Ogury

One of the most effective ways for publishers to create better experiences is by developing a deeper understanding of behaviour at scale. In the latest AOP Association of Online Publishers feature, Russ James, our Senior Director Publisher Development, Northern Europe, explains how focusing on broader behavioural signals, helps publishers better align content, formats, and site experiences with real moments of intent. This approach supports smoother, less intrusive experiences while balancing user expectations with sustainable revenue growth. Read the full piece and explore more expert insights: https://lnkd.in/e9jxSAws #AdTech #Publishers #DigitalAdvertising

AI didn’t just arrive in adtech — it’s been powering its growth for more than two decades. In his latest article for The AI Journal, Thomas Bernal, our SVP, Offer Strategy & Execution, traces how AI has shaped advertising from early predictive models to today’s shift toward agentic AI. Rather than focusing on hype, Thomas explains how each wave of AI has helped the industry process scale, navigate privacy changes, and make smarter decisions — and why the next phase isn’t about replacing people, but enabling better decision-making across the ecosystem through collaboration. 👉 Read the full piece: https://lnkd.in/eeSUJQzc #AdTech #AI #AgenticAI #DigitalAdvertising

Innovation starts with people. The countdown to CES 2026 is on, and our team is ready to take Las Vegas by storm. Across teams and time zones, the Ogurians on the ground bring different skills but share one goal — showing how data creates better connections. 🔗 Book your meeting: https://lnkd.in/eXQ-hXXS #OguryAtCES2026 #CES2026 #AdTech #Data #InnovationInMotion #PersonaAdvertising

Generative AI has made it easier than ever for MFA sites to mass-produce shallow, recycled content — and exploit the gaps in programmatic advertising. In The Media Leader UK, Benjamin Lanfry, our Chief Client & Partnerships Officer, underscores a critical truth: MFA sites are commercial enterprises with one lifeline — ad revenue. Cut that off, and they wither away. Advertisers can lead the shift by partnering with quality publishers, demanding transparent supply chains, and moving past surface-level metrics that reward the wrong behaviours. Collective action is how we stop funding slop and start rewarding genuine quality. 👉 Read Ben’s full perspective: https://lnkd.in/emMNznrN #AI #GenerativeAI #AdTech #ProgrammaticAdvertising #MediaTransparency #QualityMedia

Big ideas, sharp perspectives, and meaningful dialogue this year at Advertising Week Asia — one of APAC’s most influential stages for marketing, media, and tech. Our Country Director Japan, Ryo Matsumoto, opened our joint session with dentsu Japan to explore the next frontier of persona-led advertising, diving into how brands can cut through an increasingly crowded digital landscape and deliver more meaningful, effective experiences across channels. The discussion unpacked the evolution of the Dentsu Persona Hub, new ways to simplify audience planning, and how persona-based strategies can drive stronger attention, greater efficiency, and scalable impact. Huge thanks to 電通ジャパン・インターナショナルブランズ (DJIB) and Dentsu Innovation Initiative for joining forces to bring this discussion to life. #AdvertisingWeekAsia #AWAsia #Dentsu #AdTech #DigitalAdvertising

What an inspiring first experience at DEXConference 2025! Our Country Director for Switzerland & Austria, Andrea Wieseke, joined our valued client Niels Niemann from Rivella on stage at DEXConference in Zurich, for a powerful discussion on how innovation and data ethics can go hand in hand. Together, we explored how Ogury enabled Rivella to launch its new sparkling beverage with both precision and creativity — reaching the right audiences at scale, all while staying true to a privacy-safe approach. A big thank you to the IAB Switzerland Association and to everyone who joined the session and contributed to the energy in the room! #DEXConference #AdTech #PersonifiedAdvertising #Data #Innovation

Thank you to Stratégies for featuring Anne Piérard-Marcombe, our Global Sales Director, on the evolving dynamics of desire in luxury. Our study across the US, Italy and Japan shows that consumers haven’t fallen out of love with luxury — they’ve simply raised their standards. As Anne explains in her article, desire isn’t triggered by a price tag anymore. Today’s consumers want emotion, meaning, and a sense of “this speaks to me.” Luxury has to spark something deeper. It’s an exciting shift — a chance for brands to get creative, rediscover what makes them unique and craft experiences that truly resonate. Explore the insights in depth: https://lnkd.in/eVUJ4uhj #AdTech #LuxuryMarketing #ConsumerInsights #LuxuryIndustry #DigitalMarketing

We’re getting ready for CES 2026 with one clear vision: data should lead to action. Our persona-based approach helps advertisers turn insights into decisions that drive real results across channels. Join us in Las Vegas to find out how. 🔗 Book your meeting: https://lnkd.in/erRH6Mnj #OguryAtCES2026 #CES2026 #AdTech #Data #InnovationInMotion #PersonaAdvertising

Movember always brings something special to Ogury, and this year was no exception. Our teams showed up with enthusiasm and purpose — growing (or creatively improvising!) moustaches, taking on movement challenges, baking for good causes, joining wellbeing sessions, and supporting initiatives across our global offices. From breakfasts and quizzes to workshops and learning moments, Ogurians everywhere helped spark meaningful conversations around men’s health. And together, through all these activities, we raised funds to support the important work of the Movember Foundation. These moments matter. They raise awareness, encourage openness, and remind us how important it is to support one another beyond the workplace. A big thank you to everyone who took part or helped bring these initiatives to life — your energy is what makes this campaign so impactful every year. #Movember #MensHealth #Wellbeing #Ogury #DEI

Ogury proudly joined IAB Europe's Virtual Programmatic Day 2025! Our Chief Client and Partnerships Officer, Benjamin Lanfry, moderated an insighful discussion with Sotiris Oikonomou, Managing Director at MarkApp and Mark Evans, Head of Buyer Development UK at Index Exchange. Together, they explored how the industry is bringing greater transparency to the programmatic supply chain — from log-level clarity and auction mechanics to signal quality and fee transparency. A critical conversation as we move toward a more open, efficient, and accountable ecosystem. Watch the panel here: https://lnkd.in/eYcJEmGr #DigitalAdvertising #AdTech #Programmatic