Card Factory plc Reviews 

10,115
•
TrustScore 3.5 out of 5

3.4

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Review summary

Created with AI, based on recent reviews

Looking at 311 reviews, most reviewers were somewhat happy with their experience overall. Customers frequently praise the incredibly friendly staff who consistently go out of their way to provide helpful and welcoming service during every visit. People often mention that store workers show remarkable patience and truly make shopping a deeply pleasant experience. Some reviewers were not happy with unexpected issues concerning online orders and overall product quality. Consumers also noted that certain decorative balloons unfortunately deflated quickly or arrived damaged after delivery. Additionally, a few people experienced noticeable difficulties when trying to get customer support or resolve persistent problems. Others felt that dealing with staff online or trying to get a refund proved quite frustrating.

What people talk about most

Staff

Consumers find staff to be exceptionally helpful, with reviewers frequently praising team members for going... See more

Product

Customers had ambiguous experiences with products, as some reviewers praised the age-appropriate gifts and... See more

Customer service

People report ambiguous experiences with customer service, as some reviewers express great appreciation for... See more

Service

Users describe ambiguous interactions with service, highlighting exceptional support and helpful staff who go... See more

Order

Clients share negative opinions on order due to frequent delivery delays, items arriving late for important... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Just recently I visited my 2 local shops on Shipley 09 /06 /2026 Judy and Bingley 15 / 06 2026 Pam Arranging a 50th Birthday Just want to say a big thank you to both, so hel... See more

Company replied

Rated 5 out of 5 stars

I am in a Wheelchair and find it difficult to reach cards but the staff in your Cardiff Queen Street branch couldn’t be more helpful, showing me all the designs for cards I needed, and even found a 10... See more

Company replied

Rated 5 out of 5 stars

Went in to your Grays branch on Wensday shop looked amazing ,i was helped by the lady on the till i could only find 1 Niece card had a little moan and another lady come from some were and found some... See more

Company replied

Rated 5 out of 5 stars

Thank you so much to Julie at the Enterprise 5 store for providing me with last minute 18th balloons for my daughters party. I came in close to closing time in a panic, midway through setting up her p... See more

Company replied


Company details

  1. Gift shop
  2. also in
  3. Greetings Card Shop

Information provided by various external sources

Shop online with Card Factory and find greetings cards, gifts, wrap & party supplies all at great value prices.


Contact info

3.4

Average

TrustScore 3.5 out of 5

10k reviews

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No recent history of asking for reviews

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3.4

All reviews

(10,115)

284 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Visited the Stafford Riverside shop

Visited the Stafford Riverside shop to purchase birthday balloons. The staff, Jodie and Emily(?) were on hand, and helpful in every way, as well as being very pleasant, they both went out of their way to serve us. So nice to find these days.

5 November 2026
Unprompted review
Rated 5 out of 5 stars

Always please with the quality &…

Always please with the quality & efficient service.

5 November 2026
Unprompted review
Card Factory plc logo

Reply from Card Factory plc

Thank you for your kind words. It's great to know you're happy with both the quality and service. We look forward to serving you again soon.

Rated 5 out of 5 stars

Site was easy to use

Site was easy to use, item was easy to customise. Payment was hassle free. One happy customer.

4 November 2026
Unprompted review
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Reply from Card Factory plc

We are glad you enjoyed your experience with our smooth ordering, customization, and payment process.

Rated 5 out of 5 stars

After another happy browsing visit

After another happy browsing visit to the St Austell Branch today, I felt I wanted to praise the service I received there. I was assisted and served by the smiling ANGELA, who pointed out particular items I was searching for. I am elderly and Angela helped me sort out correct envelopes and carefully bagged them for me. I was on my way out when she let me know my purse was still on the counter. Phew! Thanks, Angela.

3 November 2026
Unprompted review
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Reply from Card Factory plc

We are happy to hear that you had such a positive experience during your recent visit to our branch. We are glad you enjoyed your experience and felt well supported while looking for your items. We are pleased that our staff member was able to assist you with your purchases and ensure the safety of your personal belongings. Thank you for sharing this feedback.

Rated 5 out of 5 stars

I had a wonderful experience at this…

I had a wonderful experience at this shop while buying my Christmas cards. The customer service was excellent—Mr Raman was incredibly welcoming, patient, and helpful despite the busy festive rush. He went out of his way to help me find exactly what I was looking for and kept the queues moving quickly with a smile. Great service like this is rare during the holiday season, and it made my shopping experience a pleasure. Please thank Mr Raman for me, he works at the Hounslow High Street card factory shop.

2 November 2026
Unprompted review
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Reply from Card Factory plc

We are happy to hear that our team member provided such a welcoming and patient service during the busy festive rush. We are glad you enjoyed your experience at our branch and found the perfect items for your holiday preparations. It is wonderful to know that the efficient and friendly assistance made your shopping trip so pleasant. We will certainly pass along your kind words to him, as we know he will appreciate your recognition. Thank you very much for taking the time to share this lovely feedback with us, and we look forward to welcoming you back to our store soon.
All the best,
Alise

Rated 2 out of 5 stars

Have a more friendly ordering website

It's a very difficult site to place an order. Also tried it through the App and will not allow me to place the address. It's one frustrating site. I will use Moonpig

2 November 2026
Unprompted review
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Reply from Card Factory plc

Thank you for sharing your feedback. We are sorry for the difficulties you experienced with our website and app address input. If you contact our customer services team directly at cfonline@cardfactory.co.uk and we will be happy to look further into this for you.
All the best,
Alise

Rated 5 out of 5 stars

I shopped at the card factory…

I shopped at the card factory partington to get a wedding anniversary card/gift. The staff was very helpful and friendly 10/10

31 October 2026
Unprompted review
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Reply from Card Factory plc

We are glad you enjoyed your experience. We appreciate your kind words about our helpful team assisting with your special anniversary find.
All the best,
Alise

Rated 3 out of 5 stars

Not as much selection of wrapping…

Not as much selection of wrapping papers for christmas. Have always had an account for quite some time now. But for some reason it didn't recognise my email/or password. So had to go through the process of changing password as wouldn't let me check out as a guest either.

2 November 2026
Unprompted review
Card Factory plc logo

Reply from Card Factory plc

Thank you for sharing your feedback with us. We appreciate you taking the time to highlight your recent experience. We are sorry that our holiday gift wrap selection did not meet your expectations this year, we have logged your feedback. Additionally, we regret the frustration caused by the technical difficulties with your account login and the guest checkout process. If you need anything further please contact us via email at cfonline@cardfactory.co.uk and we will be happy to help.
All the best,
Alise

Rated 1 out of 5 stars

False promotion

Card Factory are promoting an offer which is actually not available - 15% off your first order if you sign up to their newsletter. I downloaded the app and opened an account then clicked on “sign up to newsletter” The link does NOT work! I went on to a live chat and was told that there appeared to be a technical problem which the advisor said he would refer to be fixed.
That was a number of days ago but still not working.
I am not impressed with this false advertising!

1 November 2026
Unprompted review
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Reply from Card Factory plc

Thank you for bringing this to our attention, and I am very sorry for the frustration and disappointment this has caused.I would like to look into this further for you. I will reach out to you via email shortly so that I can gather some additional details and investigate the issue with the relevant team. This will also allow us to review the problem and help ensure any technical issues are addressed.

Please accept my sincere apologies for the inconvenience caused, and thank you for taking the time to share your feedback.

Rated 1 out of 5 stars

Visited Card Factory today (31/10/26)…

Visited Card Factory today (31/10/26) and witnessed a customer being extremely rude and disrespectful towards a staff member, Lauryn. Despite the customer’s behaviour, Lauryn remained calm, polite and professional throughout the interaction.

It’s refreshing to see such professionalism, especially when dealing with difficult customers. Staff deserve respect, and Lauryn handled the situation exceptionally well.

31 October 2026
Unprompted review
Rated 5 out of 5 stars

CJ in Parkway store in Limerick

CJ in Parkway store in Limerick. CJ went above and beyond to help me organise decor for celebrating my daughter’s birthdays. His attention to detail patience and kindness I will never forget.

12 September 2026
Unprompted review
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Reply from Card Factory plc

We are glad you enjoyed your experience. We appreciate your kind words about our team member's helpfulness and patience during your party planning. We will share your feedback with our staff.

Rated 1 out of 5 stars

Being 74 when I came to check out…

Being 74 when I came to check out online and select my delivery it is not clear that 1st Class Next Day is in fact 1 to 3 working days in terms of the actual delivery and when queried they are dismissive. Would not recommend.

23 October 2026
Unprompted review
Card Factory plc logo

Reply from Card Factory plc

Thank you for taking the time to leave a review. We're sorry to hear that the delivery service did not meet your expectations. We appreciate your feedback and are sorry that our response did not leave you feeling fully supported. Your comments are valuable and will be shared with the appropriate team.

Rated 1 out of 5 stars

Website is awful

Website is awful, it lost the contents of my full basket twice and I've had re-find each card and re-write each one there was 18, in the end I had to download the app to find and write the cards put them in the basket just so it would sync with the web page, that's not right.
Would you please sort your website out, the only bit that works properly funnily enough is the payment page, I will go elsewhere if this happens again as its too stressful and there are other companies who do the same with better websites

25 October 2026
Unprompted review
Card Factory plc logo

Reply from Card Factory plc

Hi Natalie

Thank you for taking the time to share your feedback regarding the technical difficulties you experienced.

We are very sorry for the frustration and stress caused by our website failing to save your eighteen personalised cards, forcing you to recreate them and download our mobile application just to complete your order.

This is certainly not the seamless shopping experience we want to provide.

We appreciate your patience and hope to provide you with a much smoother experience in the future.

Best Wishes
Lindsay

Rated 5 out of 5 stars

Easy to use website with a good…

Easy to use website with a good selection of products for gifts and and a life saver when unable to get out to the shop.

24 October 2026
Unprompted review
Card Factory plc logo

Reply from Card Factory plc

Hi Janet


We are glad we could help you find great gifts online when you could not visit the shops.
Thank you for your kind review.

Best wishes
Lindsay

Rated 5 out of 5 stars

Great service!

I am in a Wheelchair and find it difficult to reach cards but the staff in your Cardiff Queen Street branch couldn’t be more helpful, showing me all the designs for cards I needed, and even found a 10 card for my assistance dog!! Huge thank you in particular to the lovely young lady who helped me, I didn’t catch her name but she had red hair. She followed me around and found everything I could possibly want - I never felt like an inconvenience. Thank you so much, other shops could learn from the staff in here!

23 October 2026
Unprompted review
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Reply from Card Factory plc

We are so glad you enjoyed your experience with us. Thank you very much for taking the time to share such kind feedback about your visit to our Cardiff Queen Street branch. It is wonderful to hear that our team members were able to assist you in finding the perfect cards, including a special one for your helper. We always want every visitor to feel welcome and fully supported, and we are happy to hear that our team member with the red hair made your shopping trip so easy and comfortable. We will certainly pass your compliments along to the team.

Rated 5 out of 5 stars

Lots of choice and excellent prices

Lots of choice and excellent prices

23 October 2026
Unprompted review
Card Factory plc logo

Reply from Card Factory plc

We are glad you enjoyed our wide selection and great value. Thank you for sharing this feedback with us.

Rated 5 out of 5 stars

Friendly store staff

Friendly, helpful staff who are welcoming.
Great value cards, lots of choice. Nice affordable gifts.
Store I visited was The Nook, Prince Edward Rd, South Shirlds, Tyne and Wear

22 October 2026
Unprompted review
Card Factory plc logo

Reply from Card Factory plc

Thank you for taking the time to leave such a lovely review.
We're delighted to hear that you found our store staff friendly, helpful, and welcoming. It's also great to know you were pleased with our range of cards, gifts, and the value we offer.
If you'd be happy to let us know which store you visited, we'd love to pass your kind comments on to the team so they can receive the recognition they deserve.

Rated 5 out of 5 stars

Excellent service

Excellent service, friendly nothings to much trouble.
Bromley high street Juliet was very pleasant

14 October 2026
Unprompted review
Card Factory plc logo

Reply from Card Factory plc

We are so pleased to hear that you enjoyed your experience with us. Thank you for taking the time to share your kind words about our helpful and friendly team. Your feedback means a great deal to us and will certainly be passed on to the team.

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