Averylanebrighton Reviews 

3,171
•
TrustScore 2.5 out of 5

2.6

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Review summary

Created with AI, based on recent reviews

Looking at 3,160 reviews, most reviewers were unhappy with their experience overall. Many customers complained extensively about poor product quality, noting that the delivered items looked completely different from the website photos and felt cheaply made. People also struggled significantly with long delivery delays, missing packages, and very frustrating return processes that involved unexpectedly high international postage fees. Some reviewers were happy with the very smooth ordering process, clear website descriptions, and particularly attractive clothing items. A few other consumers also mentioned that they found the online platform very easy to navigate and successfully received their purchases right on time.

What people talk about most

Product

Users describe ambiguous interactions with product, noting that while some received comfortable items... See more

Order

Clients share ambiguous opinions on order experiences, noting that while the ordering process can be smooth,... See more

Website

Reviewers mention ambiguous feedback about website experiences, noting that while some consumers feel the... See more

Return policy

Customers consistently note negative experiences with return policy, highlighting frustratingly slow... See more

Quality

Reviewers highlight negative aspects of quality, expressing deep disappointment as consumers report receiving... See more

Reviews shaping this summary

Rated 3 out of 5 stars

Delivery takes too long. got email to say on its way and then two days later got email to say ready for de4spatch??? kept badgering to insure parcel surely this is up to the supplier

Rated 2 out of 5 stars

The ordering process very smooth. Delivery a little slow but they arrived. Quality is was happy when they arrived and the shoes were comfortable BUT the sole split within 2 weeks. I contacted them to... See more

Rated 2 out of 5 stars

The delivery experience was terrible. I emailed to ask where it was, and got - what seemed like - a generic response. But I replied anyway, and I basically went on a loop. It began quickly clear tha... See more



Contact info

2.6

Poor

TrustScore 2.5 out of 5

3K reviews

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1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 4% of negative reviews

Typically replies within 24 hours

How this company uses Trustpilot

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2.6

All reviews

(3,171)

3,167 reviews in the last 12 months

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Rated 1 out of 5 stars

I would give no stars if I could

I would give no stars if I could, DO NOT ORDER FROM THIS COMPAMY! I have never suffered the stress as I have had with this company. First of all they are not in Brighton and the phone number given is ficticious. They are obviously in China. They said my orders, which were 3 separate orders, had been delivered on 31st July, which they were not. My husband and myself were in all day, and our front porch open for any delivery. When I tried to contact them by the phone number given, it just did not ring out, so I had no alternative but to speak to AI. I was informed that the carrier had delivered the order, and had I checked with neighbours etc... When I asked for proof of postage ie. a photo, they just came back with " the carriers have said that they have delivered". I asked to speak to a human being, but of course that was ignored. I sent them about 15 messages but they always came back with the same answers, we were just going around in circles. I was extremely stressed as I had spent over £80 with them. I have spent many sleepless nights over this, and to to this day ,3 months later, I have still not received the orders. Please, don't suffer like I have, and steer clear of this horrible bogus company. I hope that I have learnt my lesson.

July 31, 2026
Unprompted review
Rated 1 out of 5 stars

Shocking - avoid at all costs!

I fell for the Brighton, shop based family business which is not the case, to the best of my knowledge, this business is purely online and based out of Hong Kong. I should have done my homework as there are reviews on how really shocking they are everywhere. I ordered 3 items, 2 were wrong so I emailed asking to use their FREE RETURNS GUARANTEE. Since August, I've been ignored or sent the strangest emails even asking me to measure the items (sleeves, neck, front/back etc.) and send all the measurements???? I've sent about 8 emails and had 2 back brushing me off and giving me the most bizarre tasks to do. The items have gone to charity and I won't get my refunds. Avoid at all costs. Terrible quality items and no recourse.

August 21, 2026
Unprompted review
Rated 1 out of 5 stars

Do not use or trust this 'company' !!!

They too far too long to deliver my order - which was required for a special occasion. When it did arrive, the product was so badly produced, that I had no option but to send them back...
Up to now I still have not received any communication, let alone a refund.
I have had to refer and obtain the refund via my bank.

This company has no website and the emails that I sent have all bounced back as undeliverable...

DO NOT USE THIS COMPANY IF THEY EVER RESURFACE!! TOTAL SCAM ARTISTS!!

October 16, 2026
Unprompted review
Rated 1 out of 5 stars

AVERY LANE BRIGHTON/ROSE PEMBERTON

I believe this company is now trading as Rose Pemberton. I placed an order in August and it took 4 weeks to arrive - I tried cancelling but just kept receiving emails that it was on its way. The clothes were nothing like they’d appeared on the glossy (“boutique”) website - had come from China and were very cheap and nasty - flimsy fabric and ridiculously oversized and unwearable. I tried to get a refund and address to return to but was fobbed off all the time and have since been receiving regular fake offers of discounts and the occasional “Thank you for trusting us” just to annoy me further. Do not use this company - the boutique in Brighton does not exist nor does the phone number. DO NOT ATTEMPT TO BUY FROM THESES SCAMMERS!

August 28, 2026
Unprompted review
Rated 1 out of 5 stars

Bought some trainers in the sale…

Bought some trainers in the sale arrived within a week. Thought they were quite the bargain absolutely not! Looked cheaply made but thought ok will do don't wear them everyday had two months and massive section came off the sole of one and the other a big hole appeared in the heel. Orthopedic walking trainers they were not. Now in the bin and lesson learned

September 10, 2026
Unprompted review
Rated 1 out of 5 stars

Dont bother with this site!

Dont bother with this site!! Took 3 weeks to arrive and quality appalling! I have written to them numerous times to request a return notice and no response whatsoever. I am now £76 out of pocket and am furious! They get your money with the promise of a 30 day returns policy but you have no way of returning it. Disgusting.

November 3, 2026
Unprompted review
Rated 1 out of 5 stars

Bad customer service and company

I ordered a pair of shoes from Avery lane poor quality and did not fit.
I contacted them on a lot of occasions and took so long to answer emails.
No answer on telephone.
When they did answer asked for photo.
I then waited another month to answer to be told my 30 days are out of return period.
Very bad company and customer service.

September 24, 2026
Unprompted review
Rated 1 out of 5 stars

This company is a drop ship scam

This company is a drop ship scam. They say they're based in Brighton but your goods are shipped from outside the EU. The goods are cheap tacky and not as described. If you try and send back they want you to pay for shipping back to America which is not on their refund policy. They then offer 30% off, 50% off in the hope you will go away. I fought them through my bank and received a full refund. The shoes I bought are only fit for the bin unfortunately. Contributing to the throw away fashion. I genuinely thought I was buying from a decent UK Company. Do not buy from these crooks.

August 1, 2026
Unprompted review
Rated 2 out of 5 stars

The delivery experience was terrible

The delivery experience was terrible. I emailed to ask where it was, and got - what seemed like - a generic response. But I replied anyway, and I basically went on a loop. It began quickly clear that it was AI responses, and got the same responses each time I explained the delivery problem.
In the end I did get the items. They were for the summer, and ended up being far too late. The items themselves were not as good quality as I expected from the website. Just thoroughly disappointed.
I'm giving 2 stars because they eventually turned up.

October 1, 2026
Unprompted review
Rated 1 out of 5 stars

Terrible they say order on way took 3…

Terrible they say order on way took 3 weeks to get dispatched. When received item nothing like what advertised. Try to send emails to return and mail delivery returned all emails. They he advertised 30 days return guarantee, not worth buying on Internet and defiantly not from this company. Will never buy on Internet again. Only get ripped off once

October 20, 2026
Unprompted review
Rated 1 out of 5 stars

Never order from this company

I ordered a pair of trainers size 5. They took 2 weeks to be delivered. There were too small. There was no sizing written on the trainer so how would anyone knew what size they were.
I tried to return and they asked for £15 to return as they said that they sent the correct size. I didn't want to give them any more money.
I now have a pair of trainers that I can't wear. I will donate them to a charity shop.
I advise everyone to never order from this company as they are obviously not fair or honest with shocking customer service.

September 1, 2026
Unprompted review
Rated 1 out of 5 stars

Terrible

Terrible! I ordered shoes they are too small I wanted to simply return for refund got fobbed off for over a month saying it was going to a certain department to be reviewed?? They were too small that’s all?! Now ignoring my emails!
AVOID!!

October 2, 2026
Unprompted review
Rated 1 out of 5 stars

Not honest in their dealings

Slow slow delivery, very poor quality, never"approved "
return for refund, which would have meant sending to USA, but I think no intention of refunding.
Wish I had checked them out with Trustpilot before buying on a whim!!

October 30, 2026
Unprompted review
Rated 1 out of 5 stars

AVOID

AVOID! They are the worst! If I could give 0 stars I would.
They bill themselves as a local boutique but actually items ship from China and take weeks to arrive.
When they arrived they were horrible quality and totally different to the pictures on the website.
When I asked for a refund, they initially asked me for photos (which I sent) and then completely stopped replying to me.
Learn from my mistake - avoid at all costs.

September 10, 2026
Unprompted review

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