Completely stress free experience dealing with Smarttrace. The nano chips are great quality and the price is second to none. Ordered, dispatched and received within 3 days. Very little plastic... See more
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Review summary
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Reviews shaping this summary
Highly recommend We unfortunately had to have our baby girl PTS so I contacted BREE who was amazing Not only were they professional they also went above and beyond to help give my details to our do... See more
I inherited my dog Ruby from a UK relative who passed away. She was registered at SmartTrace and I contacted Diane who walked me through the microchip transfer process in a detailed, caring and symp... See more
I lost my precious Newfoundland dog this week his name is Joejoe, whilst our hearts are broken I received the most amazing message from a lovely lady called Diane at SmartTrace. I must admit I shed... See more
Company details
Written by the company
Hey there, pet lovers! 🐾 Welcome to SmartTrace, where we're all about keeping your furry friends safe and sound with our top-notch microchipping and database services. With over a million registrations under our belt, we're your go-to pals for pet ID solutions in the UK. At SmartTrace, we know your pets are family, and that's why we go above and beyond to ensure their safety. Our own awesome microchips are paired with a super-smart database system to give you peace of mind like never before. Have an emergency? No worries! Our 24/7 helpline is here for you anytime, day or night. And if you shoot us an email, we promise to get back to you on the same working day. Because when it comes to your pet's safety, there's no time to waste! Our website? Oh, it's a breeze to use! Say goodbye to confusing forms and hello to easy-peasy registration. We've made it simple so you can get back to cuddling your furry pals in no time. We're not just about microchips and databases – we're about reuniting families with their lost pets. And boy, have we done it thousands of times across the UK! There's nothing that makes us happier than seeing wagging tails and happy faces. So, join the SmartTrace family today and let's keep those tails wagging and those purrs coming. Your pets are our passion, and we're here to make sure they're always safe and sound. Trust SmartTrace – because we're not just pet lovers, we're pet protectors! 🐶🐱
smartbreeder.com
Written by the company
- Training
- Smartbreeder.com are the UK's leading breeder-specific Animal Training Academy, providing training and qualifications in complex areas such as:- Dog breeding, Fertility, Ultrasound, Microchipping, Dog Grooming and more! Courses are CPD Approved and availability is limited. If you would like to know more about any of our unique training courses please visit smartbreeder.com
- Products
- Smartbreeder.com have a phenomenal product portfolio for breeders across the world. Whether you require equipment for breeding or fertility, whelping or ultrasound, Smartbreeder supply breeders internationally.
- Database
- SmartTrace is one of Europe's largest pet databases, providing pet owners the very best chance of being reunited with their pets! The SmartTrace database operate a UK-based 24/7, 365 days a year emergency pet recovery line, which is on-hand to help should they are become lost or stolen.
- Puppy Packs
- Smartbreeder offer FREE Puppy Packs with all SmartTrace owners registrations! Within each puppy pack the pet owners receive a pet blanket, food bowl, dog fragrance, puppy toy, and food scoop + £15 worth of Smartbreeder vouchers!
3 FOR 1 - Pet Microchips SWAP
We swap x 1 competitor microchips with X 3 Smartbreeder Microchips
3 FOR 1 - Pet Microchips SWAP
Whether it’s 1 x Microchip or 10,000 x Microchips, we will swap every competitor Microchip for 3 x of our Smartbreeder Microchips!
Hassle-free, we collect + deliver completely free of charge!
Every microchip comes with FREE registration + 2 x FREE new owner transfers!
We stock Standard 12mm, Mini 8mm, Nano 7mm, microchips. All microchips will be registered on SmartTrace European database.
Ever microchip also comes with a laser disc dog tag with the unique chip number etched on-to the back!
SWAP TODAY! ...Call 01208 420 999
***Smartbreeder and SmartTrace incentivise customers to provide Trustpilot reviews***
Contact info
108 OFFICE, 372 OLD STREET, EC1V 9LT, LONDON, United Kingdom
- 01208 420 999
- hello@smarttrace.org.uk
- smarttrace.org.uk
4.7
Excellent
32K reviews
Asks customers to review
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Hasn’t replied to negative reviews
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Excellent service
27 August 2026
JOANNE was absolutely fantastic
JOANNE was absolutely fantastic! Her speed of which she resolved my request, epic! Thanks SO much for your help JOANNE!
3 September 2026
Unprompted review
Joanne was brilliant at resolving my…
Joanne was brilliant at resolving my problem.
2 September 2026
Unprompted review
Very helpful staff (Bree) when…
Very helpful staff (Bree) when experiencing problem transferring ownership details, this was sorted in no time.
Very good service
29 August 2026
Unprompted review
Fees for Smart-trace services.
I had a few worries concerning my dogs fees for his microchip with Smart-trace. Luckily I emailed Smart-trace with my concerns and the lady who contacted me back (Joanne) put my mind at rest. Thank you so much Joanne for your prompt response and support. Kindest regards.
1 September 2026
Unprompted review
Great company to use
Transferring the chip was very straightforward and even with a little hiccup on my side, Bree from customer service was brilliant and got everything sorted. Would highly recommend using SmartTrace
1 September 2026
Unprompted review
Quick response and excellent service
My microchip query was dealt with quickly and efficiently and I am happy to say this has now been resolved.
Excellent customer service and I would like to thank staff member Bree for all her help with this.
31 August 2026
Unprompted review
Email enquiry dealt with promptly
Although there seemed to be no way of migrating the telephone system to reach customer services for a non-emergency, I was directed to email Smart Trace. I was pleasantly surprised to receive an email the next morning, have my account change dealt with promptly and easily by Bree. A very nice experience and I am thankful.
26 August 2026
Unprompted review
Speedy, polite and friendly response to enquiry
Sent a message with enquiry and had a very prompt, polite and friendly reply from Bree.
It was nice to receive a reply that felt genuine.
Well done, Bree ... good job !
27 August 2026
Unprompted review
Great customer service
Great customer service
Excellent service as usual
Great product
25 August 2026
Registered my puppy with SmartTrace…
Registered my puppy with SmartTrace only to find out that the breeder had given me the wrong number. Emailed them and Bree sorted it out very quickly ,no problem at all . Thank you Bree 😊
27 August 2026
Unprompted review
not being good with laptops it took a…
not being good with laptops it took a little time to work out what was required but when i did get through the response was swift and thoughtful and Bree did an great job changing my details with a swift reponse to my email
26 August 2026
Unprompted review
Updating records/address
Following a house move I needed to update the details on my dogs registration. This was dealt with efficiently on line via email with Bree she was very helpful efficient and responsive. Very impressed with the service received
26 August 2026
Unprompted review
My mind was put at rest
I received an email from a company I didn’t recognise which I thought was a scam however I wanted to be sure my dogs microchip had not expired as the emailed had stated. I contacted smart trace and Bree confirmed it had not expired. Thank fully this query was answered very quickly.
26 August 2026
Unprompted review
Diane dealt promptly
Diane dealt promptly, courteously and efficiently with an urgent query on chip registration.
25 August 2026
Unprompted review
Be aware £29 to buy a plan so you can…
Be aware £29 to buy a plan so you can change your address. Most charge £5 so I advise using another company. Absolute joke, wish my dog wasnt with them. Dont make my mistake!
25 August 2026
Unprompted review
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