Kellogg’s UK & IRE Reviews 

This has got to be the most disgusting cereal I have ever tasted. Why change a formulation that was tasty and loved by lots of people to some slimy pieces of cardboard sticks. They say they tested the formulation but I don’t believe it was tested by anyone who enjoyed the original. Maybe when they there sales are poor they might reintroduce the original again. Found Sainsbury’s and Asda bran sticks very similar to original

Yet again I have bought fruit and fibre cereal box from another supermarket and yet again it’s almost impossible to find any fruit in it, shoutout be called fibre and that’s it!
Just turn matter of time Kellogg will create to exist because other dos can do better better cereal for £1.30! Instead of £4 quid of air !

Treated myself to some All-Bran , slightly wary about the 'New Recipe" marking in packet. Dreadful. Like eating a bag of nails. Did you do no market research? My dog wouldn't eat this. I will boycott all your products until you change All Bran back to its original recipe. Shame on you!

Tried a box of the new kelloggs allbran, what a terrible product. After nearly 30yrs of enjoying the original allbran they have now ruined it for me. Why would they change something that was excellent to this rubbish. I've emptied the box into the food recycling bin and replaced it with the allbran available in the new 'grapetree' shops which is the closest I could get to the original. I would give the new kelloggs a minus score if it was possible.

The new recipe is disgusting.
It goes slimy when liquid is added and there is a strange taste.
I have eaten All Bran for 58 years.
Surely Kelloggs must have done research.
They have failed miserably.

I used to love all bran but they decided to do a new recipe and ruin it it's horrible now.

Wow, I bought some All Bran the other day and what a shock I had. They're way to crunchy and after they've been in the milk for a while they're all slimey in your mouth. I loved the old recipe and in my personal opinion they've ruined it. I've had 2 bowls out of the box and I think I'm going to bin them. I've been having Kellogg's All Bran for the best part of 25 years and wouldn't buy any other brand but I'm going to have to seriously consider my options as I can't carry on with Kellogg's All Bran. A very disappointed customer.

All Bran has been my favourite cereal for many years, I love the taste, especially when it goes slightly soft in warm milk. The recent change made by Kellogg's has ruined my enjoyment of the product. What is the point of adding milk to cereal if none of it gets absorbed? You might as well drink a glass of milk then eat the dry cereal from the packet. Please kellogg's reverse your ill-thought-out decision as soon as possible.

One of life's few guilty pleasures is getting to the end of Morrisons Bran Flakes and enjoying the powdery remains that Kellogg's thinks its customers don't want, all for almost a third of the price (Twiglets £3.25 v MBF £1.25).

Kelloggs cereals are so bland now. They have no flavour. Coco Pops, Frosties and Rice Krispies have been ruined by having less sugar and salt in them. I don't buy Coco Pops and Frosties anymore since the recipes have been changed. I have to put a lot more sugar on Rice Krispies now. Please change the recipes back to their old original formulas and bring back Ricicles also in its old original formula. I used to eat these cereals as a child/teenager in the 1970s/80s in their original formulas and they didn't cause me any harm. Manufacturers and government should not dictate what people should eat.

Would put nil if possible.
Like everyone’s else review, they are dreadful, also very easy to choke on them, but good news after trying just about every other “bran sticks” out there, I have discovered Sainsbury’s are very good. Good size, fits on spoon, milk absorbs, and not too sweet.

The new Allbran is disgusting. I loved this as a cereal. No longer! I also like to make malt loaf with it which has ended up being tasteless in comparison to the old recipe. 0/10. Kelloggs need to listen and go back to the original recipe. Very very disappointed. Won’t be buying anymore and what I have is in the bin!

so basically whatsapp chatted with some south african fool that even though i provided proof the cereal box was for the world cup competition and that i scanned the qr code went to the barcode put the last 4 digits in and it says invalid , fool claims it was not a world cup edition cereal box when i uploaded 2 pictures of it? just a scam company ?

New All Bran is absolutely terrible .. had one mouthful and the whole packet went straight in the bin. I certainly won't be buying it again.

The new 'recipe' is actually a totally new product. The mouthfeel is terrible. Bran pieces are too long and don't absorb the milk quickly. The taste has also materially changed. As a very long time user (30 plus years) Kellogs have completely misunderstood that long time heavy users do not want or need a change to what was a much liked product. I wrote to Kellog's twice to receive unsatisfactory AI generated response. I will be looking for an alternative. My recommendation to Kellogs. Reintroduce the old formula. Kellogs have made a rookie marketing error (like Coke did many years ago and they ultimately swtitched back)

A terrible new version for all the reasons stated in other comments. We wrote to a senior member of staff at UK Kelloggs and got back a response from someone clearly in another dept who just used their christian name and no job title. It did not do anything other than than try to brush us off. We have now written to the MD and so far no response. Our suggestion concluded that they bring back a version of All Bran called Original All Bran which could sit alongside this truly awful new version. They clearly did not conduct research ion the UK. I'm going to try the Marks & Spencer version that someone has mentioned. Either way, we shall not be buying this new version of AB again. What a loss.

New All Bran irresistibly crunchy is awful. Please change it back or you have lost a generation of customers

Just bought some all bran, that I regularly buy and have for 40 years, how disappointing, I will not be buying them again and this box will be going in the bin, and I will be going to a different brand, not a great way to be treating loyal customers, I imagine it is to do with profits and greed because it certainly isn’t to do with taste or quality of product 🤢🤮😟

I would give it zero if I could. I doubt they tested this production revision on a single regular buyer of the old all bran. Has the product development team been replaced by AI robots? If not I would fire the humans. The strands taste like they have been coated with malted glue. If you soak them in milk overnight they retain their structure and mouth feel is like chewing soggy rubber bands - just disgusting. All this to avoid complaints of dust in the bottom of the packet? Totally bonkers.

Awful and unfortunately bought 2 boxes not realising it was a new recipe. Reminds me if the cheaper versions. It doesn’t breakdown when milk/water is added and taste is not the same in fact there’s not much taste at all, just goes slimy will not be buying again.