Mobal Reviews 

947
TrustScore 4 out of 5

3.9

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

See what reviewers are saying

Rated 2 out of 5 stars

Unfortunately the installation was buggy on two iPhones 13 and 15 and I had to switch instantly to other eSIM provider. This worked well! Today good technical mature process to install sim and eSIM a... See more

Company replied

Rated 5 out of 5 stars

really great support team. I lost access to my email that I registered the SIM card with - ended up reordering a new one with an accessible email address (you will need one to activate your physical S... See more

Company replied

Rated 5 out of 5 stars

I’ve just landed in Japan and honestly couldn’t be more impressed with this eSIM! The setup was unbelievably quick and easy, I was connected within minutes with zero hassle. The internet speed ha... See more

Company replied

Rated 5 out of 5 stars

Mobal was the best eSim for our Japan trip. Unlike most tourist eSIMs, they give you a real Japanese phone number — essential for restaurant reservations that only accept local numbers. The coverag... See more

Company replied

Company details

  1. Cell Phone Store
  2. Electronics Store

Written by the company

Mobal is an award-winning UK/Japan-based SIM provider whose mission is to make life in Japan easier for foreign nationals, known for reliable service, and friendly English support. What makes Mobal different is that it's 100% owned by a charity, which is dedicated to building schools and feeding children in Malawi, Africa. That means that all the profits Mobal makes go straight to making the world a better place!


Contact info

3.9

Great

TrustScore 4 out of 5

947 reviews

5-star
4-star
3-star
2-star
1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 84% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

3.9

All reviews

(947)

49 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

It’s very convenient to book and…

It’s very convenient to book and install:) Strongly recommended

24 August 2026
Unprompted review
Mobal logo

Reply from Mobal

Thank you for your review! This is great to hear and we are delighted that you found the order / installation process convenient. Your recommendation is greatly appreciated and we hope to hear from you again in the future!

Rated 2 out of 5 stars

Did not work well for me on 2 I phones physical sim and esim with voice

Unfortunately the installation was buggy on two iPhones 13 and 15 and I had to switch instantly to other eSIM provider. This worked well! Today good technical mature process to install sim and eSIM are in place. Still waiting for the refunds of Mobal.
Update August 31st 2026; Mobal did send the refunds and communication on this matter was good!

22 August 2026
Unprompted review
Mobal logo

Reply from Mobal

We really appreciate you taking the time to leave a review and we are sorry to hear of the installation issues you experienced on this occasion!

Unfortunately, we could not locate a record of your account / order (using the information provided in this review) but please note that if a refund was processed, it can take 7-10 business days for the refund to appear. If the refund has not been received after this time however, please do not hesitate to reach out to our support team and we can then assist you further!

Edit: We believe that we have since found your account (and sent a follow-up reply to your email) but please reach out if there is anything else that we can assist you with!

Rated 4 out of 5 stars

Decent experience

The speed is rather good, but I had an issue once so far regarding the connection to the network.

It worked again after restarting my phone and re-entering the network profile in my settings though.

1 August 2026
Unprompted review
Mobal logo

Reply from Mobal

Thank you for your review and we are pleased to hear that there was only a brief connection issue during your stay! It's fairly common for a reboot to resolve general connection issues (and so this is always a good first step!) but if you require assistance at any point in the future, please do not hesitate to reach out to our team!

Rated 5 out of 5 stars

really great support team

really great support team. I lost access to my email that I registered the SIM card with - ended up reordering a new one with an accessible email address (you will need one to activate your physical SIM card) - Support sorted it all out and provided a refund. Top stuff!

3 July 2026
Unprompted review
Mobal logo

Reply from Mobal

Thank you so much for taking the time to leave a review! Your kind words are greatly appreciated and we are delighted to hear that our support team was able to resolve the initial email address issue!

Rated 3 out of 5 stars

Customer Support Operatives Cannot Understand Basic English

Their email customer service support and customer online portal (designed in the nineties?) is a joke. As others say there is no phone number or a chat so you have to send an email. The people the other end seem incapable of understanding a basic question written in English. Despite multiple responses not one answers the question I actually ask of them so it is going nowhere.
I bought a Japanese phone number and SIM. I uploaded my driver's licence and was told that the name on my application does not match my driver's licence.
"ID REJECTED
ORDER NUMBER 212324556"
Impossible.
Logging into my account (very poorly designed) I cannot see my surname so I am wondering if the system has lost my surname.
I have asked them what the issue is - all the responses are answering other questions.
I emailed care[at]mobal.com - 24 hours later no response.
UPDATE: Just received responses from the care [at] mobile.com team - they are real humans who can read emails and action accordingly. Now all sorted. Thank you!

29 July 2026
Unprompted review
Mobal logo

Reply from Mobal

Thank you for your review and your feedback! We are sorry to hear of the initial I.D. issues you experienced but we are pleased to hear that our care team was able to assist you further and a solution was found. Have a great day and thank you again for taking the time to leave a review!

Rated 5 out of 5 stars

I had an issue where the email address…

I had an issue where the email address I used to place the order wasn't available in Japan. This is needed to activate the sim card. In the end I placed a new order with a useable email address. Support cancelled my original order and refunded the charges. Very happy outcome.

3 July 2026
Unprompted review
Mobal logo

Reply from Mobal

Thank you for your review! Your feedback is greatly appreciated and we are pleased to hear that our support team was able to resolve the initial email address for you!

Rated 1 out of 5 stars

They're foreigners who run the company…

They're foreigners who run the company registered God knows where- in some third world legal loophole that makes them completely legally unaccountable.

In general the service is awfull, bad reception, it feels like your phone is fighting for its life trying to jump across wifis than a real mobile connection, your location jumps from one street to another when trying to figure out where you are on google maps, and if you have issues with them they will blame you for everything and call you a racist- that's hilarious, they really think they can weaponize that to dodge accountability, this is neither the UK nor US.

The comment they replied to me is full of shit, they blocked my country of origin, voiding all my payment methods and being unable to pay with either paypal or credit card, but then it "somehow" fixed itself and payment resumed- I assume they were fishing for my credit card details as I originally paid with Paypal. 12 hours ago I got a notification that I got a charge from mobal- how the hell did that happen when I told them to delete all my credit card info? they keep charging me now, I can't do anything from the site as my account is blocked, but I'll be dealing with both the legal system and the bank to end these dirty rats.

10 July 2026
Unprompted review
Mobal logo

Reply from Mobal

Thank you for taking the time to leave a review!

Feedback is always appreciated but after reviewing your discussions with our support team, it appears that the connection issues you have mentioned were not reported to us. There only appear to be discussions regarding a previous billing issue / failed payment and although we do apologize for the inconvenience caused, this issue was out of our control unfortunately.

However, we can see that statements of a sensitive nature were made towards our support team on several occasions and you were asked to refrain from doing so. Our team is always happy to help in any way that we can but your follow-up comments to our team were deemed unacceptable and this eventually led to the termination of your plan (and a refund of all charges).

Rated 5 out of 5 stars

Straightforward

Straightforward, no issues, did the job

15 June 2026
Unprompted review
Mobal logo

Reply from Mobal

Thank you for your review! We are pleased to hear that there were no issues during your stay and that the service met your needs! Thank you for reaching out and we hope to hear from you again!

Rated 5 out of 5 stars

Fast delivery of SIM cards

Fast delivery of SIM cards. Easy to instal, fast data, no connection issues. Brilliant reliable service.

5 May 2026
Unprompted review
Mobal logo

Reply from Mobal

Thank you for taking the time to leave a review! Your feedback is greatly appreciated and we are delighted to hear that the service worked as expected during your stay! We hope to hear from you again in the future!

Rated 4 out of 5 stars

The sim arrived super fast

The sim arrived super fast, instructions were clear (although I haven't left my country yet so I hope it will work fine in Japan). I thought it was more straight forward and was surprised I had to enter special data in the settings for using an android.

29 May 2026
Unprompted review
Mobal logo

Reply from Mobal

Thank you for your review and we are pleased to hear that your order arrived quickly (and that the instructions were easy to follow!). As you have noted, services of this type often require a custom APN profile and so we apologize for any confusion but if there is anything that we can assist you with in the future, please do not hesitate to reach out!

Rated 5 out of 5 stars

Easy to use

Easy to use, great service. No problems whatsoever.

19 May 2026
Unprompted review
Mobal logo

Reply from Mobal

Thank you so much for your review! We are delighted to hear that the service met your needs during your stay and we hope to hear from you again in the future!

Rated 5 out of 5 stars

I have never used an eSim before

I have never used an eSim before, nor had I travelled to Japan, but Mobal made both very easy and straightforward.

The price was excellent compared to using my network's own process for phone usage in Jaapan, and the instructions for installing the eSim were straightforward and easy to follow (my advice would be to do this at home with a WiFi connection, or failing that use hotel/cafe WiFi to do the set up). When I landed in Japan, I had instant connection as soon as I turned my phone back on, and it worked perfectly throughout the 10 days of my trip no matter where I was in Tokyo or Osaka, even on the underground metro.

Mobal helped enhance my trip no end, making it easy to use my mobile for all the services I would usually use back home and to stay in touch with friends in county.

I honestly cannot recommend Mobal enough.

17 May 2026
Unprompted review
Mobal logo

Reply from Mobal

Thank you for taking the time to leave a review and your feedback is greatly appreciated! We are pleased to hear that you found the whole process easy to follow and that you were satisfied with the service you received and our pricing plan! We hope to hear from you again in the future!

Rated 5 out of 5 stars

Easy to sign up

Easy to sign up
Easy collection

10 May 2026
Unprompted review
Mobal logo

Reply from Mobal

Thank you for your review! We are pleased to hear that found the checkout / collection process straight-forward and we hope you enjoyed using our services!

Rated 5 out of 5 stars

Mobal network provider is great for…short stay and long stay travelers including frequent travelers to Japan. Their connectivity is great having to utilize the nations top network provider!

Mobal network provider is great for frequent travellers to Japan; they also provide excellent service to those short stay tourist either using a physical or e-sim user. If you are not a techie person like me; it can help to go over the tips provided; and for those who plans to avail of their monthly service; my suggestion is if you are entering Japan in the later part of the month; if you can, you may choose to avail on the next business day of the month so your coverage will be maximize.

9 May 2026
Unprompted review
Mobal logo

Reply from Mobal

Thank you so much for your kind words and for taking the time to leave a review! We really appreciate your feedback and we are delighted to hear that you found the service useful throughout your stay and easy to use! We hope to hear from you again in the future!

Rated 2 out of 5 stars

Delivered to wrong address by local service.

I received no local tracking or updates for more than a week after the parcel arrived in Australia. When I contacted local DHL for assistance they told me they couldn't help me because I am not the sender. When I contacted Modal they took 3 days to respond and their advice was that I could purchase another card. Not helpful. Then Australia Post delivered the parcel to the wrong address - their delivery photo shows a mailbox which is clearly not ours. Now I'm in another country with no sim card. Thanks for nothing.

edit: Mobal have since followed up and provided a full refund, with explanation of the replacement process and options. Good service. Thank you.

15 May 2026
Unprompted review
Mobal logo

Reply from Mobal

Your feedback is greatly appreciated and we sincerely apologize for any inconvenience this shipping error may have caused!

We were not previously aware that the package had been delivered to the wrong address as the correct address was provided to the courier and this was not mentioned in the tracking information. Delivery errors of this type are out of our control unfortunately but we have contacted you again via email to discuss this further and hopefully provide a solution.

As discussed via email, we also apologize for any confusion regarding the replacement option but as mentioned, we are happy to provide a replacement if service is still required!

Rated 5 out of 5 stars

MOBAL, an outstanding company!

A super reliable, very efficient and trustworthy company, one of THE BEST of its kind and(!) - very reasonably priced with an outstanding customer service. I must highly recommend. MOBAL FOREVER!!! Truly.

20 April 2026
Unprompted review
Mobal logo

Reply from Mobal

Thank you again for your kind words! Your review is greatly appreciated and we are very happy to hear that you were pleased with the Mobal service and the support you received!

Rated 4 out of 5 stars

just worked. except Apple Messages.

once it was installed & activated, it just worked. except it would not received texts via Apple Messages; i had to swap in my USA esim for a few minutes to get an approval code. it needs to be able to work with Apple Messages. other than that, i didn't even notice it. a good sign.
activating it was a pain until i got decent airport wifi. i think instructions need to be clearer for inexperienced people. i installed it at home (USA) but that didn't fix the problem of activation.

8 April 2026
Unprompted review
Mobal logo

Reply from Mobal

Thank for your review! We really appreciate your feedback and we are pleased to hear that there were minimal issues when using the service!

As you have noted, internet access may be required for some of the initial activation steps (as you are required to access the account to submit an activation request or to retrieve the installation details in some cases). This is out of our control unfortunately but we do of course apologize for the inconvenience.

With regards to the iMessage feature, we are sorry for any frustration this may have caused! Unfortunately however, the verification steps you were required to complete (after switching to the Mobal eSIM) are due to the security protocols for Apple handsets and regrettably, this is also out of our control.

Thank you again for taking the time to leave a review and we hope to hear from you again in the future!

Rated 1 out of 5 stars

WORST COMPANY IN THE UNIVERSE AVOID AT ALL COSTS, NEVER USE

This is the worst company I have ever used. Avoid Mobal at all costs.
Their pricing is completely unreasonable. Calls are charged at absurd rates, far beyond what you would expect from any modern carrier. For what you pay, the service quality is unacceptable.
Mobile data is unreliable and often does not work at all. Even with correct setup, the connection fails, leaving you with a phone that cannot perform basic functions. This defeats the entire purpose of having a mobile plan.
For a company operating in a country with advanced mobile infrastructure, the experience feels outdated and poorly managed. There is a clear gap between what they charge and what they actually deliver.
There are far better alternatives available. This service is not worth the cost, the frustration, or the time spent trying to make it work.

1 May 2026
Unprompted review
Mobal logo

Reply from Mobal

Thank you for taking the time to provide your feedback. We are sorry to hear of your frustrations with the service / the issues you experienced and we sincerely apologize for any inconvenience this may have caused during your stay!

We can confirm that all pricing information is available on the Mobal website prior to ordering and with regards to the connection issues, we always aim to assist with issues of this type in any way that we can. However, we are sorry to hear that we could not provide you with a solution on this occasion!

Connection issues are sometimes out of our control but unfortunately, we were unable to locate your Mobal account using the information provided (and so we are unable to comment further / provide more information on the issue at this time). If you would like to discuss this further however, please send an email to care@mobal.com mentioning this review and we will be happy to assist in any way that we can!

Rated 5 out of 5 stars

Smooth Process

The process was smooth from the date/time of my landing up to getting the SIM card from the agent.

12 April 2026
Unprompted review
Mobal logo

Reply from Mobal

Thank you for taking the time to leave a review! We are delighted to hear that the service worked well for you during your stay and we really appreciate your feedback!

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look