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Rated 1 out of 5 stars

Do NOT buy ANYTHING!! They sell you faulty products and then a very unfriendly customer support will tell you they don't take responsibilty for it. They hide themselves behind a 30 days guarantee, but... See more

Rated 1 out of 5 stars

Absolute SCAM! DO NOT BUY! Buy from a reputable company such as gymshark I have been trying to return items for over a week now and I've sent countless messages where I get the same reply telling... See more

Rated 1 out of 5 stars

Worst customer service ever. Avoid this shambles of a company. Returned my goods worth £72 back in November, received no acknowledgement of return or no refund. Tried to contact customer service seve... See more

Rated 1 out of 5 stars

unfortunately I didn't get a good deal 😢 it's been two weeks since I ordered my order but they still haven't managed to send my delivery from their online shop. In addition, I've read their revie... See more

Company details

  1. Activewear shop
  2. Clothing Shop
  3. Shoe shop
  4. Sportswear Shop
  5. Ladies' clothes shop

Information provided by various external sources

Shop the latest women's activewear exclusively at AYBL. 2000+ five star reviews. Free delivery over £30. Students get 10% off.


Contact info

1.3

Bad

TrustScore 1.5 out of 5

237 reviews

5-star
4-star
3-star
2-star
1-star

No history of asking for reviews

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1.3

All reviews

(237)

27 reviews in the last 12 months

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Rated 1 out of 5 stars

Never buying again

Shipping takes longer than advertised.
Tracking doesn't work. Customer service takes forever to respond.
And the clothing itself is not true to size. Some are two sizes too big and some small.
I bought four items on sale -70%. Would never buy full price.

14 August 2026
Unprompted review
Rated 1 out of 5 stars

Faulty items which they tried to charge…

Faulty items which they tried to charge me the return.;
Many agents dealing with the same issue and not reading the thread (I keep receiving templates);
I asked to talk with a Supervisor 3 times and no one passed the issue to them.
I am still waiting for a refund.

20 April 2026
Unprompted review
Rated 3 out of 5 stars

Really happy with this overall

Really happy with this overall. The quality is genuinely very good and it feels well made. The fit is spot on too, true to size and comfortable which is exactly what I was hoping for.

Only downside for me was the shipping. It took longer than it should have and seems like they’re using a cheaper courier which kind of lets the experience down a bit.

Still, once it arrived I was happy with it. Would definitely be perfect if they sorted out the delivery times.

2 May 2026
Unprompted review
Rated 1 out of 5 stars

It has been 3 weeks since I placed my…

It has been 3 weeks since I placed my order. On their website, they state that standard shipping takes 5 to 7 business days. I don’t understand why they mislead customers instead of being honest from the beginning and saying that delivery can take over a month. The tracking link was not working, and I could only see updates when I contacted customer service via email. I have also asked multiple times which local courier company will deliver my package, hoping I could contact them directly, but no one has responded. I am still waiting, almost a month later. It’s a shame — this was my first time ordering from this company, and definitely my last.

23 March 2026
Unprompted review
Rated 1 out of 5 stars

Avoid at all costs

Avoid at all costs, very slow at responding if at all. My account was hacked and fraudulent orders were placed, they could have stopped them if they acted faster but they let the fraudsters get away with it.

6 February 2026
Unprompted review
Rated 1 out of 5 stars

Poor return policy and even poorer customer service

Not only did they take 12 days to acknowledge my emails but they then didn’t listen to the query I had or help or reply when I asked for additional help / discretion.

I ordered some Christmas presents for my niece mid November. Unfortunately, some of these weren’t right and she wanted to return them but upon doing so, she realised it was just outside of their return policy.

AYBL are one of the few companies that don’t run an extended Christmas returns policy from the beginning of November to the end of January. Their competitor Gymshark does as do most other retailers. They begin theirs on the 2nd December but they encourage people to shop for Black Friday (those who do so for Christmas presents would practically have to return them on Boxing Day! Not practical!)

My niece spends a lot with AYBL and on this occasion I spent over £250. It was disappointing that they wouldn’t return three of the items. No interest in sustainability clearly.

More importantly having to send three or four emails and online chat messages before waiting 12 days for any form of reply is extremely poor customer service.

I sent an email to the Head of Customer Service and the CEO - no response there either. Given all the one star reviews here it’s clear they’re not interested in retaining a customer base.

Won’t be shopping with them again.

29 January 2026
Unprompted review
Rated 1 out of 5 stars

Just never again.

Just never again.

I ordered an item on December 15th as a Christmas gift. My card was charged on December 16th. It was not until January 9th that I finally received a message stating that the package had been shipped.

I contacted AYBL on December 21st, December 25th, and January 2nd, but did not receive any response until January 14th, when I was told that the delivery time is “only an estimate.”

The delays, lack of communication, and unacceptable customer service make this a very disappointing experience.

As of January 15th, I still have not received my order, so I am curious to see if and when it will actually arrive.

15 January 2026
Unprompted review
Rated 1 out of 5 stars

Costumer service is ZERO!!!

Costumer service is ZERO!!!
Like the product!!!
Got defect product,gift for my wife…emailed 2 times to know the procedure to exchange ..no answer …
100$ in the trash
DONT BUY IT!!!

12 December 2025
Unprompted review
Rated 5 out of 5 stars

Not sure why lots of bad reviews

Not sure why lots of bad reviews. I sent back some Christmas gifts on Christmas Day using impost locker and I have received the refund in my account today only 5 day !. For me this is excellent refund turn around during the holiday period !

31 December 2025
Unprompted review
Rated 1 out of 5 stars

Missing Order UK1355506

Order UK1355506

I place my order with AYBL back on the 14th of November. It is now the 30th of December and I have received no clothes, have not been offered any compensation and have not been able to get a refund…

The tracking showed it was stuck with Evri for weeks before ‘being returned to sender’. I contacted AYBL repeatedly through emails, their online chat and instagram for updates but received nothing meaningful. They are extremely difficult to get in touch with.

I feel as if they’ve scammed me and are now doing everything they can to ignore me and keep m money without sending me any clothes.

30 December 2025
Unprompted review
Rated 1 out of 5 stars

Horrid customer service

Have ordered before and had no issues. Ordered on Black Friday and got an email saying my order was shipped on December 2nd. Have heard nothing from DHL so contacted them, they’re saying that they haven’t received the parcel from AYBL. The tracking shows no update since it left AYBL so it feels like it’s lost. Have tried contacting them multiple times on the website and via Instagram, to not avail. Feels absolutely horrid and it sucks because I love their brand.

12 December 2025
Unprompted review
Rated 1 out of 5 stars

If I could give this company 0 stars I would

If I could give this company 0 stars I would. Don’t order from here, place an order a month ago it’s not been received, evri are saying it’s lost and Aybl will not even acknowledge our contact, I’ve messaged on instgram, Facebook, emailed a number of times with no response. Useless company

10 December 2025
Unprompted review
Rated 1 out of 5 stars

Bad very bad




Terrible experience. I will never recommend this store to anyone.
I spent 3.5 weeks emailing about my order, and only after 4 weeks did I finally receive it. On top of that, I only received one item because the rest was suddenly “out of stock,” even though I was one of the first to place an order. Absolutely ridiculous.

I’m deleting the app and will never order here again.

5 December 2025
Unprompted review
Rated 1 out of 5 stars

I would genuinely avoid this brand at…

I would genuinely avoid this brand at all costs.

Placed an order 21 days ago for 2-3 working day delivery. Still haven’t received it and Evri believe it is lost.

Contacted AYBL after 10 days. Twice on their chat and two emails. Finally received a reply today saying I should just wait another 7-10 working days to see if it turns up and refusing my refund request.

Genuinely the worst customer service I have ever experienced.

Serves me right for taking a chance on another gym ware brand. Better to stick to the tried and tested brand

2 December 2025
Unprompted review
Rated 2 out of 5 stars

Overall poor experience

Overall, I wouldn't recommend this company, unless you're willing to wait a long time. Shipments are always delayed with the usual excuse of "sales". I wouldn't even bother with returns, given how slow they are to deliver.

1 December 2025
Unprompted review
Rated 1 out of 5 stars

Aybl leggings

Purchased leggings and jumper for my daughter the beginning of Sept25. By the end of October 25 the leggings had come apart at the seam.
I contacted the customer service department, they advised there would be no option of a refund or return. They have a 30 day policy of refunds for faulty items.
I have replied explaining that paying £40+ for a pair of leggings that don’t last for more than 8 weeks is poor manufacturing and I will not be purchasing any further items.
I received no reply from this brand, These leggings are not worth the money, poor quality and poor customer service.

31 October 2025
Unprompted review
Rated 1 out of 5 stars

Appalling quality and appalling customer service - don’t buy from them!

I ordered some gym leggings in the sale as a birthday present for my daughter. She used them about 6 times and the seams have come apart at the gusset. Customer Service have refused to exchange them as they are more than 30 days old. The quality is appalling and even though they were in the sale they weren’t cheap - unlike this retailer. I wish I’d read these reviews before using them. The leggings will have to go in the bin - approx £10 per wear!!!

11 November 2025
Unprompted review
Rated 1 out of 5 stars

Bought leggings from AYBL

Bought leggings from AYBL. Only worn them less than 5 times and they already have a hole in and the leggings are bobbed. Thank god i paid for them in the sale and not full price! Not good quality at all.

10 October 2025
Unprompted review

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