Iceland Reviews 

I am extremely disappointed with Iceland’s delivery service and urgently need help resolving this issue.

A grocery delivery for my 95 year old father was due today, but it was marked as unsuccessful because the driver claimed that nobody was home. This is completely untrue. My father was at home throughout the delivery period and was working in the driveway, where he would have been clearly visible.

The driver did not leave a card or any information explaining what had happened, and I have been unable to contact the local store or driver to arrange another delivery.I have also tried repeatedly to contact Iceland by telephone and online, but have been unable to speak to anyone who can help. Also tried local store who don’t answer phone

My father relies on this grocery delivery and urgently needs the food he ordered. It is unacceptable that the delivery was not properly attempted, particularly when he was at home.

Could someone from Iceland please contact me urgently and arrange for the shopping to be delivered as soon as possible? I would also like this incident investigated, as the driver’s claim that nobody was home is incorrect.

I hope Iceland can resolve this quickly and provide better support for vulnerable customers.

Normal ‘scam’ by Iceland. Cancelled £2.88. Refunded £2.71. It seems never ending. Last time it was 1.75l of coke substituted with 1.5l. It’s not the money it’s the lack of trust that they generate in online shopping
Order 2105904129

P9Order was meant to be delivered yesterday between 3.30pm-4.30pm, it never arrived I called head office twice within 4 hours and was told my delivery would be out within the hour twice my delivery did not arrive and the delivering shop was not answering their phone.
The next day I called again and they said they couldn't get my delivery out to me after initially saying they could just change the time so I could have it delivered, they then advised they had to cancel my order. I never recieved a cancellation emails when I called back to say I had not recieved a cancellation email and my order was still active on their website they said they don't send an email??? , so how do I have proof of this being cancelled??? and now they have effectively left a disabled person without food or money for potentionally 3 days or more until the money is refunded and another shop can be done.

Dreadful airline. A small coffee or small water, permanently subjected to adversing and no chance of seat change without rip-off priced even at the airport, yet not low-cost airline fares. Avoid!

Excellent polite customer service from Jasmine at Skelmersdale branch, she's a credit to Iceland.

Normally no problems but being let down with my online delivery I feel really upset with them
I have not only been let down once this week but twice
Also customer service did not help me, store was not answering phone, so after all that I gave up at 5pm
I will not be using Iceland again and do not recommend online shopping with them
I am a disabled pensioner and now I have to go out and get items I was relying on

Milk that was delivered ran out next day I ordered 4, I can understand the terrible reviews, they are a complete waste of time!! 🤬🤬🤬

I done a online order and only two items came .I rang customer service they tried to help .I got through went round in circles.then put a dispute in with PayPal an as it shows tracking to my house they say they can't refund me or help.two items out of eleven taken 6 week's to get to bottom of this an still no refund. I will never use Iceland again they are scammers they say they refunded me but it never came .liars an theifts.

Just a heads up for customers, I ordered online 6 items all the same kind as part of a larger order but was later informed all 6 items were out of stock and being replaced by a similar item which was 2/3 of the size but the same price all but minus 5 pence each. These replacement items were on offer 6 for £10 but I was not given the offer price so contacted customer services who wrote that only items originally ordered with an offer attached are able to be discounted. So if Iceland replace items with ones that have an offer attached eg 6 for £10 instead of £2.50 each then you won't get the offer. This in my opinion is outrageous and nothing more than a scam. One more thing, the delivery trays are still filthy dirty so they still are not disinfecting them or cleaning them daily as promised. I have closed my account with them after spending thousands a year for about 7 years

A fantastic company, great value for money and a great range of products.
Their currys, especially the madras etc are awesome.
Cannot rate them highly enough!

If I could give 0 stars or -10 I would.
I am a living carer for my uncle whom is disabled and suffers with anxiety, depression and being around people.

I took him shopping at Iceland at Saffron Lane on Sunday 5th July 2026, we couldn't get a disabled parking spot so we parked in another parking bay and displayed the disabled badge and time etc.

We were in Iceland for approx just under an hour from 12-1pm.
We spent over £210+ in the Iceland.
Only to find out a couple of months later that a reminder letter was posted to me with no first notice at all!!!! Fine had increased to £160 unless I paid £85 within 28 days. Horizon Parking provided 2 grainy pictures that shows me entering and leaving but doesn't show me parked with badge displayed no pictures of that at all. With no contact number to ring. The signage on the parking site just states private land/ private parking. There is no method to pay nor is there any information for pricing and how many hours etc. This is disgusting after spending over £210+ in Iceland to be charged approx 50%+ fine of shopping for the privilege.
Iceland needs to have a word with there parking facilities as it should be free for shoppers.
Disgusting behaviour charging a disabled man to do his own shopping who now feels like he doesn't want to go shopping again. Doesn't like going out at the best of times and this has set him right back he now stays in the house again!!! Thanks a lot horizon parking such a lovely bunch. I went into the iceland branch at saffron lane to speak with Josh whom at first said he couldn't do anything about it without the first notice to keeper letter which did not exist. After stressing my point josh agreed to take the letter and said he would get it cancelled within 3-5 working days.
Although Joshua seemed helpful in the end it was not a pleasant experience overall.
Its caused unnecessary anxiety and stress.
I don't recommend people shop at this saffron lane shop due to this issue. And it doesn't seem like I am the only one after reading horizons trust pilot reviews.

Part of online order was 2 boxes of cola £12 for box of 24 or 2 boxes for £12. Driver left 1 box saying I would be refunded. I was charged £24 & refunded £8 so I paid £16 for a £12 item! 6 weeks & numerous emails later many telling me they are sorry they know it’s not what I want to hear but charge is correct! One told me computer works out refund for unavailable items. Their customer service is rude & disgusting, will never order from them again.

Online store cheating
Buy 2 get 1 free meaning
Buy 2 but they say buy 3

Our order was four hours late. The 'youth' who eventually delivered it was surly and could not be bothered at all. What's the point in offering delivery if you can not complete it or have decent customer service to inform customers when there is a problem! We will never order from them again.

I don't know what's wrong with Iceland lately i had my order delivered item missing, one item was 6 days out of date you have to report everything online which can take them a while to get back to you refunds are now slower 28 pages of frozen food normally it's 35 more subs and out of stock stuff shame we can't order from the warehouse

The sooner this company closes for good the better as thier customer service is poor, even the staff and the lady manager from chester have no customer relation skill and they dont read their reviews so dont get better but worse,if they botheted to read the reviews on trustpilot maybe they would'nt get so many 1 stars,but improve themselves instead

I ordered online same day delivery. The driver arrived and I was unfortunately in the toilet. The ring doorbell footage shows he waited 1min and a few seconds and left. He did call the number on my order but I did not gave the phone with me and you cannot call the number back it takes you to customer services.
I ran outside and saw the van still there I called out loudly hello! But he just drove away.
On calling customer services they said they would call the store. Nobody answered. They don't try again. They email and the store has 48hours to respond before they will consider any refund.
It's simply not good enough!!!
There should be a way to contact the drivers or the store but they just don't seem to care.
The customer service person was like a robot and said have the most wonderful day at the end of the call.... no I won't because you lot have my order and my money and I've to wait 48hours to get any response.
One minute and a few seconds is not long enough to give people a chance to answer the door!
NEVER AGAIN

Incident on 29 August 2026

On Saturday 29 August 2026, I entered your Iceland store on Harborne High Street at approximately 14:35 to complete my weekly grocery shopping.

The security guard involved in my previous incident was present. He watched me as I entered the store.

I completed my shopping without incident and, importantly, I did not approach, speak to or engage with him.

When I left the store, the security guard was outside and, as I walked past, he shouted words to the effect of:

"You left a review about me. I got in trouble."

I responded that he should not have tried to start an argument with me.

Rather than leaving the matter there, he proceeded to call me names loudly in a public place, causing members of the public to look around because of the commotion.

I told him that he was being rude and had no manners. I then walked away and deliberately disengaged from the situation in an attempt to de-escalate matters.

At no point did I seek confrontation with this individual.

Would be lower totally upset at whole experience, there help line is a joke no help. Gave a second chance after my last negative experience but sadly no change. Totally unhelpful experience

Do not do online shopping at this shop, you only receive half your order & when you are more than £50 worth of shopping missing it is disgraceful !!
You try to telephone the shop only for them to lift the phone their end & immediately replace the receiver cutting you off.
Absolutely disgraceful & after reading the other reviews it’s completely obvious that this is a regular occurrence..SHAME ON YOU ICELAND !!! Let me just add that if we do not get refunded for our missing £50
Of freezer food then they will never ever get our custom again, this would turn out a very expensive lesson so all future on shoppers BEWARE!!!