HubSpot For Startups

One might say this is the best line-up LinkedIn has seen all year. Next Wednesday, I’m joining the brilliant Valerie Chapman and Drue Stinnett Maybell for a live panel with HubSpot For Startups all about turning your LinkedIn into an actual lead engine. Because getting people to like your post is lovely. Getting them to become customers? Slightly more useful. We’ll be talking about what happens after someone engages with your content, how to turn those little LinkedIn interactions into actual conversations, and what you should probably be doing instead of staring at your impressions like they’re the stock market. Wednesday, September 30 11am EDT | 8am PDT | 4pm GMT+1 Very excited to be on this one with these absolute powerhouses. Come hang out with us. Details below. And yes, I will be attempting to behave professionally for the duration of the panel. No promises. Link to register https://lnkd.in/dbAwgMau

Someone comments "love this" on your post. Then what happens? Usually, nothing. The comment sits there, the likes pile up, and not one of them turns into a conversation with a person who might actually buy from you. The posts aren't the problem. It's that there's no next move, and nobody ever teaches the next move. That's the entire session, and we're doing it live. Wednesday, September 30 (11am EDT / 8am PDT / 4pm GMT+1). Maria Gharib, Valerie Chapman, and Drue Stinnett Maybell get into what to actually do with the people already engaging with you. Can't wait to see you there! Details below. 👇

You're showing up on Linkedin, people are seeing you, but how do you convert that into pipeline? Valerie Chapman, Drue Stinnett Maybell, and Maria Gharib are dropping the secret to turning "Linkedin into a Lead Engine." Come build with us! (link in comments) HubSpot For Startups Ruth AI Inc.

Someone comments "love this" on your post. Then what happens? Usually, nothing. The comment sits there, the likes pile up, and not one of them turns into a conversation with a person who might actually buy from you. The posts aren't the problem. It's that there's no next move, and nobody ever teaches the next move. That's the entire session, and we're doing it live. Wednesday, September 30 (11am EDT / 8am PDT / 4pm GMT+1). Maria Gharib, Valerie Chapman, and Drue Stinnett Maybell get into what to actually do with the people already engaging with you. Can't wait to see you there! Details below. 👇

"just post more" is... actually not a business strategy. every day, i open this hellscape of an app and see people insisting that ✨ posting every day✨ is the secret to turning your linkedin profile into some sort of silver pipeline bullet. and i totally get why it's so seductive. posting is the one variable that feels fully within your control. you can't make the algorithm love you, and you can't make the right person happen to be online at the right time, but you can make yourself hit publish. that makes it reallyyy easy to white-knuckle our way through a content calendar and wait for the pipeline to magically show up. but reality doesn't really work like that. what really happens: your post goes out, a few people react, some bot leaves the most ChatGPT-generated comment you've ever seen... and then the week ends and not a single one of those little dopamine hits has turned into any meaningful conversation. because it's never been a posting problem. thrilled to be joined by Valerie Chapman and Maria Gharib on September 30 to talk about this content-to-lead gap. we're taking the stuff you're already posting and building the part that actually turns a reaction into a conversation.

Before you ask AI what to post on LinkedIn, you need to get clear on what you want to be known for. Who are you helping? What do you care about? What have you learned that could be useful to someone else? Those are the questions I start with when helping people build their personal brands. Otherwise, it’s very easy to end up with a post that could have been written by anyone. On September 30, I’m joining HubSpot For Startups for a live session on turning your LinkedIn presence into real business opportunities. I’ll walk through how to define your mission, write your “I help” statement, and use AI to turn your experience into content that still sounds like you. Then the HubSpot team will show how to connect that engagement to relevant outreach and follow-up, so it doesn’t stop at a few likes. I’m also putting together a Ruth prompt pack for everyone who registers, so you can work through the process yourself. For the founders and people building something who keep thinking, “I know I need to show up on LinkedIn, but I don’t know where to start,” I’d love to see you there. Looking forward to joining Drue Stinnett Maybell and Maria Gharib for this amazing session! RSVP in the comments 🧡 Wednesday, September 30 8 a.m. PT / 11 a.m. ET

added a prospect to a sequence and now we're basically in a situationship

me telling the board that the churn is "seasonal"