The Diamond Ring Company. Reviews 

1,811
TrustScore 5 out of 5

5.0

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Review summary

Created with AI, based on recent reviews

Evaluating 176 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the exceptional service and the high quality of their beautiful products. Reviewers highlight the staff's extensive knowledge, helpfulness, and personalized approach, making the purchasing process easy and stress-free. Many consumers appreciated the ability to customize their items, noting that the company brought unique ideas to life with great craftsmanship. People also found the post-purchase support, including resizing and cleaning, to be efficient and reassuring. The overall user experience is frequently described as seamless and enjoyable, leading many to recommend the company for future purchases.

What people talk about most

Product

Consumers find product to be positive, with many reviewers expressing delight and satisfaction with their... See more

Staff

Customers consistently note positive experiences with staff, highlighting their exceptional service,... See more

Service

Customers consistently report positive experiences with the service, describing it as outstanding,... See more

Quality

Users describe positive interactions with quality, consistently praising the high craftsmanship and beautiful... See more

User experience

Reviewers highlight positive aspects of user experience, consistently describing it as seamless, enjoyable,... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Michael was truly exceptional. I bought a natural elongated cushion diamond engagement ring from him and he walked me through every step of the process. Incredibly knowledgeable and not pushy at all.... See more

Rated 5 out of 5 stars

Needed an engagement ring asap to tie in with important dates and Michael assisted me and kept me in the loop at all times. In today’s world of faceless online experiences Michael was personable, acco... See more

Rated 5 out of 5 stars

My experience was made so much easier and enjoyable by Michael O’Sullivan and The Diamond Ring Company. Amazing advice and incredibly patient. I bought a 1.5carat oval diamond ring, gold bespoke b... See more

Rated 5 out of 5 stars

I first met Michael two years ago helping my friend's fiance pick out an engagement ring. I was really impressed by his advice and guidance, so when it came to myself and partner needing wedding rings... See more


Company details

  1. #1 of 288 best companies in Jewellery shop

Contact info

5.0

Excellent

TrustScore 5 out of 5

2k reviews

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5.0

All reviews

(1,811)

160 reviews in the last 12 months

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Rated 5 out of 5 stars

This was my second time at The Diamond…

This was my second time at The Diamond Ring Company, and this time it was for my wedding bands. Michael was very friendly and helped us throughout the selection process. He even polished and resized the engagement ring for free ahead of the big day. Thank you for making the entire process so relaxing and I would highly recommend Michael!

22 May 2026
Rated 5 out of 5 stars

Diamond Tennis Bracelet

I purchased a diamond tennis bracelet online after the outstanding service I received from Alex. It is the most money I have ever spent online without physically viewing an item but wow, I was totally blown away when the item arrived. Any similar products that I viewed at other stores were priced significantly higher too. One year on and I honestly cannot fault anything which is why I have forced myself to come back to write a review. I would definitely purchase from this store again. Thanks again Alex & Michael.

8 July 2025
Unprompted review
Rated 5 out of 5 stars

The diamond ring company are very professional…

Alex and Michael are very professional and easy to talk to. They are fully clued up when it comes to creating the ring of your dreams. My fiancée loves her engagement ring and we are now getting them to make both our wedding bands for the big day.

16 November 2025
Rated 5 out of 5 stars

Exceptional service and a stunning custom ring!

I had a custom diamond engagement ring made here and couldn't be happier with the experience. Michael provided truly exceptional service and invaluable advice throughout the whole process. There was absolutely no pressure at all, and nothing was ever too much trouble to ask. The final ring was made to an incredibly high quality, all for a great price. He made what could have been a stressful process seamless and enjoyable. Highly recommend Michael!

1 June 2026
Rated 5 out of 5 stars

Amazing service, and a beautiful ring

Michael and Alex - amazing team. They got me out a jam! Quick and easy to talk to. Really nice guys. Very patient with me. A really pleasant experience - so pleased I found them! The ring is very beautiful - 50th birthday present, which my wife is VERY happy with! Thanks guys - owe you big time!

1 May 2026
Rated 5 out of 5 stars

Great experience

Michael was really knowledgeable and helpful throughout the process. I couldn’t recommend him highly enough. The engagement ring that he made is perfect and both my partner and I are delighted with it.

12 May 2026
Rated 5 out of 5 stars

A fantastic, friendly and professional experience from start to finish

I was recommended Michael and his team for an engagement ring by several friends and family members who had previously used his services and I was not disappointed! Creating a very friendly, personal and professional experience from the moment you step through the door, Michael's years of knowledge in the industry show through. Both my fiancé and I were wholly satisfied with the service throughout our journey and Michael was quick to respond to any queries and kindly accommodated us for last-minute appointments. The finished ring, which was beautifully presented, was perfect and exactly what we were looking for - we shall be coming back for the wedding ring! Many thanks.

6 April 2026
Rated 5 out of 5 stars

Michael is extremely relaxed

Michael is extremely relaxed, and this i feel is exactly what you need when getting a nice gift for someone or yourself.

Michael's experience helps the customer get what they want and need - he is very good at making recommendations or showing the customer what he has done before, this is particularly helpful for someone trying to buy an engagement ring.

The product which is the main thing that has kept me coming back to Michael, i've bought an engagement ring, two wedding rings and a tennis bracelet from him - all very high quality.

16 June 2026
Rated 5 out of 5 stars

Perfect engagement ring

Worked with Alex on making an engagement ring. Alex made a potential stressful and difficult decision feel very comfortable and confident. I couldn’t have asked for more transparency, communication and respect from Alex and the company. Also made the perfect ring and couldn’t recommend them enough!

11 June 2026
Unprompted review
Rated 5 out of 5 stars

Highly recommended!

I first visited The Diamond Ring Company over 10 years ago when I purchased my then‑fiancée’s engagement ring. Michael was brilliant to deal with back then — honest, patient, and genuinely focused on helping me choose the right ring rather than pushing a sale.

Because the service was so good the first time, I didn’t hesitate to contact Michael again recently when I wanted to buy an eternity ring for my wife. A decade later, nothing has changed. Michael was just as easy to deal with, just as helpful, and once again delivered exactly what I was looking for.

My wife is over the moon with her ring, and I’m extremely happy with the whole experience. It’s rare to find that level of consistency and trust over so many years.

Highly recommended.

8 April 2026
Unprompted review
Rated 5 out of 5 stars

Very patient service and able to ask a…

Very patient service and able to ask a variety of questions especially for someone that didn’t have any idea heading in. Michael was helpful and was a quick turn around from deciding on the engagement ring and to collecting.

19 May 2026
Rated 5 out of 5 stars

Recently bought an engagement ring from…

Recently bought an engagement ring from the Diamond Ring Co.
Michael is amazing, he made me the perfect ring at the best price possible, and it was ready on the date he promised.
Great guy, great company to work with for your dream ring.

20 April 2026
Rated 5 out of 5 stars

Engagement ring and wedding bands.

We purchased our diamond engagement ring from Michael some years ago and returned for our wedding bands. He did a fantastic job matching the wedding ring with the engagement ring as it was a bespoke design. We are both very happy with our rings and the service provided. Michael was always friendly and willing to make any changes to the design of our rings. We highly recommend The Diamond Ring Company.

13 May 2026

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