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Love2shop.co.uk Reviews 

37,490
•
TrustScore 3.5 out of 5

3.3

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Review summary

Created with AI, based on recent reviews

Evaluating 1,343 reviews, most reviewers were somewhat happy with their experience overall. Consumers frequently appreciate the reliable delivery service, mentioning that both physical and electronic orders arrive very quickly and right on schedule. Many people also highlight the exceptionally helpful and friendly customer support team whenever guidance or assistance is needed. However, some customers also noted that the official website is rather confusing, awkward to use, and difficult to navigate. Reviewers experienced frequent technical issues trying to redeem electronic vouchers or successfully register their personal details online. Others mentioned that product options, links, and instructions can sometimes feel quite ambiguous and misleading.

What people talk about most

Product

Reviewers highlight ambiguous aspects of product, with some consumers expressing delight over e-gift cards... See more

Website

Reviewers mention ambiguous feedback about website experiences, with many consumers reporting frustrating... See more

Delivery service

People report positive experiences with delivery service, noting that orders are often received very quickly... See more

User experience

Clients share ambiguous opinions on user experience, as some reviewers describe the website as a dismal mess... See more

Customer service

Consumers find customer service to be ambiguous, as some reviewers praised helpful support agents who... See more

Reviews shaping this summary

Rated 3 out of 5 stars

Love2shop cards very limited places to spend, shame as I feel it is a total waste of money. E voucher is best option, still waiting to hear if I can have the card changed to a e voucher of course co... See more

Company replied

Rated 3 out of 5 stars

I found the website confusing and difficult to navigate, quite stressful too ! However an email to the company was quickly responded to and assistance offered. Bring back paper gift cards !!

Company replied

Rated 3 out of 5 stars

I like the fact of a personal service.But in reality the email was not sent, I phoned and was told they would resend, but it still took approx 36 hours to get to it's source. I am reusing the service... See more

Company replied

Rated 3 out of 5 stars

Customer care team were really helpful and explained how to resolve my issue well, however I feel if the website was easy to use, or the info on the physical card was more clear then I wouldn’t have h... See more

Company replied


Company details

  1. Corporate gift supplier
  2. also in
  3. Business-to-Business service
  4. Gift shop

Written by the company

Love2shop is the UK's leading multi-retailer gift card provider accepted at over 100 major retailers with more than 20,000 stores UK wide. Love2shop offers fantastic solutions from personal gifting to business reward programs and incentives. Love2shop has everything you need, from a business rewarding their staff to consumers looking to hit the High Street.


Contact info

3.3

Average

TrustScore 3.5 out of 5

37k reviews

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3.3

All reviews

(37,490)

1,189 reviews in the last 12 months

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Rated 1 out of 5 stars

Awful company

Awful company, convinced its a scam.
6months ago I was gifed a digital love2shop voucher for my birthday, last month I tried to use the app, it doesn't work at all, keeps saying password no good, reset... new one doesn't work.. phoned them we both tried while on phone to resolve it, nothing. So they said email in a picture of the voucher and they would bank transfer them value over.. I did this, now theyre saying they need the origional receipt from my friend that bought the card, I said thats ridiculous, no one keeps receipts that long.. they said they would refund me anyway, now they've gone back on that saying they need the receipt .. this has been going on for weeks. Awful Awful company

5 November 2026
Unprompted review
Rated 1 out of 5 stars

DO NOT BUY

DO NOT BUY. Worst cards ever. I was given a digital gift card. It took me three calls to add it to Apple wallet and now it is declined at every shop. AVOID.

5 November 2026
Unprompted review
Rated 1 out of 5 stars

They take your money and tell you for…

They take your money and tell you for days that there's 'technical issues' as to why you haven't got your gift card yet and no resolution offered either (not able to cancel order or give a refund)! I have contacted the company twice now and have been told that I haven't got my e-gift card because of technical issues, it's been over 1 week now there is no more information (I am having to contact for this information, no follow up given despite being told there would be) on when this 'technical issue' will be resolved or when I will be able to access the £250 I have spent on a gift card with them. They were happy to allow me to purchase the gift card, and straight after unable to download it. Really poor service and communication will not be using them again!

5 November 2026
Unprompted review
Rated 1 out of 5 stars

website goes round in circles. scam scam .

website goes round in circles. Expensive phone numbers. Automatic Answering: We're receiving a lot of phone calls at the moment.Over the last year, I've received two of their Love to Shop cards. One has run out, and the other is still available through 02/27. I have to scan something to find out what they're worth. I haven't got a scanner. There's nobody answering the phone, so I've come to the conclusion that this is just another one of those scams. Britain is riddled with scams and frauds. I suppose that's a way of paying off the UK national debt

5 November 2026
Unprompted review
Rated 1 out of 5 stars

Very Disappointing

Very Disappointing - I won an e-voucher through work incentive. Attempted to claim the reward twice, both times there was issues with claiming the e-vouchers online due to technical issues. Attempted to claim this again and have been informed that the voucher has now expired. The manager of the customer services has not attempted to help with this despite the technical issues.

5 November 2026
Unprompted review
Love2shop.co.uk logo

Reply from Love2shop.co.uk

Hi,

We’re sorry to hear about the difficulties you’ve experienced when trying to claim your e-voucher, and we understand how disappointing this must have been.

We have requested further information from you so that we can look into this in more detail. Alternatively, please contact our Card Services team on 0344 375 0739, who will be happy to assist further.

Kind regards,
Stacey

Rated 1 out of 5 stars

Can not redeem vouchers -

Can not redeem vouchers -

3 November 2026
Unprompted review
Love2shop.co.uk logo

Reply from Love2shop.co.uk

Hi,

We're currently experiencing a technical issue affecting exchanges. This is affecting trying to access your Love2shop e-gift card, 3rd party e-gift cards, and the ability to exchange your products. We're working to restore this service as quickly as possible. If you've already exchanged, please try your original link again later.

We apologise for any inconvenience.

Thanks
Stacey

Rated 2 out of 5 stars

Avoid getting digital gift cards!

I got a voucher from a purchase of services. This was a valid voucher and I used it at Love2Shop to get 2 digital gift cards. However the site love2shop sent to redeem the gift cards doesn’t work anymore and there is a lack of communication on when and if it ever will.

8 October 2026
Unprompted review
Love2shop.co.uk logo

Reply from Love2shop.co.uk

Hi Edward,

We're currently experiencing a technical issue affecting exchanges. This is affecting trying to access your Love2shop e-gift card, 3rd party e-gift cards, and the ability to exchange your products. We're working to restore this service as quickly as possible. If you've already exchanged, please try your original link again later.

We apologise for any inconvenience.

Thanks
Stacey

Rated 2 out of 5 stars

Avoid buying for anyone!

Avoid! First time I received a gift card which was more hassle than it was worth to use!

Loads of places I can use it online - APPARENTLY - but you can't just pop in the card number like normal, you have to exchange it for a Mastercard first! Oh but then that doesn't work as it doesn't cover the full cost of the item you are buying so you can't part pay like you can with a Gift Card, so then you have to buy a GIFTCARD for the brand you are buying from!!!

THEN it doesn't work instantly - so you have to wait 2 - 24 hours to buy your item and even then it's still not guaranteed to work!!!

Still waiting to buy the item I tried to buy half an hour ago!!!

Edit - Even though it is linked through Mastercard for the website, apparently you can't use it at Decathalon with the card type I have - why it is linked I don't know!

So instead I had to go to Sports Direct and had to wait an hour for their Gift Card to arrive - as they still don't accept Love2Shop Gift cards directly!

-----

Don’t get this gift card for your friends, loved ones or employees – just get a One 4 All Voucher instead!!!

Limited Brands, Difficult to use - Not worth it!

5 November 2026
Unprompted review
Love2shop.co.uk logo

Reply from Love2shop.co.uk

Hi Kirsty,

Thank you for taking the time to share your feedback. We’re sorry to hear you’ve found the process frustrating.

The Love2shop Gift Card is primarily designed for use in-store at participating retailers. Some cards also offer the facility to exchange their balance for selected third-party gift cards or a Virtual Mastercard, providing additional ways to spend.

Please be aware that Virtual Mastercards use credit card technology, and many online retailers are unable to accept part-payments across multiple payment cards. This means the balance on one Virtual Mastercard would generally need to cover the full value of the online transaction, as you may not be able to pay the remaining amount using another card.

We appreciate that this can be frustrating, particularly when you’re trying to make an online purchase, and we’re sorry the experience has not met your expectations.

Thanks
Stacey

Rated 1 out of 5 stars

Awful!!

Awful!!
My partner suggested we do the park monthly saver for a gift card to spend for Christmas. Exchanged part of this for two vouchers, the website has been down for over 5 days! I’ve asked for my code to be sent to me but had a generic email response saying they are having technical issues. Useless do not use!

4 November 2026
Unprompted review
Love2shop.co.uk logo

Reply from Love2shop.co.uk

Hi Imogen,

Hi,

We’re very sorry to hear about the difficulties you’ve experienced accessing your vouchers, especially at such an important time of year.

Unfortunately, we’re currently experiencing a technical issue affecting exchanges from Love2shop products to e-gift cards. Please be assured that we’re working to restore the service as quickly as possible.

We apologise for the inconvenience caused and appreciate your patience while this is being resolved.

Thanks,
Stacey

Rated 1 out of 5 stars

Problems after problems with my purple…

Problems after problems with my purple digital card, never showed up on my exchanges for vouchers been ongoing since 8th October now cannot access e gift vouchers which is what they told me to use in the meantime which now makes my card useless as there isn’t many stores I use it in that you use the physical card asked for my money back told I need to call them which is just taking time out my day I don’t have; will never do park Christmas again

13 October 2026
Love2shop.co.uk logo

Reply from Love2shop.co.uk

Hi,

Thank you for taking the time to leave your review.

I have requested further information from yourself so we can call you directly.

We would also like to make you aware that we are currently experiencing a technical issue affecting exchanges from Love2shop products to e-gift cards. Our team is working hard to restore this service as quickly as possible. We sincerely apologise for any inconvenience this may be causing.

Thank you for your patience and understanding, and once again, please accept our apologies for the inconvenience caused.

Kind regards,
Charlie

Rated 1 out of 5 stars

Terrible

Terrible! Website has been down for over 24 hours so i cant redeem my voucher. No customer service available either. Absolutely terrible.

3 November 2026
Unprompted review
Love2shop.co.uk logo

Reply from Love2shop.co.uk

Hi,

Thank you for taking the time to leave your review.

We would also like to make you aware that we are currently experiencing a technical issue affecting exchanges from Love2shop products to e-gift cards. Our team is working hard to restore this service as quickly as possible. We sincerely apologise for any inconvenience this may be causing.

Thank you for your patience and understanding, and once again, please accept our apologies for the inconvenience caused.

Kind regards,
Charlie

Rated 1 out of 5 stars

I have redeemed a code for an email…

I have redeemed a code for an email gift voucher but the site had an error yesterday and now it's saying its blocked me. I have tried calling and via their chat but neither person can help me. What a total farce. I am out of pocket and nobody cares. Do not use this company.

UPDATE- SO THEY HAVE HAD A CYBER ATTACK. They haven't acknowledged this in my issue or told me this personally but are advising the businesses that send vouchers. Very poor service.

1 November 2026
Unprompted review
Love2shop.co.uk logo

Reply from Love2shop.co.uk

Hi,

Thank you for taking the time to leave your review. We're sorry to hear about the concerns you've raised and the difficulties you've experienced.

We have requested further information from you so that we can investigate this matter further for you.

We would also like to make you aware that we are currently experiencing a technical issue affecting exchanges from Love2shop products to e-gift cards. Our team is working hard to restore this service as quickly as possible. We sincerely apologise for any inconvenience this may be causing.

In the meantime, should you require any assistance, please contact our Card Services Team on 0344 375 0739, who will be happy to help.

Thank you for your patience and understanding, and once again, please accept our apologies for the inconvenience caused.

Kind regards,
Charlie

Rated 1 out of 5 stars

This company is absolutely ridiculous

This company is absolutely ridiculous. This is kind of my last chance to communicate with them… I tried to chat to them, no chance; I tried to email them, no chance. Cards redeem never works, buying a different card with their card, never works…. I just hope that they do something if they read this because its totally disappointing! I bought and asda gift card with their love2shop card and when I open the new card only error messages.

3 November 2026
Unprompted review
Love2shop.co.uk logo

Reply from Love2shop.co.uk

Hi,

Thank you for taking the time to leave your review. We're sorry to hear about the concerns you've raised and the difficulties you've experienced.

We have requested further information from you so that we can investigate this matter further and look into this further for you.

Regards,
Charlie

Rated 5 out of 5 stars

Very quick and helpful response to my…

Very quick and helpful response to my issue by Love2Shop after spending many hours on multiple online chats with the retailer who had failed to successfully refund payment to my gift cards after I had cancelled the order with them two months ago.

3 November 2026
Unprompted review
Rated 1 out of 5 stars

What on earth is going on.

What on earth is going on.

Just been informend my card has been spent in a place I have never been???

My e gift card I cannot spend due to technical issues.

The phone number I tried to contact them on is not available???

3 November 2026
Unprompted review
Love2shop.co.uk logo

Reply from Love2shop.co.uk

Hi,

Thank you for taking the time to leave your review. We're sorry to hear about the concerns you've raised and the difficulties you've experienced.

We have requested further information from you so that we can investigate this matter further and look into the concerns regarding the unauthorised transaction.

We would also like to make you aware that we are currently experiencing a technical issue affecting exchanges from Love2shop products to e-gift cards. Our team is working hard to restore this service as quickly as possible. We sincerely apologise for any inconvenience this may be causing.

In the meantime, should you require any assistance, please contact our Card Services Team on 0344 375 0739, who will be happy to help.

Thank you for your patience and understanding, and once again, please accept our apologies for the inconvenience caused.

Kind regards,
Stacey

Rated 1 out of 5 stars

Not impressed

In a word, "terrible". When you try to exchange your voucher for an e-Gift Card, it is so difficult - why can't they make it easier, and why does it have to be such hard work? Their website focuses on getting people to make new purchases, not on exchanging the gift card they already have. If I could give no stars, I would :(

27 October 2026
Unprompted review
Love2shop.co.uk logo

Reply from Love2shop.co.uk

Hi Kate,

Thank you for taking the time to leave your feedback. We're sorry to hear you've experienced difficulties when trying to exchange your voucher for an e-Gift Card.

It sounds as though you may be accessing the incorrect website. If your voucher has a code beginning with PA, please visit www.love2shoprewards.co.uk. If you have a physical Love2shop card, please visit manage.love2shop.co.uk.

Please also be aware that we are currently experiencing a technical issue affecting exchanges from Love2shop products to e-Gift Cards. Our team is working hard to restore this service as quickly as possible.

We sincerely apologise for the inconvenience and frustration this has caused and appreciate your patience and understanding while we work to resolve the issue.

Thanks
Stacey

Rated 1 out of 5 stars

Don't buy a Love2shop card

I was given a Love2shop card, unlike other cards this one cannot be exchanged for goods in a shop. I was told to activate the card, I tried to activate it on their website but did not succeed. It is so complicated to activate the card that I have given up. So someone bought a card and because I can't use it Love2shop keeps the money. It is like a scam. Don't buy a love2shop card, it seems you can't buy anything with this card, waste of money

3 November 2026
Unprompted review
Love2shop.co.uk logo

Reply from Love2shop.co.uk

Hi Thierry,

Thank you for taking the time to share your feedback. We're sorry to hear you've experienced difficulties activating your Love2shop card.

We'd like to reassure you that if your card number starts with 633827 38 or 633827 39, your card is already active and ready to spend, so there is no need to activate it.

If your card starts with a different number and you're still experiencing issues, please email our team at **help@love2shop.co.uk**, and a member of the team will be happy to assist you.

Alternatively, you can contact our Card Services team directly on 0344 375 0739, who will be happy to help resolve this for you.

We apologise for the inconvenience caused and hope we can get you up and running with your Love2shop card as soon as possible.

Thanks
Stacey

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