Liquid Reviews 

713
TrustScore 4.5 out of 5

4.3

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Review summary

Created with AI, based on recent reviews

Evaluating 530 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the exceptional customer service, highlighting the staff's helpfulness and efficiency in resolving issues. Many people appreciate the quick responses and professional approach, noting that order problems are handled promptly, often resulting in swift replacements. However, some customers also noted concerns regarding product longevity, mentioning that the scent does not last long or did not meet expectations. While the company's response to delivery issues is commended, some experienced problems with external delivery services, including lost parcels, significant delays, or damaged items.

What people talk about most

Product

Reviewers mention ambiguous feedback about the product, with many praising its amazing and lovely smell,... See more

Customer service

Customers consistently note positive experiences with customer service, highlighting outstanding care and... See more

Staff

Users describe positive interactions with staff, consistently praising their helpfulness, efficiency, and... See more

Order

Reviewers highlight positive aspects of order, with many finding the ordering and delivery process very easy... See more

Delivery service

People report ambiguous experiences with delivery service, with some customers praising fast delivery times... See more

Reviews shaping this summary

Rated 4 out of 5 stars

My order didn't arrive and still hasn't 12 days after making that order. Not the fault of Liquid, purely Evri delivery issues as it failed to arrive whilst being tracked and 'out for delivery'. Yass... See more

Company replied

Rated 5 out of 5 stars

To be honest, I didn’t receive my parcel at first and this seemed to be an issue with the delivery company loosing it. I spoke with a gentlemen named Gareth on customer services and he was extremel... See more

Company replied

Rated 5 out of 5 stars

My shipment arrived smashed so I contacted liquid London by email, Diane dealt with my mail quickly and efficiently., she assured me a new bottle would be sent immediately . 10 out of 10 for customer... See more

Company replied

Rated 5 out of 5 stars

I'm really pleased with the help I've received from sameer, I've contacted them to say my package was broke and smashed inside the box on arrival and straight away he's organised and sent out a rep... See more

Company replied



Contact info

4.3

Excellent

TrustScore 4.5 out of 5

713 reviews

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No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 98% of negative reviews

Typically replies within 1 week

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4.3

All reviews

(713)

535 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

I received the wrong item

I received the wrong item, I got For Him instead of For Her, I emailed them and they replied the same day, I explained what had happened, showed them the photo of the item, they were very apologetic and sent me the right perfume, at no extra cost, I received my item today, from the email to my delivery was only 3 days, Alix was brilliant and understood, I wasn’t expecting them to do this but very happy with how they dealt with it.

21 July 2026
Unprompted review
Rated 2 out of 5 stars

Not worth the hype

Yeah isnt great I didnt think it would be tbh but I thought i would give it a try hoping I would be wrong as everyone on these videos seem to be raving about how amazing it is but its not that great tbh and the scent wears off really quickly. 34 quid for two bottles including discount just seems a lot for something that isnt as great they make out

23 July 2026
Unprompted review
Rated 5 out of 5 stars

Fantastic Customer Service!

Thanks again Peter. I am really impressed with your kind response and prompt action in resolving a minor issue. Will gladly come back to your company again. Great product and excellent customer service. You have made my day!

Mr M Tyler

23 July 2026
Unprompted review
Rated 5 out of 5 stars

Great customer service

I would like to thank Clare for an excellent customer support in helping me to resolve an issue with my lost parcel. She was friendly, understanding and quick to reply. She made arranging the replacement stress free and I really appreciate how efficiently it was handled.
Thank you for your excellent customer service and going the extra mile to help

22 July 2026
Unprompted review
Liquid logo

Reply from Liquid

Thank you so much for your lovely review! 😊 We're so sorry you received the wrong perfume, but we're delighted Syed was able to put things right straight away and get the correct one sent out to you.

We'll be sure to pass your kind words on to Syed. Thank you for recognising our customer service—we really appreciate your support and hope you love your fragrance! 💖

Love LL team! 💖

Rated 1 out of 5 stars

False advertising at its best

Guys, steer clear of this junk! LQD make really wild promises about the Pheromone effect. It promises girls will love the scent and the pheromone will have them ripping your clothes, wanting to get you in bed. No, no, no..... The wife was not impressed and definitely not turned on in any way shape or form. No one remarked on the scent smelling nice either. I wear a lot of expensive aftershaves and always receive lots of positive comments. However, Liquid London for him failed miserably on all accounts. To add insult to injury the scent wears off really quickly too. So, by the very remote chance you actually like the smell of LQD it fades extremely quickly.
Don't buy it.... learn from my mistake and give it a wide berth. Invest that money in some quality fragrance like Prada Luna or D&G King..... honestly you'll thank me.

17 July 2026
Unprompted review
Liquid logo

Reply from Liquid

We're sorry to hear our fragrance didn't meet your expectations and that you were disappointed with both its performance and longevity. We understand that fragrance is a very personal experience, and we're sorry it wasn't the right fit for you.

We really appreciate you taking the time to share your honest feedback. Please contact our customer service team and ask to speak with Diane, who will be happy to discuss your experience and see if there's anything we can do to help.

Love LL team! 💖

Rated 5 out of 5 stars

Wrong perfume

The perfume I received was the wrong one. I emailed the company and had an apology from Syed and the right perfume was immediately sent to me. Very efficient service.

20 July 2026
Unprompted review
Liquid logo

Reply from Liquid

Thank you so much for your lovely review! 😊 We're so sorry you received the wrong perfume, but we're delighted Syed was able to put things right straight away and get the correct one sent out to you.

We'll be sure to pass your kind words on to Syed. Thank you for recognising our customer service—we really appreciate your support and hope you love your fragrance! 💖

Love LL team! 💖

Rated 5 out of 5 stars

Big Thanks to Bilal! 😊

Big Thanks to Bilal, at Liquid London! He went out of his way to help me settle an issue with the delivery failure of my order (due to Evri.) He apologised sincerely to me & helped me to find a way of still recieving the order before Saturday, (as it's for my friends Birthday!) I am Super Happy & Appreciative of the efforts Bilal went to, to help me resolve this issue today. His level of customer care was Above & Beyond! So Thanks again To You, Bilal. For being so understanding, kind & caring towards me as a customer & aiding me to find a resolution that works. You were truly fantastic! 😊

21 July 2026
Unprompted review
Liquid logo

Reply from Liquid

Thank you so much for your wonderful review! 😊 We're so sorry you experienced a delivery issue, but we're absolutely delighted Bilal was able to step in and help get everything resolved before your friend's birthday.

We'll be sure to pass your incredibly kind words on to Bilal—he'll be thrilled to hear his care and dedication made such a difference. Thank you for recognising his efforts and for choosing Liquid London. We hope your friend loves their gift! 💖

Love LL team! 💖

Rated 5 out of 5 stars

I’ve ordered from this shop twice now

I’ve ordered from this shop twice now, and I’ll definitely be buying again! The London Liquid fragrance is absolutely amazing. I’ve had so many compliments, and people are always telling me how good I smell whenever I wear it. A special thank you to Syed in customer service, who was incredibly helpful and made the whole experience even better. Fantastic service and excellent quality—I highly recommend this shop!

22 July 2026
Unprompted review
Liquid logo

Reply from Liquid

Thank you so much for your amazing review! 😊 We're thrilled to hear you've ordered from us twice already and that you're loving your fragrance. Receiving so many compliments is exactly what we love to hear!

A huge thank you for your kind words about Syed as well—we'll be sure to pass your feedback on to him. We really appreciate your recommendation and can't wait to welcome you back for your next order! 💖

Love LL team! 💖

Rated 4 out of 5 stars

Give them a try!

First time using this company and although I was sent the wrong item, the customer service I received from them, especially Adam, has been fantastic!
Would definitely use again.

21 July 2026
Unprompted review
Liquid logo

Reply from Liquid

Thank you so much for giving us a try and for sharing your experience! 😊 We're so sorry you received the wrong item, but we're delighted Adam was able to get everything sorted for you with fantastic customer service.

We'll be sure to pass your kind words on to Adam. It means so much to hear you'd use us again, and we can't wait to welcome you back! 💖

Love LL team! 💖

Rated 5 out of 5 stars

Mashal was extremely helpful when…

Mashal was extremely helpful when sorting out an issue I had with a faulty bottle small video to show issue new product is now on way seamless customer service would definitely recommend to my friends

21 July 2026
Unprompted review
Liquid logo

Reply from Liquid

Thank you so much for your fantastic review! 😊 We're sorry to hear you received a faulty bottle, but we're delighted Mashal was able to get everything sorted quickly and make the process seamless for you.

We'll be sure to pass your kind words on to Mashal. Thank you for your recommendation—we really appreciate your support and hope you enjoy your replacement! 💖

Love LL team! 💖

Rated 5 out of 5 stars

Really good communication and alix mca

Really good communication and alix mca has helped me fantastically really good customer service thank you so much.

21 July 2026
Unprompted review
Liquid logo

Reply from Liquid

Thank you so much for your lovely review! 😊 We're delighted to hear you received great communication and that Alix was able to help you so fantastically.

We'll be sure to pass your kind words on to Alix. Thank you for recognising our customer service—we really appreciate your support and hope to see you again soon! 💖

Love LL team! 💖

Rated 5 out of 5 stars

Hi my order was delivered to the wrong…

Hi my order was delivered to the wrong address but this wasn’t Liquid London fault it was down to Evri delivery people. Peter from Liquid London has been brilliant in sorting this problem out and has posted me all the items in my previous order again with no payment due. Very good communication in sorting this issue out. Hopefully the perfume is as nice as the reviews. Thank you Peter for all your support with this issue. Regards Ruth

20 July 2026
Unprompted review
Liquid logo

Reply from Liquid

Thank you so much for your lovely review, Ruth! 😊 We're so sorry your order was delivered to the wrong address, although we're pleased Peter was able to step in and get everything sorted for you quickly.

We'll be sure to pass your kind words on to Peter—he'll really appreciate them! Thank you for recognising his communication and support throughout. We hope your replacement arrives safely, and that you love your fragrance just as much as the reviews suggest! 💖

Love LL team! 💖

Rated 5 out of 5 stars

My experience with Liquid London is Amazing!

My experience with Liquid London is amazing! The ordering process was easy and quick. Liquid London were let down by Evri, however when highlighted to them (Peter) directly - the response couldnt have been better. An after normal working hours response, express delivery and received. The product is fantastic! Absolutely love it - and will be purchasing more again...

17 July 2026
Unprompted review
Liquid logo

Reply from Liquid

Thank you so much for your amazing review! 😊 We're delighted to hear you found the ordering process quick and easy, and while we're sorry Evri let you down, we're so pleased Peter was able to get everything resolved with a prompt response and express delivery.

It's fantastic to hear you're loving your fragrance and that you'll be ordering again. We truly appreciate your support and can't wait to welcome you back! 💖

Love LL team! 💖

Rated 2 out of 5 stars

Hmm not great as the hype

Took longer than advertised for delivery. And the smell is alright, strong at first but didn't last long at all, My car air freshener over powered it after an hour, I cannot smell it on my wrist or self at all now. Quite a disappointment really. Won't buy it again and will only use it I need to for an hour! I'll stick to my respectable brand that's worth the money

20 July 2026
Unprompted review
Liquid logo

Reply from Liquid

We're sorry to hear your order took longer than expected and that the fragrance didn't live up to your expectations. We completely understand how disappointing that must be, especially when you were hoping for longer-lasting performance.

Fragrance can perform differently from person to person, but we genuinely appreciate your honest feedback. Please contact our customer service team and ask to speak with Diane, who will be happy to discuss your experience and see how we can help.

Love LL team! 💖

Rated 5 out of 5 stars

Ordered this liquid London perfume

Ordered this liquid London perfume, last week. Unfortunately it was damaged in transit, so never actually received the product, just an apology from the delivery company. I got in touch with liquid with an email and a lovely guy called Gareth sorted this issue straight away. So have not smelled it yet but more than happy with response from liquid and Gareth to my complaint.

20 July 2026
Unprompted review
Liquid logo

Reply from Liquid

Thank you so much for your lovely review! 😊 We're so sorry your order was damaged in transit and never made it to you, but we're delighted Gareth was able to get everything sorted straight away.

We'll be sure to pass your kind words on to Gareth—he'll really appreciate them! We hope your replacement arrives safely this time, and that you love your fragrance when it does. Thank you for your patience and support! 💖

Love LL team! 💖

Rated 5 out of 5 stars

Customer service is really good

Customer service is really good. Due to ambiguous update from Evri, I contacted LL to clarify delivery. They replied within 24 hrs. Their policy was explained as well as the process from prep to delivery as well as where my order was in that scenario, which I appreciated as I was reassured. I'm not sure why some reviews are saying that the scent doesn't last very long. I applied it around 11am this morning and it is now 19.45 and I can still smell it on my wrist and the top of my blouse. I've spent the day with my grandchildren doing various outdoor activities and went out for dinner. So I'd say it is lasting and still smells fresh. Overall, the perfume has a sweet'ish scent, it's pleasant and I enjoy it. I would most definitely try others in their range.

19 July 2026
Unprompted review
Liquid logo

Reply from Liquid

Thank you so much for your wonderful review! 😊 We're delighted our customer service team could reassure you and keep you informed about your delivery. We know how frustrating courier updates can be, so we're glad we could help.

It's fantastic to hear you're enjoying your fragrance and that it's lasted so well throughout your busy day! Thank you for sharing your experience, and we're so pleased you're already looking forward to trying more from our range.

Love LL team! 💖

Rated 5 out of 5 stars

Great customer service

Great customer service! I had an issue with a missing item in my order, but Hassan sorted it out immediately, even over the weekend. He was incredibly helpful and arranged a replacement with express shipping right away. Highly recommended brand and amazing support!

19 July 2026
Unprompted review
Liquid logo

Reply from Liquid

Thank you so much for your fantastic review! 😊 We're so sorry there was a missing item in your order, but we're delighted Hassan was able to get everything sorted so quickly—even over the weekend! We'll be sure to pass on your kind words to him.

Thank you for your recommendation and for recognising our customer service. We really appreciate your support and hope you enjoy your fragrance! 💖

Love LL team! 💖

Rated 4 out of 5 stars

It’s a great value and I think great…

It’s a great value and I think great product ,service so far I personal opinion
Many thanks.

19 July 2026
Unprompted review
Liquid logo

Reply from Liquid

Thank you so much for your kind review! 😊 We're thrilled to hear you think our fragrances offer great value and that you've been happy with both our products and service.

Your support means the world to us, and we really appreciate you taking the time to share your experience. We hope to see you again soon! 💖

Love LL team! 💖

Rated 1 out of 5 stars

Thank God I just bought the 10ml bottle…

Thank God I just bought the 10ml bottle fragrance 1 for her . Smell awful and last on my skin maybe 10min . So happy I didn’t buy a big bottle. It’s cheep and for that price I got what I paid for 😂. I would like to return but I can’t see that option. Don’t waste your money

17 July 2026
Unprompted review
Liquid logo

Reply from Liquid

Thank you for your feedback. We're sorry to hear that For Her V1 didn't meet your expectations.

Fragrance performance can vary depending on factors such as skin chemistry, application, and environment. We'd appreciate the opportunity to help, so please reach out to our customer service team and ask to speak with Mashal. We'll be happy to discuss the options available and assist you further.

Kind regards,
Team LL!

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