but it was a bad decesion.
15 January 2026
Unprompted review
Reply from Mobal
Thank you for your feedback. We’re sorry to hear that your experience did not meet expectations, particularly regarding connectivity and call rates.
We always encourage customers to reach out to our support team when issues arise, as we are often able to troubleshoot and improve the service quickly. At this time, we are unable to find any record of a support request from your side, so we did not have the opportunity to assist before the termination was requested.
If you are happy for us to look into this further, please email us at support@mobal.com
. Your feedback is important to us, and we’re always here to help.
Thank you!
Mobal
Second time using Mobal sim
Second time using Mobal sim. Was a little nervous last year when we first used their service but it worked seamlessly. Very happy and again this year using the same service. Highly recommend and happy that they donate profits to charity. Can’t go wrong.
21 April 2025
Unprompted review
Reply from Mobal
Thank you for coming back to us again—it really means a lot. We understand that trying something new can feel uncertain at first, so we’re especially glad to hear your experience has been smooth both times. It’s great to know the service has continued to meet your expectations, and your recommendation truly makes a difference. We also appreciate you recognizing the charitable aspect of what we do—it’s an important part of our mission. Looking forward to supporting you again in the future!
Mobal
Esim User Warning
I recently changed to a new phone and discovered that Mobal eSIM cannot be transferred to a new device. I had to request a reissue of the eSIM, and this resulted in my Japanese phone number being changed.
This caused serious problems because many Japanese apps require SMS verification linked to the original phone number.
In addition, Mobal charged a reissue fee of 3,300 yen plus another 831 yen, just to change the eSIM, which is quite expensive considering the number may also change.
Because of this, I lost access to several services and had to spend significant time recovering my accounts and many seem that not possible to access anymore. I hope Mobal improves this process or at least clearly warns customers about the risks of using your esim!
Update after Mobal response:
Thank you for your reply. However, the suggestion to contact websites or services to update contact information does not work in practice.
Most people who use Mobal are foreigners who do not have a Japanese residence card or Japanese ID. This is exactly why many choose services like Mobal in the first place.
When my phone number changed unexpectedly because the eSIM could not be transferred to a new device, many Japanese services linked to my account stopped working because they require SMS verification tied to the original phone number.
For example, Mercari replied by email that they cannot provide support regarding account by email. Instead, they directed me to their Help Center and told me to contact them through the website. But that process leads back to account verification requirements, and when access is lost due to a changed phone number, services like Mercari require Japanese ID such as a residence card or Japanese driver’s license.
If users already had those documents, many of us would simply use normal Japanese mobile carriers instead of paying higher prices for services like Mobal.
So telling customers to “contact the websites” is unfortunately not a realistic solution. Changing the phone number due to an eSIM reissue can cause serious and sometimes permanent loss of access to many services.
6 March 2026
Unprompted review
Reply from Mobal
Thank you for sharing your feedback with us.
We understand that not being able to transfer a phone number on Voice Lite products can be frustrating and we sincerely apologize for any inconvenience this may have caused! Unfortunately however, this restriction is beyond our control and so as mentioned in our email, the best course of action would be to reach out directly to the relevant websites or services for assistance with updating your contact information.
We genuinely appreciate your feedback and should you need any further assistance in the future, please don’t hesitate to contact us at support@mobal.com
Mobal
Good price, excellent connection
I used Mobal during my two-week stay in Japan. Everything worked flawlessly, everywhere I stayed, including Hakuba, Nagano, Matsumoto, and even Jigokudani Monkey Park! Mobal also worked great in the Tokyo subway system, where it was essential. I was also able to connect to apps like Uber very quickly. I will definitely use Mobal on my next trip to Japan!
2 February 2026
Unprompted review
Reply from Mobal
Thank you for your wonderful feedback! We’re delighted to hear that your service worked smoothly across Japan and that it made getting around and using apps hassle-free.
We look forward to supporting you again on your next trip to Japan and making your experience just as seamless.
Safe travels until then!
Mobal
A good service
A good service, I used it for 3 months. However they charge a lot for an eSIM & once you are done it lapses unless you keep paying for it, it then finally lapses for good unless you fully reactivate.
It is for the above reasons I have gone with another provider for my current trip to Japan.
It is unfortunate that Mobal make the grab for cash. The service could be so much better, if they were not so greedy.
1 October 2025
Unprompted review
Reply from Mobal
Thank you very much for taking the time to share your feedback with us — we truly appreciate it.
We regularly review our pricing and look for ways to offer better value to our customers, and if it were possible, we would certainly offer free suspension. Unfortunately, our provider charges us to suspend a line for Voice+Data SIMs/eSIMs and retain the number during that period. As all of our profits go to charity, this is a cost we aren’t able to absorb, which is why there is a fee for this service.
That said, your feedback is genuinely important to us. We will take your comments into consideration as we continue working to improve our communication and ensure we provide the best service possible.
Thank you again for sharing your thoughts with us.
I LOVE Mobal
It was really easy to have phone and wifi. Already one year now. I LOVE Mobal and their mission. I Will stay here for ever. Really foreigners friendly.
19 February 2026
Unprompted review
Reply from Mobal
Thank you for your amazing support! We’re so glad our products have made your experience smooth and welcoming. Your loyalty means a lot to us!
Mobal
Good connection even in the mountains!
I had used 5G unlimited data eSIM during my 2 weeks stay in Japan and the connection was always great even on the tops of Japanese Alps where I was testing japow🏂🏂🏂 and Mobal in the same time
9 February 2026
Unprompted review
Reply from Mobal
Thank you for sharing your experience!
We’re delighted to hear that our eSIM kept you connected throughout your two-week adventure — even high up in the Japanese Alps! Staying reliably online in more remote areas is something we work hard to provide, so it’s great to know it supported your time on the slopes.
We hope you had an amazing trip and look forward to keeping you connected on your next visit to Japan!
Mobal
Mobal: Absolutely Worth It
Mobal was the best eSim for our Japan trip. Unlike most tourist eSIMs, they give you a real Japanese phone number — essential for restaurant reservations that only accept local numbers.
The coverage? Flawless. They use Docomo, Japan's largest network. We had perfect signal everywhere, even in remote mountain areas.
And when I messed up the installation (totally my fault), their support fixed it. No drama, just quick and friendly help.
Highly recommended.
28 January 2026
Unprompted review
Reply from Mobal
Thank you so much for the amazing review! We’re thrilled Mobal could be part of your Japan trip—and especially glad the local Japanese phone number made those restaurant reservations easier.
It’s great to hear Docomo’s coverage kept you connected everywhere, even in the mountains. And no worries at all about the installation hiccup—we’re always happy to help and we’re glad our support team could sort it out quickly.
Thanks again for the recommendation, and we hope to support you on your next adventure too!
Mobal
Definitely a must-buy for hassle free data
I had the pleasure of using the unlimited 5G eSIM for two weeks during my trip to Japan, and let’s just say it has made my experience here infinitely better. I’ve been able to use it while taking the Tokyo trains, allowing me to stay connected even underground which is super important for navigating this huge city! I would recommend this over a limited monthly renewal plan, as those can sometimes be a hassle when you go over your data amount. Overall, 10/10 experience and I will be using again for my next trip to Japan!
17 January 2026
Unprompted review
Reply from Mobal
We’re delighted to hear that our eSIM made your trip easier and kept you connected across Tokyo! Your recommendation means a lot! As a quick reminder, once you’ve finished your trip, please terminate your plan through your account to prevent any future fees. Can’t wait to have you back on your next adventure!
Thank you!
Mobal
Reply from Mobal
We really appreciate your feedback! It’s great to know our service is keeping you connected smoothly.
Thank you!
Mobal
Do not use this company
I would give this company a ‘0’ star. The experience was awful. Firstly, it took me a significant amount of time to set up the mobile settings to receive calls and SMS, which I did not face with other providers. Additionally, they suddenly closed your account even though you have paid all the required money. No apology, no remedy plan, no customer service. They just took the money and wished you good luck. So if you want to avoid hassle, do not use it.
7 January 2026
Unprompted review
Reply from Mobal
We’re very sorry to hear about your experience and sincerely apologize for any inconvenience and frustration this may have caused. This is certainly not the level of service we aim to provide.
We would really appreciate the opportunity to look into what happened with your setup and account, as account closures without explanation are not our standard practice.
Please contact our customer care team at support@mobal.com
with your order or account details so we can investigate your case thoroughly and work toward a suitable resolution.
Thank you for taking the time to share your feedback. We value it and hope to have the chance to assist you further.
Mobal
Fast SIM shipping and excellent connectivity in Japan!
I ordered a physical SIM from Mobal for my trip to Japan, because my phone Samsung A53 doesn't support eSIM. Wanted to have it shipped (to Netherlands) so i can have it before landing in Japan. I got it shipped in about a week, and i even entered the APN provided setting in advance in my phone. A few seconds after inserting the SIM at Narita airport, i had instant connectivity, which was so surprising and comforting! I had fast and reliable signal throughout the 2 weeks i traveled, which made my trip easier and even more memorable. Would choose Mobal again for traveling to Japan!
3 November 2025
Unprompted review
Reply from Mobal
Thank you so much for sharing your experience with us! We're delighted to hear that your SIM arrived on time and that getting connected in Japan was quick and seamless. It’s great to know the service supported you reliably throughout your trip and helped make your travels even more enjoyable.
We truly appreciate your kind words and are honored that you’d choose Mobal again.
Thank you!
Mobal
More than happy to be with Mobal
I've been with Mobal for more than 3 years now, and it's been a breeze. Data, SMS, voice -- zero complaints about any of their services. Mobal is how a professional telecoms company should be!
18 November 2025
Unprompted review
Reply from Mobal
Thank you so much for your wonderful review! We’re truly grateful for your continued support over the past few years. It means a lot to know that our service has been working well for you. If there’s ever anything you need, we’re always here to help!
Thank you!
Mobal
Everything was perfect
9 October 2025
Unprompted review
Reply from Mobal
Thank you so much for your 5-star review!
We’re so glad to hear that everything was perfect. Your support means a lot to us, and we hope to serve you again soon!
Thank you!
Mobal
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