Helium 10 Reviews 

707
TrustScore 2 out of 5

2.2

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Review summary

Created with AI, based on recent reviews

Considering 43 reviews, most reviewers were unhappy with their experience overall. Customers frequently report significant price increases and the removal of features from their existing plans, often forcing them to upgrade to more expensive tiers for basic functionalities. Many feel that the value and utility of the product have declined, with some tools becoming unreliable or intentionally crippled. This has led to a perception of questionable pricing practices and a lack of respect for loyal users. However, some customers also noted positive aspects of the product, finding the tools useful for their business needs. A few other people also felt that customer service could be responsive and helpful, with some even receiving refunds for subscription issues.

What people talk about most

Subscription

Users describe negative interactions with subscription, citing concerns about billing practices and... See more

Price

Reviewers express strong dissatisfaction with the pricing, noting that prices are constantly increasing while... See more

Customer service

Customers had ambiguous experiences with customer service, with many expressing significant dissatisfaction.... See more

Product

People report negative experiences with the product, with many expressing that it has become terrible and far... See more

Service

Customers consistently note negative experiences with service, with many expressing disappointment after... See more

Reviews shaping this summary

Rated 2 out of 5 stars

Been using Helium 10 for near about 5 years. Honestly, I mostly signed up back then for the Freedom Ticket.Those episodes and the guests they brought on were just flat-out fantastic. The software did... See more

Rated 2 out of 5 stars

If you run a serious multi-marketplace e-commerce business, stay far away from Helium 10. They have officially joined the club of software companies that quietly strip away core features while h... See more

Rated 2 out of 5 stars

Long-term user here. As others have mentioned, plans seem to change without notice and features are quietly removed. I even tried cancelling on the day of renewal, but no refund was offered. Ove... See more


Company details

  1. Software Company
  2. Business Development Service
  3. e-Commerce Solution Provider
  4. Online Marketing Agency
  5. Online Marketplace
  6. SEO Service

Written by the company

Helium 10 is a leading SaaS company that empowers e-commerce sellers, brands, and agencies to excel in the competitive worlds of Amazon, Walmart, and beyond. Helium 10's comprehensive suite of software solutions, with 30+ online tools, is crafted to cater to the unique needs of these marketplaces. Whether you are a seller, brand, or agency, Helium 10's wide array of powerful features, including advanced product research capabilities, keyword research tools, listing optimization & management tools, competitor analysis, and efficient inventory management solutions, equips you with the necessary resources to grow your e-commerce business and surpass your competition. By harnessing data-driven insights and offering a user-friendly interface, Helium 10 enables informed decision-making, improved visibility, and maximized sales potential. Join millions of sellers, brands, and agencies who have entrusted Helium 10 to elevate their Amazon and Walmart businesses. Helium 10 is always striving to provide the best software for their users, and launch new and improved tools regularly. Experience an unparalleled e-commerce journey and reach new heights with Helium 10.


Contact info

2.2

Poor

TrustScore 2 out of 5

707 reviews

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No recent history of asking for reviews

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2.2

All reviews

(707)

54 reviews in the last 12 months

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Rated 1 out of 5 stars

fraudulent service

even after requesting to cancel subscription, they charged me. I am trying to contact them on email but no reply. Absolutely horrible service

September 2, 2025
Unprompted review
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Rated 1 out of 5 stars

I wish I could rate this a 0

I wish I could rate this a 0. No option to cancel my subscription the option is just greyed out. I contact support and they tell me to wait 24 hrs. I wait no actions have been taken forcing me to now re order a new bank card. complete bs 0/10 experience.

August 30, 2025
Unprompted review
Rated 3 out of 5 stars

Valuable Core Tools, But Premium Services Fell Short

I’ve been using Helium 10 for the past year, initially drawn in by a compelling sales pitch. I committed to a premium plan at $1,800/month, expecting top-tier service—especially with the Manage Refund Service and the Concierge support.

Unfortunately, the experience with these premium features was disappointing. The Manage Refund Service often opened cases but failed to follow up, resulting in over $10,000 in missed reimbursements. Despite repeatedly raising these concerns with my assigned contact (included as part of the premium package), there was no resolution—the communication was ineffective, and support was largely unhelpful.

On the bright side, the core functionalities of Helium 10—especially keyword research and competitor analysis—are quite strong and continue to deliver value. Recognizing this, I renewed my subscription but wisely adjusted my plan, reducing costs by 90%, and now focus solely on the tools that genuinely provide ROI.

In short, Helium 10 offers solid research tools, but the high-priced add-ons and Concierge services did not meet expectations. If you're considering the platform, I recommend sticking with the core features and being cautious about upsells that promise more than they deliver.

June 12, 2025
Unprompted review
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Rated 1 out of 5 stars

DO NOT USE

Helium is the worst company I have ever used, if you want to pay for services that do not work, only speak to Virtual Bots and then remote customer service agents that are as useless as bots with NO access to speaking to a HUMAN then choose Helium, be careful when you tick their terms and conditions as after 7 days you give away any rights to a refund.

May 4, 2025
Unprompted review
Rated 5 out of 5 stars

Quick response

They were able to promptly take and solve my case and consult, they were very polite and even offered more than 1 option. Both teams that attended me worked very well.

May 26, 2025
Unprompted review
Rated 1 out of 5 stars

Helium 10 is a fraud and scam

Helium 10 is a fraud and scam! They created a non-existent fake email and duplicated your bank card to repeat charge customers. If you question them, they will say you did it, and you can not cancel a fake account with your card because you do not have access! They even asked for your copy of ID! Baster! Stay away from them and report them to the regulators and police! Block them from your bank and order a new card! These companies should be taken down!!!

April 23, 2025
Unprompted review
Rated 1 out of 5 stars

No refund after automatic renewal – very disappointing

I subscribed to Helium 10 but haven't used it for over 6 months. Recently I was charged €99 for automatic renewal. I contacted support immediately to ask for a refund.

Unfortunately, they refused, citing their terms. I understand rules, but charging without usage and refusing a refund is not fair. They offered only credits, which I don’t need. I’m unemployed and this money is critical for me.

This was a bad customer experience. I expected understanding, not formality. Be careful with automatic renewal – they don’t even send a reminder.

I do NOT recommend this service unless you are using it daily.

April 11, 2025
Unprompted review
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Rated 1 out of 5 stars

unclear refund policy

Really disappointed with how unclear the refund rules are. They said it was easy to cancel, 7 day trial, on my 6th day I cancelled and now after 10 days I saw that there's still no refund, I pinged them in the chat and they said that the refund before 7 days only happens if I reach out to customer support, it doesn't work if I just press cancel on my subscription. Like, why is that button even there there? This is MISLEADING and unethical!

They still say "as a gesture of our goodwill and commitment to your satisfaction, we offer to refund the unused portion of your last payment.". ZERO goodwill, they're being super dishonest and have the nerve of telling me about goodwill!

April 29, 2025
Unprompted review
Rated 2 out of 5 stars

Tool is let down by its support

Helium10 offers a great set of tools to build your Amazon and Wallmart business. However, if you run into problems and need assistance from their online chat support, you are in for a treat. It is worth nothing, zero, 0 stars. Even when you ask to be referred to a living person, it is a matter of hit-and-miss. Once a live person is allocated to your question, the person often is not really qualified. It takes a long time for a question to be answered, ranging from hours to days. I would not recommend Helium10 for this reason alone.

April 14, 2025
Unprompted review
Rated 1 out of 5 stars

Signed up for their $270 package and…

Signed up for their $270 package and could not get a single person to reply to me or setup a call with me to teach me their system... but I did get a call from a guy wanting to sell me their enterprise version for a ton more money even though I had been trying to contact someone there for a month just o spend 5 minutes with me so I could ask some questions..

Absolutely awful business model. No idea what to do on it and no one to help me.

April 1, 2025
Unprompted review
Helium 10 logo

Reply from Helium 10

Hi Stephen,

Thank you for taking the time to share your feedback. I'm truly sorry to hear about your experience and the frustration you've encountered — this is not the onboarding experience we strive to provide.

While our Technical Support team primarily assists with billing and technical issues, we completely understand how valuable it is to get the right guidance when you're getting started. That’s why we offer one-to-many training sessions led by our Customer Success team, specifically designed to help you learn the platform, get your questions answered, and feel confident using our tools.

You can find our full schedule of weekly webinars, live training sessions, and office hours here:
https://forum.helium10.com/category/helium-10/announcements-events-and-new-features/weekly-events-webinars-and-office-hours

We’d love for you to join these sessions — they’re a great way to get started with the fundamentals and connect directly with our product experts.

Additionally, we offer a robust Help Center with step-by-step articles and video tutorials on all our tools, available here once you're logged in:
https://kb.helium10.com/hc/en-us

Once again, I sincerely apologize for the inconvenience you've experienced. I appreciate the opportunity to point you toward the resources available, and we're here to make sure you get the support you need. If you have any further questions or need help finding the right session, please don’t hesitate to reach out to us at support@helium10.com.

Sincerely,
Nada S
Sr Manager of Support

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Rated 1 out of 5 stars

I purchased a subscription about six…

I purchased a subscription about six months ago for around 100 CAD, believing it would provide genuine data. However, after my long-term use, I have found that the data is unreliable and seems to be misleading.

I opened my Amazon account to start selling, and I sold 8 items totaling 240 CAD. However, when I logged into my account, it stated that my sales were 750 CAD, which I believe is completely false. I am considering filing a complaint against them, as they have provided false and inaccurate information.

Please don't waste your money

March 28, 2025
Unprompted review
Helium 10 logo

Reply from Helium 10

Hi Avtar,

Thank you for your feedback, and I'm sorry to hear about your experience. We understand how frustrating it can be when the data doesn’t align with what you’re seeing on your end in other platforms such as your Amazon Seller Central, and we would like to take a further look into the data discrepancies you mentioned.

To help us investigate this further, please email us at support@helium10.com with "Data Discrepancies - Trust Pilot Review" as your subject and provide the following:

1. The date range and the specific tools you were using when you noticed the discrepancy.
2. Any screenshots of the data you received from Helium 10.
3. Any relevant details from what you saw on your end in Amazon for comparison.

Once we have this information, we’ll be able to escalate it directly to our engineering team for a deeper review.

We truly value your business and would appreciate the opportunity to resolve this for you.

Sincerely,
Nada S
Sr Manager of Support

Rated 1 out of 5 stars

Feels like a scam

Hi team,

I paid for the service, but it’s not working as it should. On top of that, I can’t even reach support – the chatbot doesn’t respond normally.

Bradley, your service is a joke. This feels like a scam.

Really disappointed.

March 26, 2025
Unprompted review
Helium 10 logo

Reply from Helium 10

Hi John,

We’re truly sorry to hear about your experience, and we understand your frustration. We want to make sure we get this sorted for you as quickly as possible.

To better assist you, could you please provide more details about the issue you’re encountering? You can email us directly at support@helium10.com, and one of our support agents will be happy to look into this further and help resolve the situation.

If you’re using the chatbot, you can select the “Something else” option to connect with a live agent right away, and they will be able to assist you directly.

We truly appreciate your feedback and are committed to improving your experience with our service.

Best regards,
Nada S
Sr Manager of Support

Rated 1 out of 5 stars

Inaccurate data for Australian market.

Type in "car accessories" into your Australian Amazon browser then hit X-ray key words and only 4 key words appear, compared to Amazon USA which produced over 200 key words, I wrote to Helium 10 to please explain, and they replied, the US market is much bigger. Not a good answer.

My following question was,
Hi team,
I am writing to seek clarification regarding conflicting sales data between Helium 10 and Amazon for ASIN: B0D9N6PGV7. According to Amazon, more than 600 units were sold in the past month at $59.99 each, which totals $39,994.00. However, Helium 10's X-ray product search indicates sales of only $5,000 per month.
Could you please help explain this discrepancy?

They answered by saying,
Thank you for raising your concern. I understand that you are worried about the product being in the research phase and the estimations being inaccurate due to our algorithms. 
Helium 10 makes every effort to provide you with the most accurate data at its disposal. 

March 26, 2025
Unprompted review
Helium 10 logo

Reply from Helium 10

Hi Phil,

We’re truly sorry for the experience you’ve had, and we understand your frustration. To ensure you get the assistance you need, a Senior Technical Support Specialist will be reaching out to you within the next 24 hours to discuss your request in more detail.

We appreciate your patience and look forward to assisting you further!

Best,
Nada S
Sr Manager of Support

Rated 1 out of 5 stars

Very bad customer experience

Very bad customer experience. The support staff just disappear. Also I signed up for the Starter Plan because it says you can use the Scribbles tool. I had a 20% discount code that I was going to use for Platinium. However, since I realized I could use Scribbles on Starter, I paid for that plan instead. But when I tried to use it, it said I needed to upgrade to Platinum 🤨 and then, the 20% coupon for Platinum was not valid. The support staff were unable to resolve this quickly, and then started to ignore messages. Helium 10 is going downhill, and needs to get it's act together. It feels like a barren wasteland of tools, compared to 5 years ago when it felt innovative, with capable customer support that would solve problems rapidly (with a much better understanding of the tech). Now they have random Customer Support staff that are uneducated and lacking any techical or emotional intelligence to enact decisions by themselves (i.e quickly applying the 20% discount in order to solve the customer's issue). They cannot enact decisions by themselves, which is ridiculously slow and wastes mine and the companies resources (time, attention, money). The support agent called 'May' ignored me after multiple follow-up messages, and failed to offer any genuine support before completely disappearing.

March 19, 2025
Unprompted review
Helium 10 logo

Reply from Helium 10

Hi Peter,

Thank you for taking the time to share your feedback. We genuinely apologize for the experience you've had, and we understand your frustration.

Regarding the Scribbles tool, we realize there was a misunderstanding about its functionality on the Starter plan. To clarify, while the Starter plan includes "limited" access to certain tools like Scribbles, this access is only available during the first 30 days after account creation. We should have communicated this more clearly upfront, and we appreciate you pointing this out.

We sincerely apologize for the delays you encountered with support. It’s never our intention to leave our customers waiting or feeling unheard, particularly during transitions when agents are logging off and on. Rest assured, we've processed your upgrade, applied the 20% discount, and resolved the refund accordingly. Your feedback will help us improve our support process, and we're taking steps to ensure quicker, more effective responses in the future.

We truly value your business and would love to continue working with you to ensure a smoother experience moving forward. If you have any further questions or concerns, please don't hesitate to reach out directly. We're here to help!

Best regards,
Nada S
Sr Manager of Support

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Rated 1 out of 5 stars

good app but terrible service and…

good app but terrible service and scammers. i paid for a month fee and they charged me another extra month without my consent.

February 28, 2025
Unprompted review
Helium 10 logo

Reply from Helium 10

Hi Francisco,

Thank you for sharing your experience, and I’m truly sorry to hear about the frustration you’ve encountered. I completely understand how upsetting it can be to feel like you’ve been charged unexpectedly.

Our software operates on a subscription-based model, with payments taken either monthly or annually to your choice, as stated when signing up. If you had canceled your subscription but were still charged, we sincerely apologize for any confusion or inconvenience this caused.

To resolve this matter, please reach out to our support team at support@helium10.com with "Trust Pilot - Refund Request Review", and a billing team agent will assist you in reviewing your account and any charges made, if there was an error, they will also make any corrections as needed.

We appreciate your feedback and are committed to helping resolve this issue as quickly as possible. Thank you for your understanding.

Sincerely,
Nada S
Sr Manager of Support

Rated 1 out of 5 stars

terrible experiance

my dashboard is not updating last 7 days. I contacting with customer service. but They did not do anything. I paid for nothing.

February 21, 2025
Unprompted review
Helium 10 logo

Reply from Helium 10

Hi Cengiz,

Thank you for reaching out and sharing your experience. We sincerely apologize for the inconvenience you’ve faced with your dashboard not updating. If this issue is related to our MT360 tool, please note that it was a known issue that took longer than expected to resolve due to its complex nature that support agents are unable to resolve without engineering assistance. If you're still experiencing this problem, or if it’s unrelated to the MT360 tool, we want to ensure your issue is properly addressed and fully resolved.

Please email us at support@helium10.com with "Trust Pilot - Dashboard Issue Review" in the subject line, and we’ll escalate your ticket to our engineers for further investigation.

We truly appreciate your patience and are committed to resolving this for you as soon as possible. Thank you for your understanding.

Best,
Nada S
Sr Manager of Support

Rated 1 out of 5 stars

Absolutely terrible customer service

Absolutely terrible customer service. I signed up for a tool from H10, and within an hour requested a refund as I realized that I needed a more expensive set of tools from them. The agent informed me that they no longer honor that guarantee. This is so short sided as they would have made more money from me, but now I'm an unhappy customer and will never purchase anything from them. Buy tools elsewhere, this is a money grab and deceptive business practice.

February 14, 2025
Unprompted review
Helium 10 logo

Reply from Helium 10

Hi there,

Thank you for sharing your experience, and we truly apologize for the frustration you've encountered. We want to clarify that we always strive to provide the best customer service and are committed to honoring refunds within our current policy.

I would like to personally investigate your request further and see if it meets our refund guidelines, please email us at support@helium10.com with "Trust Pilot - Refund Request Review" in the subject line. Our team will review and look into your case and ensure it’s handled according to our policy.

We appreciate your feedback and hope to resolve this matter in a way that restores your trust in us. Thank you for your understanding.

Best,
Nada S
Sr Manager of Support

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