The clothes were amazing i really love them but im rating 4 stars because of the delivering. It was quick overall but most of the waiting time was to prepare the order but the app is really confusing... See more
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Review summary
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The quality is amazing, and exactly as it says in the pictures and online. But, sometimes the delivery just takes longer then originally said. For example, it said it would take 2-3 buissness days. No... See more
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Their clothes are really cute and trendy, I’m loving the coral and teal trousers they’ve been selling lately. They have some really nice pieces, but unfortunately loses a star because I feel like the... See more
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My daughter loved the jeans when we eventually got the sizing right - we needed to go a size bigger than usual with other brands. Sadly we couldn't do a straight forward swop of one size with another... See more
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Company details
About Subdued
Written by the company
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Subdued is a brand for playful, effortless and classy teenage girls. Since the 90’s we've constantly tried to offer our girls something special that adds that extra touch to every outfit to set it apart from run-of-the-mill mainstream fashion.
Contact info
Via Catania 7, 00041, Albano Laziale, Italy
- +390699360000
- infosubduedshop@subdued.com
- www.subdued.com
3.7
Average
12K reviews
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Terrible delivery system
I couldn't receive the item because Subdued uses a service that requires my passport number which I couldn't figure out how to send even if I wanted to (which I don't). They sent a non-reply email that said I should contact DHS but didn't say how to do that. I couldn't find any way to get in touch with someone there, only a tracking form. The whole experience was frustrating and impossible. So my order was returned to the sender and although I will get a refund, I still have to pay shipping for an item I didn't get. I've shopped online from many other companies and individuals all over the world with no problems like this. I'll never buy from Subdued again.
June 22, 2026
Reply from Subdued
Hi there,
we are so sorry to read about your experience!
Unfortunately, we did not receive any service request from your side. We kindly ask you to contact us at infosubduedshop@subdued.com so that we can have a closer look at the issue and assist you with the current status of your refund.
Subdued Customer Care
Item very difficult to return
Item very difficult to return. Item came up ridiculously small for a size 8 would only fit a 5 year old! Not able to return to store, also outrageous fee of £9 to return. Never again!
June 22, 2026
Reply from Subdued
Hi Zoe,
We are very sorry to hear about your experience.
Our return policy, including procedures and costs, is clearly stated on our website.
We truly regret that you were not satisfied with our service, and we will continue working to improve.
Thank you for your feedback.
Subdued Customer Care
Reply from Subdued
Hi there,
Thank you for reaching out! We’ve taken a look at your order and can confirm that everything was delivered within our expected timeframe.
To help clarify how our shipping works: it generally takes us up to 3 business days to process and pack your order, and up to 10 business days for the courier to deliver it to your doorstep.
Just a quick heads-up regarding returns: if you need to send anything back, please note that return shipping costs are covered by the customer. You can find all the details and guidelines on our website.
We hope this helps! If you have any further questions or if there's anything else we can do for you, please feel free to contact us at infosubduedshop@subdued.com.
Best regards,
Subdued Customer Care
Delivery took too long and I don't like…
Delivery took too long and I don't like the returns service
June 10, 2026
Reply from Subdued
Hi Paul,
Thank you for sharing your feedback with us. We are sorry to hear that you were not completely satisfied with your experience.
However, we would like to clarify that your order was delivered within our promised timeframe. As stated on our website, our order processing takes up to 3 business days, and standard shipping can take up to 10 business days. According to our tracking information, your parcel arrived right on time within this window.
Regarding your experience with our return service, we would love to know more about what went wrong so we can improve. Please feel free to reach out to our customer support team directly at infosubduedshop@subdued.com so that we can assist you further and look into your return status.
Best regards,
Subdued Customer Care
Reply from Subdued
Hi Laura,
thank you for your feedback, the opinion of our customers is very important to us.
Subdued garments are the result of extensive research in terms of fabrics, manufacture, design, packaging and distribution. Their price therefore allows us to continue to offer our customers a product that has all the qualities to last, despite the fact that we are a fast fashion retail brand.
The production of our articles is studied and designed ad hoc to meet the needs of our customers and this justifies their current market price.
Subdued Customer Care
It takes 6 weeks to get a refund
It takes 6 weeks to get a refund. I asked the chat in the bottom of the order email. It’s 21 business days after they receive it in the Netherlands. And then another 7 days to process it. It’s one way to keep your customers money. I returned this item on the same day it arrived. I ordered the zip up in error. Which company is this slow! One way to make interest on all your customers money. I paid by PayPal this time.
June 17, 2026
Reply from Subdued
Hi there,
we really apologize for the inconvenience.
Your return arrived on 30.06.2026 in our warehouse in Italy. Returns are usually processed within 10 business days from the receiving. The refund may take up to 14 business days to be credited depending on your bank or payment service provider.
Unfortunately, due to the high number of orders and returns to be processed, the our warehouse operation is slower than usual. However, we are doing everything possible to return to normal operations as soon as possible.
We will send you a confirmation email as soon as the refund process is completed.
Subdued Customer Care
Some of the worst customer service I…
Some of the worst customer service I have ever experienced in my entire life . Just awful
June 13, 2026
Reply from Subdued
Hi Katherine,
We are very sorry to hear about your experience and that you are dissatisfied with our service.
We take your feedback seriously and would appreciate the opportunity to review your case and assist you further. Please kindly contact us at infosubduedshop@subdued.com with your order details.
Kind regards,
Subdued Customer Care
The skirt that arrived looked very…
The skirt that arrived looked very different from the one online that my daughter ordered.
June 18, 2026
Reply from Subdued
Hi Meg,
We are sorry to hear that the item did not meet your expectations compared to the product shown online.
Please kindly contact us at infosubduedshop@subdued.com with your order details and photos of the item received, so we can review your case and assist you further.
Kind regards,
Subdued Customer Care
Child refused refund for inappropriate clothing
My 14 year old daughter made an excessive purchase in store Birmingham Bullring. She was with friends unaccompanied by an adult, although I as mum was within the centre. When the purchase in excess was flagged up in my phone, I immediately contacted her and went to discuss. She had purchased 5 items including an overpriced, inappropriate bikini. She decided after all a few things were a bad decision and at 14 she had become carried away. I took a few items and the receipt and went to the store. At which point I was told by staff that they have a no refund policy. I explained that she is a minor and was not capable of making a sound decision on the purchase to which they just said, she was told about the policy and there was nothing that they could do. I am absolutely disgusted by this. At 14 she does not have full capacity to make this judgement, and I believe this contract should be void under the Minors Contracts Act 1987. She later told me she wasn’t in fact informed of said policy anyway. Before we left the Bullrjng, she exchanged the bikini top for a bigger size in order to get some longevity out of the purchase since the refund seemed impossible. Unfortunately the security tag was not removed and we are now home (miles from Birmingham and a subdued store) with clothing we did not want, is inappropriate and cannot be worn due to the tag still being on it. Absolutely appalling policies and customer service especially when dealing with children. You should be ashamed of yourselves!
July 4, 2026
Unprompted review
Reply from Subdued
Hi Claire,
We are very sorry to hear about your experience and we understand your concerns.
Please kindly contact us at infosubduedshop@subdued.com with all the details of your case and receipt, so we can review the situation properly and assist you further.
Kind regards,
Subdued Customer Care
AWFUL SHIPPING
I ordered a bikini a 9 days before my hoilday and to be safe a payed the £9 (on top of the £60 I spent for the bikini) for fast shipping which ment it was going to arrive in 3-4 days, I am truly disappointed that it has taken nearly 8 days to arrive and still hasn’t arrived. I will not be ordering again.
June 28, 2026
Unprompted review
Reply from Subdued
Hi,
We are very sorry for the inconvenience caused and for the delay in the delivery of your order.
We understand your frustration, especially as you selected express shipping for your holiday.
Please kindly contact us at infosubduedshop@subdued.com with your order details so we can review your case and assist you further.
Kind regards,
Subdued Customer Care
Shipment didn’t arrive
June 12, 2026
Reply from Subdued
Hi Cecilia,
We’re sorry to hear that your shipment has not arrived.
Please kindly contact us at infosubduedshop@subdued.com with your order details so we can check your case and assist you as quickly as possible.
Kind regards,
Subdued Customer Care
Reply from Subdued
Hi Amelie,
Thank you so much for your feedback and kind words about our collection.
We understand your comment regarding pricing and we truly appreciate you sharing your opinion with us. We’ll make sure to pass it on to our team.
Kind regards,
Subdued Customer Care
Reply from Subdued
Hi Inne,
We are sorry to hear that you are not satisfied with the quality and fit of the item.
If you need any assistance, please feel free to contact us at infosubduedshop@subdued.com and we will be happy to help you.
Kind regards,
Subdued Customer Care
Sizing isn’t right
Sizing isn’t right.
To return it is $35?! I wousl love the opportunity to exchange
June 19, 2026
Reply from Subdued
Hi Alla,
Thank you for your message.
We would like to clarify that this information does not correspond to our return policy. The return shipping costs are always displayed on our website and may vary depending on the destination country.
If you believe there is an issue with your case, please contact us at infosubduedshop@subdued.com with more details so we can review it properly and assist you.
Kind regards,
Subdued Customer Care
The size didnt fit as normaly
June 17, 2026
Reply from Subdued
Hi Lucie,
We are sorry to hear that the size did not fit as expected.
Please kindly contact us at infosubduedshop@subdued.com with more details about your case so we can assist you further.
Kind regards,
Subdued Customer Care
Returns postage cost twice as much as…
Returns postage cost twice as much as the delivery postage. Thats devious. I dont mind paying a normal postage fee for a return but not over £9 and with no option for drop-off in store.
June 18, 2026
Reply from Subdued
Hi Alice,
Thank you for your feedback.
We’re sorry to hear you’re disappointed with the return costs. Please note that our return policy, including return shipping fees, is clearly stated on our website before purchase.
We remain available should you need any further assistance.
Kind regards,
Subdued Customer Care
Customer Service - non existent???
The product is fine, but I received everything twice and paid twice. While that is probably my mistake I wrote to the support and haven´t heard back in a whole week. That is just not good enough.
June 18, 2026
Reply from Subdued
Hi Bettina,
We’re sorry for the inconvenience and the delay in our response. Please contact us at infosubduedshop@subdued.com so we can assist you with your case.
Kind regards,
Subdued Customer Care
I loved that my product arrived on time
June 4, 2026
Reply from Subdued
Hi Regina,
thank you for leaving 5 stars!
We’re delighted that we met your expectations!
We look forward to seeing you again soon for more purchases on subdued.com!
Subdued Customer Care
i never received my package.
June 10, 2026
Reply from Subdued
Hi Lyla,
we are so sorry to read this! We just now received the confirmation that your order has been lost by the carrier. We already contacted you regarding this issue.
Thank you and have a nice day,
Subdued Customer Care
It was great quality and super cute
It was awesome it’s so soft and i got so many compliments!
May 27, 2026
Reply from Subdued
Hello Alex,
thank you very much for leaving your positive review and giving us 5 stars!
We’re really delighted that you were satisfied with our services.
See you soon on Subdued.com!
Subdued Customer Care
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