Sophie Cameron

✨ When pressure is high, your team needs more than speed. They need clarity. Content Reuse Locator in Xperience by Kentico gives your marketers instant visibility into where content is used, so they can act with confidence and keep every channel aligned. ❓ No more second-guessing 🔗 No more broken links 💡 Just clear answers and stronger teamwork Explore how the Content Reuse Locator can support your team’s success 👉 https://lnkd.in/exP6q-xv #ContentManagement #Kentico #DigitalExperience #ContentStrategy

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Sighub has launched Renewal Radar, a HubSpot-native app designed to help Customer Success and RevOps teams identify customers at risk of churning before renewal conversations become urgent. Renewal Radar works directly within HubSpot, scanning existing CRM data across deals, subscriptions, and custom objects to surface accounts that may be slipping through the cracks. 'Companies put enormous effort into winning new customers, but existing customers can become surprisingly easy to overlook once the deal is closed,' said Ulaş Arslan, founder of Sighub. The app flags at-risk accounts and creates focused tasks for responsible team members without requiring a separate enterprise platform. Renewal Radar is available now through the HubSpot App Marketplace, targeting teams that want to protect existing revenue with the same rigor applied to new pipeline. #CustomerSuccess #HubSpot #RevOps Read the full story in the comments.

75% of operators fail to optimize HubSpot pipeline management effectively. Most companies lose predictable revenue because of this. Poor pipeline management causes lost deals and wasted time. HubSpot CRM for growth solves this with clear, automated workflows that keep deals moving. CRM-driven revenue systems on scalable infrastructure track every stage—no manual follow-ups needed. HubSpot automation cuts errors and frees your team to close more deals. The result? A 30% boost in sales efficiency 🚀 FUBYTE helps companies implement these systems so you don’t lose revenue due to pipeline chaos. We build scalable HubSpot solutions that grow with you. Learn more: https://fubyte.com #hubspotcrmforgrowth #crmdrivenrevenuesystems #hubspotautomationworkflows #scalablecrminfrastructure #hubspotpipelinemanagement

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Most companies don’t have an outreach problem They have a relevance problem I saw a team hiring an Expert B2B Outreach Manager That’s not just a role, it’s a revenue lever What breaks most outreach? → No clear ICP → Generic messaging → No system for follow-ups At ETHUM, we build outreach systems that start real conversations Not just fill inboxes → Every message is personalized → Every follow-up has purpose → Every lead is qualified before the first reply If your outreach isn’t landing The problem isn’t effort It’s the strategy behind it → Share if your team is ready to fix outbound the right way Real results start with the right message sent to the right person At the right time

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Patrick McKenzie is one of the sharpest thinkers in the game, 6 years at Stripe where he remains a Strategic Advisor, and he is also a former Customer Support rep. We spoke about * customer support not as a cost center, but as a complex system shaped by organizational structure and incentives. * metrics and their unintended consequences: how turning useful measures like average handling time or NPS into targets warps behaviour, incentivising shorter calls or superficial satisfaction instead of actually helping people. * the human side of scaling support, from founder-led, bug-fixing missions to quotas and standardized workflows, why support teams systematically lose talent when there’s no real career ladder beyond managing tickets. * AI’s role today — not replacing support teams, but doing the “easy 60–70%” of tickets reliably and creating new career paths like “AI support specialist,” where context, automation, and deep tooling matter far more than typing speed. It was a wide ranging chat with one of my favourite speakers, who I first interviewed on our own blog ~12 years ago. https://lnkd.in/dd6DEsU4

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Forrester’s 2026 predictions are blunt: trust is about to get tested in every corner of B2B. Honestly, they’re right. The GTM (Go-to-market) playbook is getting rewritten faster than most companies can process it. But the headlines aren’t the part leaders should worry about. It’s the implications underneath them. Here are the three predictions that matter most and what we’re seeing on the ground with the organizations we support: 1. AI will cost companies real money if teams aren’t trained. Ungoverned genAI isn’t just a tech issue. It’s an operations issue. Forrester estimates more than $10 billion in lost value from unskilled use and bad outputs. We’ve already seen companies scramble to fix content that was rushed through tools without oversight. The takeaway is simple: AI isn’t replacing people. It’s amplifying their gaps. Training and guardrails matter more than tools. 2. Two-thirds of content will be created outside traditional marketing teams. This shift is already happening. Teams want speed, autonomy, and clarity. But without a framework to guide them, companies end up with mixed messaging, brand drift, and content that creates noise instead of clarity. The organizations that win will be the ones that build simple, repeatable playbooks for everyone to use, not just the marketing department. 3. Influence is becoming decentralized, and buyers trust people more than channels. It’s no surprise that budgets for B2B influencers are going up. Buyers are relying on analysts, industry operators, and subject matter experts to cut through the noise. What this really means: Credibility is earned through clarity, not volume. People trust people who make things make sense. Across every prediction, there’s a common thread: Teams don’t need more tech. They need alignment, training, and leadership that creates confidence instead of confusion. 2026 isn’t going to reward teams that move the fastest. It’s going to reward the ones who can stay clear, steady, and intentional in the middle of change. That’s where trust is built, and it’s where the real advantage shows up. https://lnkd.in/grZ638k4

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A lot of RevOps content is a string of smart words… that often don’t make any practical sense. That’s why we publish the RevOps Bulletin. Once a month, we break down what actually moved the needle across: • GTM + RevOps strategy • HubSpot updates that matter • RevOps lessons from experts • Real case studies, not theory It’s a 5-minute read with practical insights for people running revenue. If you’re in RevOps, demand gen, or growth, this belongs in your inbox. 👉 Subscribe to the RevOps Bulletin. Link is in the comments below. #Newsletter #RevOps #RevOpsBulletin

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Executives spend less than 10 seconds on CRM dashboards before bouncing. A recent RevOps report reveals that while 91% of GTM teams use AI, less than 10% say it actually drives pipeline. Why? Because traditional dashboards display activity, not reality. Automating the "last mile" of executive reporting saves RevOps teams hundreds of hours. But if you don't fix the "first mile" of meeting data, you are just delivering hollow numbers faster. Your reports are only as good as the data inside them. Automating reports saves time. Capturing the right data stops revenue leaks. How are you capturing the true human context of your meetings? #RevOps #SalesOperations #CRM #GTMStrategy #SalesEnablement

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