Iceland Reviews 

8,922
•
TrustScore 1.5 out of 5

1.6

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Review summary

Created with AI, based on recent reviews

Evaluating 1,349 reviews, most reviewers were let down by their experience overall. Many people expressed deep frustration regarding missing items, unwanted substitutions, and severe delivery delays that completely disrupted their daily plans without proper communication. Furthermore, shoppers consistently reported receiving damaged packages, spoiled groceries, or items that were extremely close to their expiration dates alongside unresponsive customer service. However, some customers also noted that certain individual staff members and delivery drivers were exceptionally polite, friendly, and helpful when handling problems. A few reviewers specifically appreciated when these dedicated employees went out of their way to fix mistakes and arrange replacement deliveries.

What people talk about most

Delivery service

Reviewers mention negative feedback about delivery service, frequently reporting missing orders, severe... See more

Product

Customers consistently note negative experiences with product quality and orders, frequently reporting items... See more

Customer service

Customers felt deep dissatisfaction regarding customer service, highlighting that nobody answers calls or... See more

Order

Consumers find order experiences deeply disappointing due to missing items, unwanted substitutions, and... See more

Staff

Reviewers highlight ambiguous aspects of staff, as some consumers praised polite and helpful employees like... See more

Reviews shaping this summary

Rated 2 out of 5 stars

What is going on with Iceland? Their standards have seemed to gone downhill especially online items out of date or items that are going out of date maybe one or two days. Not giving you a substitute l... See more

Rated 2 out of 5 stars

Iceland at Whittington moor now have 2 self service tills. A visit on Thursday saw the "normal" till closed with member of staff conversing with other staff over headset whilst customers queued at sel... See more

Rated 2 out of 5 stars

Had an email offering a mystery item for 25p on my next shop. Placed my order as I needed to order anyway and added the mystery item. Order came mystery item was out of stock, how can this be when the... See more

Rated 1 out of 5 stars

My order was placed on Oct 31st to arrive the following afternoon. The time slot arrived and passed with no delivery, yet Icelands website stated it had been delivered. A phone call to customer servic... See more


Company details

  1. Supermarket

Information provided by various external sources

Iceland are experts in frozen food, delivering great ideas for busy, value conscious mums. Nationwide home delivery service.


Contact info

1.6

Bad

TrustScore 1.5 out of 5

9k reviews

5-star
4-star
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2-star
1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Hasn’t replied to negative reviews

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1.6

All reviews

(8,922)

1,258 reviews in the last 12 months

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Rated 1 out of 5 stars

Avoid if you value your health

Please check the expiry dates on any items you purchase from the store on the Greyhound Park in Chester as I recently purchased packets of Walkers crisps that expired in June. Stock management is obviously alien to them. I contacted customer service to make them aware and can't even get a refund of the amount I paid. It's like talking to a brick wall!

11 October 2026
Unprompted review
Rated 1 out of 5 stars

Absolutely disgusting service from Iceland, THEIVES!!!!!!

Absolutely disgusting service from Iceland Perry Barr.

I have paid for items that I have NOT received in my delivery order, yet the store is claiming that everything has been scanned off as delivered. So where are my missing items?

I’ve emailed customer services, only to be made out to be a liar, as though I’m trying to get something for nothing. I’ve now taken the time to actually phone customer services and apparently they can’t do anything either!

So basically, I’ve paid for shopping I haven’t received, the store insists it’s been scanned off and customer services and the store are making me out to be a liar, and nobody is willing to take responsibility or resolve the issue.

What an absolute joke. How can a company take your money, fail to provide all the items you’ve paid for, and then wash their hands of it when you complain? Absolutely outrageous, you should be ashamed of yourselves.

Iceland Perry Barr, you’ve effectively taken my money for goods I haven’t received and the way I’ve been treated is absolutely appalling. I won’t be shopping here again. You should be embarrassed by the lack of customer service and accountability. I want my missing items or my money back. It’s really that simple.

Absolutely pathetic. Robbing people that work hard for their money in broad daylight.

25 October 2026
Unprompted review
Rated 5 out of 5 stars

Well done to the staff at Edmonton Green

The staff are always very courteous and respectful at the Edmonton Green branch.
I made a mistake and purchased 9 items instead of 10 to get the 10 for £10 offer. When I realised the staff allowed me to repurchase the items so that I did not miss out and also got my over 60's 10% discount bargain! I would like to thank the staff at this branch. Well done!

3 November 2026
Unprompted review
Rated 1 out of 5 stars

Chicken??

So the front CLEARLY says 100% CHICKEN but the ingredients on the back says 58% chicken, so what is it? Having purchased this product had the front stated 58% I wouldn’t have purchased it.

3 November 2026
Unprompted review
Rated 5 out of 5 stars

Hayley the heroine of Iceland.

I wanted to purchase four cases of Pepsimax cans. The manager told me the stock was in the store room upstairs and their lift was out of order. I told the checkout operator, Hayley, that I'd rather not return later. To my amazement she asked me to give her a few minutes, ran up to the store room and carried them down herself one at a time! The poor girl was exhausted after that but put the customer first. At 81, I have shopped in many places, but never experienced such caring service! She was better than her manager!

3 November 2026
Unprompted review
Rated 1 out of 5 stars

RUBBISH

I have never complained about the fact that our local Iceland do not give you substitutes if something is out of stock dispite the fact that I think that is very strange but last week I decided to try out their new book your slot in advance system and all I can say is DONT the confirmation came through as the wrong date so I phoned them and they told me it was because the date I requested wasn’t available but I could change it on the website, I couldn’t find anything so I rang again, feeling very stupid, to be told by someone else that you can’t change it on the website or any other way so I said can you please cancel it for me, to which she replied the order can not be amended cancelled or refunded, even though it wasn’t my fault.
ABSOLUTELY RIDICULOUS, sounds to me like a new money making scheme on Iceland’s part so DON’T pre book your slot unless you have money to give away

3 November 2026
Unprompted review
Rated 1 out of 5 stars

Liars

Had message saying delivery at 09.06,then a message saying could not deliver as no one in , I think was and no delivery turned, disgusting service

3 November 2026
Unprompted review
Rated 1 out of 5 stars

Another order delivered with…

Another order delivered with substitutions that I didn't want. Rang the walkden store after multiple times they finally pick up to arrange collection of items I didn't want...surprise surprise nobody turned up yet again! There should be an option when ordering online like most stores to select substitutes or not. Offers always seem to be out of stock. Enough is enough, I need to start shopping elsewhere!

30 October 2026
Unprompted review
Rated 1 out of 5 stars

Absolutely disgusting placed an order…

Absolutely disgusting placed an order for delivery between 10 and 12 by 12.30 no order went in to my account its marked as delivered, so I tried calling but got no answer then 10 minutes later get a message saying delivery between 1 and 2 then 15 minutes later gets another message saying tried to deliver but couldn't authorise age , no one has attempted delivery i have cameras and there is no one in this house under the age of 50 years old and I still can't get in touch to get a refund bloody awful service I will never shop with iceland again this isn't the first time this has happened , disgusting

1 November 2026
Unprompted review
Rated 1 out of 5 stars

Waste of my time

My order was placed on Oct 31st to arrive the following afternoon. The time slot arrived and passed with no delivery, yet Icelands website stated it had been delivered. A phone call to customer services told me that delay was due to "operational difficulties" and would be delivered sometime later the same day. It Never arrived. Text message the next morning stated that I would have re run the order ! Obviously I didnt do that. Service has gone down since tha delivery bags were stopped in the interests of sustainability......

1 November 2026
Unprompted review
Rated 1 out of 5 stars

Placed order for delivery received text…

Placed order for delivery received text that some issues but rest assured order would be delivered.
No order by 6pm but order shown as completed, unable to contact about delivery. Received text today saying issues in store but to re order items. These items were needed that day. No oppology given nobody contacted me by phone to explain.
Emailed complaint had replies stating they would contact store, many account questions, after many days still no final answer as to what happened.
I am not happy about the Company and expected better from Iceland

31 October 2026
Unprompted review
Rated 1 out of 5 stars

And yet another false advertising scam

And yet another false advertising scam

I absolutely detest this company! I have had nothing but issues with almost every delivery I have ever had with them. Especially with their NON EXISTENT offers!

Again they offer something for 1p with your delivery so to tempt you to order, then when it comes to delivery they NEVER have the offer. Its a total fraud and they should be prosecuted because they DO NOT have these items in stock even at the advertising stage

This was the last time I ever use these scam merchants again

31 October 2026
Unprompted review
Rated 1 out of 5 stars

I placed a order with iceland then a…

I placed a order with iceland then a few days later i wanted to add items however after many attempts of using differant cards and computer i kept getting a error message about my payment when i went through checkout not very happy now short of goods never had no problems before looks lije i will have to use asda now

30 October 2026
Unprompted review
Rated 1 out of 5 stars

Moved 2 miles up the road and dont…

Moved 2 miles up the road and dont deliver to new address, had multiple arguments with customer service who seem about as interested as the staff in the stores do about good customer service.
Really not great when slimming world meals only available so have to drive miles out of my way to get them!!!
Maybe ill just try weight watchers then I dont have to support their vile attitude towards customers!!!!

30 October 2026
Unprompted review
Rated 1 out of 5 stars

Need investigated into

The offer is if you spend £100 within a time period you will receive £15 credit, I spent over £100 but they reckoned that £20 of the items I wanted were out of stock, so even though I spent over £100 because THEY reduced ithe total i was not eligible, I asked customer service if it is a scam with a yes or no answer, he said he isn't going to say it is a scam, the point is if it wasn't a scam he could clearly say "it is not a scam" but he was unable to do so, so no matter what you buy they can make sure it doesn't hit £100. Really needs investigated by trading standards.
Just bad people

29 October 2026
Unprompted review
Rated 4 out of 5 stars

Always love shopping at Iceland

Always love shopping at Iceland, in store or online.
Get the odd hiccup here and there but nothing that turns it into a major.

Products I enjoy, though you've had some good products or self brand products and then you've adjusted them and they lost a lot of the original taste, don't know if this an internal Iceland issue or Greed for less taste and money.

No issues with delivery and if product ain't available then refunded for it.
Only thing that does bother me is the BB date's on some products, could be better.

29 October 2026
Unprompted review

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