Common Room

It's time to take a moment to thank our GTM partners and creators, past and present, who collaborated with Common Room 🤝 In 2025, we partnered with 32 GTM creators on LinkedIn, up from 12 in 2024. This was a year of scaling but just as importantly, it was a year of learning. We spent time iterating on how we measure impact, alignment, and value to make sure this program is built for long-term GTM success, not short-term vanity metrics. Together, our partners drove hundreds of thousands of impressions into the right audiences — sales leaders, RevOps teams, and GTM operators who are actively navigating modern revenue challenges. For us, reach only matters if it reaches the right people 👏 One of the biggest shifts we made this year was refining how we define success. We moved away from follower growth and surface-level metrics and focused instead on audience alignment and quality of impressions. Understanding who is seeing the content gives us a much clearer signal of real GTM impact and helps ensure our partnerships are mutually valuable. This program works because of creators who care deeply about their audience and are willing to share thoughtful, real-world perspectives on how GTM actually functions today. We’re incredibly grateful for the time, creativity, and care our partners brought into every post. To our GTM partners and creators — thank you for the work, the thoughtfulness, and the trust this year. This program only works because of you 💜

2025 was the year we fully committed to in-person events and the results spoke for themselves. We showed up in a big way by hosting and participating in 40 events across 16 cities, bringing together GTM, RevOps, Sales, and Marketing leaders for conversations that actually mattered. 📍Cities we showed up in: Salt Lake City, Atlanta, Boston, Seattle, San Francisco, Dallas, Washington DC, Austin, Raleigh, Toronto, NYC, Chicago, Denver, Los Angeles, Las Vegas, and London. 🤝 What we ran & where we showed up: • Executive Dinners in SLC, Atlanta, Boston and Seattle • Ancillary Events at SaaStr.ai, INBOUND, Dreamforce, and AWS re:Invent • Conference Sponsorships including Demand & Expand, Marketing Ops Community Spring Fling, and Pipeline Conference • Co-Sponsored & community events with SDR Leaders of USA, ATX SDR Leaders, Sales Assembly, and SDRLeader.com 💜 • Speaking & community presence at Pavilion CRO Summit, Pavilion GTM2025, RevFest, HumanX, and SXSW London Couldn’t do this without the amazing communities and partners who consistently show up, bring the right people together, and make these events worth attending. 📊 The result: These efforts helped generate over $2M+ in pipeline in 2025 — reinforcing that when events are intentional, they’re one of the strongest levers in the GTM mix. Now looking back, a few moments really stood out. San Francisco and Austin consistently showed up strong for us, every time we were in those markets, the conversations were thoughtful, engaged, and high quality. Atlanta was a personal highlight: a 0% decline rate, 100% show rate, and one of those dinners where the room just worked with the kind of night where conversations flowed easily and everyone stayed longer than planned. And then there was Dreamforce, which brought the biggest energy of the year — 100+ people, nonstop conversations, an AI Superhero photo booth, and a reminder of how powerful events can be when you combine creativity with the right audience. One of the biggest surprises this year was simply the scale. Going from about 15 events in 2024 to 40 in 2025 was no small feat 🚀 Along the way, the biggest lesson became clear: events only truly work when marketing and sales are tightly aligned, from pre-event outreach all the way through post-event follow-up. What we are most proud of is the shift we made toward being far more intentional — not just showing up or building brand, but designing events with clear pipeline outcomes in mind. Events are hard. Travel is real. Showing up consistently takes effort. But the relationships, insights, and outcomes we saw this year made it worth it. Huge thank you to everyone who supported, attended, hosted, traveled, followed up, and represented Common Room throughout the year. Looking ahead to 2026, we’re doubling down on what worked: curated conversations, tighter GTM alignment, and events that actually move the needle. 🥂 Cheers to 2025, here we come 2026

Big news to kick off 2026 🎉 We’re officially partnering with RevOps Co-op and we’re pretty fired up about it! RevOps teams are swimming in more data, more noise, and more pressure than ever. So teaming up to bring the community practical, grounded guidance on GTM AI, buying signals, and turning intent into real revenue just makes sense. We’ll be showing up across the community all year at events, dinners, workshops, and everything in between to help operators connect with each other, compare what’s working, and get clearer on who to target, when to engage, and how to convert. These in-person moments matter, and we’re excited to lean into them. Plus, creating these real-world touchpoints is a core part of how we support the community, and we can't wait to show up in meaningful ways. Huge thanks to Matthew Volm for bringing us into the fold — pumped for what’s ahead. Here’s to helping RevOps Co-op members build smarter, more signal-driven GTM motions in 2026 🥂😉

GTM is heading into its next era and we’re here for it. Claire Maynard, VP of Marketing at Common Room, will be taking the stage at the upcoming Hard Skill Exchange Summit on December 9th to unpack one of the biggest questions heading into 2026. What will it take to grow in a post-predictable GTM world? In her session — GTM 2026: Trends and Predictions Shaping the Next Era of Growth, Claire will dig into the shifts redefining modern GTM teams: ✅ AI as a co-pilot, not a replacement ✅ Unified data as the new strategic advantage ✅ Collapsing funnels & converging revenue functions ✅ Execution cycles that move too fast for manual interpretation She’ll walk through the operating models, measurement frameworks, and cross-functional alignment that will separate the teams who scale from the teams who stall and share what we’re learning firsthand at Common Room as we help GTM orgs act on the signals that matter most. If you’re thinking about how to stay ahead of the curve in 2026 and beyond, this is a session you won’t want to miss. 👉 Register free: https://lnkd.in/dU8mysPw

Two of the most talked-about tools in GTM. Two different paths to building pipeline. In this session, Brendan Short (Founder, The Signal) and Jacki Leahy (Founder, Activate the Magic) join Matzen Shirley (Head of Growth & Demand Gen, Common Room) to deliver the definitive comparison of Clay and Common Room. You’ll hear how experienced RevOps and GTM leaders evaluate both platforms, where they draw the lines, and what matters most when deciding how to power your team with GTM AI. Together, they’ll walk through the core areas every buyer should consider: ✅ Setup and time to value: what it takes to get from idea to action to pipeline ✅ Users and use cases: how each tool supports GTM engineers and GTM teams differently ✅ Data, enrichment, and maintenance: the tradeoffs between customization, automation, costs, and upkeep  ✅ Putting data into action: the different approaches to enabling GTM teams to generate pipeline at scale Learn how top teams are using AI to reach the right person with the right message at the right time to scale pipeline generation. If you can’t attend the event live, send your other GTM team leads. If they can’t show, register everyone anyway to get the recording the next day. This is the inside conversation every RevOps, Marketing, and Sales leader needs to hear to put their GTM teams in the best position to win with AI today.

Reps have more intent signals than ever before. Website visits. Product sign-ups. Open-source activity. You name it. What they need is a way to translate those signals into clear directions. Airbyte solved this by flipping the equation: Stop asking reps to interpret signals. Just feed them the right accounts with the context they need to take action. Here's how it works: The team runs 10-15 segments at all times. Some are evergreen—ICP accounts showing product or marketing intent today. Others are longer-term ICP plays where they're warming up prospects with ads and nurture. But the reps don't see any of that complexity. They get real-time AI notifications from Common Room. Full context. Immediate next steps. They don't have to think about whether a pricing page visit is more valuable than a bottom-funnel blog read. They just need to know: This account is showing intent, here's why it matters, now go. The result? Reps spend their time on the right accounts. Productivity goes up. Conversions follow suit. And nobody's wasting hours trying to decode intent data. Modern sales isn't about working harder. It's about being fed the right opportunities at the right time—automatically. Check out the full case study here: https://lnkd.in/gYyf9aWc

Tomorrow: a clear comparison GTM leaders have been waiting for. Clay and Common Room take two very different approaches to using AI in go-to-market. In just 30 minutes, you’ll hear from experts who have worked with both and will share how GTM teams think about: • Getting from setup to pipeline faster • Balancing customization with time to value • Turning data and signals into action across teams Featuring: 🟣 Brendan Short (Founder, The Signal) 🟣 Jacki Leahy 🏧💫 (Founder, Activate the Magic) 🟣 Hosted by Matzen Shirley (Growth @ Common Room) 📅 Live tomorrow, Thursday, Dec 4 🕐 1 pm ET / 10 am PT ⏱️ 30 minutes Register here: https://luma.com/rr4c43to What’s the biggest question your team has about using AI to drive pipeline?

We kicked off AWS re:Invent the best way we know how: bringing incredible people together. Nate Broome opened our Pre:Invent Mixer at Wakuda by welcoming 80+ GTM, RevOps, and Sales leaders to the terrace and setting the tone for the week ahead: high-energy, human, and focused on the signals that truly matter. He reminded everyone that before the week gets noisy, this mixer was meant to be “the signal before the noise”, a space to breathe fresh air, connect with peers, and reset intentions going into re:Invent. He also spoke to Common Room’s mission: giving GTM teams the clarity they need to act on the right signals and drive real impact. We were also grateful to have 🏄🏼♂️ Scott Leese join us and share a powerful GTM perspective: “Automation without clarity simply scales chaos.” His remarks reinforced Nate’s opening message — that understanding your buyer, their motivations, and the signals that truly matter is the foundation of modern go-to-market. Guests spent the afternoon swapping insights, meeting new faces, engaging with a tarot card reader to help everyone discover their “signals,” and grabbing a welcome gift to stay powered up through the week. The feedback was nonstop: 🌤️ “So glad this is outside — I needed the fresh air.” 🤝 “I’ve had awesome conversations and can’t wait to connect online with everyone.” ⚡ “Nate and Scott’s talk totally energized me for the week ahead.” Huge thank you to Common Room team, Matzen Shirley, Krystal Wu, Donald D. & Nate Broome for showing up in full force, and to Scott for joining us. A strong finish to an incredible year and we’re already excited for what’s ahead.

"You can’t prove the ROI of brand." Every marketer has heard this at least once. You run campaigns. You build awareness. You know it matters. But when finance asks for numbers, you're stuck pointing at vanity metrics. Airbyte cracked the code. The team runs a brand campaign, plugs into Common Room, and immediately sees the uplift in ICP traffic over the last 30 days. Not total traffic—*ICP* traffic. The buyers that sales actually cares about. No black box attribution models. No waiting three quarters to see if pipeline materializes. Just clear, measurable impact tied directly to the campaign. Same goes for in-person events. Upload booth scans to Common Room. Stack them with existing intent signals. Treat a badge scan the same way you'd treat someone hitting your pricing page—as one signal among many. The result? Better prioritization for BDRs. Higher conversion from events. And bulletproof justification for every dollar spent on brand. Brand isn't unmeasurable. You just need better visibility. Check out the full case study here: https://lnkd.in/gYyf9aWc

Scoring is useless if it doesn’t adapt to what actually matters to your business. Airbyte sells developer tools, which means engineers show intent first—but VPs usually make the buying decisions. So the team built multiple custom scores in Common Room using signals invisible to other tools. Stacked them. Weighted the specific actions and characteristics that mattered most. Then used those scores to auto-identify ICP accounts where engineers were engaged—and target the decision-makers. The result? When BDRs call the VP, the VP checks with their engineers. The engineers give the thumbs up. And the deal moves forward. That's not luck. That's pipeline orchestration. The kicker: Airbyte generated more pipeline in the first six months of this year than in all of last year. Customization + smart targeting = conversion. Check out the full case study here: https://lnkd.in/gYyf9aWc