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Smartness Reviews 

285
TrustScore 4.5 out of 5

4.3

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Rated 5 out of 5 stars

I'm with them since 2021, i think i cannot work without their service. Everyday is more comfortable and simple with them! Everything is all connected and managing my apartments is easy. I have to... See more

Rated 4 out of 5 stars

It seams to work now. Laetitia helped me for the setup and she was very helpful unlike her college some sales guy who just promised a lot which he did not respect.

Rated 5 out of 5 stars

Hi all, the entire process was very professional and structured as onboarding should be. The onboarding process was very quick as well. highly professional Tutorial either live or recorded so you c... See more

Rated 5 out of 5 stars

I wasn't able to talk to anyone about what was going on it was building deep very deep and Kate the lady I spoke to was very professional as she eased my insides. I felt like you do when you have a br... See more

Company details

  1. Software company
  2. Business hotel
  3. Holiday accommodation service
  4. Internet marketing service
  5. Vacation rental

About Smartness

Written by the company

🇬🇧 Smartness is an AI-powered platform designed for managing hotels, B&Bs, apartments, and vacation rentals.

But Smartness goes beyond just providing data and streamlining tasks. It automates all the essential activities needed to grow your property.

From dynamic pricing to email marketing campaigns, upselling, cross-selling, and guest communication – with Smartness, you can achieve all your goals effortlessly.

  • ✅ Increase your revenue by an average of +30%
  • ✅ Cut up to 20% in OTA commissions
  • ✅ Enhance the guest experience and build loyalty

🇮🇹 Smartness è la piattaforma basata su Intelligenza Artificiale per la gestione di hotel, b&b, appartamenti e case vacanze.

Smartness non si limita a fornirti dati e snellire il lavoro, ma automatizza tutte le attività necessarie a far crescere la tua struttura ricettiva.

Dal dynamic pricing alle campagne di email marketing, dall’upselling e cross-selling fino alla comunicazione con gli ospiti, con Smartness puoi raggiungere ogni obiettivo, senza sforzo.

  • ✅ Aumenti il fatturato del +30% in media
  • ✅ Riduci le commissioni OTA fino al -20%
  • ✅ Migliori l’esperienza di soggiorno e fidelizzi gli ospiti

Smartness is Smartpricing and way more

Written by the company

🇬🇧 What software does Smartness include?
✔️ Smartpricing: automatically calculates the best rate (+30% revenue on average) ✔️ Smartconnect: automates marketing and boosts direct bookings ✔️ Smartfree: analyzes your competitors and suggests pricing strategies for free
🇬🇧 What makes Smartness different?
Smartness takes care of the tasks you don’t have time for or expertise in: ✔️ Optimizing prices daily ✔️ Analyzing internal data and market trends ✔️ Managing guest communication ✔️ Running email marketing for direct bookings ✔️ Selling extra services through upselling and cross-selling
🇮🇹 Quali software include Smartness?
✔️ Smartpricing: calcola in automatico la tariffa migliore (+30% fatturato in media) ✔️ Smartconnect: automatizza il marketing e aumenta le prenotazioni dirette ✔️ Smartfree: analizza gratis i tuoi competitor e suggerisce strategie di prezzo
🇮🇹 Perché Smartness è diverso?
Smartness si occupa direttamente delle attività per cui non hai tempo o competenze: ✔️ Ottimizzare i prezzi quotidianamente ✔️ Analizzare dati interni e trend di mercato ✔️ Gestire la comunicazione con gli ospiti ✔️ Fare email marketing per le prenotazioni dirette ✔️ Vendere servizi extra in upselling e cross-selling

What we guarantee

🇬🇧

✅ Continuous support
Support available 7 days a week via WhatsApp, phone, chatbot, and email, with video tutorials on the platform and weekly webinars with our experts.

✅ Ongoing training
With Smartness, you get access to LAB, our Academy with courses and tutorials on revenue management, marketing, and much more.

🇮🇹

✅ Supporto costante
Supporto 7 giorni su 7 via WhatsApp, telefono, chatbot ed email, video tutorial in piattaforma e webinar settimanali con i nostri esperti.

✅ Formazione continua
Con Smartness hai accesso a LAB, l’Academy con corsi e tutorial su Revenue, Marketing e molto altro.


Contact info

Promotion box for Smartness

Join the Smartness revolution

Automation for independence, from OTAs and manual tasks.

4.3

Excellent

TrustScore 4.5 out of 5

285 reviews

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This company invites their customers to review, whether positive or negative

Replied to 20% of negative reviews

Typically replies within 2 weeks

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4.3

All reviews

(285)

204 reviews in the last 12 months

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Rated 5 out of 5 stars

I'm with them since 2021

I'm with them since 2021, i think i cannot work without their service.
Everyday is more comfortable and simple with them!
Everything is all connected and managing my apartments is easy.
I have to say Thank you for my business to them because every year the results are better

26 August 2026
Unprompted review
Rated 5 out of 5 stars

We had a very positive experience with…

We had a very positive experience with the Smartness onboarding service. From the very beginning, the team was professional, responsive, and extremely helpful throughout the entire setup process.

The onboarding was well organised and clearly explained, making it easy for us to understand the different steps and requirements. We particularly appreciated their availability, attention to detail, and willingness to answer all our questions, even when we needed additional clarification.

The communication was smooth and efficient, and we always felt that the team was genuinely committed to making the transition as easy as possible for us.

Overall, we are very satisfied with the onboarding experience and would definitely recommend Smartness to other hospitality businesses looking for a professional and supportive partner.

22 August 2026
Unprompted review
Rated 1 out of 5 stars

I had a video call with Javier Gallego…

I had a video call with Javier Gallego Lahoz on July 30th. I told him in the conversation that I could try using their service and sent him my name, surname and IBAN. He immediately activated a standing order for me that debits crazy amounts from my IBAN. And it hasn't stopped for almost 2 months. I've been receiving bills continuously. I've never used the service.

30 June 2026
Unprompted review
Smartness logo

Reply from Smartness

Buongiorno Giovan Battista,

grazie per aver dedicato tempo a un racconto così dettagliato. Non è piacevole da leggere, ma è il tipo di feedback che ci serve.

Non proveremo a giustificare l'esperienza che descrive. Un'attivazione durata oltre due mesi, disallineamenti tra gestionale e portali con impatto sulla disponibilità, e comunicazioni formali rimaste senza un riscontro diretto sono, messe insieme, un livello di servizio che non consideriamo accettabile. Ce ne scusiamo senza attenuanti. Non è il funzionamento che i nostri clienti si aspettano da noi, ed è la ragione per cui vogliamo ricostruire nel dettaglio cosa è successo nella sua situazione.

Sull'assistenza telefonica: il servizio è stato rivisto nell'ambito di un cambio del modello di supporto, e nella transizione non è stato comunicato come avremmo dovuto.

Le sue segnalazioni meritavano una persona dall'altra parte, e non c'è stata. Un nostro referente la contatterà entro la fine della giornata di martedì 8 settembre per riprendere in mano la sua posizione e chiuderla con lei. Se entro quella data non avesse ricevuto alcun riscontro, può scrivere a support@smartness.com chiedendo di parlare direttamente con me: me ne occupo io personalmente.

Non ci aspettiamo di recuperare la sua fiducia con una risposta pubblica. Ci teniamo però a chiudere correttamente il rapporto.

Federico Minini — Responsabile dell'esperienza dei clienti, Smartness

Rated 5 out of 5 stars

Highly recommended! Easy to use with amazing support

Running a portfolio of aparthotels in Italy used to be highly complex, but this platform has simplified our operations. The platform is highly intuitive and has significantly boosted our revenue management strategy through its intelligent pricing automation.
On top of that, the onboarding process was extremely professional, and the customer support team is always fast, responsive, and incredibly helpful. If you operate in the hospitality sector and manage multiple properties, Smartness is the best partner you can choose!
A special thanks to Sabrina for the amazing dedication and support!

15 July 2026
Unprompted review
Rated 5 out of 5 stars

Powerful Software with First-Class Customer Service

I have been using SmartPMS for two years, and I can confidently say it is the best channel manager I have ever used.

In addition to managing bookings across multiple platforms, it allows you to send automated messages to guests. It is integrated with both the ISTAT website and the Alloggiati Web portal, enabling guests to complete the check-in process independently. It also includes an integrated invoicing system, the ability to add guest notes and special requests, and cleaning schedule management.

What stands out the most for me, however, is the outstanding customer support. Their team is incredibly responsive, always quick to reply, and consistently able to solve any issue.

Highly recommended!

5 June 2026
Unprompted review
Rated 1 out of 5 stars

Save yourself a headache and just use Pricelabs

First time I've ever written a review for something but this platform is just terrible. Don't bother spending your time with this and use a better alternative. Rudimentary, manual and buggy - it's not what you'd want from your pricing software. Perhaps it's fine if you have 1 listing but definitely not at scale. Once we learned that it's a bad software, we cancelled our subscription but were still getting charged for it and after a few months they told us that we're not eligible for a refund. Just a scam, STAY AWAY!

20 May 2026
Unprompted review
Rated 5 out of 5 stars

Very positive experience

Working with your platform has been a very positive experience. I particularly value the weekly consulting and the way pricing is managed—everything is handled with great attention to detail and a clear focus on achieving results. It’s truly a pleasure collaborating with your team.

9 February 2026
Unprompted review
Rated 5 out of 5 stars

Simple, effective, and great support

I recently started using Smartness and my experience has been extremely positive from day one.

The platform is very intuitive and easy to use, even for those without much experience with similar tools. The onboarding process was clear and well-structured, and I was up and running in just a few steps.

One of the things I appreciated the most is the support: the team is always available, quick to respond, and highly professional. Every question is handled clearly and efficiently, which really makes a difference.

Thanks to the automation and dynamic pricing features, I’ve already noticed improvements in both performance and daily management, with a significant time saving.

I highly recommend Smartness to anyone looking to optimize their business and make smarter, data-driven decisions.

14 April 2026
Unprompted review
Rated 1 out of 5 stars

Bad experience

Bad experience. We're waiting since 1 week to have our bug deploied.
No one is answering to our mail, phone call and requests.
We're loosing clients because their tool does not work.

31 March 2026
Unprompted review
Smartness logo

Reply from Smartness

Hi, I’m Federico, responsible for customer experience.
We’re aware that recent slowness may have impacted some customers, and we sincerely apologize for that. We’re currently strengthening our entire post-sales structure to ensure faster and more reliable support.
1 week for a bug deployment is quite understandable though - bug fixing needs proper focus and attention.

Rated 1 out of 5 stars

Terrible customer experience ad…

Terrible customer experience ad onboarding of 3 villas took more than 3 months. The company is a pure mess and there are better established companies with working customer service and better UX. What a total waste of time and energy for all involved. The smalest things took a week to reply.

25 March 2026
Unprompted review
Rated 5 out of 5 stars

I recently completed an activation with Smartness

I recently completed an activation with Smartness, and my experience was extremely positive. The activation process was fast, clear, and completely hassle-free. Everything was set up in just a few steps and started working perfectly right away.

One thing I really appreciated was the professionalism of the customer support team. They were very helpful and always ready to explain every detail clearly, which made the entire process smooth and stress-free.

The activation times were also very quick and fully matched what was promised. It’s clear that the company focuses on efficiency and customer satisfaction.

I would definitely recommend Smartness to anyone looking for a reliable service, quick activation, and excellent customer support. Overall, a great experience!

10 March 2026
Unprompted review
Rated 5 out of 5 stars

A Professional and Trustworthy Team

I had a very positive experience with Smartness. The team is professional, reliable, and always available to provide support when needed. From the beginning, they demonstrated strong expertise and a clear understanding of our needs.
Communication was smooth and transparent throughout the entire process, and every task was handled efficiently and on time. What impressed me the most was their attention to detail and their commitment to delivering high-quality results.
I would definitely recommend Smartness to anyone looking for a competent and trustworthy partner.

2 March 2026
Unprompted review
Rated 5 out of 5 stars

Smartness has been a game changer for…

Smartness has been a game changer for our property.

Before using it, managing pricing and keeping up with market changes required a lot of manual work and guesswork. With Smartness, everything is automated and based on real data, which makes our pricing much more dynamic and competitive.

The interface is simple to use, and the onboarding process was smooth. What really stands out is the impact on revenue — we’ve seen clear improvements since implementing it.

Highly recommended for hoteliers who want to save time, make smarter pricing decisions, and grow their business with the help of technology.

5 March 2026
Unprompted review

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