I am receiveing a satisfaction survey straight after I have placed the order. Even, if it wasn't a pre-order, at that point in time, I would not be able to say if I was satsified ans Zavvi had done nothing else than accepted an online order (and sent a survey).

For me, this means at that moment in time, Zavvi already failed big time as they could not even get the timing right on when to send the survey.