Cowboy Reviews 

Omg. Most horrible purchase of my life. Bought the bike 2 years ago on black friday, got it 7 months later so I have it now for a year and 5 months. My whole bike does not connect anymore, so I can not use the electric part of the bike, its broken. The bike stores can't help me because the items they need from Cowboy are not available. Besides that my lights do not work for ove r6 months, also these items are not available so my bike has no light and is extremely though to ride without the electric part. Cowboy has no place to complaint, and I filed several tickets through the app where I never got any response back on. I paid 3500 for this bike, and they just leave you hanging. THE WORST PART IS: they set garantee is starting from the moment I purchased the bike, so that is right now?! Even though they send me the bike 7 freaking months after the purchase. unbelievable.

Cowboy has truly nailed the combo of design, simplicity and comfort. Reliable, sleek and beautifully minimalist, it offers everything you need, and not just for short urban rides. The intuitive mobile app, the community, and, perhaps most importantly, the real humans behind the brand make you feel like you’re part of the family. Cowboy has understood what really matters!

Unable to ride my bike for over a year as unable to get technical support on to replace parts to secure battery and can’t verify if battery needs replacing either - again cos no technicians in uk anymore (or appts available )
Took annual fee for support from my account despite cancelling in previous year for same issue - fortunately bank refunded
Horrendous response times online to any queries and unable to speak to a human at any point so while bikes are nice support is almost non existent - until they get their act together buy another bike -i had to but Tenways as commute on my bike and this has been fine - would love to get cowboy going again so can cycle with another of the family but it is the most frustrating experience dealing with cowboy - shame as bike was nice but really get the impression they dont care and are inept

Been working for a couple of years in client support, I learn the importance for brands of having great customer service and especially great agents. Yasin and Lina from Cowboys bikes were one of them! Great brand, with a great CS. Thank You.

The bike is nice, when it works. It is completely impossible to get in contact with Cowboy if you need any help. My bike stopped working, and trying to contact them through the app is impossible: no answers to questions, requests for help or tickets, nothing, it's just calling into the void. Via the app they point to several service providers in my areas, but they all say the same: they are not working with Cowboy anymore, because they can't get into contact with them and no parts are being delivered. What is completely astonishing to me is that there are representatives of Cowboy posting answers here like they are still doing something for their customers. Please don't buy anything from Cowboy. Again, the bikes are nice, but if anything breaks (which it will) you are left with a very expensive disappointing experience.

I would give it no stars if I could
My bike was recalled as unsafe to ride in April 2025. It still hasn’t been repaired / replaced. Total waste of money - empty promises- slick advertising but no actual bike. Do not waste your cash on this company.

My Cowboy C4 ST, purchased for over £3,000 in July 2024, was affected by the serious frame safety recall announced in 2025.

My bicycle was collected in July 2026, but I still have no repaired bicycle, no confirmed return date and no meaningful progress update.

Cowboy previously indicated my bicycle was among the first five UK bikes being processed. Months later, nothing has been resolved.

Despite repeated emails, Cowboy has provided no meaningful assistance in resolving my case.

I do not leave negative reviews lightly. I have given Cowboy every reasonable opportunity to put matters right. Legal action is costly and time-consuming, and customers should not have to resort to it.

I now feel that sharing my experience publicly is one of the few options remaining.

I sincerely hope Cowboy takes corrective action and finally returns my bicycle.

Premium prices, terrible quality and even worse customer service.

I've been trying to get an issue with my Cowboy bike resolved for over 10 months now. Ten months of emails, endless back and forth, and still no solution.

Cowboy markets itself as a premium brand, but the moment something goes wrong, you're on your own. Their customer service is dismissive, unhelpful and completely unwilling to take responsibility.

For a company selling bikes at these prices, the lack of accountability is ridiculous. It's honestly one of the worst customer service experiences I've ever had.

Save yourself the frustration and spend your money elsewhere.

After 4 years satisfied. I found a local bikeshop for maintenance because the dealer coverage is poor. They did a good job and bike is solid. Pleased they survived.
Tom

I have been a loyal cowboy user for more than 3 years. And while i still stink the design and performance have been impeccable I am very sorry to say that the golden times have come to an end. My ST bike got under the recall case (goo Cowboy citizens, I thought!). Despite waiting for a year, I left my bike with the producer to finally exchange my frame. Alright! Sounds good!

Then I waited not for 4 weeks as promised, but for more than 8. And in the meantime I spent 150 euros on renting a temporary bike (which I think Cowboy should have provided).

In the end my bike was returned broken, with a weird unsafe sound coming from the electric motor. And the cowboy team replied to our email “oh yes! we know about the issue!”. So then why da heck I got a broken bike back? If you know the isssue?

A shop in Amsterdam we were sent to told they couldn’t fix it. And the Cowboy team has been ghosting us since then.

My heart is broken, Cowboy, as well as my bike.

The bike itself is amazing. Beautiful and sleek design. But the after service can be way better, from shipment in the first place to the recall process, the team seldom provided me straight or solid responses which I found them useful.

I have problem with connecting to the bike but Cowboy team has this fixed, thanks for help cowboy team. :)

The new battery arrived quickly once it was shipped.

Do not buy from Cowboy. More than a year later, I am still waiting for the refund of a bike that was never even shipped because of delays.

Outstanding user experience, the bike and app are so easy to use and require little maintenance.
The Cowboy team has alwyays been helpul and reactive.

Great service and marvelous advice! 08-10

Very good bike.
Ive had a classic for 4 years and i was very happy with it. It looks amazing, the ride is good no majore faults at all. Ive now upgraded to thr Cross and so this one looks awesome and feels sturdy too.
I will always be a customer of Cowboy
The only the thing that i would like them to upgrade is customer services availability.

More than a year ago I was told my Cowboy bike had a production fault and the frame could break in half at any moment. Today I am still waiting for a response from Cowboy on how to resolve it (the app ridiculously says someone will be soon helping me — it's been 72 weeks).

I continued to use the bike and now a little part snapped and destroyed the motor. After reading some Reddit posts, this is a common issue, because the little part is of very poor quality and tends to break after 1000 kms. Again I write their support, but they simply do not respond.

Unfortunately it was a huge mistake buying this bike and now looking through their website, it is appaling how much they lie about the quality of their product and service. Their marketing tries very hard to make them look like a regular company. Behind it is just a chaotic startup, lying their way to survival, and trying very hard to contain all the negative experiences their customers have.

Now I am stuck with a 3K EUR bike that might brake in half, with a broken motor, and absolutely no way to contact the brand or get anything fixed.

I ordered a replacement charging plug for my Cowboy bike on 23rd August and, over six weeks later, I'm still waiting for it to arrive.

It's a charging plug, not a replacement bike. How can something so basic take this long?

What's even more frustrating is the complete lack of customer service. I've now sent five emails chasing the order, with no meaningful response. When I finally received a reply, it was another generic, clearly automated message telling me to check my customer portal. Exactly the same response I'd received previously.

Meanwhile, my Cowboy app keeps reminding me that my battery needs charging. Brilliant, if only I had the charger I've already paid for!

I've now raised a formal complaint and requested that someone from senior management actually looks into this, rather than sending another automated response.

For a company selling premium-priced electric bikes, the aftersales service is unbelievably poor. There's seemingly no accountability, no urgency and no straightforward way to speak to an actual person.

I actually like the bike, which makes the whole experience even more disappointing.

Cowboy, please have someone contact me who can actually resolve this. I just want the product I've paid for. It really shouldn't be this difficult.

Always very friendly but sometimes there are some small misunderstandings.