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interactive investor Reviews 

28,943
TrustScore 4.5 out of 5

4.6

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Review summary

Created with AI, based on recent reviews

Considering 2,308 reviews, reviewers overwhelmingly had a great experience with this company. Many consumers point out that navigating the online investment platform is generally straightforward and mention that support representatives always provide clear explanations. Customers frequently praise the staff and dedicated agents for being extremely helpful, patient, and exceptionally knowledgeable when guiding them through complex account setups and technical queries. However, some customers also noted frustrating experiences regarding communication delays, unhelpful agent replies, and difficulties with online messaging systems. A small group of people felt that prolonged phone hold times and blocked accounts without timely status updates caused significant inconvenience.

What people talk about most

Staff

Clients share positive opinions on staff, frequently praising their helpfulness, efficiency, and deep subject... See more

Customer service

Reviewers highlight positive aspects of customer service, noting that agents are very responsive and helpful.... See more

Service

People report positive experiences with service, highlighting quick responses and helpful support. Reviewers... See more

Response time

Consumers find response time to be positive, highlighting fast phone pickups and quick replies via secure... See more

User experience

Reviewers mention positive feedback about user experience, highlighting how support agents provide clear... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Keiron was extremely patient with my complete lack of IT skills with regard to this site. He has taken the time to explain everything in a way that I could understand and helped me set up tools that I... See more

Company replied

Rated 5 out of 5 stars

Quick answer on the phone, not kept waiting for long, or having to go through multiple choices to direct my call. Although there was a technical problem with the II site, it was fixed the same day.... See more

Company replied

Rated 5 out of 5 stars

A heart stopping error in the value of one of my holdings prompted a message to the secure helpline. My contact - Melissa Booton - replied in a timely manner and was consistently helpful, supportive... See more

Company replied

Rated 5 out of 5 stars

Transferred overed to Interactive Investor at beginning of 2026, found staff extremely helpful. Information on the site amazing and most answers to any questions you may have are usually found on th... See more

Company replied


Company details

  1. Investment Company
  2. Investment Service
  3. Non-Bank Financial Service
  4. Retirement Scheme Provider

About interactive investor

Written by the company

interactive investor

interactive investor (ii) has been helping people keep the money they make for over 30 years.

Low fees? Yes please - For a low, flat monthly fee, you get a secure home for your Stocks & Shares ISA, Personal Pension, and Trading Account, along with one of the widest ranges of investments on the market and a wealth of expert insight.

Excellent service - Join over 500,000 savvy investors who find our Boring Money award-winning customer service friendly, professional and supportive.

Award-winning products - As well as being both Which? Recommended and Boring Money award-winning for our SIPP, we’ve also been named a Boring Money Best Buy for our Stocks & Shares ISA.

Join today - It only takes 10 minutes, and our friendly and knowledgeable team are on hand to help you.

Happy investing.

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Contact info

4.6

Excellent

TrustScore 4.5 out of 5

29K reviews

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4.6

All reviews

(28,943)

2,217 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

My negative experience comparing to Trade212

I’ve used Interactive Investor for about a year and a half, alongside Trading 212. This was actually my first experience with buying shares, but I decided to leave Interactive Investor this month. Having used both, I just don’t think Interactive Investor compares particularly well with Trading 212.

There are four main things I didn’t like about it:

1. The monthly fee

There’s a monthly fee just to keep the account open. For me, this was £15.99 a month, whereas Trading 212 is free.

2. Having to use telephone dealing

There was a particular share I wanted to buy which I couldn’t buy online through Interactive Investor, so I had to use their telephone dealing service. This meant paying another £50 to buy the shares and another £50 when I wanted to sell them.

It seems pretty expensive compared with what you can do through Trading 212, and it’s also an added hassle. I think most people would much rather just be able to place the trade online themselves.

The telephone wait times are also quite long and there always seems to be a pre recorded message saying that it’s an exceptionally busy time for them.

3. The limit orders

I also found the telephone dealing process quite restrictive. If I wanted to sell a share and set a minimum price, my understanding from speaking to the advisor was that if the share didn’t sell that day, I would have to call again the following day and pay another £50 to set a new limit.

So you have to be quite careful about the price you set. Trading 212, by comparison, allows you to leave a limit order in place indefinitely.

4. The lack of transparency around the dealing price

This is probably the thing I disliked most.

On one occasion, I placed a market order and noticed that the price I actually bought the shares at was significantly higher than the live price I was seeing. I contacted Interactive Investor and was told that share prices can move quickly and that I should use a limit order if I wanted to guarantee the price.

Fair enough, so on a later transaction I used a limit order. However, I then noticed the execution price was still significantly higher than the price I had specified with the limit order.

To me, it appeared that I was effectively being charged a commission through being given a higher share price, and that commission felt somewhat hidden. That’s something I really don’t like.

With Trading 212, you get a breakdown of the costs before you make each transaction, so you can clearly see what you’re paying. I find that much more transparent. With Interactive Investor, I found the costs much harder to understand.

Overall, after using both platforms for around a year and a half, I just find Trading 212 much easier, cheaper and more transparent. That’s ultimately why I decided to leave Interactive Investor.

5 September 2026
Unprompted review
Rated 1 out of 5 stars

Fixed rate charges for trades advertised do not apply

Fixed rate charges for trades advertised do not always apply. Watch out for small print that allows charges at higher rates on some trades.

At their home page under /our-charges it shows ii charges, with international trades supposedly at a fixed £7.99/month if you are a premium subscriber.

There is no asterisk or mention of additional charges.

However, if you complete an international trade over £25,000 the charge becomes 0.1%. I was then sent a PDF with the table (again without an asterisk), but small print showing additional charges).

This is really deceptive advertising.

2 September 2026
Unprompted review
Rated 5 out of 5 stars

Setting up SIPP account

I wanted help setting up a SIpp contribution. Jessica A. was very knowledgeable and helped me guide through all the way form setting up my account to how to make contribution. Answerd all my questions ,I would highly recommend Interactive Investor for anyone.

4 September 2026
Unprompted review
Rated 5 out of 5 stars

Whenever I ring Interactive Investor

Whenever I ring Interactive Investor I am always impressed by their prompt and courteous service!

4 September 2026
Unprompted review
interactive investor logo

Reply from interactive investor

Good afternoon Mr Anderson,

Thank you for taking the time to leave us a review.

We're pleased to hear that you've been consistently impressed by the prompt and courteous service you've received whenever you've contacted us. Delivering excellent customer service is a key priority for us, and it's great to know that our team has made a positive impression.

We appreciate your kind feedback and look forward to continuing to support you in the future.

Kind regards,
Emily Burley
Customer Service Management Team

Rated 5 out of 5 stars

Very helpful service

3 September 2026
Unprompted review
interactive investor logo

Reply from interactive investor

Good afternoon Mr Haigh,

Thank you for taking the time to leave us a review.

We're pleased to hear that you found our service very helpful. Providing clear, efficient support is important to us, so it's great to know that we were able to assist you positively.

We appreciate your feedback and thank you for choosing Interactive Investor. We look forward to supporting you again in the future.

Kind regards,
Emily Burley
Customer Service Management Team

Rated 5 out of 5 stars

Extremely good customer service

Extremely good customer service. Spoke to Jordan who was extremely helpful and knowledgeable.

3 September 2026
Unprompted review
interactive investor logo

Reply from interactive investor

Good afternoon James,
Thank you for taking the time to leave us a review.

It's wonderful to hear that Jordan provided such helpful and knowledgeable support during your interaction with us. Delivering excellent customer service is a key priority, and we're pleased that your experience reflected this.

We'll ensure your feedback is shared with Jordan and the wider team. Thank you for your kind words and for recognising the service you received.

Kind regards,
Emily Burley
Customer Service Management Team

Rated 4 out of 5 stars

I always find staff are friendly and…

I always find staff are friendly and knowledgeable and generally try their best to answer any questions I may have. The only issue I have is that my drawdown pot values always seem to have errors but I think that is a problem with Barrett Waddingham who administer the drawdown rather than II although it is very frustrating when I am trying to make a transaction to meet the tax year end deadline.

3 September 2026
Unprompted review
interactive investor logo

Reply from interactive investor

Good afternoon Andy,

Thank you for taking the time to leave us a review.

We're pleased to hear that you've consistently found our staff to be friendly, knowledgeable, and committed to helping with your questions. Providing excellent service and support is something we take great pride in, so it's wonderful to know this has been your experience.

We're sorry to hear about the frustration you've experienced with the valuation of your drawdown pot, particularly when you're trying to complete transactions ahead of important deadlines such as the tax year end. We understand how important it is to have accurate and up-to-date information when making financial decisions, and we appreciate how concerning any discrepancies can be.

While drawdown administration is managed by our third-party provider, Barnett Waddingham, we recognise that this can still impact your overall experience. Your feedback is valuable, and we'll ensure it is shared with the relevant teams as we continue working closely with our partners to improve our service.

Thank you again for your balanced feedback and for being a valued customer.

Kind regards,
Emily Burley
Customer Service Management Team

Rated 5 out of 5 stars

Customer Services

Had to call with questions about withdrawing funds from SIPP and the online process involved. Jamie was really patient and helpful and made it very easy to complete. My previous calls to ii customer services also resulted in a first class service.
Thoroughly recommend.

2 September 2026
Unprompted review
interactive investor logo

Reply from interactive investor

Good afternoon,

Thank you for your kind feedback. We are delighted to hear that Jamie provided patient and helpful support, making the withdrawal process easy to understand and complete.

We also appreciate your positive comments about your previous experiences with our customer service team and will be sure to share your feedback with Jamie and the wider team.

Best regards,

Christian
Customer Service Management Team

Rated 5 out of 5 stars

I’m pleased to say a big thank you to…

I’m pleased to say a big thank you to the ii Transfers Team who have provided excellent support, advice and execution to me across a recent set of complex transactions involving the investment portfolios of my wife and I.
This was all done in a timely, accurate, professional-but- sympathetic fashion by all the ii staff involved. Much appreciated in a time of significant stress on my part!
Jack Kay, the most recent person involved was especially sensitive to my situation, while dealing promptly with the task in hand. Ben Parish, Lauren Bullock and Grace Garner are other members of the ii team who have contributed to the excellent service provided to me.

2 September 2026
Unprompted review
interactive investor logo

Reply from interactive investor

Good afternoon,

Thank you for taking the time to share such thoughtful feedback. We are delighted to hear that the Transfers Team provided timely, accurate, and professional support throughout what we appreciate was a complex and stressful time.

It is particularly pleasing to hear that Jack, Ben, Lauren, and Grace all contributed to making the process as straightforward and supportive as possible. We greatly appreciate your kind comments and will be sure to share them with the team.

Best regards,

Christian
Customer Service Management Team

Rated 5 out of 5 stars

A Big Thank You to Mr Hamid Bahrami of Interactive Investor

I contacted Interactive Investor today (1 Sep26) to try and resolve an outstanding complicated issue. Mr Mohamid Bahrami came to my rescue and without prompting, dug into my problem using all his determination and detective skills to finally resolve this previously intractable issue. I would like to compliment him on his most professional and courteous attitude throughout and give him a big thank you!
Best regards
Ossie Hall
Colonel(Ret'd) O T Hall OBE

1 September 2026
Unprompted review
interactive investor logo

Reply from interactive investor

Good Morning,

We're delighted to hear that Hamid Bahrami was able to assist you with what sounds like a particularly complex and longstanding issue. It's fantastic to know that he took the initiative to investigate the matter thoroughly and use his determination and expertise to find a resolution.

We're especially pleased that his professional and courteous approach made such a positive impression. We'll be sure to pass your kind comments on to Hamid.

Thank you for taking the time to recognise his efforts and share your experience with us.

Jack Farrington
Customer Service Management Team

Rated 5 out of 5 stars

Telephone call

My telephone enquiry was answered promptly and handled effectively by Vareesha who very helpfully guided me through what I needed to do, making this a very smooth process. Thank you.

1 September 2026
Unprompted review
interactive investor logo

Reply from interactive investor

Good Morning,

We're delighted to hear that Vareesha was able to handle your enquiry promptly and guide you through what you needed to do. It's great to know that her helpful support made the process smooth and straightforward.

Thank you for taking the time to share your positive feedback with us. We'll be sure to pass your kind comments on to Vareesha.

Jack Farrington
Customer Service Management Team

Rated 5 out of 5 stars

Fantastic support from Sola this…

Fantastic support from Sola this morning and could not have completed the task without her. She was very, very patient and understanding - many thanks

1 September 2026
Unprompted review
interactive investor logo

Reply from interactive investor

Good Morning,

It's great to hear that Sola was able to help you complete what you needed this morning, particularly as you felt you couldn't have done it without her support. Her patience and understanding clearly made a real difference.

Thank you for taking the time to recognise Sola's efforts. We'll make sure your kind feedback is passed on to her.

Jack Farrington
Customer Service Management Team

Rated 5 out of 5 stars

I've recently opened an account with ii…

I've recently opened an account with ii and have to say that, on the whole, it's been a very easy system to navigate. However, I recently mis-directed some funds and had to call customer services. I spoke to Ezra who really could not have been more helpful and set about resolving the issue for me. I'm so grateful to have spoken with her.

1 September 2026
Unprompted review
interactive investor logo

Reply from interactive investor

Good Morning,

It's great to hear that you've found your experience with ii easy to navigate, and we're especially pleased that Ezra was able to help when you needed support with your funds.

It's lovely to hear that you found her so helpful and that she was able to resolve the issue for you. Thank you for taking the time to share your feedback with us.

Jack Farrington
Customer Service Management Team

Rated 1 out of 5 stars

Overcharged me and refused a refund.

Due to "the system's fault" they put me on the wrong plan and overcharged me, but refuse to refund me, as apparently it was my responsibility to spot their error and correct it.

1 September 2026
Unprompted review
interactive investor logo

Reply from interactive investor

Good Morning,

We're sorry to hear that you've been left feeling disappointed with your experience and understand how frustrating it can be when you have concerns about the plan you're on and the charges applied to your account.

We appreciate that you may not have been happy with the information and outcome provided, and we’re sorry that this has left you feeling that your concerns haven't been resolved in the way you had hoped.

Thank you for taking the time to share your feedback with us.

Jack Farrington
Customer Service Management Team

Rated 5 out of 5 stars

Excellent resolve.

My call was taken quickly and courteously by George and the query dealt with in a professional and efficient way. Thank you for your understanding and sociable approach George.

1 September 2026
Unprompted review
interactive investor logo

Reply from interactive investor

Good Morning,

It's great to hear that George was able to deal with your query so quickly and efficiently, while also making the call a pleasant experience. We really appreciate your kind comments about his understanding and friendly approach.

Thank you for taking the time to share your positive feedback with us. We'll be sure to pass your comments on to George.

Jack Farrington
Customer Service Management Team

Rated 1 out of 5 stars

Absolutely horrible experience

Absolutely horrible experience - effectively not possible to use the platform, after transferring money in.

I'm a special case, I guess - where additionally to a UK passport I'm also a Russian national and there are sanctions limiting some operations.

BUT. I'm living in the UK for 10+ years, hold investment/bank accounts on multiple platforms and never the experience was so bad, or even comparable.

While saying 'some operations might be not possible', II doesn't offer any list of the operations that would actually be possible. It doesn't allow me to buy funds that I comfortably hold on other platforms, which are also screened for 'sanctions compatibility'. Even having an hour long conversation on the phone with the support didn't allow me to learn what would actually be a possible way for me to invest money in.

This all - additional to the fact that the was effectively no information about the possible limitations at the moment when I was opening my account and transferring money in! (And the only reason limitations are in place - because they have an EU based clearing layer that I as a UK citizen have actually nothing to do with and could not know about).

Horrible!

31 August 2026
Unprompted review
interactive investor logo

Reply from interactive investor

Good Morning,

We're very sorry to hear about your experience and can appreciate how frustrating and disappointing this situation must have been, particularly after transferring money into your ii account with the expectation of being able to invest it.

We understand your frustration with the investment limitations you've encountered and the difficulty you've had in establishing which investments are available to you. We appreciate that being unable to invest in funds you have previously held elsewhere, combined with not having clear information about the limitations that may apply, has made this a particularly difficult experience.

Thank you for taking the time to explain your experience and share your feedback with us.

Jack Farrington
Customer Service Management Team

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