Ayla Reviews 

1,258
TrustScore 5 out of 5

4.8

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Review summary

Created with AI, based on recent reviews

Looking at 39 reviews, reviewers overwhelmingly had a great experience with this company. Consumers often mention the exceptionally friendly staff and the incredibly helpful guidance they receive when choosing items. Many people note that the detailed and thorough information shared about each product makes shopping very easy and reassuring. Shoppers are consistently impressed by the wonderful and carefully curated selection of clean beauty products available. Reviewers frequently share how much they genuinely love using these daily items for their personal skin and hair care routines. Buyers also state that the overall quality and the truly relaxing treatments consistently deliver fantastic results.

What people talk about most

Product

Users describe positive interactions with product selection, expressing great satisfaction with the curated... See more

Staff

People report positive experiences with staff, noting they are exceptionally friendly and helpful. Reviewers... See more

Quality

Customers had positive experiences with quality, finding the carefully curated product line superb. Reviewers... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Dara’s guidance at Ayla is always spot-on. I’m loving the Dara Kennedy Sea Serum and Eye Serum, along with the Luzern Force de Vie Creme Luxe — each has made a noticeable difference in my skin. And he... See more

Rated 5 out of 5 stars

I have been buying skincare products from Ayla/Dara for more than 12 years, almost since Dara first started Ayla Beauty. Every item I have purchased has been excellent. The team does great product... See more

Rated 5 out of 5 stars

I never go wrong with Ayla Beauty. Now with the wonderful articles by Dara Kennedy I am making a study of how to care for my aging yet still beautiful face!!!

Rated 5 out of 5 stars

The detailed, first hand, information provided on every product is SO helpful, and knowing you have already done the hard part of keeping your products healthy skin oriented is greatly appreciated.

Company replied


Company details

  1. Health and beauty shop
  2. Beauty product supplier
  3. Facial spa
  4. Wellness centre

Written by the company

At Ayla, we think that a great beauty shop shouldn’t just deliver the most effective non-toxic products in the world. So we also deliver the most well-informed, personalized guidance — turning the simple search for a product into an enlightening journey. Browse our expert-curated range of the most effective and good-for-you beauty products from around the world: each one was chosen for our shelves for a specific reason. If you'd like more guidance at any point, take a bespoke journey with us by ordering custom samples created just for you. You can also get a list of personalized recommendations from our rigorously trained Guides. Either way, we're always available to help you get the best results. Call, email, or visit us at our San Francisco studio — our current store hours are M-F from 10am-5pm, and we're located at 1825 Bush Street in San Francisco. Please note that we are not related to a company based in Australia with a similar name.


Contact info

4.8

Excellent

TrustScore 5 out of 5

1k reviews

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Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 50% of negative reviews

Typically replies within 2 weeks

How this company uses Trustpilot

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4.8

All reviews

(1,258)

33 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Ayla Beauty skincare

I have been buying skincare products from Ayla/Dara for more than 12 years, almost since Dara first started Ayla Beauty. Every item I have purchased has been excellent. The team does great product reviews and they are incredibly helpful and friendly.

20 May 2026
Rated 5 out of 5 stars

All of the women at Ayla are always so…

All of the women at Ayla are always so prompt, helpful, understanding, and genuinely care about their customers. I have reached out countless times for product recommendations based on whatever drama my menopausal skin is experiencing and I in return I receive so much helpful information. I will be an Ayla customer for life.

20 May 2026
Rated 1 out of 5 stars

By mouth collagen does not work “ truth…

By mouth collagen does not work “ truth bomb”. It is broken down into amino acids in your stomach, never makes it to your skin

26 January 2026
Unprompted review
Ayla logo

Reply from Ayla

Hi can you share what product you are referring to so we can help support with information? Thank you!

Rated 5 out of 5 stars

Great staff

Great staff, wonderful products I've been using for years, easy to order and great informative newsletters from Dara :)

12 November 2025
Rated 5 out of 5 stars

Amazing as always!!

I ordered 3 products that are new to me and every single one of them is amazing! I'm so grateful for your recommendations and advice! Thank you!

14 November 2025
Rated 5 out of 5 stars

What a great hidden Gem in San Francisco

I was so surprised at the selection of clean skin beauty!! It was amazing.
I bought Dara’s daily serum and I really love it! I’m excited and I’m looking forward to try my other things I bought! Thank you, and look forward to shopping with you again!

11 November 2025

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