Clay

Hey there! It's Owen Ciha from Clay with our first Product Roundup of 2026! Here's what's fresh: 1️⃣ Clay in ChatGPT OpenAI (0:11) Run complete account and contact research directly in ChatGPT—find people, enrich contacts, and draft personalized emails without leaving the chat 2️⃣ HubSpot Sequencer + Optional OAuth Scopes (0:38) HubSpot sequences are now live, plus you can now choose which permissions to grant when connecting integrations 3️⃣ Default credit limits (1:30) Enterprise admins can set workspace-wide credit limits that auto-apply to every new workbook 4️⃣ Gemini 3 Pro (2:12) Now available in AI columns with multimodal capabilities for images, video, and audio 5️⃣ Send Table Data action (2:28) The evolved version of Write to Table. Now easier to send data to new or existing tables 6️⃣ Batch lookup by ID for Salesforce (3:15) Process 200 Salesforce record lookups at once, or at 1/200th of the time 7️⃣ Waterfalls + Templates refresh (3:55) Save any combination of columns and waterfalls as reusable templates 8️⃣ Improved colored columns (4:56) Full-width colors are back with a cleaner look and better visual hierarchy Check out our detailed documentation at clay dot com slash changelog! 😇

I had just started my job as an EA to Varun at Clay and I made a huge mistake. I called my mom and she started laughing hysterically! Why? I was telling her about the consequences of me missing a detail on a calendar invite. She’s heard this story before, and she thinks it’s hilarious that her creative, sensitive, chaotic daughter continues to choose a career where numbers, dates and attention to the tiniest details are the most crucial elements of my day-to-day. For context, I have ADHD. I forget things frequently and I can be totally time-blind. I’ve been this way since I was a kid, and the irony is not lost on my mom. I’m also the EA to the co-founder of a $3B startup and have 6 years of proven EA/PA experience for UHNWI’s. My livelihood literally depends on logistics and it’s the opposite of what my brain is wired for. So how did I get here? Hard work, compassion for my own humanity, yes, but the #1 thing that makes it possible is my EA techstack. Here are the AI tools I use every day to morph my big beautiful spaghetti brain into a precision-tuned ops machine: Vimcal EA - I’m beyond grateful for this tool. It works so well for visual learners like me. Their ‘slots’ feature is the only reason I can keep up with scheduling 50+ meetings/week. Shout out to Johnny Wu’s LinkedIn video for showing me what was possible right as I started at Clay. Superhuman Mail - Easiest way to speed up your inbox clearing time overnight and start using keyboard shortcuts. Auto-drafts replies so you never miss a followup. Clay - DUH! For my onboarding project, I built a table that found the Whatsapp #’s for every single GM from a particular hotel chain we’re fond of and generated a personalized message to that GM matching my exec’s hobbies with recent property news. That’s just the start. I’ve got briefing generators, a C-Suite CRM, and so many seriously creative workflows in Clay. Clay for EA’s is a secret weapon. Notion AI - I can build a table (for example a flight credit tracker) and then tell my little AI agent ‘add this flight credit to my table’ and upload a PDF to the chat. No manual data entry or flicking back and forth between tabs copying, pasting, reformatting, etc. For my scattered brain this is magic and means I actually track things consistently. Zapier - Endless possibilities. I have a Zap set up right now so that whenever Varun records a dictation on his phone, it creates a task in Asana. Props to Mindmaven for that one! It can be lonely out here as an EA when you’re essentially a team of 1. I don’t see a lot of workflows or actionable hacks from other EA’s, so I thought I would share. And if you’re interested in joining Clay and being part of this kickass little EA coven, send me a DM! We’re hiring!

Intercom used Clay to grow outbound-sourced pipeline by 140% while cutting list-building time from days to minutes and rebuilding trust with sales. Standard enrichment tools couldn't identify the nuanced signals needed to find ideal customers for Fin (Intercom's AI Agent). Sales reps didn't trust enrichment data because it came from scattered sources with zero transparency. Here's how Alexander DeMoulin (Director of GTM Ops) and the team turned it around: 1️⃣ Built a "glass box" instead of a black box (transparency) Clay let RevOps show sales exactly why each account qualified. Reps could dig down and audit each raw signal, firmographic data, tech stack, trial options, and more -- in one place. 2️⃣ Automated hours of manual sourcing (iteration speed and speed to market) In one month alone, they sourced 4,000+ accounts and enriched 21,000 contacts using continuous enrichment flows. When a rep has a new idea, they can spin up a list in five minutes for a pilot. 3️⃣ Found the right customers through existing data (precision) They enriched thousands of CRM records to analyze what high-value customers had in common — testing niche attributes like support team size and hiring patterns to predict strong Fin adoption. "Clay is helping us nail the fundamentals: who to target, how to identify them, and how to automate the administrative parts of getting that data into a salesperson's hands." - Alexander Read the full case study in comments to see how they did it! ⬇️

Wowowowow look at Claire and Mulan's hair~~~ 🤩 Clay's referral program has a perk that's a bit different. You get to go on a creative adventure with your newest colleague / work-bestie! Trying new things together is a great way to deepen connection. And it's just fun! Mulan referred Claire → Claire is awesome so we hired her → Claire and Mulan got their hair done → they had some dumplings and their hair came out great! So far we've had referrers & referees (pretty sure that word works) go on: - Watch-making workshops - Raw denim customizing sessions - ~12-hour trips to the salon And more and more. Hit up your mutuals at Clay! 😉 (Especially if you want a makeover). Join us at clay dot com / careers. ~~~~~~~~~~~~ Shoutout to the stylists at IG: GreenBoneShop for the beautiful hair and for letting us film!

Boom! Check out this session with Pavlo Dzyba (Co-founder of 8reach & our Clay [Club] lead in Kyiv). He's teaming up with Snov.io to show you how high-growth teams are combining enrichment and multichannel outreach. Tune in for: ▪️ Smart Pipelines: How data moves from enrichment to outreach when Clay and Snov.io are used together ▪️ Automated Qualification: How lean teams use Clay to vet leads before they hit Snov.io ▪️ Safe Scaling: How to increase volume and multichannel reach without risking deliverability ▪️ Quality at Scale: How to maintain high reply rates while automating the "human touch" Perfect for lean teams building multi-channel. See you soon! 📆: Thursday, January 22nd 🕞️: 12PM EST | 7PM EET 🎙️: Pavlo Dzyba (8reach) & Kseniia Skobelska (Academy Instructor at Snov)

Congratulations to RevPartners, our newest Elite Studio Partner! Brendan Tolleson, Diana Marcela Gonzalez and the RevPartners team are building a special motion here, bringing in the largest partner-led enterprise deal for Clay to-date. For this particularly impressive deal, Diana took a company fresh off funding with zero processes and built them a scalable GTM motion from scratch. This allbound system built in Clay incorporated data intelligence, signaling, account prioritization, and sourcing -- AND she built a credit modeler to find the most cost-effective mix of tools & integrations. We recognize our highest performing partners in the Elite Studio tier -- not only for their scale, but for their excellence in delivery and their innovation in GTM. RevPartners built conviction on us early, then went all-in on making Clay a core part of their Allbound-as-a-Service offering. They're crushing it, and we're so glad to be a part of it! Congrats again to the whole RevPartners team! 👏 We're stoked to keep growing together in 2026!

Earlier this week, The Kiln was acquired by 2X -- one the world's largest B2B marketing-as-a-service firms. Patrick Spychalski and Mathias Powell founded the The Kiln in 2023. In ~2 years, they've scaled it into one of the top Clay agency partners. Now, they're joining forces with 2X to expand their MaaS offering to GTM orchestration. We've known Patrick and Mathias are exceptional builders (they often work out of our offices!). But this is tangible market validation in 2 ways: 1) The Kiln scaled incredibly fast without sacrificing the strength and durability of their business. 2) The market demand for centralized GTM orchestration is ever increasing -- enough to justify M&A. We're all incredibly excited for and proud of The Kiln team, here at Clay HQ! Huge congratulations to the The Kiln and 2X teams -- Excited to keep growing together! Read the full announcement in comments ⬇️