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Review summary

Created with AI, based on recent reviews

Considering 45 reviews, reviewers overwhelmingly had a great experience with this company. Consumers frequently praise the detailed health and DNA reports, noting that they provide invaluable, science-based insights, structured information, and highly actionable recommendations. People also appreciate the incredibly supportive staff and helpful expert consultations, finding the online platform exceptionally useful for improving their personal wellness journey. Some reviewers were not happy with the customer service, mentioning unreturned emails, unexpected difficulties with membership cancellations, or unresolved refund requests. A few other people also felt that the website was confusing and difficult to navigate, and they encountered frustrating hurdles during the online purchasing process.

What people talk about most

Product

Customers had positive experiences with product, noting they really love all the features and data available.... See more

Customer service

Users describe ambiguous interactions with customer service, reflecting a wide range of differing... See more

Service

Clients share positive opinions on service, highlighting team members who go above and beyond. Reviewers note... See more

Website

People report ambiguous experiences with the website, with some finding the web format inviting and easy to... See more

User experience

Consumers find user experience to be positive, appreciating the in-depth information structured in a sensible... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Feedback for Cassie – Outstanding Discovery Call! I just wrapped up a fantastic discovery call with Cassie and wanted to pass along my compliments. She provided top-notch, highly knowledgeable su... See more

Company replied

Rated 5 out of 5 stars

This SelfDecode experience has been so thought provoking. I love it. The web format is inviting. I go in every couple days and browse at all my results and information. One of my better purchases... See more

Company replied

Rated 5 out of 5 stars

I've been with SelfDecode almost from the beginning. It's the most cost effective way to find genetic and lifestyle answers to any health concerns. Is it perfect? No, but only because it's... See more

Rated 5 out of 5 stars

It's great to be able to get more personalized and direct information to make better health choices. I had chronic illness and after using my DNA to create a personalized natural supplementation progr... See more

Company replied


Company details

  1. Software Company
  2. Fitness and Nutrition Service
  3. Health Consultant
  4. Wellness Program

About SelfDecode

Written by the company

Comprehensive - Actionable - Personalized - Easy to Use - Backed By Science

Contact info

4.3

Excellent

TrustScore 4.5 out of 5

817 reviews

5-star
4-star
3-star
2-star
1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 100% of negative reviews

Typically takes over 1 month to reply

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4.3

All reviews

(817)

43 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Amazing science-based insights and…

Amazing science-based insights and real, human customer support.

August 26, 2026
Unprompted review
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Reply from SelfDecode

Thank you so much! Hearing this makes our day. We really do care about getting it right on both fronts, so it means a lot to hear. 😊

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Rated 5 out of 5 stars

I have used SelfDecode for many years…

I have used SelfDecode for many years now, and it is always the place I go to learn more about what I need to live a healthier life. Each report tells a story in ways only my genetics could!

August 22, 2026
Unprompted review
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Reply from SelfDecode

Thank you for being with us for so many years — this is exactly why we do what we do! Your genetics really do tell a unique story, and we love that SelfDecode has been part of yours.

Rated 5 out of 5 stars

Kudos to Cassie, SelfDecode

Feedback for Cassie – Outstanding Discovery Call!

I just wrapped up a fantastic discovery call with Cassie and wanted to pass along my compliments. She provided top-notch, highly knowledgeable support while making the conversation feel natural and welcoming.

Ana answered every question thoroughly and went the extra mile with smart recommendations to help me get the most out of your services and products. I could not have asked for a better experience, and I hope she can remain my main point of contact!

June 5, 2026
Unprompted review
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Reply from SelfDecode

Thank you so much for taking the time to share this — it truly made our day, and I've made sure our team sees every word of it.

This is exactly the kind of experience we hope for: knowledgeable, thorough, and genuinely welcoming, with recommendations tailored to help you get the most out of your results. We're so glad that came through on your call.

And absolutely — our support team is small, so you will stay connected with the same few people going forward. Just reach out anytime and we'll make sure you're well taken care of. Here's to everything you'll discover!

Rated 5 out of 5 stars

Mind Blowing

This SelfDecode experience has been so thought provoking. I love it. The web format is inviting. I go in every couple days and browse at all my results and information. One of my better purchases.

August 10, 2026
Unprompted review
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Reply from SelfDecode

Thank you so much for this, Mark! We built SelfDecode to be exactly what you described: a place you actually enjoy coming back to, where your results stay interesting to explore over time. Knowing you're browsing every couple of days and finding it thought-provoking is the best feedback we could ask for. Here's to many more discoveries in your data — and if you ever have questions along the way, we're always here to help. 🧬

Rated 4 out of 5 stars

Great product

I wish the disease reports weren't an extra fee. I do really love all the features I have access to. Been using since 2022 I believe.

August 9, 2026
Unprompted review
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Reply from SelfDecode

Thank you so much for the kind words and for being with us since 2022.

We completely hear you on the Medical Condition Reports. If you'd like to explore adding them, feel free to reach out to our support team at support@selfdecode.com and we'll see what we can do for a loyal long-time member like yourself.

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Rated 5 out of 5 stars

The personalized insights are invaluable

The personalized insights are invaluable. Besides the test itself generating useful information, when you upload bloodwork history, medical history and past medical problems, it cross-checks your genetic build to give you truly bespoke advice. I haven’t seen any other program be able to do that.

July 31, 2026
Unprompted review
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Reply from SelfDecode

Thanks so much for your review, Bret!

Rated 5 out of 5 stars

I really appreciated Self Decode's help and guidance

I really appreciated Self Decode offering to help me navigate their website to get the most out of it. I knew I wasn't utilizing it to its full capacity. In particular, learning how to use AI for better analysis, but also loading LAB results and making best use of the recommendations. Both Cassie (a few weeks ago) and Sarah were exceptional in identifying the areas I needed to focus on. When the interviews were finished, each provided a very comprehensive email detailing what we discussed so that I could go back and review and act on the relevant issues. Thank you, this is really great support.

May 23, 2026
Unprompted review
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Reply from SelfDecode

Thank you so much, Derek — this truly made our day! We'll be sure to pass your kind words along to both Cassie and Sarah; knowing that the sessions were helpful and that the follow-up emails gave you something tangible to act on is exactly what we're aiming for. We're so glad you're getting more out of the platform now, and we're always here if you need anything. Wishing you all the best on your health journey! 💙

Rated 1 out of 5 stars

The website is terrible

The website is terrible. It appears that the company only wants consumers to sign up for the expensive packages. It's been impossible for me to simply upload my data and subscribe to Healthy Insights. I can't find anywhere to do it. Can't make it happen, and AI chat is useless. I keep getting directed by AI to a page that simply redirects me to the free report page. Nor can I find anything on the home webpage about Healthy Insights. I really feel that Self Decode doesn't want you to be able to just sign up for a membership anymore as the bundles are more lucrative. I'm not wasting anymore time on this website.

May 22, 2026
Unprompted review
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Reply from SelfDecode

Hi Chris, we're sorry the experience felt that frustrating — that's genuinely not what we want for anyone coming to us for the first time.

We actually have a solution ready for you! Our team has already been in touch via support, and we can get your existing DNA upload transferred over to a Health Insights account manually — so you won't need to start from scratch. We'd love to make this as smooth as possible from here.

Please check your support thread for next steps, and don't hesitate to reply there if you have any questions. We're happy to help!

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Rated 5 out of 5 stars

In-depth information that’s structured…

In-depth information that’s structured in a sensible, effective way. Great chat with SDC consultant…helpful, constructive and solution oriented. Thanks for your good work.

May 22, 2026
Unprompted review
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Reply from SelfDecode

Thank you so much for taking the time to review our product, Carolyn! We're thrilled the information hit the mark and that your consultation was helpful and solution-oriented — that's exactly what we aim for. Wishing you all the best on your health journey. 😊

Rated 5 out of 5 stars

Great experience

Overall, I’ve had a great experience. I’ve learned so much about myself and my health. Grateful for this app.

May 12, 2026
Unprompted review
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Reply from SelfDecode

Thank you for the kind words — this is what it's all about! So glad the app has been a valuable part of your health journey.

Rated 2 out of 5 stars

Easy and painless but…

Easy and painless, but not worth 200+ dollars for a the report. It claimed I would get personalized recommendations, and the advice I was given for my body type was “Aerobic exercise” and “Cinnamon”. Some of the supplements included had “insufficient evidence” supporting them. I am no closer to understanding myself than I was before I wasted 200 bucks.

May 8, 2026
Unprompted review
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Reply from SelfDecode

Thank you for the honest feedback, Kelly — we're sorry the report didn't deliver the depth and clarity you were expecting for the price.

You raise a fair point, and we hear you. While our recommendations are personalized based on your genetic data, we understand that some of them may feel too general or not actionable enough — and that's something we take seriously as we continue to improve our reports.

We'd love the opportunity to help you get more out of your results. Our support team can walk you through how to navigate your findings in more detail, and a consultation call may help connect your genetics to more specific, practical steps. Please don't hesitate to reach out — we'd like to make sure you feel the value was worth it.

Rated 5 out of 5 stars

Updating my SelfDecode review

It's about time I update my SelfDecode review. No matter how many times I talk about SelfDecode, I don't feel as if I'm reaching people. I get all kinds of glowing remarks about how good I look and as soon as I explain how, I get that deer in the headlights look. So, I'm going to try again. Why do people focus on improving the outside of their bodies, while totally forgetting the inside of their bodies? They'll wipe down their expensive Swiss watch but they have no idea how all those little gears, movements and balance wheels work. Well, we can't just ditch our old watch and buy another one. We have no choice but to keep the one we have running in peak form. This is what SelfDecode does. It keeps me running in peak form. As Bing Crosby sang, "You've got to accentuate the positive. Eliminate the negative. Latch on to the affirmative. Don't mess with Mr. In-Between."

April 28, 2026
Unprompted review
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Reply from SelfDecode

Hi Tom,

Thank you for your review! It means a lot to us.

All the best.

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Rated 4 out of 5 stars

My one on one meeting with Lusine today…

My one on one meeting with Lusine today was very very good. She explained how to go through the different reports, add a separate ChatGTP, etc. so that that service would give me summary. I am canceling SelfDeCode today in advance of the autorenewal in Nov 2026 because the layout of the website and information is too complicated for me to digest and I didn't know when I ordered it that it would be so difficult to move around the website. It was a big expense for me and though the results are incredible, I thought SelfDecode gave me one year of one on one help.

April 7, 2026
Unprompted review
SelfDecode logo

Reply from SelfDecode

Thank you so much for taking the time to share this . We're really glad your session with Lusine was so helpful! She's wonderful at breaking things down clearly.

We're sorry to hear the platform felt overwhelming at first. You're definitely not alone in that. SelfDecode packs a lot in, and it can take a session or two to find your footing. That's exactly why our consultation team exists.

We do want to gently clarify: while we don't include unlimited 1:1 calls as part of the subscription, we do offer quite a bit of ongoing support! Our customer support team is available 7 days a week and is always just an email away at support@selfdecode.com. And if any new questions come up around navigating your results, we're always happy to schedule another call.

Given how much you clearly value the insights, we'd love the chance to make this work for you before your renewal. Please don't hesitate to reach out — we'd love to keep you on this journey. 💙

Rated 5 out of 5 stars

What's great about Self-Decode, they don't sell your data!

What's great about self-decode, is the thing that's most important to me. Self-Decode doesn't sell your data to any other companies. Your data, is your data. Personally, I don't want my genetic data being sold to the highest bidder, or indeed any bidder. Thank you, Self-Decode for understanding this is the most personal data we have, and for respecting it.

March 30, 2026
Unprompted review
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Reply from SelfDecode

Thank you so much for your review. It means a lot to us. 🙏

You've put it perfectly: your genetic data is the most personal data there is, and we believe you should always be in full control of it. That's not just a policy for us--it's a core value that shapes every decision we make as a company.

We're so glad that comes through, and that it resonates with you. Reviews like this remind us exactly why we built SelfDecode the way we did. Thank you for trusting us with something so personal. 💙

Rated 5 out of 5 stars

It's great to be able to get more…targeted health assistance

It's great to be able to get more personalized and direct information to make better health choices. I had chronic illness and after using my DNA to create a personalized natural supplementation program my blood results improved drastically and so did my health. I wish I knew about this sooner but glad I know now. I recently did test for my husband and daughters so we can see what improvements can be made with regards to their health as well.

April 1, 2025
Unprompted review
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Reply from SelfDecode

Wow, thank you so much for sharing this. 🙏

Going from chronic illness to dramatically improved blood results and health through personalized supplementation based on your DNA... that's exactly what SelfDecode was built for. Hearing that it made a real, tangible difference in your life is the greatest validation we could ask for.

And the fact that you've now brought your husband and daughters into it? There's nothing quite like being able to do this for the people you love most.

Thank you for trusting us with your family's health. We're rooting for all of you. 💙

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Rated 5 out of 5 stars

Exceptional Support and Genuine Care

I recently had another interaction with SelfDecode’s support team that further solidified my belief that this company is truly in a league of its own.

I worked specifically with Carlos, who assisted me with the renewal of my plan during a difficult financial period for my family. Just like my previous experiences, the response was immediate and handled with an incredible amount of professionalism and empathy.

Carlos went above and beyond to ensure the renewal process was smooth and tailored to our current situation. It is rare to find a company that doesn’t just provide a great product, but also treats its members with such genuine compassion and care. If you value a company that stands by its customers when it matters most, I cannot recommend SelfDecode highly enough. They have a wonderful product and their support team exceptional.

January 28, 2026
Unprompted review
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Reply from SelfDecode

Thank you so much for taking the time to share this — it genuinely made our day! We'll be sure to pass your kind words along to Carlos; this is exactly the kind of feedback that means the world to our team. We're glad he could make the renewal process a smooth one during a tough time, and we're honored to have your continued trust. Looking forward to supporting you on your health journey! 💙

Rated 5 out of 5 stars

Made SelfDecode easier to use

Sarah answered my questions, helped me use the SelfDecode tools more effectively, and made the platform much easier to navigate. A very friendly and helpful conversation!

March 21, 2026
Unprompted review
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Reply from SelfDecode

Thank you for the lovely review! We're so glad Sarah could help you get more out of the platform — that's exactly what we're here for. Wishing you all the best on your health journey! 😊

Rated 2 out of 5 stars

Bait and switch

About five years ago, after subscribing year after year, I decided to take advantage of a promotional life membership subscription. I also updated my genetic file by purchasing their DNA kit. Soon thereafter, Self Decode radically changed their website, dividing what was a single service into split services with some pay up front upgrades. At first these added pay features were a minor annoyance, but over the years the website has devolved into a bunch of a la carte purchases, so much so, that the original life membership site is hardly recognizable. Usually when one upgrades to a life membership, one expects to receive at least the same level of services, and if improvements occur, then those are usually included as well. There is a tacit understanding that If I am going to pay you in advance, then anything on the website in the future should be included. If you keep putting your website behind an ever-growing number of pay walls, then the original advantage of a life membership becomes meaningless; and off course, one cannot get their money back. If there was some fine print that I missed when I signed up, then my bad, However, when I was reupping every year, there was no extra cost for new information or site changes, these were included with the subscription.

Much of what you get now are reports that seem specific to you and your genetics, but most of it is boiler plate text that often becomes so general that it often conflicts with information in other reports. Take this much of this in one report, then don't take any of the same stuff in another report (you get the meaning). The reports on occasion stray from science in some recommendations, suggesting generic practices such as meditation, yoga, and other forms of general improvement to address real genetic polymorphisms. As any number of writers produce these reports, with many opinions not in agreement with other reports; to some degree it seems their free-lancing products are not affiliated with each other or to a company with prescriptive policies. Many report sections seem like opinions rather than scientific facts.

Overall, I believe Self Hack, then Self Decode, was originally a good idea of a company that has morphed into a sketchy business that treats its customers rather poorly. The goal, not to share and learn together, but use customers as a cash cow. Maybe the company has had some growing pains and problems and perhaps needs some kind of restructuring. It's indeed sorrowful to say that Self Decode appears to have become a self-serving business. Now I visit the site less and less, there just isn't much to do there but look at advertisements.

I hope the company takes this as useful criticism. One place I suggest they start, is to solicit their membership as to how they can improve. For all the years I've been affiliated, I can't recall one instance of customer feedback or a "how are we doing" email. Communicating better with subscribers is a good first step in understanding what they expect, and delivering a great service that both parties can feel good about. Good luck.

March 15, 2026
Unprompted review
SelfDecode logo

Reply from SelfDecode

Thank you for sharing your feedback, and we genuinely appreciate your long-term loyalty as a customer. We completely understand why the evolution of our platform might feel frustrating, and we want to take a moment to address your concerns openly and honestly.

When we originally offered lifetime memberships, we were a much smaller company with a much simpler product. At that time, we truly had no way of foreseeing the scale of innovation and entirely new product lines we would go on to build. The lifetime access you purchased was never intended as a bait and switch — it was a sincere offer for everything we had at the time, and everything we've continued to add to that core offering.

And we have added a lot. Since your purchase, we've built and included for our lifetime members at no additional cost: custom Meal Plans, Questionnaires, the Recommendations Tool, Action Plans, the Health Overview Report, Lifestyle Assessments, the Lab Test Analyzer, and thousands of new Health, Biohacker, and Trait Reports. These are meaningful additions that were never part of your original subscription, and you've had full access to all of them.

The Plus products — such as PGx Reports, the Longevity Screener, DecodyGPT, Carrier Status, and Ancestry — represent entirely separate, heavily-resourced product lines that required significant investment to develop and maintain. Including them for free across all lifetime memberships simply isn't something we're able to do while continuing to operate and grow. Our original Terms of Service, which you agreed to upon sign-up, do reflect that new products are not automatically included in prior subscriptions.

That said, as a lifetime member, you do have access to in-app discounts on these newer products — a way for us to recognize and reward the loyalty of long-standing members like yourself.

We truly value your support over the years, and we're sorry this experience has left you feeling let down. If there's anything we can help clarify or assist with, please don't hesitate to reach out.

Warm regards,
Cassie
Manager, Customer Support

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