GOLD AVENUE Reviews 

Great customers service available 24h

Horrible experience, fake stock alerts!
Im based in UK, I was searching for a PAMP out of stock bar and came upon this website, they had out of stock listing for the bar I wanted so I made an account. Then got email for stock availability, but by the time I logged in, it was out of stock, I asked the online help and they said it is sought after item so goes quickly.
Well I had at least 7 bars on alerts, I got 4-5 alerts but out of stock as soon as I login.
So after chatting with their staff, I created proper full profile with verified account, address, and to make the checkout faster, I transferred £700 to my Gold avenue Wallet. I was told the bank is in London and I can depost/withdraw money from my online wallet without any problems.
I even downloaded the app on my phone. Now I am ready with my app, portal, verified account, and money already in gold avenue account, just waiting for an alert.
I then got 3 alerts for my bars that I wanted in the next few days, within the few seconds that I open the app, login and 'add to basket' the item would already be out of stock. When I queried it, I was told that anyone can add it to their basket, whoever completes the payment first will get it. I followed the payment process with another silver bar just to see how it follows, and after clicking payment option via wallet, it took me to address page, to enter my address again. This means that there is no way I am ever going to be fast enough to make the transfer.
I have a strong suspicion that the stock alert is either bogus, or the company employees are buying the bars themselves for collection or profit. The bars I am talking about are;
Pamp gold Lucky Buddha
Pamp gold Koi fish
Pamp gold Love always
Pamp gold Lucky pig
Pamp silver Love always
Pamp silver Natures grip series.
These bars go for a huge premium on second market, but in the email stock alerts, the prices were absurdly low. Like the Lucky pig sells for £850 in UK generally, and in the alert, it was for £560 circa(once exchange rate applied for swiss to gbp). As soon as the alert came on my phone, I clicked it, took me straight to app, one click to feed in pre saved password, and took me straight to the listing, I added it to basket with speed of lightening, but before I could click my wallet payment, my basket became unavailable. I ask anyone' how is this possible?' and the icing on the cake is, that there is 12 digit long customer identification number that I must copy from my banking profile and paste into the payment details. I got very frustrated! this is not possible and very frustrating experience.
The customer service told me that they have thousands of customers who are logged in to the account at all times and can make the payments fast. Well I dont think its possible that its that fast, and I seriously have doubts that this system is fair.
I got so angry and frustrated that I decided to withdraw my money and cancel my alerts, and LO and BEHOLD, Gold avenue deduct processing charges and refund me a deducted amount!!!!! Their customer service was very fast in telling me that amount higher than xx cannot sit in the wallet unused for long period of time, no one bothered to tell me about these charges!
Overall it looks like a legitimate company and business, but their stock alert for highly sought after limited edition PAMP bars is unfair in my opinion. Their payment process is muddled and complicated, and I feel the stock alerts are a waste of time if they are not going to make this stock available to common customers like me.

The shopping experience is good; however, the shipment and delivery service needs improvement.

The easy way to buy and store precios metals.

My best online platform to buy physical precious metals with a reliable reputation and excellent delivery service

I do appreciate that Gold avenue's systems allowed me to quickly purchase gold with subsequent quick delivery. On the other hand timeliness and consistency of the feedback leaves a bit to desire. Though I completely trust you guys, it gives a bit of uncertainty while arranging the payment. An example is the email I received with the confirmation that my funds were received. This message also encourages me to use the funds for buying gold, while it was crystal clear that the funds were meant to settle a purchase.

Excellent experience! easy to purchase neat and clear explanations thanks Gold avenue

All good, straightforward and convenient.

It is easy to find one's way around the site, both the app and the website. And when I did have a problem, the response was immediate and to the point. Plus the prices are good and fees reasonable.

It's ok, simple & direct, buy & sell. Thank you !

Purchase didnt work in the app, only via browser. Support take about one day to get back (EDIT: this is as expected since I referred to the support team outside their work hours. Changing the rate.)

I had a very negative experience with Gold Avenue.
Despite having paid in full, I received only partial delivery. 4Kg of silver were missing. The package had not been tampered with during transport. The company put me on the back burner for 4 months and refused to cover the loss. The secretary was doing her best. Management was arrogant and insensitive.
Even though I was a long time customer. and I was treated like dirt and I have never recover my loss of around 8,000 euros.
I would absolutely not recommend doing business with Gold Avenue.

Gold Avenue offers customers an easy way to buy precious metals online. I have used this company for several years and am very satisfied with their storage and delivery services.

Everything was smooth and simple. Portal is also clear. I feel expertise and trust.

I placed an order worth approximately €13,800, but it was never delivered and I never received it. Since then, I have been sent from pillar to post. Customer service keeps asking me for a police report, while the police themselves state that they cannot issue such a report because the responsibility lies with the sender and the shipping carrier.

As a result, I feel completely powerless, and it seems like I have simply lost my €13,800. I have never regretted buying gold before, but this experience has truly changed my perspective. That is why I would no longer recommend anyone to buy gold online. It is far safer to pick it up in person from a physical store or dealer, because what I am going through is something I would not wish on anyone. It is honestly a nightmare.

I am extremely disappointed with my experience with Gold Avenue.

I placed an order for gold on 19 May 2026 and transferred the payment immediately after placing the order. Despite paying on the same day, my order remains unprocessed as of 3 June 2026.

What makes this experience particularly frustrating is the way the situation was handled. Initially, I received warnings about potential penalties for non-payment, even though I had already sent the funds. After providing proof of the bank transfer, Gold Avenue finally confirmed on 30 May that they had received my payment and informed me that the order would be processed within two days.

I waited the additional two days as requested, but the order was still not processed. Since then, I have contacted customer support multiple times through their chat system, but I am no longer receiving any responses.

When purchasing precious metals, trust, communication, and reliability are essential. Unfortunately, my experience has been the opposite: delayed processing, contradictory information, and a lack of communication from customer support.

I hope Gold Avenue resolves this issue promptly, but based on my experience so far, I cannot recommend their service.

Good is broad range of products, ease of purchase online and zero commission on sales with excellent execution on both counts.
Bad experience twice when prices are crashing and I was unable to get on the website both times until the afternoon.
Another bad experience is the length of time it takes for an immediate transfer of funds to my account and the time it takes for the funds to be credited to my account, up to two days and thereby I miss the opportunity to buy on dips.
The credit/ debit card charge of 3 per cent is highly unattractive.

Gold Avenue is a very good platform to buy precious metals and I've been a customer for years. I appreciate what they do and provide but they still lack in Customer Service even for average ratings standards. For a company whose products are considered luxurious and high end, their customer support is very subpar.

I remember three years ago when I sent an email about fees and markup, and the reply was a short one sentence written by a bored rep which did not provide a URL to more info or provided details. Back then I said they're still new and building their company. This month I requested a delivery and when I needed help with delivery status, I used their chat app and as expected I received an automated dry reply and no one followed up. Mind you, the delivery value is really high (for an average person) so it's shocking to see such low-quality customer service where you get far superb service for products of much lower value elsewhere.