Smile White Reviews 

Tom was fantastic, was able to answer every question and was patient the entire way through. I felt no pressure and felt entirely comfortable throughout the process, start to finish.

Great experience so far, consultation was excellently done by Greg

Sal was great in the consultation, felt very comfortable during the call and left it feeling more knowledgable on how it all works, absolute legend! Service was great overall, totally recommend!

Katie ran me through everything and made the whole process seamless! Thanks again

Had a very positive experience with Greg on my first consultation. He took the time to answer the questions I had and explained the whole course of treatment. Made me confident to go ahead with this option.

Amazing from the start of the call with tharek explained everytbing so well and showed me the pictures of the issues with my teeth. Can’t wait to start my journey

Was very helpful and patient with the whole process

My initial zoom appointment with Sal was exceptionally clear he was amazing at explaining the whole process, and he is still being extremely helpful with any queries I have.
You have a very remarkable young man working for you, and he is an asset to your company.

My experience at the practice in Gillingham was really good.
I am extremely excited to start my teeth straightening journey.

I had my first consultation with Greg today! I was very happy with all the information provided. He was extremely helpful and very knowledgeable about all the procedures. Thanks Greg

I finished my Smile White treatment feeling extremely disappointed and frustrated. My attachments were removed despite the fact that I still have a twisted tooth, and attachment residue was left behind on my teeth. I only realised this afterwards when, even following a clean at my regular dentist, my teeth still felt gritty and uneven.

I also experienced significant pain from a poorly fitting bottom retainer, which added to my concerns about whether my teeth had moved. I am still waiting for my new retainer, which I was scanned for on 26th August, so this issue remains unresolved.

I contacted Smile White and my dentist immediately, but despite explaining the situation and asking for the residue to be removed urgently, I received no follow-up. I was ultimately left with no choice but to return to my regular dentist and pay £130 to have the attachment residue properly removed.

This means I have now spent £260 on cleans following the removal of my attachments, for an issue that should have been dealt with during the Smile White appointment in the first place.

What makes this even more frustrating is that I still have approximately 8 payments left on my treatment, yet I am already left feeling that I have paid a significant amount towards an incomplete smile.

I followed the treatment instructions and did everything I was asked to do, so being left to deal with the consequences — and having to pay extra to fix something that should have been resolved by Smile White — has been incredibly disappointing.

I expected much better communication, aftercare and accountability from a company providing a dental treatment. Based on my experience so far, I would think very carefully before choosing Smile White.

We had an amazing experience at Yorkshire Dental Suite Wakefield.

They were very professional and even very patient with us.

Big thank you.

Initial call was fine, advisor was polite although a easy sale as i knew i wanted aligners.

Dentist selection was a tad inconvenient as appointments were only monday to friday 9 to 4am. For someone working this made things tricky.

The actual dentist was great, friendly and informative.

My adjustment was very minor. So minor it only required 4 trays. Unfortunately despite this and £1500 later my lower teeth are not straight like they show in all the socials.

Further to this.

- 1 of my rear attachments came off 1 week into treatment (when reported I was advised it wouldnt effect my results)

- My 4th tray was faulty causing severe pain and gum bleeding

- They sent me an incorrect retainer (with the attachments on).

This meant a delay on my completion date whilst they remade my 4th tray and retainer. This added 2 additional trips to the dentist (again which I had to take time off for to attend in their availability)

- In addition to my teeth not being totally straight (I think another 1 tray would of been needed) the retainer they provide is so flimsy, wont last long at all. Given the cost I dont think this is acceptable because it means the retainer will loosem quickly and teeth can move.

I also tried to call but was waiting ages amd gave up. Very different to how quickly they call when they want your money.

I would not recommend.

Just to add i was vigorous in following instructions. Left the aligners in and even had the clean they recommended prior to treatment.

So I’ve been waiting to fully finish my treatment to leave a review, I can honestly say it’s the best decision I’ve ever made. From the consultation right up to this point has been brilliant, I’ve had support throughout the whole process and the package of the aligners and the whitening was incredible value for the confidence it’s given me (I just need to learn to smile fully now after years of hiding my teeth). I thank all of the team and the assigned dentist for their help and support over the last 8 months. If you’re considering this treatment, please do yourself a huge favour and just do it, it’s honestly the best thing you can treat yourself with. I love my new found confidence and you absolutely can too. ❤️

Smile White are great. Clear pricing, no gimmicks or pushy hard sales. Seamless from start to finish with plenty of information and options to ask questions. Nothing was too much for Miles who provided fantastic support throughout the consultation. Would recommend Smile White for anybody thinking about going ahead with their teeth transformation.

I had Megan helping me out, very lovely and good laugh, extremely helpful and patient with the many questions I had

Tharek was so so lovely and welcoming. He understood my reasoning to why I wanted to sort my teeth out and explained everything perfectly! You guys have an amazing worker on your team. Can’t wait to start this journey!😆

Had my consultation with Leah at Smile White and honestly couldn’t be happier with the experience. She was really nice, kind and friendly throughout the whole consultation, and made me feel comfortable asking any questions I had. She explained everything clearly and didn’t make me feel rushed at all.

Really appreciate the help, Leah thank you! 😊 Would definitely recommend Smile White based on my experience so far.

I very rarely leave negative reviews, and I consider myself a very reasonable and flexible person. I work in the service industry myself, so I understand that things can go wrong and that people can be busy. However, the customer service I experienced with Smile White after signing up was genuinely some of the worst I have ever experienced.

I want to be fair and say that the beginning of the process was excellent. When I was being signed up, communication was quick, friendly and helpful. I was assigned someone who was supposed to look after me through WhatsApp, and everything leading up to my first consultation was handled very well.

Unfortunately, everything changed after that consultation.

Following my appointment, I was advised that I could not proceed with the treatment. From that point onwards, trying to get someone to deal with my cancellation became incredibly frustrating.

I repeatedly messaged the person who had been assigned to look after me on WhatsApp, often on a daily basis, and received little or no response. On the occasions when I did receive a reply, I was twice promised that somebody would call me that day. Those calls never came.

What made the experience particularly upsetting was that I explained clearly that I was becoming concerned and anxious about what was happening. At one point, because I had signed a finance agreement and could barely get a response from anyone, I genuinely started questioning whether I had been scammed. Even after explaining those concerns, my messages were still ignored.

Eventually, I managed to get hold of somebody else in the office who was extremely helpful and dealt with everything for me, including getting the cancellation sorted. I am grateful to that person, and I want to make that clear.

However, it should never have reached that point.

What disappoints me most is the difference between the level of attention I received BEFORE signing the agreement and the level of attention I received AFTER signing it. Before signing up, communication was fantastic. Once there was a problem and I needed help cancelling, I felt completely ignored.

Even after everything had finally been resolved, I messaged the lady who had originally been assigned to look after me simply to tell her that I had managed to sort it out and no longer needed her help. She did not even acknowledge that message.

I genuinely do not enjoy writing reviews like this. I am normally very understanding when it comes to customer service because I deal with customers myself. But this experience caused me unnecessary frustration, concern and anxiety, and I felt extremely let down by the way I was treated.

Based on my personal experience, I could not recommend signing up with Smile White. Not because of the initial consultation or the treatment itself, but because customer service really matters when something goes wrong. Signing someone up is the easy part; how you treat that customer afterwards, particularly when they need help, is what really shows the quality of a company.

The sales team were excellent before I signed up — responsive, helpful and very keen to sell. They took my finance, and then the communication turned 180 degrees. Since then: no answer to calls and absolutely zero response to emails. Even when I told the sales team that customer service was ignoring me, they refused to help.

My appointment was booked for the 3rd. On the 2nd, they cancelled it, claiming an “emergency patient” needed exactly the same appointment time. I was then moved to the 22nd because the dentist was going on holiday. It genuinely felt like my appointment was simply in the way of the dentist finishing before their holiday.

After I complained directly to SmileWhite, the dentist suddenly called me, cancelled the supposed emergency patient's appointment and gave me my original appointment on the 3rd back. Very strange and extremely unprofessional.

Then, after all this, the dentist told me they were not professionally comfortable doing my treatment and that I should have normal braces — completely contradicting what the sales team had told me when they sold me the aligners.

Now I am trying to cancel the service, but they continue to ignore my calls and emails. I am concerned they are simply ignoring me until my 14-day cooling-off period expires.

Expensive treatment, zero customer service, cancelled appointments, contradictory information and absolutely no support after the sale.

If you are considering SmileWhite, think twice. I strongly recommend avoiding them. I deeply regret signing up.