Tower Reviews 

3,843
TrustScore 4.5 out of 5

4.3

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Review summary

Created with AI, based on recent reviews

Evaluating 1,954 reviews, reviewers overwhelmingly had a great experience with this company. Consumers consistently point out that the online platform is very easy to navigate, making it simple to compare options and secure competitive pricing for their vehicles. Many individuals highlight the helpful staff members, describing them as patient, courteous, and exceptionally efficient at resolving policy questions quickly. Some reviewers were not happy with the customer service experience, pointing out frustrating difficulties and long wait times when trying to get through on the phone. A few users also noted challenges with language barriers during phone calls, which occasionally made resolving inquiries much more complicated than expected.

What people talk about most

User experience

Reviewers highlight positive aspects of user experience, consistently noting how quick and straightforward... See more

Service

Reviewers mention positive feedback about service, highlighting efficient, professional, helpful, and... See more

Customer service

Customers consistently note ambiguous experiences with customer service, reflecting a wide split in opinions.... See more

Price

Users describe positive interactions with price, highlighting that rates are competitive and often lower than... See more

Staff

Customers report overwhelmingly positive experiences with staff, highlighting helpful, polite, and efficient... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Great service, but on phone interaction took a long time. As a client with several policies, I would have thought the process for getting a new policy should have been shorter. I think I spent 40... See more

Company replied

Rated 4 out of 5 stars

EV cars come in different battery sizes. There was no provision for entering this when making an online application. I was fortunate to get a salesperson who knew how to change the upper limit of our... See more

Company replied

Rated 4 out of 5 stars

After comparing several insurance providers using the same coverage options and variables, I found this provider to be the most affordable. One thing I also noticed is that pricing varies significantl... See more

Company replied

Rated 4 out of 5 stars

When I did eventually get through to a real person, they could not have been more helpful. Annoyingly I cannot remember her name, but she was a Pasifika lady and was a great ambassador for Tower. Plus... See more

Company replied


Company details

  1. Insurance Company

Written by the company

Tower is Kiwi born and bred insurance company that's been around for over 150 years. We're always looking for new ways make insurance simple like making sure our policies are written in plain language, offering a range of simple and flexible options to suit your needs and making it easy to manage your insurance online in your own time with My Tower.


Contact info

4.3

Excellent

TrustScore 4.5 out of 5

4K reviews

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4.3

All reviews

(3,843)

1,903 reviews in the last 12 months

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Rated 1 out of 5 stars

Your company is terrible.

Your company is terrible.

August 28, 2026
Tower logo

Reply from Tower

Hi Chris,

We're sorry to hear that you feel this way. If you have additional feedback, we can assist you with, please let us know how we can improve moving forward.

Thanks,
Tower Team

Rated 5 out of 5 stars

Very honest super easy to manage and…

Very honest super easy to manage and access

August 28, 2026
Tower logo

Reply from Tower

Kia Ora Tyler,

Thanks for your review and sharing your experience with us. We appreciate your feedback.

Warm regards,
Tower Team

Rated 5 out of 5 stars

Easy to do online quote

Easy to do online quote. Quick to get in place. Competitive pricing.

August 28, 2026
Tower logo

Reply from Tower

Hi Lesley,

Thanks for sharing your experience with our online quote journey process! We're glad to have you onboard.

Warm regards,
Tower Team

Rated 4 out of 5 stars

Was quick and easy.

August 28, 2026
Tower logo

Reply from Tower

Hi Shiva,

Thanks for your review - we're pleased to know that the process to get cover was quick and easy for you.

Warm regards,
Tower Team

Rated 5 out of 5 stars

Updating my Insurance online was easy…

Updating my Insurance online was easy and fast after seeing Towers Television promotion advertising with a 2 months free promotions on any new policy. It made sense to have all my Insurance with the one Company

August 28, 2026
Tower logo

Reply from Tower

Hi Robert,

Thanks for your review. We're pleased to be able to offer you cover for all your assets, and that the 2MONTHS promotion helped make this decision for you.

Warm regards,
Tower Team

Rated 5 out of 5 stars

The process to insure both vehicles was…

The process to insure both vehicles was easy and fair …the Tower representative was extremely helpful and explained everything clearly.
The premiums are manageable which is important in the current economy.

August 28, 2026
Tower logo

Reply from Tower

Hi Michael,

Thanks for your kind words! We're pleased to have you onboard with us and know that your cover was affordable for your needs.

Thanks,
Tower Team

Rated 5 out of 5 stars

It was really easy to get my car…

It was really easy to get my car insured and I didnt have to stress out about anything at all.

August 28, 2026
Tower logo

Reply from Tower

Hi Sachindr,

We're pleased to hear that the process to obtain your new car insurance was easy and stress-free!

Thanks for your feedback,
Tower Team

Rated 5 out of 5 stars

Very easy to apply

August 27, 2026
Tower logo

Reply from Tower

Hi Johan,

Thanks for joining Tower! We're thrilled to have you onboard and know that the process to apply was easy for you.

Warm regards,
Tower Team

Rated 4 out of 5 stars

Access to the website and fast…

Easy access to the website and fast response with answers and fair prices

August 25, 2026
Tower logo

Reply from Tower

Hi Petrus,

Thank you for your review - we appreciate you taking the time to share your recent experiences with us!

Warm regards,
Tower Team

Rated 4 out of 5 stars

Plus & minus for Tower

Biggest plus was thatTowers prices were cheaper than other quotes :-)
On a negative though, I feel existing clients aren't being rewarded for their loyalty, as latest monetary incentive was ONLY for NEW clients :-(

August 28, 2026
Tower logo

Reply from Tower

Hi Glenys,

Thanks for your feedback. Our current promotion is applicable to new policies (not new customers), however, for renewing policies we are offering automatic entry into the draw to win your renewal premium on us for eligible customers - refer to our promotional ts&cs here - https://www.tower.co.nz/terms-and-conditions/promotional/

Thanks,
Tower Team

Rated 5 out of 5 stars

Minor ding , big expense

I had accident that was minor. My fault. Everyone was so kind. Tower staff on phone. Still cost 3 to 4 thousand. Auckland Panel and Paint were amazing and a special mention to the lovely receptionist who was so helpful.

August 28, 2026
Tower logo

Reply from Tower

Hi Cheryl,

Thanks for your feedback - we are thrilled to hear you had such a positive experience for your claim recently!

Warm regards,
Tower Team

Rated 5 out of 5 stars

easy to set up and understand great…

easy to set up and understand great cover with road side assistance added

August 24, 2026
Tower logo

Reply from Tower

Hi Keri,

Thank you for your kind review! We're delighted to hear our coverage was easy to obtain and reflected the aspects that were most important to you.

Thanks for sharing,
Tower Team

Rated 4 out of 5 stars

Super easy online

Super easy online. Straight forward questions, nicely laid out. Did appreciate not getting bombarded with follow-up’s while going through and getting quotes. Only thing is I would’ve liked to have my quotes clearly given with AND without promotion and discount.

August 21, 2026
Tower logo

Reply from Tower

Hi Mr White,

Thanks for your review and feedback of the online quote journey! We're pleased you chose Tower for your cover, and will pass on feedback around viewing the pricing without promotions.

Thanks,
Tower Team

Rated 5 out of 5 stars

Very competitive

The ease of arranging the policy and the competitive price made this an easy decision for us.

August 27, 2026
Tower logo

Reply from Tower

Hi Gary,

Thank you for your review - we're pleased to hear that you found the pricing and policy coverage suitable for your needs.

Thanks for choosing Tower.
Tower Team

Rated 1 out of 5 stars

No follow up

wasnt given option of applying the 2MONTH free option at payment checkout when purchasing new policy. emailed a query and 4 days later still have not had a reply.

August 27, 2026
Tower logo

Reply from Tower

Kia Ora TM,

Thanks for your feedback. We have reviewed your policy and can confirm that the 2MONTHS promotion was applied to your new policy, we have sent you a copy of your policy certificate which displays 'Discounts' on the first page of the policy details for your reference.

If you are unsure around how the payments work and why you are still being charged for the policy during the first two months, please refer to points 8 & 9 in the terms and conditions on our website here - https://www.tower.co.nz/terms-and-conditions/promotional/2months-discount/

Thanks,
Tower Team

Rated 5 out of 5 stars

i think price and service was…

i think price and service was excellent, plus the two mths free was very helpfull

August 27, 2026
Tower logo

Reply from Tower

Hi E,

Thanks for your feedback! We're thrilled to hear that you appreciate the current promotion and that meant you were able to get affordable cover for your needs.

Thanks,
Tower Team

Rated 5 out of 5 stars

A deserve award

A deserve award. Don't let me down.

August 27, 2026
Tower logo

Reply from Tower

Hi Murray,

Thank you for your review - we are delighted to have you onboard and hope to provide you with great cover and assistance for your new policy this year.

Warm regards,
Tower Team

Rated 5 out of 5 stars

Tower made it easy

It was so easy like spreading butter on bread I'm terrible with devices but tower took my anxiety away & made my experience amazingly easy. Thank you tower now both my cars are insured I'm very pleased & happy thanks again tower

August 21, 2026
Tower logo

Reply from Tower

Hi Rameka,

Thank you for your kind words - we're delighted to have you onboard with us and know that we were able to reduce any anxiety around the insurance process.

Warm regards,
Tower Team

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