Suresh Ramaswamy

Suresh Ramaswamy

Singapur
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As a Senior Digital Experience Practice Leader and Strategic Client Partner, I excel at…

Actividad

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Experiencia

  • Infosys

    Singapur

  • -

    Singapur

  • -

    Singapur

  • -

    Singapore

  • -

    Singapore

  • -

    Singapur

  • -

    Singapur

  • -

    Bengaluru, Karnataka, India

  • -

    New York/Hong Kong

  • -

    Singapore/Bangalore

Educación

Licencias y certificaciones

Publicaciones

  • Campaign - When embracing diversity and inclusion, what about age?

    Campaign

    Misconceptions about seasoned workers are so ingrained, even they believe them. But there are good reasons for having experience on your teams.

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  • Brand Quarterly - The Role of Internet Memes In Marketing Causes

    Brand Quarterly

    With creativity, a well conceived, timed and executed internet meme can help lesser known causes make a big splash - supplementing or circumventing the traditional tools of cause marketing.

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  • Huffpost Business - Understand Your Business Better Than Anyone Else

    Huffpost Business

    Part of the #CareerAdvice series. Author - Johna Richman

    Otros autores
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  • Campaign Asia - The Delicate Art of Product Demos

    Campaign Asia

    Exploring the fine line between demos that engage people and those that fall flat.

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  • Journal of Social Media Marketing - To app or not to app - and how

    Journal of Social Media Marketing. Henry Stewart Publications

    Social apps have emerged as a key tool for brands designing a social media
    strategy. However, with most social platforms offering no templates or fixed metrics for
    success, marketers have been short on guidance on whether they should be creating a
    social app and how to go about it. This paper draws inspiration from the design
    philosophy of Finnish architect Eliel Saarienen to offer a deeper exploration of the role of
    social apps in marketing. It also provides practical advice on…

    Social apps have emerged as a key tool for brands designing a social media
    strategy. However, with most social platforms offering no templates or fixed metrics for
    success, marketers have been short on guidance on whether they should be creating a
    social app and how to go about it. This paper draws inspiration from the design
    philosophy of Finnish architect Eliel Saarienen to offer a deeper exploration of the role of
    social apps in marketing. It also provides practical advice on optimising and measuring
    the execution of a branded social app on Facebook, supported by the experience of the
    authors and real-world examples from GoPro, musician Adam Tensta and gaming giant
    King’s Candy Crush Saga. It concludes with a guide for kick-starting the experience
    design process and pointers for applying the learnings from this the paper to social apps
    for platforms other than Facebook.

    Otros autores
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Proyectos

  • CyberTech Asia 2018 Start-Up Challenge

    As part of the CyberTech Asia Start-Up challenge, 26 start-ups from 8 countries were invited to pitch their offerings to potential investors, accelerators and corporate partners.
    Of the 26 entries, six were shortlisted for the exciting live pitch, which was won by Trillium Secure Inc.

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  • Keynote - Digital Marketing Summit 2016

    Delivered the Opening Keynote at BBF DMS Summit, 2016.

    Title of Keynote: "Salesmanship in Pixels"
    Keynote Summary:
    Creativity on digital is just good creativity.. However, for creative ideas to come alive across digital channels, it's expression must be native to the channel. And take into account context, the way the channel is accessed, creative canvas, available data, channel sub-cultures, and sub-behaviours.
    The keynote highlighted 3 aspects of creativity to drive a brands…

    Delivered the Opening Keynote at BBF DMS Summit, 2016.

    Title of Keynote: "Salesmanship in Pixels"
    Keynote Summary:
    Creativity on digital is just good creativity.. However, for creative ideas to come alive across digital channels, it's expression must be native to the channel. And take into account context, the way the channel is accessed, creative canvas, available data, channel sub-cultures, and sub-behaviours.
    The keynote highlighted 3 aspects of creativity to drive a brands growth objectives:
    1. A good strategy is a pre-requisite for creativity
    2. Digital creativity is more than aesthetics, clever copy and shiny objects
    3. Good Creativity drives disproportionate business results & ROI

    Examples brought the above points alive.

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  • Samsung Social Media Centre

    Samsung, along with Leo Burnett, is in the process of establishing a Social Media Center as a part of a global initiative to drive their presence on Digital Platforms. I'm heading the team in Pakistan.

    Otros creadores

  • Social Media Center for Samsung Global

    The Social Media Center is composed of global, regional and local Samsung and Agency resources that work together to deliver superior social marketing content sourcing, social marketing content/editorial planning, community management, message amplification and ongoing measurement. These efforts will be enabled and augmented by a world-class social media brand architecture, a cutting-edge influencer model, state-of-the-art tools, robust operational processes/procedures and standardized…

    The Social Media Center is composed of global, regional and local Samsung and Agency resources that work together to deliver superior social marketing content sourcing, social marketing content/editorial planning, community management, message amplification and ongoing measurement. These efforts will be enabled and augmented by a world-class social media brand architecture, a cutting-edge influencer model, state-of-the-art tools, robust operational processes/procedures and standardized KPDs/KPIs. These resources are aligned at the global and local levels with an eye toward functioning as one team.

    Otros creadores
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Reconocimientos y premios

  • Tangrams Asia - Jury - Digital Strategy - Tangrams Effectiveness@Spikes

    Tangrams Asia

  • Grand Global Award - DCA - Clear The Pitch

    Global Awards. New York Festival

    Global Awards are awarded to World's Best Healthcare & Wellness Advertising.
    Our work for DCA won the the Grand Global Award, 2016.
    http://www.theglobalawards.com/winners/2016/pieces.php?iid=508156&pid=1

  • Spikes Asia - DCA - Never Walk Alone

    Spikes Asia

  • Cannes Lions - DCA - Clear The Pitch

    Cannes Lions International Festival of Creativity

    #ClearThePitch - Connect the topic of clearing mines/UXO with the world of football. Urging fans to help #ClearThePitch. Because: 1. Football is arguably the world's biggest sport. It's a huge industry, a huge popular culture topic and also a hugely loved hobby. 2. There is a quite shocking connection: in countries affected, it's extremely dangerous for kids to just go outside and play some ball. 3. One of the most evil remnants of wars are cluster bomblets that actually look like balls -…

    #ClearThePitch - Connect the topic of clearing mines/UXO with the world of football. Urging fans to help #ClearThePitch. Because: 1. Football is arguably the world's biggest sport. It's a huge industry, a huge popular culture topic and also a hugely loved hobby. 2. There is a quite shocking connection: in countries affected, it's extremely dangerous for kids to just go outside and play some ball. 3. One of the most evil remnants of wars are cluster bomblets that actually look like balls - making them difficult to spot and easy to mistake for kids.

  • The Webby Awards - Horlicks NutriQuest Mobile Game

    The Webby Awards

    Horlicks NutriQuest turns brand benefits into game functions. It links intrinsically to the product, driving more purchase, while the player enjoys the exciting 2.5D game experience.
    Bonus levels and extra challenges keep the players interested and keen to learn more.

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