HelloFresh Danmark Reviews 

16,170
TrustScore 3.5 out of 5

3.5

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Rated 2 out of 5 stars

Don't like the feel of AI being used to this extend, thought it was malicious trolling when people said Hello Fresh recipes were streaked with AI flaws, but having tried it now I feel that Hello F... See more

Company replied

Rated 4 out of 5 stars

Recipes are really good and different from our normal dinner choices. The concept is well thought through, and everything works - delivery, recipe ease, quality of produce - making Hello Fresh a st... See more

Company replied

Rated 4 out of 5 stars

I ordered my first box. The delivery was supposed to come on Saturday. Long story short it arrived on Monday. It was good communication and many apologies and money back. I guess I’m just unluc... See more

Company replied

Rated 3 out of 5 stars

The concept of having recipies and ingredients is simply lovely and the recipies totally fulfill my need for difference. I love the variety of choices for meals. Personally, I would prefer an option... See more

Company replied

Company details

  1. Online Food Ordering Service
  2. Food Products Supplier

Written by the company

Du kan vælge dine favoritter fra vores ugentlige menu af spændende opskrifter. Vælg selv hvor mange opskrifter du ønsker, og til hvor mange personer. 
Vi leverer din måltidkasse med friske ingredienser direkte til din dør, hver uge, så du kan nyde maden uden at føle stress. Vi har madretter der egner sig til dem der elsker kød, og til dem som foretrækker vegetarisk mad. Du kan også frit sammensætte din egen måltidskasse ved at vælge fra de unikke opskrifter vi tilbyder hver uge. 
Ingen bindings tid, du kan til hver en tid opsige dit abonnement.


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3.5

Average

TrustScore 3.5 out of 5

16K reviews

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3.5

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(16,170)

1,522 reviews in the last 12 months

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Rated 1 out of 5 stars

TERRIBLE - AVOID AT ALL COSTS!

I would not recommend HelloFresh.

I’ve had a terrible experience with HelloFresh, and I strongly regret signing up. I agreed to a trial deal advertised as half price -$35 for the first box - but they charged me $60 instead. The offer came to me via a third party events website.

Today they attempted to deliver another box, and I turned it away because I do not want the service. I had cancelled twice, first time via HF website 9/07/2026 and second via PayPal on 16/07/2026.

Despite that, HelloFresh has continued to try to take money from my bank account. When I try to contact them, I can’t get in touch. Their website won’t work and the emails I send bounce back. I cancelled through PayPal, but HelloFresh then emailed me claiming I “made a mistake,” "oops, did you mean to do that?" which is extremely misleading given that I was actively trying to stop charges. Now I am being penalised for trying to cancel the service.

The stress this has caused is significant. My PayPal is in the red, and they keep attempting deductions from my bank account even though I cancelled and refused delivery. The cancellation process itself has also been unreliable: the first time I tried to cancel, their system “played up,” and a HelloFresh widget was embedded in my browser. I removed it. I cannot even access the website for help as it times out from my PC.

Even the courier communication was concerning and unhelpful. The courier company sent a message containing only a link that I don’t trust (and I can’t reply), claiming the box was delivered even though I turned it back.

Overall, this has been a stressful, frustrating situation with incorrect billing, poor customer support, poor service and repeated attempts to charge me after I tried to cancel. This is a violent relationship. Save your sanity and avoid at all costs.

I would not recommend HelloFresh.

July 18, 2026
Unprompted review
HelloFresh Danmark logo

Reply from HelloFresh Danmark

Hi Bronte,

Thank you for your feedback.

I am truly sorry to hear you had trouble cancelling your order. Here at HelloFresh Denmark, we can easily cancel boxes before the deadline or even prior to delivery, so I apologize that this wasn't your experience. I would love to look into your account to see exactly what happened and how we can make this right.

Our team will reach out to you shortly to gather a few more details so that we can help you get this resolved.

Kind regards,
Anja from HelloFresh

Rated 2 out of 5 stars

AI Sloppery Ruins Good Experience

Don't like the feel of AI being used to this extend, thought it was malicious trolling when people said Hello Fresh recipes were streaked with AI flaws, but having tried it now I feel that Hello Fresh doesn't have the recipe testing to the extends that they claim.

Had a few good ones that were truly good, really. But seriously, ditch the AI slop - I want to enjoy healthy meal not made-up and prepped by a CLANKER.

July 6, 2026
Unprompted review
HelloFresh Danmark logo

Reply from HelloFresh Danmark

Hello Waylen,

Thank you for sharing your feedback with us.

We want to clarify that we do not use AI to create, generate or develop our recipes.

Every single one of our meals is developed by real people. We have dedicated culinary teams who work hard on designing new recipes, testing the preparation process and evaluating the taste of each dish. These are extensive, thorough processes through which we ensure simplicity of preparation and a premium culinary experience for our customers.

If you ever have any questions about our recipes, need assistance with your meals or want to share specific feedback about a particular dish you tried, please don't hesitate to reach out to our Customer Care team. We are always here to help.

Best regards,
Liva/ HelloFresh

Rated 1 out of 5 stars

CANNED TUNA!!!!

We have been receiving the meal boxes for a few months and the last one was the drop.
First, all the boxes are either with chicken breast filet or the same white fish. Always the same veggies, sauces and the mandatory swedish yogurt. I followed the receipe once - the rest of the times I had to style them my self for the food to be tasty.
Second, the last meal box we received contained one canned tuna as the protein! Seriously?!!! You are calling yourself Hello Fresh, emphasizing FRESH! Canned tuna is not fresh food in my opinion and we cancelled the subscription immidiately.
Third, why does it have to be so complicated to unsubscribe from your services? Maybe focus more on making customers happy that focusing on how to make it difficult to quit…
So if you want tasty and fresh food - you will have to do the work yourself.

June 24, 2026
Unprompted review
HelloFresh Danmark logo

Reply from HelloFresh Danmark

Hello Anne,

We are sorry for the inconvenience.

It is of utmost importance that we can delivery fresh food whenever available, so we are sorry that we didn't live up to your expectations.

We would love to learn more so we can look into this and help make things right. Since we don't have enough information here to locate your account, our team will reach out to you privately to gather more details.

Liva/HelloFresh

Rated 1 out of 5 stars

ENGLISH!!!!!!!!!!!!!

This site, recipes, and emails should have the option of English!!!!!! This is so frustrating.

June 21, 2026
HelloFresh Danmark logo

Reply from HelloFresh Danmark

Hi Cathy,

I am sorry for the inconvenience.

If you receive meal kits from Denmark, is it required that your app and website is in Danish. In case you want the recipes in English, you can click on the translate button on the web, and the whole page will be translated to the requested language.

Feel free to reach out to us on +45 92 45 29 77 or hej@hellofresh.dk, if you need further assistance.

Best regards,
Liva/ HelloFresh

Rated 1 out of 5 stars

The menu choices become repetitive

The menu choices become repetitive and the preparation fiddly. Their responsen to any contact is slow or non-existent...

May 11, 2026
Unprompted review
HelloFresh Danmark logo

Reply from HelloFresh Danmark

Hi Mr Boombastic,

Thank you for taking the time to review us.

We'd like to learn more so we can look into this and help fix things. Since we don't have enough information here to locate your account, our team is reaching out privately to gather more details.

Kind regards,
Emma / HelloFresh

Rated 1 out of 5 stars

For them "eating isn't a top priority"

For them "eating isn't a top priority". For me, it is. Their top priority is my lowest priority. Every month.

June 9, 2026
Unprompted review
HelloFresh Danmark logo

Reply from HelloFresh Danmark

Hi Bage,

Thank you for taking the time to review us.

We'd like to learn more so we can look into this and help fix things. Since we don't have enough information here to locate your account, our team is reaching out privately to gather more details.

Kind regards,
Emma / HelloFresh

Rated 1 out of 5 stars

Important Warning About HelloFresh Subscription & Cancellation Policy

Be careful with HelloFresh subscription policies. In my experience, boxes were automatically generated even though I had been cancelling deliveries for weeks. A payment failed due to insufficient funds, I contacted support asking them not to send the box, but the delivery was still shipped and I later received payment reminders and debt collection warnings.

The main issue is the confusing difference between “subscription cancellation” and “box cancellation,” which was not clear to me as a customer. I strongly recommend checking the cancellation deadlines very carefully before using the service.

April 1, 2026
Unprompted review
HelloFresh Danmark logo

Reply from HelloFresh Danmark

Hi Fatemeh,

Thank you for taking the time to review us. We are sorry to hear about your experience and appreciate you bringing it to our attention. We would like to learn more so we can look into this further and help make things right. Since we do not have enough information here to locate your account, our team will be reaching out privately to gather more details.

Best regards,
Emma / HelloFresh

Rated 3 out of 5 stars

There was no chicken for the third…

There was no chicken for the third recipe!

October 2, 2025
HelloFresh Danmark logo

Reply from HelloFresh Danmark

Hi,

Thank you for taking the time to review us. We are sorry to hear that you were missing chicken in your meal box. We put a lot of time and love into our meal boxes to avoid mistakes like these, and we are happy to investigate what may have happened.

If you have not done so yet, please contact our lovely customer service team on +45 92 45 29 77 so they can help you with it.

Best regards
Kaya from HelloFresh

Rated 1 out of 5 stars

NOT WORTH THE MONEY

First deliveries were fine but the last two were just disappointing. Not only was the delivery delayed by an hour, the ingredients were not so fresh, for example moldy potatoes, old cucumber that reminded more of a rubber than a cucumber. Not enough of ingredients (enough of panko for 1 fish filet instead of 4, even though I coated the fish ONCE and not multiple times, the amount of mayo was funny, barely enough for one person. Butter not included in the dish, we do not use butter everyday so we did not have it at home so we had to skip that step.) One of the reasons why we would get hello fresh was to avoid shopping, well we had to run to the store last minute twice thanks to last order. Customer service - even though you select contact with employee it still feels like talking to a bot. Somehow after compensation in form of credits the order got more expensive ???? I don't know on what grounds since that question was never answered to by 3 different "employees". First employee struggled not only with typing but also with checking basic account information. Second employee just ghosted me and never answered anything. And the third one for the most part struggled with understanding my problem but at the end of the day agreed to my demand of a money return via transfer and not some useless credits that did not apply to the next order anyway. Will definitely cancel the subscription. It was disappointing, wasted a lot of my time on customer service and going to the store for missing ingredients.

Ps. My spouse who's danish, could not communicate in danish with the customer service even though he picked DANSK option in the chat. They refused to understand him. English is not a problem for us but the option to be supported in native language should be removed.

May 6, 2026
Unprompted review
HelloFresh Danmark logo

Reply from HelloFresh Danmark

Dear Natalia

Thank you for taking the time to review us. We are sorry to hear about your experience and appreciate you bringing it to our attention. We would like to learn more so that we can look into this further and help fix things. Since we don't have enough information here to locate your account, our team is reaching out privately to gather more details.

Kind regards
Kaya from HelloFresh

Rated 4 out of 5 stars

We like the cleanliness of the box we…

We like the cleanliness of the box we receive, the recipes are good and the ingredients are of good quality. More choices among the dishes under 650 kalories would be great - and more with no meat and more spices.

April 28, 2026
Unprompted review
HelloFresh Danmark logo

Reply from HelloFresh Danmark

Hej Peter,

Tak for din positive feedback.

Dejligt at høre, at I er glade for kvaliteten og de friske råvarer!

Vi arbejder løbende på at udvikle flere spændende vegetariske retter og kalorielette måltider med masser af smag, så vi tager jeres ønsker om flere krydderier og valgmuligheder med direkte videre til vores kulinariske team.

Tak fordi du deler din oplevelse med os!

Bedste hilsner,
Liva fra HelloFresh

Rated 4 out of 5 stars

First order - disaster

I ordered my first box. The delivery was supposed to come on Saturday. Long story short it arrived on Monday.
It was good communication and many apologies and money back. I guess I’m just unlucky.
Communication: excellent
Delivery: spot on
Box and items: in top shape
Food: delicious
I just hope the next box is going to be here on Saturday!

January 28, 2026
HelloFresh Danmark logo

Reply from HelloFresh Danmark

Hi Eva.

I'm sorry to hear that you received your meal box two days later than expected. We sincerely apologize for the inconvenience.

It's great to hear that you were happy with how our customer service team handled the issue.

We'll be happy to pass on your feedback and thank you for taking the time to share your experience with us.

Best regards,
Merle from HelloFresh

Rated 5 out of 5 stars

Excellent quality ingredients

Excellent quality ingredients, easy to follow instructions and delicious meals

January 27, 2026
HelloFresh Danmark logo

Reply from HelloFresh Danmark

Dear Emma,

Thank you so much for the kind words. 😍 We are thrilled to hear that you're enjoying the quality of our ingredients and finding the recipes easy to follow.

Making delicious meals simple is exactly what we strive for!

Best regards,
Kaya from HelloFresh

Rated 5 out of 5 stars

God mad

God mad - let at lave

November 19, 2025
HelloFresh Danmark logo

Reply from HelloFresh Danmark

Hej Lars

Tusind tak for din anmeldelse! Vi er rigtig glade for at høre, at du synes maden er god og let at lave. Det betyder meget for os, at det fungerer godt i din hverdag.

Tak fordi du valgte os!

Med venlig hilsen
Kaya fra HelloFresh

Rated 1 out of 5 stars

Do NOT even try it!

Do NOT check out the menu and do NOT add a payment method, unless you want to get stuck with a subscription that you can not cancel as you will only get error messages when you try to do so. And of course they will send you orders that you can not cancel, even if you try it before the deadline and you end up paying for something you did not want.

November 9, 2025
Unprompted review
HelloFresh Danmark logo

Reply from HelloFresh Danmark

Hi Bogdan.

We’re sorry to hear that you’ve experienced issues when trying to cancel your subscription. However, you can easily do so on our website. We sincerely apologize if this wasn’t made clear enough.

Here’s how to cancel your subscription on our website:

Log in to your HelloFresh account

Click on your name in the top right corner and select ‘Account Settings’

Scroll down and click ‘Cancel Plan’ at the bottom of the page

Confirm your cancellation by clicking ‘Cancel Anyway’

You’ll see a confirmation that your subscription has been cancelled – click ‘Close’ to finalize

You’ll receive an email confirming your cancellation

If you’d prefer, you’re very welcome to contact our friendly customer service team at hej@hellofresh.dk or by phone at +45 92 45 29 77, and we’ll be happy to cancel it for you.

We’re always working to improve and truly appreciate your feedback. Thank you for sharing your experience with us.

Best regards,
Merle from HelloFresh

Rated 1 out of 5 stars

I am speaking in English

I am speaking in English. This is not a serious or honest company. It is a company that lies to its customers.

I signed up through an invitation from a friend. By doing this registration, I was supposed to receive one free week, and my friend was supposed to receive some compensation for the referral. Well, I also referred friends. I received absolutely nothing, and neither did my friend.

The response I got from the company was that maybe someone who lives in my building — not in my apartment, but in my building — already has a HelloFresh subscription, so the system did not authorize the promised bonus. All of my registration was done through that referral link.

In short, I had to pay an amount even though I was entitled to a free box for the whole week. Without any information, I was charged with no clear reason. And that was the answer I received.

To me, this is not a serious company. The food is not very fresh, not very tasty, and it’s extremely full of seasoning. The practical information in the recipes is not practical at all.

Even on the ChatGPT system, there is information that the recipes from HelloFresh are not very practical and not very accurate in the way they are described.

October 3, 2025
Unprompted review
HelloFresh Danmark logo

Reply from HelloFresh Danmark

Hi Isabella.

I am sorry for the confusion you have experienced regarding the discount code you have used. It is important for me to emphasize that we offer two different discounts that can be shared with friends and family.

You can choose to share a free meal box, but you do not earn a discount yourself by sharing a free meal box.

You can choose to share a discount code, which gives you a saving of up to DKK 1153 in discount on the first 4 meal boxes. Every time your personal code is used, you also get a reward that you can use on your own meal boxes. The personal code can be used up to 10 times.

It depends on which discount has been shared whether you get a reward yourself or not.

Please contact our lovely customer service team on +45 92 45 29 77, they will be happy to help you clarify what has happened.

We are always working to improve and would love to hear your feedback. Thank you for sharing your experience with us.

Best regards,
Merle from HelloFresh

Rated 1 out of 5 stars

HelloFresh ‘sometimes not that fresh’

I used to like HelloFresh and thought it was a reliable company — but today completely changed my opinion.
I was expecting my weekly delivery between 12:00 and 18:00, and at 16:58 I got a text message saying the delivery wouldn’t come today and would arrive tomorrow instead. No explanation, just a short message. I called to understand what happened, and customer service couldn’t tell me why.
What shocked me most was when they said the same box would be delivered tomorrow, not a new one. They claimed everything stays refrigerated, but honestly, I don’t believe the food — especially meat (or fish) — will be truly fresh after all that time in transport, cooling, and re-cooling.
I have a toddler, I don’t feel comfortable taking risks with food that’s been sitting around for over a day. I decided to cancel my order, and at least they will refund me — but honestly, that’s the very least they could do.
This experience really disappointed me. I expected better from a company that builds its image around “fresh” and reliable food

October 14, 2025
Unprompted review
HelloFresh Danmark logo

Reply from HelloFresh Danmark

Hej Alberto.

Jeg er utrolig ked af at høre, at din måltidskasse ikke blev leveret som planlagt, og at der blev planlagt en genlevering til dagen efter. Vi beklager for ulejligheden.

Det er vigtigt at understrege, at din måltidskasse bliver kørt i en kølebil, hvor den optimale temperatur opbevares. Din måltidskasse vil opbevares i kølerum natten over. Din måltidskasse opbevares under de optimale forholde i hele genleveringsprocessen.

Hvis du har opfølgende spørgsmål vedrørende dette kan du kontakte vores søde kundeservice team på +45 92 45 29 77, så vil de meget gerne hjælpe dig hurtigst muligt.

Vi tager meget gerne din feedback med videre, og siger pænt tak, fordi du tager dig tiden til at dele din oplevelse med os.

Med venlig hilsen,
Merle fra HelloFresh

Rated 1 out of 5 stars
HelloFresh Danmark logo

Reply from HelloFresh Danmark

Dear Customer

Thank you for taking the time to review us. I am sorry that your meal box was delivered to the wrong address and sincerely apologize for the inconvenience this has caused.

If you have not done so yet, please contact our friendly customer service team on +45 92 45 29 77 so they can help you with this.

Best regards
Kaya from HelloFresh

Rated 5 out of 5 stars

Really clever and quick program

Really clever and quick program, I never have to worry about what’s for dinner. Very good ingredients and excellent service.

September 17, 2025
Unprompted review
HelloFresh Danmark logo

Reply from HelloFresh Danmark

Dear customer

Thank you for taking the time to review us. It's great to hear that you are satisfied with our great concept and dishes.

If you experience any problems in the future, or if you have any questions, you are always welcome to contact our friendly customer service team by phone +45 92 45 29 77, facebook messenger or via the chat from your account who will be happy to help you.

Best regards
Kaya from HelloFresh

Rated 1 out of 5 stars

Repeated issues with delivery

I have had so many issues with my box being delivered. I actually like the food and recipes but all convenicnes and trust is lost when the boxes isn't delivery on time or at all, which has happened to me at least 5 times. I believe the issue lies mostly with the delivry people but it's a Hello Fresh problem that my food doesn't show, shows up late, or shows up and is ruined because they deliver it to my neighbor instead.

September 12, 2025
Unprompted review
HelloFresh Danmark logo

Reply from HelloFresh Danmark

Hi Caroline,

Thank you for taking the time to review us. I am sorry to read that your meal box was delayed, and apologize for the inconvenience this has caused.

Our supplier plans the routes as carefully as possible to ensure that the meal boxes arrive on time. This is certainly not something you can expect, but minor delays may occur due to factors beyond our supplier's control, such as closed roads or traffic jams.

I can assure you that this is something we take very seriously. We will closely monitor what has happened in cooperation with our supplier, to hopefully ensure that this does not happen again in the future.

If you have not done so yet, please contact our lovely customer service team on +45 92 45 29 77, so that they can assist you with this.

We are always working to improve ourselves, and we are happy to take your feedback on board. Thank you for sharing your experience with us.

Best regards
Kaya from HelloFresh

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