MAGIC AI

Big ambitions need big backing. 🚀 We’re proud to have some incredible names joining us for the next chapter of MAGIC AI. Our $11M Series B brings together investors Beringea and IW Capital, with backing from PXN Group, Accelerate Ventures, Ventures Together and Active Partners, investors with experience backing and scaling brands including Soho House, Peloton, Monica Vinader, Rapha and Papier. Now, they’re backing our vision for the future of fitness. This investment is about what comes next: taking MAGIC AI further across the US, pushing ReflectAI® even further and bringing truly personalised AI coaching into more homes. An incredible line-up. An even bigger chapter ahead. #MAGICAI

$11 million. One big step forward for the future of fitness. MAGIC AI has closed its Series B funding round as we prepare to scale across the US and continue building the intelligence behind ReflectAI®. The round was co-led by Beringea and existing investor IW Capital, with backing from PXN Group, Accelerate Ventures, Ventures Together and Active Partners, investors with experience backing and scaling brands including Soho House, Peloton, Monica Vinader, Rapha and Papier. And the momentum behind MAGIC AI keeps growing: • 342% annual growth • 18,000+ members across the UK and all 50 US states • 500,000+ AI-coached workouts completed • 150,000+ hours of training data • 1,000+ exercises powered by ReflectAI® • $20 million total funding raised Our goal has always been bigger than simply putting workouts on a screen. We’re building an AI coaching system that can see how you move, understand your progress and deliver truly personalised coaching from your own home. America, we’re coming! 🇺🇸

Today, I'm excited to announce we've closed an $11 million Series B 🚀 I believe it's one of the largest consumer AI deals in the UK this year and takes MAGIC AI's total funding to $20 million. Co-led by Beringea and IW Capital, joined by Active Partners, PXN Group, Accelerate Ventures, Doorway and Ventures Together. These investors were the first backers in brands like Soho House, Monica Vinader, LEON, Rapha, TALA and Healf. We raised from the people who back category-defining consumer brands. That's exactly where we want to sit in the market. Not just an AI company, a consumer AI brand people love. It tells you where we're heading, especially across the pond. America becomes most of our business next year, and this is the backing to scale up there as our community surpasses 20,000+ members across all 50 states. This round took a huge amount out of a lot of people. It took months of hard work behind the scenes that nobody sees. To the team, thank you. Every single one of you made this happen. To my wonderful wife, Anisha, and my beautiful kids, Bani and Deep, I wouldn't have had the strength without you by my side ❤️ Full story in The Times in print and online. Link in comments 👇

We’ve been shortlisted for Sports Tech Company of the Year at the 2026 GP GP Bullhound Allstars Awards. 🏆 For 24 years, Allstars has celebrated the founders, investors and companies shaping European technology. Described by the organisers as “the Oscars of the tech world”, the awards bring together the people building category-leading businesses, those backing them and the operators helping them grow. This year’s shortlist was selected from a record field of entries and recognises more than 90 nominees across 15 categories! MAGIC AI is one of just 10 companies shortlisted in Sports Tech Company of the Year, a category sponsored by SportsTechX. The recognition goes to the heart of what we’re building: a smarter, more personal way to train at home. MAGIC AI Fitness Mirror combines computer vision, connected weights and deliver real-time form correction, rep counting and personalised feedback as you train. Thank you to the Allstars judges and SportsTechX for recognising our work, and to the whole MAGIC AI team for continuing to push what personal training technology can do. #SportsTech #FitnessTech #MAGICAI

Today, on National Fitness Day, we are celebrating the part of fitness that matters most: finding a way to move that works for you. 💪 Fitness is not only about chasing a personal best or finding an uninterrupted hour in the day. It can be a short strength session before work. A yoga class after a long day. A few minutes of movement between meetings. A routine that helps you feel more like yourself. The best fitness habit does not look the same for everyone. It is the one that feels accessible, enjoyable, and possible to return to. At MAGIC AI, our goal is to make good coaching easier to access at home, through trainer-led sessions, real-time feedback, and a fitness experience designed to fit around real life. However you choose to move today, it counts. #NationalFitnessDay #MAGICAI #FitnessForAll #HomeFitness #MoveYourWay

Making MAGIC | Episode 5: Dream Team Day Away Quarterly Day Away = unlocked. No laptops. No Slack. No deadlines. Just great food, great people, a few team-building moments we'll never speak of... 🤫 and a reminder of why we love building MAGIC. From cooking together in a hidden kitchen beneath the streets of London, to hearing about the exciting future of the company, celebrating our growth, and finishing the day with wine, nibbles, and the best company on a sunny terrace, this is what it's all about. These are the moments that make the hard work worth it. P.S. We're growing! If you've ever wanted to help shape the future of home fitness, keep an eye on our careers page. #MakingMAGIC #TeamCulture #LifeAtMAGIC #StartupLife #HomeFitness #LondonLife #BehindTheScenes

🚨 MAGIC AI is back on BBC Radio! This time, our CEO Varun was invited onto Sliced Bread with Greg Foot Radio 4 to discuss the future of fitness and personal training. 🎙️ The incredible Rebecca Passmore (COO of PureGym) and Cameron Saunders (CEO of ukactive). One statistic that really stood out during the conversation? 68% of people now work out at home. And that number is only growing. For many people, going to the gym can feel intimidating. For others, it’s simply about time - fitting in the journey there and back around an already busy day can be a challenge. That’s exactly the gap MAGIC AI was built for. We’re not here to replace personal trainers. We never have been. We’re here to give more people access to a personalised fitness experience from their own living room - whether time, confidence or access has previously held them back. With real-time feedback, form correction and personalised workouts, MAGIC AI helps people train with more confidence and consistency at home. Home fitness isn't just the future. It's already here. Check out the full episode below 👇 https://lnkd.in/efhfyG7X A huge thank you to Greg Foot, Jon Douglas and the BBC Radio 4 team for having us! 🙌

Making MAGIC | Ep. 4: Five Years, New Moves This episode is a big one. We're taking you behind the scenes as #Qigong, one of your most-requested workouts, lands on the MAGIC AI Mirror for the very first time with Emma. From studio idea to your living room, nothing's ever as simple as pressing record. And it all happened during a milestone week: 5 years of MAGIC. To mark it, Varun Bhanot personally called some of our longest-standing members, not an email, an actual phone call to hear how the mirror became part of their lives. Merch boxes are on the way. Because 5 years in, they're not just members. They're the story. None of this exists without you.

A great training week is not seven good workouts. It is a system. Strength. Mobility. Cardio. Recovery. Rest. A session that fits a busy day. A session that helps someone feel more energised when life is demanding. This is where fitness products can become more useful than a content library. A library asks, “What do you want to watch?” A coaching system asks, “What would help you move forward today?” At MAGIC AI, we believe the value of a broad class offering is not the volume of choice. It is the ability to build a routine with enough variety to stay engaging and enough structure to make progress feel coherent. The best weekly plan does not try to maximise every day. It creates a rhythm someone can sustain. #TrainingProgramme #FitnessTechnology #HomeFitness